As a B2B tech company, you already know that you’re working within a highly competitive industry. This means that in order to attract customers, you need to stand out against the noise. You should ensure that your tech company is easy to find at all stages of the process, from the time a potential client begins their research to the time they’re ready to purchase.
WebFX is a full-service Internet marketing agency that can help you successfully market your B2B tech company online.find out how and request a free quote
Unlike traditional print and TV advertising, online marketing allows you to interact with your leads and provide the information they want. This presents a unique opportunity to build trust and gain loyalty, and can ultimately lead to more leads and revenue for your company.
If you'd like to speak with a specialist, you can reach us at 888-601-5359.
If you’re just beginning your journey into online marketing, be sure you have the following in place:
With a strong website, comprehensive SEO strategy, and active social profiles in place, you’re ready to expand your Internet marketing efforts beyond the basics. So if your tech company needs an online marketing boost, the following ideas could be exactly what you need.
Case studies hold some serious clout, especially for B2B companies. Nine out of 10 people research products online before making a purchase decision, and case studies can help you establish proof that you’re offering a quality product or service.
Once you create a case study that walks readers through how your business has benefited another, you might be wondering what to do with it. Here are a few ideas:
You should also consider showcasing your case studies on social media and landing pages, as well as through email marketing.
Bill Craig WebFX President
From the moment someone shows interest in your B2B tech company, you need to have a strategy for staying in contact. Otherwise, they’ll click away from your site or social media post and forget about your business. With email marketing, you can stay in their minds by reaching them where they already look on a daily basis—their inboxes.
Let’s say, for example, you provide SaaS services for a variety of industries. When a doctor searches for “healthcare SaaS”, they land on a healthcare-specific page on your website, or the landing page you created for that keyword.
Use this as an opportunity to ask for their email address, and add them to a segmented list specifically for people who have shown interest in your healthcare products. This is often done as an exchange — they provide an email address and you provide a helpful piece of content.
Once you secure the email address, you can use email marketing to provide them with content not only about your products, but how they can be tailored to healthcare-specific needs.
Pay-per-click (PPC) advertising allows you run ads in a variety of places, but only pay for them when a user clicks on one. In theory, you only pay for the clicks that bring interested people to your website. This makes PPC valuable for a few reasons:
Social proof is extremely valuable, especially for B2B tech companies. If you’ve already worked with a few clients, ask them to review the experience so you can showcase it on your website. The more positive reviews you share, the more other businesses in your industry will consider using your services.
If you want to attract leads and generate revenue for your company, Internet marketing is the best way to do so. Using site content, SEO, paid ads, and social media, you can boost your growth like never before.
For more information on how WebFX can help you accomplish these goals, contact us today to speak with a strategist! Our team has years of experience creating comprehensive strategies for our clients, and we’ll do the same for you.
Call 888-601-5359 or contact us online today to see how WebFX can improve your online performance.