Internet Marketing

Big Data Consulting Services [Big Data Solutions & Why You Need Them]

When you run a digital marketing campaign, you can collect data from each facet of your strategy to ensure that it only gets better in the future. For example, collecting important data from your ranking content can help you make better content in the future.

But how can you compile all of the data sets from each of your strategies to better your campaign? That’s where big data consulting services come in.

With big data consulting services, you’ll be able to compile all of the most important data from your campaigns to help you better your marketing strategy moving forward.

On this page, well talk about what a big data service provider can do for you, along with how big data consulting services work. We’ll also talk briefly about what big data is and why it’s a heavy hitter for your marketing campaign.

If you’d like to speak to a specialist about big data consulting or big data consulting rates, give us a call at 888-601-5359! Otherwise, keep reading to learn more!

WebFX is home to a whole team of big data experts

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What is big data?

If you’re asking yourself the question, “what is big data, anyway?” you’re not alone. Although the term might sound elaborate and complicated, we’ll break it down for you.

big data has benefits

Big data is just a fancy way of labeling huge sets of data that can be used to find patterns and trends. Big data isn’t only useful in marketing, but it can provide some one-of-a-kind marketing benefits when you opt for big data consulting services for your business.

Three benefits of opting for big data consulting services for marketing

So why are big data consulting services so important for marketing?

When it comes to marketing, it’s all about speaking to your target audience at the right time, with the right content, and with the right message to encourage them to buy. There are a lot of variables when it comes to marketing your product successfully — and with so many variables, big data is important.

1. Big data consulting services give you the upper hand

You can have the upper hand with your competitors when you can compile all of the valuable data that your marketing strategies already produce and take advantage of what it can tell you.

When you don’t opt for big data consulting, you’re essentially wasting information that’s already available. The key is, you need big data consulting to help you understand and compile that valuable data.

When you do opt for big data consulting services, you’ll be able to work with an agency that can help you compile that data so that you’ll have a leg up on your competition.

2. Big data consulting services keep things organized

If you run a marketing campaign with more than one strategy, like search engine optimization (SEO) and pay-per-click advertising (PPC) for example, there’s a lot of data to gather.

Likely, before hiring a big data consulting agency, you’ve probably tried to keep track of all the important data collected from your campaigns in a spreadsheet. However, you’ve likely come to find out that spreadsheets don’t offer nearly enough options to compile your data neatly.

run more than one strategy

Big data consulting services know the ins and outs of organizing data in a way that makes sense, and they can help you do so for all of your marketing strategies by implementing executive dashboards for each.

3. Big data consulting services save you time

Compiling data is no easy task, and it can take a lot of valuable time from your workweek. As if pulling reports, writing content, and making site edits weren’t enough, pulling data from your reports can be another time suck for your business.

When you opt for big data consulting services, the agency you work with can save you time by compiling your data for you. You won’t have to worry about studying long sheets of numbers either — they’ll make sense of all the figures and present them in a way that makes sense.

Big data consulting services that make a difference

If you want to learn more about the specifics of big data consulting services, this is for you.

Next, we’ll talk about what is typically included in big data consulting service packages.

Collecting data from important marketing platforms

Whether you want more information on your SEO campaign, your PPC campaign, or even your content marketing campaign, you’re in luck with big data consulting services.

When you work with a big data service provider, they’ll be able to help you collect data from a variety of marketing platforms to help your business understand how to make each strategy more effective.

Spotting data trends

A huge part of a big data consultant’s job is to spot data trends in the numbers they collect. They’re trained to compile your data in a way that allows them to spot consistencies, trends, and patterns easily.

For marketing, this could be a content word count that consistently seems to perform well in search engine results pages, an ad call to action that seems to yield clicks or any number of other data trends that provide insight into your marketing campaigns.

You can then use these trends to better your marketing strategies.

Presenting data reports

The best big data consulting providers will know how to articulate your data in a way that makes sense. Of course, a ton of numbers on a page might make perfect sense to them, but they should know how to explain their findings to clients seamlessly.

They’ll be able to present you with data reports that talk all about the trends that they’ve found and explain all the numbers on the page.

Making suggestions based on data

A final big data consulting service would be suggesting courses of action.

The best big data consultants will not only be able to collect data, analyze it, and present it to you, but they’ll also be able to make suggestions based on their findings.

For example, if they find a trend in your content that title tags with numbers in them consistently get more clicks, they might suggest that you use more numbers in your title tags.

Or if they find that you get more clicks from ads with green buttons, they might suggest that that’s the color you use moving forward.

WebFX offers proprietary big data software

Did you know that WebFX has a proprietary suite of big data software? It’s true!

mcfx

We’ve named the suite of tools MarketingCloudFX, which is an umbrella name for the more than ten tools that it includes.

Here are some of the data-driven tools offered with MarketingCloudFX:

ContentAnalyticsFX

ContentAnalyticsFX allows you to take a deep dive into your content and learn how it performs with the use of big data. You’ll gain access to visitor and conversion data concerning each piece of content on your website, in addition to the value of each piece of content and engagement that each page receives.

Not only that, but ContentAnalyticsFX can help you identify what topics will perform the best on your website — something that marketers could only dream of.

PredictionGeniusFX

PredictionGeniusFX is truly a big data tool of the future. It’s the only tool of its kind, and it uses Google’s deep learning platform in addition to data collected by WebFX to make predictions about your online presence.

If you’ve ever heard that content is one of the most important parts of your marketing strategy, you’ve heard right. Content is what ranks in search engines, tells people about your brand, and builds brand awareness through channels like social media and email.

Since content is such an important part of your marketing campaign, you must have an idea of how your content will rank in SERPs so that you can have an idea of success rates for any given piece of content.

Content is a time commitment — and there’s nothing worse than pouring your time and energy into a piece that isn’t destined to rank.

With the data compiled on PredictionGeniusFX, the tool can help give you predictions on how your content will rank so that you can get it right the first time.

PersonalizeFX

It’s no secret that your online presence caters to your target audience, so it’s a no brainer that we’d offer a tool that helps you personalize your website to fit that audience.

PersonalizeFX draws from hundreds of data points that help you give site visitors exactly what they’re looking for. We base our suggestions on a company, their industry, their location, and even previous actions they took on your site.

With this tool, you’ll have a better chance of moving site visitors down the conversion funnel and encouraging a sale.

Learn more about big data consulting services

If you’re interested in learning more about big data consulting services, WebFX is here for you.

We’re a full-service digital marketing agency that takes big data seriously and uses it in nearly all of our campaigns. Here are some of the services we offer as an agency:

We are experts at our craft — so much so that we have over 420 client testimonials that speak to the success we’ve driven over the years. Speaking of success, in the last five years alone, we’ve been able to generate over $1.5 in client revenue for our clients.

If you want to experience the results that only big data can bring, get in touch with WebFX today.

Feel free to fill out a contact form online, or give us a call directly at 888-601-5359.

Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance.