Internet Marketing

Google Local Services Ads

Are you looking to obtain more local leads that turn into conversions for your business? If so, Google Local Services ads are a great investment. These ads allow you to reach more local leads and turn them into customers.

On this page, we’ll dive into detail about Google Local Services ads and share the benefits of using these ads for your business. If you need help setting up your local ad, call us today at 888-601-5359 to speak with a strategist.

What are Google Local Services ads?

Google Local Services ads help you connect with local people searching for your services. These ads appear at the top of the search results and operate similarly to pay-per-click (PPC) ads.

When a user conducts a search for a local service, they generate a list of local businesses that offer that service. The Google Local Services ads appear side by side at the top of the results, followed by the PPC ads and Google Map listings.

People who are interested in your products or services will find your listing immediately. They can contact your business and book your services straight from this ad. Google gives your audience the option to call or send a message when they find your ad.

It’s important to note that these ads aren’t meant to replace traditional search ads. The goal is to put Google-verified businesses first to help people find trustworthy businesses first.

These ads aren’t available to every industry or every area, so PPC ads are still relevant and important to your advertising campaign. Currently, Google Local Services ads are mainly for locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, and the like.

Google local service ads are also restricted to certain areas. This service can mostly be accessed by businesses that operate in bigger metro cities, such as Philadelphia, Los Angeles, and New York City. While it is expected that this will expand over time, it is currently restricted to more popular cities.

If Google Local Services ads are available in your area, you can see them on mobile, tablet, and desktop.

google local services show up to those in the area

The Google Guarantee badge

One of the most notable features of a Google Local Services ad is the Google Guarantee badge. When you sign up for Local Services ads, you automatically apply for the Google Guarantee. This badge helps you build a great reputation with your audience.

To earn this badge, you must pass Google’s background check and have your license and insurance details verified. This is to ensure that you are a legally operating business that has the necessary insurance if something goes awry. As long as you are a legitimate business that is up-to-date on all your paperwork, you can easily obtain this badge.

So, what exactly is the Google Guarantee?

If people aren’t satisfied with the quality of a company’s work, Google will refund those customers the amount paid for the jobs booked through their ads. This amount caps at $2000. Google can use the job invoice to properly reimburse customers who booked a company that provided them with poor services.

This coverage does not include future projects, damages to property, dissatisfaction with price or the provider responsiveness, or cancellations. The coverage is solely for the quality of the project and not the company. Customers have to submit their claims within 20 days of the project completion to be considered.

If you are a company that already provides quality service, you won’t need to worry about claims as much. The badge will serve as a trust signal to your audience. They will feel more comfortable booking your company because Google is backing you if anything goes wrong.

the google badge makes you more trustworthy

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7 benefits of using Google Local Services ads

There are numerous benefits you’ll reap from using Google Local Services ads.

  • 1. You reach more valuable leads:

    Google Local Services ads drive valuable leads for your business. You will obtain leads and people will book your services. People trust Google’s local ads, so they are more inclined to book your business.

  • 2. You can track your appointments:

    It’s easy to track your appointments and see how many people are booking your business. Google even gives you the option to pause your ads if you’re booked solid and resume them when business slows down.

  • 3. Your business will be seen first:

    Being seen first can mean the difference between obtaining leads and losing them to the competition. Since Google Local Services ads appear at the top of all the results, you ensure that leads see your business first.

  • 4. You build trust with your audience:

    The Google Guarantee builds confidence in your business. This can have an impact beyond your Google Local Services ad.

  • 5. You only pay for valid leads

    Google will only charge you if you obtain leads that are seriously interested in your business. If someone sends a text or email, makes a call, or leaves a voicemail, you will be charged for that lead. You aren’t charged for people who view your ad and don’t contact your business.

  • 6. You will reach more voice search customers:

    If someone’s bathroom is currently flooding, they aren’t going to take the time to pull out their phone and find a local plumber. They’ll rely on a voice search device and ask them to contact a local plumber. By having a Google Local Services ad, those voice search customers are more likely to be directed to your ad.

  • 7. You will need to conduct minimum maintenance:

    These Google ads don’t require keyword research or ad testing. Your ad is automatically triggered based on how people search. Google will determine if your ad fits the bill, whether some searches “plumber” or a phrase like “leaky faucet under sink.”

How to get started with Google Local Services ads

If you’re ready to start using Google Local Services ads, here are five steps you can take to get started.

1. Confirm your eligibility

Before you get too ahead of yourself, you must check to make sure your business is eligible for Google Local Services ads. As stated previously, this feature is only available to certain industries in a certain number of cities.

You can verify your eligibility on Google’s Local Services sign-up page. Once you have your eligibility confirmed, that will take you to the next step.

2. Create a business profile

The second step is to create your business’s profile. This is a key part of your ad because it determines where your ad will appear in search results.

Your profile determines which jobs match your Local Services. It’s important that you’re honest about the services you offer to ensure you only appear in front of ads that want your services. If you lie about some of your services, you’ll lose money on leads that contact your business for services you don’t offer.

In addition, you’ll want to specify the area where you want leads. If your business doesn’t take customers outside of a 15-mile radius, you’ll want to specify that. It will prevent you from wasting money on leads that are outside of your operation area.

You can also edit your weekly budget, business hours, service areas, and job types in your profile.

3. Add your license and insurance details

Google will only allow legitimate companies to have a Google Local Services ad. You must upload your license and insurance information to your profile. All the paperwork for your business should be accurate and up to date.

Google will want you to provide your general liability insurance details, too. As long as your insurance is up-to-date, Google will approve you for the guarantee.

4. Set your budget

Google Local Services ads operate just like PPC. You need to set a budget to state how much you want to spend to run your ads. This is a monthly budget that you can change as you need.

Keep in mind: you only pay when customers call or message your business. Your budget should be based on how many customers you want to receive or how many you can handle within a month’s time.

you only pay for valuable leads

5. Follow up with leads

When you launch your ads, you’ll start getting leads for your business. It’s important that you follow up on these leads when they contact your business. You have three options:

  • 1. Reply:

    When you reply, you send a message in email or text to people who reached out to your business.

  • 2. Call:

    If someone provides their phone number, you can give them a phone call to follow up.

  • 3. Decline:

    Google also gives you the option to decline leads that contact your business. If you choose to decline, you can provide a reason and the customer will be notified. On the off chance that something changes, you can recover requests.

It’s important that you keep up with leads as they come in. Be sure that you actively monitor the number of leads you obtain so you don’t overbook yourself or miss out on leads for your business.

WebFX will help you run Google Local Services ads

Google Local Services ads have the potential to help your business reach more people. By investing in these ads, you’ll earn more credible leads for your business. At WebFX, we have years of experience running Google Ads campaigns for our clients.

We’re a full-service digital marketing company that specializes in custom PPC campaigns. Our team of over 200 experts will bring their knowledge and expertise to your campaign. We’ll help you create an advertising campaign that drives valuable results for your business.

If you’re looking for an advertising company that will help your campaign succeed, look no further than WebFX. In the last five years, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. We focus on creating campaigns that help our clients grow their businesses.

Don’t believe us? Just ask our clients! Check out our 400+ client testimonials that attest to the great work we do for them!

Get started today

If you’re ready to start running Google local service ads for your business, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your business reach new heights!

Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance.