If you haven’t invested in SEO, you’re missing an opportunity to drive more traffic and leads for your business. By partnering with a small business SEO company, like WebFX, you’ll reap the benefits of SEO while still having the time to focus on running your business.
On this page, we’ll provide you with five reasons to invest in SEO and show you why WebFX is the best SEO company for your small business. Contact us online or call us today at 888-601-5359 to speak with a strategist about how we can create a custom SEO plan that grows your company.
Over 90% of WebFX clients continue partnering with us into year 2 of their campaign.Speak with Us Today!
Why invest in SEO (and working with a small business SEO company)?
SEO is a valuable tool for small-to-midsized businesses (SMBs). It offers numerous benefits that help you grow your company. Here are five reasons you’ll want to invest in SEO and the expertise of a small business SEO company:
1. Drive more interested and qualified leads
SEO is a valuable tool for driving more qualified leads.
This strategy helps you reach leads that have an active interest in your company, products, or services.
You may find you're putting a significant amount of money into traditional marketing strategies, like radio ads, and are barely seeing a return. This lack of performance happens because traditional marketing rarely reaches the right people.
Imagine you run a high-end clothing store and decide to buy a billboard ad on the highway.
You invest a large chunk of money into the ad in hopes of driving more traffic to your business. After running the billboard ad for a month, however, you haven’t seen a higher influx of customers.
So why is that?
The problem lies in who you're reaching.
Your billboard ad reaches everyone and anyone. You could have only one interested person that sees your billboard! Not to mention, people have a different mindset when driving — they’re rarely interested in the ads alongside the road.
Billboards can deliver underwhelming returns, especially for smaller businesses, because of their lack of targeting.
Targeting, however, is where SEO shines.
With SEO and the experience of one of the best SEO companies for small businesses, you can reach people looking for your business by targeting specific keywords.
If someone searches your key terms and phrases on a search engine like Google, you know you're reaching people who want to find your business. You're putting your money towards people actively looking for your company, which makes all the difference.
2. Earn more customers
Did you know that over 93% of online experiences start with a search engine? If people want to find information or a local business, they turn to search engines to get answers. SEO helps you reach these leads and guide them towards your business.
Take advantage of this opportunity to reach your audience. Considering Google fields more than 3.5 billion searches per day, your target market is probably searching on Google looking for a business like yours.
When you invest in SEO, you help relevant and qualified leads find your business. If you meet their needs, they're likely to become customers, which means more revenue for your organization.
3. Build brand awareness
SEO helps more people find your brand and get familiar with it. Not everyone will click on your listing or convert after visiting your page. These users will, however, get exposed to your brand and get familiar with it.
With SEO (and the help of a small business SEO company), you put your products and services in front of more interested leads. People get familiar with your brand's name and start to associate you with key terms and phrases.
If you own a high-end clothing store and someone searches "places with high-end fashion," they may see your business in the search results. Immediately, it builds an association between your clothing store and high-end fashion.
These leads may check out your site to see what you offer and figure out if you’re a good fit for what they need. Exploring your site helps develop brand recognition further, which becomes vital when leads are ready to convert.
Some leads won't convert right away, but they will remember your business. When they finally decide what they need, these leads are more likely to choose your company because they’re familiar with your brand.
4. Create a better experience for your audience
User experience is a crucial component of building your online presence.
A positive user experience drives more leads back to your business and encourages them to choose your company.
Over 89% of consumers shop with a competitor after a poor user experience. If you don’t invest in creating a better user experience for your audience, you’ll lose leads to your competition.
Your SEO ranking relies on users having a positive experience on your site.
You can rank for the right keywords and deliver the correct information, but if your website doesn't provide a positive experience that keeps leads on it, you won't improve your site's ranking.
SEO (when done right) keeps leads on your page longer. A few tactics for improving user experience and SEO include:
- Improving page speed
- Creating simple navigation
- Building mobile-friendly or responsive sites
Partnering with an SEO company for small businesses will help you create a better user experience for your audience and keep them engaging with your brand. You'll build more positive brand associations with leads and get them to come back to your company.
5. Stay competitive
SEO for small businesses helps you remain competitive.
There are dozens of companies competing for the same customers you want. You must take advantage of every opportunity you can to outdo your competition and drive more people to choose your business.
SEO helps you get ahead of your competition.
