3 Cost-Effective Customer Acquisition Strategies for SaaS Companies
Improve customer acquisition costs for your SaaS company with this compilation of the most cost-effective customer acquisition strategies for the SaaS market.
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insights from 85,500+ hours of technology marketing experience
In order to thrive in your industry, you need to be sure that your SaaS company is attracting qualified leads to your website in order to guide users through the sales funnel.
After users have arrived at your site, the main goal is to get them to purchase your software. What is the best way to encourage them to buy?
If you want more people to purchase your software, but don’t know how, this page is for you.
On this page, we’ll talk about customer acquisition strategies to ensure that you’re getting the most traffic to your website, and making the most sales for your SaaS company. We’ll also talk about what kind of budget you need to make it happen.
What customer acquisition strategies are best for SaaS companies?
When it comes to getting people to purchase your product, you have to outsmart and stay ahead of your competition. To do so, you need to use the latest in customer acquisition strategies. Here are some of the best for SaaS companies:
Search engine optimization (SEO)
Search engine optimization is the process of improving your SaaS company’s website so that it can rank higher in search results.
When your company ranks in the top search results, customers are much more likely to click to your website. In fact, only 5% of search engine traffic even makes it to the second page of results.
That proves that ranking highly is important, and SEO can help you do so.
The process of SEO starts with keyword research. You’ll first want to determine the most important keywords for your SaaS company.
If you specialize in something specific, like email, you may want to target the keyword “SaaS email marketing.”
After you’ve determined your most valuable keywords, you’ll want to create content based on those keywords. The goal is to inform readers as much as you can on the topic, while letting Google know that the content you’ve posted is a great result to serve to customers who have typed that keyword as a search query.
SEO involves a lot of different techniques including content creation, keyword research, user experience testing, and more. So when you’re looking to budget for an SEO campaign, don’t be alarmed if you’re paying a little more than you pay for an ad in Yellow Pages.
Though SEO is one of the more expensive customer acquisition strategies, it will be well worth it to have an SEO campaign in place.
The ability to have your SaaS company rank highly in search engines is invaluable to the success of your business.
Content marketing
Content marketing and SEO go hand-in-hand.
Content marketing is exactly what it sounds like – it’s the process of letting users know about your SaaS company by way of informational content.
This content can range from a blog that you have about your software, to informational pages that tell readers everything they need to know before purchasing from your company.
Another great way to advertise your SaaS company with content is with customer testimonials. Testimonials are a great way to show users how satisfied you’ve made other clients with your products, and they’re extremely effective.
In fact, 85% of consumers trust online reviews and testimonials as much as a personal recommendation from a friend.
Testimonials help potential clients relate to your brand in a more human way. They’ll get to see real people talk about what you’ve provided for them and how satisfied they’ve been with your service, software, and company.
Pay-per-click advertising (PPC)
Pay-per-click (PPC) is another great way to get as many people as possible to buy your SaaS software.
PPC ads are displayed in search engine results pages above the organic results, which gives you a chance to appear above your competitors.
A PPC campaign works on a bidding system where you decide what keywords mean the most to your company, similar to what you do before creating content for your SEO strategy.
If you bid the highest for your preferred keyword, and have a high quality score, you’ll get ad space in your search engine of choice.
PPC is an extremely cost-effective strategy because instead of paying up front for ad space, like you would in the newspaper, you only pay when your ad is clicked.
It’s also an extremely beneficial customer acquisition strategy because it allows you to guide users to a landing page where they can choose to purchase your service or software.
Social media marketing
Social media is used more than ever — not just by individuals, but businesses too.
Different social platforms, like Facebook, Twitter, and Instagram, allow you to spread information about your SaaS company.
It’s also a great way to gain more traction for your SaaS company because of the way that information spreads so quickly.
For example, if someone likes or shares one of your posts on Facebook, their friends, who may or may not be following you, will also see that post —making your reach even farther.
If someone retweets one of your tweets, your reach is also multiplied.
As far as what to share on social media, it’s important to share things that stop your audience from scrolling. This means that you should always include an image.
Infographics and micrographics make great shareable content because they provide a lot of information in a small space, and everything is illustrated, which is even more fun!
You can also share links to your website, links to your blog, or a teaser about a new product you’re releasing.
How much does each customer acquisition strategy cost?
Across all customer acquisition agencies, pricing will vary. However, on this page, we’ll talk about the pricing that WebFX offers for each strategy that we talked about.
SEO
SEO is a large undertaking with a huge payoff. The results don’t come overnight and there are a lot of steps in the process.
As we mentioned, SEO starts with keyword research, and continues with content creation, user experience, infographic creation, and more.
PPC
Another important customer acquisition strategy, the cost of a PPC campaign, varies as well.
It’s difficult to put an exact price tag on PPC since you’ll be paying for the ads based on number of clicks, and the keyword that you’re bidding on.
Content marketing
A content marketing campaign is important because it goes hand-in-hand with your SaaS company’s SEO campaign. In order to make sure that you’re driving qualified traffic to your website, content marketing is crucial.
Social media
Social media is definitely a great way to get more qualified traffic to your SaaS company’s website. Depending on what platforms you use to advertise on, you’ll need a budget ranging anywhere from $1,800 to $6,600 initially, and then $800 to $4,000 ongoing campaign investment.
At WebFX, we offer social media marketing strategies for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram, Tumblr, and Houzz.
Do you need a customer acquisition strategy for your SaaS company?
WebFX is here to help.
We’re a full-service Internet marketing agency that can help you get qualified traffic to your SaaS website, and create high-quality leads.
Contact us today for a free quote!
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