How to Create Landing Pages That Generate Leads
Landing pages are essential to the success of companies online. They’re cornerstones of search engine optimization (SEO), and they can turn visitors to your website into paying customers.
But how do you get new customers from a simple page?
There’s no magic formula that’ll turn 100% of the visitors to your site into customers. But there are certain practices you can incorporate into your pages to make sure you get as many new customers as possible.
Call 888-601-5359 to speak with a strategist about landing page design services from WebFX, or keep reading for five elements to keep in mind when designing landing pages for your site.
Strategy #1: In-depth explanations about your products
When people come to your company’s website, they want to learn about you and what you do. They want to find information quickly, and they want to consume it quickly.
That means it’s important to create landing pages about specific services and facets of your business.
Each landing page you create should be about one specific part of your business. You can explain at length how your company helps a specific kind of customer, or create pages about your industry, company history, service pricing, product catalog, and more.
But regardless of what you choose, each page needs to discuss its topic in detail. It should offer lots of highly-specific information that potential customers want to know before they start paying for your services.
Once they have that information, it’s easy for visitors to become customers since they know more about your industry, your services, and your company.
Strategy #2: Free stuff
One of the best ways to generate leads with landing pages is to offer something for free.
Your offer can be anything from a downloadable guide to an in-depth explanation of something that is particularly valuable to your potential customers. As long as it’s free and moves someone through your sales funnel, it’s a good idea.
When you offer free content, you can do more than simply post it on your site like any other page. You can place it behind a “gate,” or a form that requires visitors to give you their name and email address in order to access it.
A user who gives you their contact information is extremely valuable to your company. They’ve become a lead, and you can nurture that lead with drip email marketing to eventually turn them into customers.
This strategy is one of the most successful ways to generate new leads (and eventual customers) for your business. It gives your visitors something for free, and it gives you a way to contact them later.
It’s the best win-win you could want in lead generation.
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+60% “We measure our success by how much we WOW our clients.”
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Strategy #3: Newsletter signups
Along with your drip email campaign, you can have a form on your landing page that lets users sign up for a newsletter.
Newsletters are a great way to keep potential customers informed about the latest news in your business. They should be short, to-the-point, and convincing to show the recipient that they should become your customer.
Newsletters are also great ways to highlight members of your company’s team, discuss issues in the industry, and more. Essentially, it’s a briefer form of your blog that’s targeted to a list of qualified recipients.
Plus, you don’t have to worry about “spamming” people with these newsletters. If they intentionally give you their information, they definitely want to hear from you.
You’re offering a relevant and practical information to your recipients. And if they don’t want to hear from you anymore, they can unsubscribe from your emails.
That may lose you a lead, but it also means you won’t bother someone who doesn’t want to hear from you. Emailing people who don’t want your messages will eventually frustrate them, which will produce the opposite result of what you want.
You can prevent that with an unsubscribe button that ensures you only ever communicate with qualified leads. That way, you don’t bother anyone, and you can convert new customers.
Strategy #4: Offer free tips
Everybody loves free tips on a landing page.
The word “tips” gives the impression that you’re telling or showing someone how they can make a task (and their lives) easier.
That means you can give someone a positive benefit before they ever become your customer.
That goes a long way in building relationships and generating new leads. People remember the companies and people who help them. And if they need your help now, the chances are good that they’ll need it sometime later, too.
That’s when they can become a paying customer. You helped them before, so they know for a fact that you’re reliable.
That familiarity and gratitude go a long way when someone wants to become your customer. By demonstrating your worth, you’re proving that you’re the best choice to help someone.
Strategy #5: Show your contact information
Last, if you want to generate leads on your landing pages, you should have your contact information visible.
“Contact information” refers to your company’s name, phone number, address, and general email address. You can even leave the email address of a dedicated salesperson, if you’d like to move potential customers through the sales funnel more quickly.
It may sound too passive, but it genuinely works when you want customers to reach you. Plus, when someone contacts you via phone or email address, you know that they want to learn more about your company.
After all, they contacted you.
That contact information is also visible to Google. So if someone doesn’t go to your site and instead searches for “[your company] phone number,” Google will be able to show them the correct information.
In other words, your contact information is the perfect way to passively generate new leads on your landing page. It only requires a few seconds at your keyboard, and it can make a world of difference to your company’s future.
WebFX knows the secrets of lead-generating landing pages
At WebFX, our award-winning team of web designers and copyeditors know how to get the most customers out of every landing page. They help our clients earn customers with strategic ideas and pinpoint detail, enabling them to enjoy an outstanding ROI and continued company growth.
We help our clients grow from the Internet, and we’ll do the same for you!
Contact us today to create a landing page strategy for your business!
Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance.