If managing an online marketing campaign seems like a tall order, don’t worry. An online marketing company like WebFX will help you implement and optimize online marketing strategies to reach more customers and earn more revenue online.
Want to learn more about how an online marketing company can drive results for your business?
Keep reading, and contact us today at 888-601-5359!
Call 888-601-5359 to speak with a strategist about customer acquisition plans from WebFX, or keep reading for seven of the most effective digital strategies you should try to reach more customers for your business.
What can an online marketing company do for your business?
On the fence about online marketing? Let’s take a look at everything an online marketing company can do for you.
Increase website traffic
One of the most important things you can do for the growth of your business is to ensure that it gets ample website traffic. The more website traffic your website gets, the more people become aware of your products and services, and the more Google will recognize your company as the real deal.
To increase your website traffic, an online marketing campaign employs strategies that make Google aware of your company with the use of target keywords, content creation, multimedia creation, and so much more.
Target your most qualified audience
Website traffic doesn’t mean much unless it’s traffic that has a high chance of converting. When you partner with an online marketing company, they’ll use strategies that help you target your most qualified audience — people who are most likely to purchase your products and services.
Help you become an industry leader
In order to become an authority in your industry, it’s important to create powerful, informative, and beneficial content. When you do so, you’ll show your consumers — and search engines — that you know what you’re talking about. Before long, other high-authority industry leaders will pick up on and link to your content.
A great content marketing strategy is one of the many offerings of a top online marketing company will offer!
The bottom line? Online marketing can help your business increase overall revenue with a combination of strategies. Increased site traffic, targeting strategies, and your personal business growth as an authority in your industry can help your business skyrocket.
If you’re interested in the different online marketing strategies that can help you achieve these results, read on!
How to choose the perfect online marketing company for your business
With so many online marketing companies in the world, it can be hard to decide on the perfect one for your company. But it doesn’t have to be. Check out our tips to help you choose the perfect online marketing company for you!
Do a lot of research
Before deciding on an online marketing company, you need to do your research. You should research at least ten different companies so you can get a feel for what the different companies offer, their price points, and how your companies would work together.
Though all online marketing companies offer similar services, some differ — so it’s important to understand exactly what you want. This allows you to make an informed decision about which online marketing company is best for you.
Research also includes looking into each company’s reviews and testimonials. Reviews can be positive or negative, and you can find them on sites like Yelp or Google My Business. Reviews allow past clients and customers to comment on the experience they had with the company, which can help you determine if they will be a good fit for you.
If a company has more bad reviews than good ones, you should probably take them off of your list.
Testimonials, on the other hand, are always positive, and they’re usually featured on the company’s website. These are quotes directly from happy, satisfied customers that attest to the wonderful work a company has done for them and can be seen as a trust signal for the company.
The best online marketing companies in the world will have hundreds of client testimonials.
Consider your budget
Another important part of choosing the perfect online marketing company for you is budget. You know the importance of sticking to a budget with all of your business ventures, and online marketing is no different.
Before determining your budget, take note of how much services you’re interested in. This will allow you to make a realistic budget so you know what you can and can’t afford.
From there, set a budget and stick to it. This will allow you to easily determine if a company should stay on your list or be taken off.
It’s also important to keep in mind that you nearly always get what you pay for. Cheaper digital marketing services aren’t always better — you may not see results from your campaign or your point of contact may be hard to get ahold of, for example. It’s better to pay a little more upfront and see amazing results for your company.
Talk to them on the phone
Nothing quite beats a face-to-face conversation, but if that’s not possible, a phone call is the next best thing. A phone call allows you to ask as many questions as you’d like and get answers right away, and it also gives you a feel for the personality of the company.
Do you and the representative get along well? Do the ask you questions?
An online marketing company that cares about your success will ask questions about your business, industry, goals, and more.
A phone call allows you to get a feel for the company, how they care for their customers, and whether or not you’re interested in working with them as an online marketing partner.
