6 Tips for Creating an Effective Ecommerce Landing Page

Whether you know it or not, your landing page is an important part of your marketing campaign. It helps earn leads, drive sales, and ultimately grow your ecommerce business. When you run a paid advertising campaign, an effective landing page is vital.

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So, how do you create an effective landing page? What elements do you need to help your campaign drive results?

On this page, we’ll provide you with six tips on how to create an effective landing page for your ecommerce business. If you need help designing your landing page, call us today at 888-601-5359 to speak with a strategist.

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1. Personalize your landing page

If you want to create an effective landing page, you need to personalize it. It should resonate with your audience and encourage them to convert.

When you create your landing page, you need to target a specific audience that would be interested in your product. Since these leads are likely to purchase your product, creating personalized ads will capture their attention and get them to convert.

You don’t want to use standard language that is meant for anyone in your audience. Instead of making a generalized landing page, personalize it by adding emotional attributes that will resonate with your audience. Using specificity in your ad will help avoid overly-vague messages.

Design your landing page to speak to the specific group of people you are trying to target. What resonates with them? What catches their interest? It is important that you focus on how to create a personalized experience for your targeted audience.

If you evoke the right emotions in your leads, you will earn more conversions. Personalizing your pages influences your audience to make a purchase.

If you need help personalizing your pages, we have a team of 150+ experts who can assist you. We’ve seen a lot of landing pages, and we’re dedicated in helping you see great results!

2. Include a product description

When you create your ecommerce landing page, you are trying to sell a specific product. If you want your leads to convert, you need to include a product description.

For example, you might obtain leads that might want your product because it fits their needs, but do not know anything about it. This is an opportunity for you to tell your audience more about the product. You can give in-depth details that will help them convert.

When you write this product description, you want to think about your audience. Don’t use the generalized product description that you have on your website. Talk about features of the product that will appeal to your target audience.

By including a product description, you will help your audience get to know your product. It’s a great opportunity to make your audience feel more informed about their purchasing decision.

shopping online

3. Tell them why they should convert

Your landing page is designed to cater to your target audience. Provide them with all the details to help them convert. It is important that, as you provide these details, you tell your audience why they should convert.

This is the part where you show the value of your product. What does your audience get out of buying your product? How does it benefit them?

Make sure you focus on how your product will help your audience rather than how your business provides the best product. Your audience wants to know how it will benefit them.

Your ecommerce business may produce the best product on the market, but that doesn’t matter to your audience. They want to know how this “best product” will improve or change their lives.

When you design a landing page, focus on the buyer and how your product will enhance their lives. This will help you earn more conversions because your audience will see the value and know how it will benefit them.

Our team has found that this method works for all kinds of landing pages. If you don’t believe us, check out our portfolio to see how landing pages can be improved with a little more detail.

4. Use visuals

When you create your ecommerce landing page, include visual elements. Providing your audience with a visual perspective will help them understand your product better so they are more likely to convert.

Using vibrant images on your landing page will engage your audience and pique their interest so that they look into your product further.

When you integrate photos, keep the focus on your product. Your audience wants to see the product up-close to analyze it. If you use the product in an action photo, you will make it harder for your audience to see the entire product.

To help your audience see your product better, you can enable them to hover over the image and get a zoomed-in view of the product. This enables them to hover across the image and look at the finite details of the product.

You can also provide a 360-degree view of your product by posting multiple images. Doing this will help your audience see all angles of your product.

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By giving your audience a full look at your product, you will earn more conversions for your ecommerce business. Your audience will be able to see the entirety of your product and decide if it is the right choice for them.

looking at a sale online

5. Use a clear call to action (CTA)

Your call to action (CTA) is an important part of your ecommerce landing page because it tells your audience how to proceed next. You help guide them to the next step you want them to take. It’s a great way to get your audience to convert.

When it comes to your landing page, stick to one CTA. This helps them focus on one goal rather than getting muddled by multiple CTAs. They will absorb all the information on your landing page and choose to click on your singular CTA button if they want to convert.

To create the best CTA for your landing page, think about where your audience is in the buying cycle. Are they just starting to research or are they considering different options? Are they ready to make a purchase? Wherever your audience is in the buying cycle will impact your CTA.

If they are beginning to research your products, don’t use a “buy now” CTA. Your audience isn’t ready to purchase, so it could end up deterring away these leads.

Instead, you would use a CTA like “learn more.” This is perfect for your audience is they are just starting to become familiar with your products.

When your audience is closer to conversion, use “buy now” as your CTA. It is clear and tells your audience exactly how you want them to proceed next.

To create an effective ecommerce landing page, choose the right CTA for your audience. Include a clear and powerful CTA that will get your audience to act.

We at WebFX love CTAs so much that we’ve created resources for this subject especially for you! Look through our list of ways you can create the best CTAs for your business.

6. Add reviews

Reviews are an effective way to increase sales on your ecommerce landing page. When people research a product, they look at reviews to see others’ experience with the product. This is a crucial part of the buying process, as many people rely on reviews to decide whether or not they purchase the product.

One way to link to reviews is by including social media buttons on your page. This enables your audience to go to your social media pages to see others’ experience with your product.

You can also include a few reviews at the bottom of your page. These can come from your Google listing, your website, or other places that you garner reviews.

When you direct leads to reviews, it’s important that they see both bad and good reviews. Don’t delete any negative reviews about your product. If you only have positive reviews, your audience will be skeptical about your product.

In fact, negative reviews can actually help your audience decide to convert. They can see the negative experiences that people have with your product and how you resolved those issues. It gives them an authentic look at your product, which can nudge them closer to conversion.

If you want to create an effective ecommerce landing page, include reviews of your product on the page. It will help increase your conversion rate.

WebFX can help you create ecommerce landing pages that convert

Your landing page has a huge impact on whether leads convert. You need to create effective landing pages that get leads to make a purchase from your ecommerce business. At WebFX, we know how to create effective landing pages that work for your audience.

We’re a full-service digital marketing company that specializes in ecommerce landing pages. We have a team of 150+ experts that are dedicated to your campaign. Our award-winning team has the knowledge and expertise to help you create an effective landing page.

If you’re looking for a company that drives results, look no further. To date, we’ve driven over $1 billion in sales and over 6.3 million leads for our clients. We focus on putting our clients’ success first.

Our clients love the work we do, too. In fact, we have over 550 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a landing page expert like WebFX!

Bonus content: 130+ Useful Ecommerce Stats for 2020

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If you’re ready to start creating a more effective landing page that drives conversion for your ecommerce business, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to hearing from you!