What strategies do online marketing companies offer?
If you’re looking to get real results, you need to work with an online marketing company that uses effective strategies. What strategies does WebFX offer? Check them out below!
1. Search engine optimization (SEO)
SEO is perhaps the single most important online marketing strategy out there. Why? It allows you to show up at the top of search engine results pages, which means more potential customers become aware of your business and can contact you to learn more about your products and services.
Imagine you’re selling water bottles after a marathon. You’re set up a few blocks after the finish line, and nobody seems to be buying your bottles. That’s because the stands set up right by the finish line are getting all the business — the runners want water immediately, not 2 blocks away! Not only do the runners get it immediately, the vendors are showing up where the runners are. Same for SEO — it helps you show up where potential customers search online!
The same principle holds true for SEO. Customers want what they’re looking for quickly, and most of the time, they’re not willing to scroll through pages of results on Google. That’s why first page results get the most clicks, and more specifically, the first few spots.
Most people won’t even bother to hop to the second or third page of results, because their best options are right under their nose when they enter a search query.
How does SEO help you improve your ranking though? The strategy uses a variety of techniques that work together to ensure that users find you in search results, and that Google understands you to be an authority in your industry.
Let’s break down the different SEO techniques that make SEO campaigns a success. Keep in mind these are only a few of the many techniques that go into a successful SEO campaign.
- 1. Keyword targeting:
SEO campaigns leave no stone unturned in the way of keywords. In order to show up highly in search engine results, you have to target your most highly-qualified audience. That means using target keywords.
In order to target the most important keywords, you’ll first have to do some keyword research. Start by coming up with some key terms that are important to your business. Products and services are a great place to start.
Start by creating a general keyword list and then one that’s more detailed.
The more detailed your keywords, the better chance you’ll have to rank for them. These are called long-tail keywords, and since they’re so specific, they get less search queries — giving you the opportunity to soar to the top of search results. However, those that do search for these keywords are typically looking to convert immediately.
Use a tool like keywordtool.io to get more suggestions on the kinds of keywords your target audience is searching for. From there, you can build a fantastic list of keywords that are sure to attract your perfect audience.
- 2. Content implementation:
Keywords aren’t beneficial until you use them in quality content for your website. The whole purpose of keyword research and targeting, is to figure out what terms to use in your content.
After you’ve come up with a long list of keywords that you want to target, start figuring out ways to write content about those keywords. For example, if you’re a camping store that specializes in nylon tents, be sure to write content that is based on that keyword. To really optimize your content, add the keyword in your subheadings and title tags as well.
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When implementing content, you should also be sure to add in multimedia.
Multimedia is essentially elements on your web pages that aren’t written content. Multimedia can be anything from images and video to infographics and motion graphics.
These elements are extremely beneficial to use in content because they make it more engaging to readers and help keep them interested. It’s also great for breaking up huge walls of text.
2. Pay-per-click advertising (PPC)
Another extremely beneficial strategy that most online marketing companies offer is PPC.
PPC is a paid advertising platform that allows you to attract your target audience with ads. One of the biggest benefits of PPC is that you only pay when customers click your ads.
When customers click your PPC ads, they are directed to a landing page —a page on your website that provides them with more information about how to convert. It could be a contact form or a page that allows the customer to buy the product on the spot.
Another plus of PPC? You set your bid, so you always know how much you’ll pay every time you click.
Much like SEO, PPC also requires keyword research. In order to create ads that target your most qualified audience, you’ll also want to do keyword research.
When you’ve decided on your key terms, you’ll be able to bid on those terms, or tell Google Ads how much you’re willing to spend every time that ad is clicked. If your bid beats all the other bids for that specific keyword, your ad will go live, and customers can begin clicking instantly.
An additional advantage to using PPC is that you’ll start seeing results almost immediately, whereas SEO takes a little longer to drive results.
3. Content marketing
Content marketing involves creating content to address your target keywords.
There are many different kinds of content you can include on your website including blogs, guides, long-form content, and product pages.
Google loves blogs because they act as a consistent flow of new, fresh content. Similarly, Google also loves long-form content, since it shows that you’re extensively knowledgeable on the topic you’ve written on.
Content gives Google something to rank. Without content, you won’t show up in search engine results pages.
You can also share your content on social media, in email marketing campaigns, and more.,/
4. Email marketing
Think email marketing is dead? Time to think again! The ROI of email marketing is a staggering 4400%, or $44 for every $1 spent on your campaign.
Email marketing is one of the best strategies an online marketing company can offer.
It allows you to reach out to potential and current customers and provide them with valuable information, coupons, and so much more.
One of the major benefits of email marketing is that it’s extremely low cost, and it helps to keep potential customers engaged with your brand. Not to mention, you can increase sales with emails when you include promotions.
5. Social media marketing
Social media marketing helps you increase brand awareness and develop relationships that encourage people to purchase. Whether you’re using Facebook, Twitter, Instagram, Pinterest, LinkedIn, or any combination, social media allows you to connect with customers on many different levels.
You can use posts to inform followers about happenings, post job opportunities, share photos, and so much more. In addition, if people have questions about your business, products, or services, they can reach out to you directly on social media.
What makes an online marketing company the best?
How do you determine whether or not the online marketing company you’re interested in is one of the best?
1. They have more than 100 testimonials
As we mentioned before, testimonials are a great way for previous clients to share their great experiences with the marketing company. The best agencies will have more than just two or three testimonials — they’ll have hundreds. Did you know that WebFX has over 550 testimonials? It’s true!
This high volume of testimonials speaks to the success that a company has had over the years, and the success that they continue to have into the future.
You should also make sure that the testimonials cover many different services and not just one or two. For example, it’s important to be sure that all the testimonials aren’t for “great web design,” and that there are some for services like SEO and PPC too.
2. They have an extensive portfolio
Not only should the company have tons of testimonials, but the best online marketing companies will have an extensive portfolio.
It will have a list of results that they’ve driven for clients, examples of websites they’ve created, and more. The company should get bonus points if they publish real results they’ve driven!
Portfolios are important because they show you first hand what the company has done for clients and allows you to see their style and process.
3. They make your goals their goals
The best online marketing companies always put your goals first. They’ll show interest in learning about your business, what you provide to customers, your competition, and so much more.
They won’t settle for just knowing your industry, but they’ll want to truly make you a member of their family. ,/
That being said, they’ll also ask extensively about your goals as a business and what strategies you’re most interested in implementing. From there, they can make recommendations and give you more information about a timeline for achieving your goals.
4. They’ll tell you if they don’t think you’re a good fit
The best online marketing companies aren’t just looking for money, they’re looking to drive real results for clients that they care about.
That means that if they don’t think they’re a good fit for you, they’ll tell you upfront. The best companies will also recommend another agency to you, so that you can still get the results you want.
5. They’ve been in business for a while
The best online marketing companies won’t be new to the game. Though some newer companies can still drive results, older companies have had time to learn and grow in their craft.
Companies that have been around for decades have watched marketing trends over the years, learned from hundreds, and maybe thousands of clients, and have been able to work through pitfalls. This means you can trust them with your campaign — they know what they’re doing!
Are you looking for the best online marketing company around?
If you’re in the market for an online marketing company, WebFX is a fantastic option.
We’re a full-service Internet marketing company located in the heart of Harrisburg, PA. We have a team of over 200 specialists who are experts in their field and have spent years honing their craft.
When you work with us, you’ll get a dedicated account manager that will work with you to get the highest ROI possible from your campaign. You’ll work with professionals who are well-read in the industry and will be able to suggest the best marketing options for your company.
We offer all the strategies mentioned above on this page, plus so many more.
If you’re looking for an online marketing company that delivers, WebFX is for you! Feel free to contact us online, or call us at 888-601-5359! We can’t wait to hear from you!