If your competitors haven't invested in SEO, you'll outrank them and drive more traffic to your page. Even if your competition manages their SEO strategy in-house, you’ll have a better plan because you’re partnering with SEO experts.
A top SEO company for small businesses can help you stay competitive and drive valuable traffic and revenue to your site.
Working with our small business SEO company: What do our services include?
SEO is an intricate and complex strategy, so many businesses rely on SEO services to help them run their campaigns. When you partner with an SEO agency for small businesses, you want to know what you're getting with your investment.
At WebFX, we give you everything you need to lead a successful SEO campaign, including:
Keyword research, selection, and optimization
When you partner with WebFX, we’ll help you find the right keywords for your business.
We’ll conduct keyword research and focus on relevant keywords that will drive interested leads to your business. Our team will help you integrate those critical phrases into your site so you can start attracting leads to your company.
Title tag and meta description optimization
Title tags and meta descriptions play a crucial role in helping your organization appear in the right search results. When you partner with our SEO agency for small businesses, we’ll optimize your title tags and meta descriptions to catch your audience’s attention and get them to click.
Google My Business optimization
As your small business SEO company, we will help you claim and optimize your Google My Business listing. This local listing is crucial to helping you attract customers. At WebFX, we’ll help you set up and optimize your listing.
Mobile site optimization
If you have a separate mobile website for your business, we'll help you optimize that, too. Our team of experts will help improve your mobile site, so you appear in more search results on Google.
Google Analytics setup
An essential part of SEO for small business is tracking your campaign's progress.
Our team will help you set up Google Analytics so we can start tracking your campaign’s performance. We’ll also analyze your data as your campaign runs to optimize your strategy for even better results.
Custom dashboard setup
Custom dashboards help you focus on what’s important.
We’ll create custom dashboards for you, so you can see the metrics that matter most to your business. This feature makes it easy and convenient for you to monitor your campaign and share results. It's also one of the reasons we're a favorite SEO company of small businesses.
Local search optimization
Even if your company doesn’t operate a brick-and-mortar store, it’s essential to optimize your local search presence. That’s because people use local search to learn about businesses near them, as well as get quick information about a company’s hours, website, services, and more.
At WebFX, we'll optimize your Google My Business profile, as well as your website for local keywords, so more people find your company. If you want to focus more on local SEO, we offer specialized local SEO services.
Independent research from Clutch has named
WebFX the top SEO company in the United States.
Over 200 WebFX clients have been interviewed by Clutch to discuss their experience partnering with us.Check out more Clutch Reviews
A dedicated account representative
We always want you to be in the know about your SEO campaign's progress. That's why our small business SEO company provides you with a dedicated account manager.
With a dedicated account representative, you'll know who to contact with questions, concerns, or comments about your SEO strategy. Plus, you can count on your account manager to get back to you.
Our team of marketing experts keeps you in the know-how about your campaign.
We’ll provide you with quarterly reporting for keywords, plus monthly reports on return on investment (ROI), traffic, and goals. We’ll use these reports to make suggestions on how we can adjust your campaign to drive more positive results.
The best SEO companies for small businesses don't just monitor your rankings. They monitor your competitors' rankings, too. We’ll help you understand how you stack up against the competition and identify your biggest competitors — and opportunities.
Our digital marketing toolkit
At WebFX, we offer a complete digital marketing toolkit via MarketingCloudFX.
When you partner with us, you’ll get access to tools like:
- LeadManagerFX: Tracks website leads and phone calls
- CompanyTrackerFX: Analyzes which companies visit your site
- ContentGeniusFX: Measures and predicts performance for website content
You, as well as your account manager, will use these tools to help you create a better SEO campaign.
Working with our small business SEO company: What is our SEO process?
Our team at WebFX uses the R.O.C.K.E.T method to help you create a successful and effective SEO campaign. Let’s take a look at what each letter in this acronym means and how it influences the success of your SEO strategy.
A look at our SEO process that has driven over 6.3 million leads and $2.4 billion in sales for WebFX clients. Discover how our SEO marketers will improve your online presence, lead generation or sales efforts, and revenue numbers.
Our team at WebFX takes the time to get to know your business. We do a deep dive into your company to get to know you better. We’ll learn about your website, competition, and industry. This process helps us understand who you are and the hurdles you face within your industry.
From all this information, we’ll put together a plan for your SEO campaign. As one of the best small business SEO companies, we pride ourselves on taking the time to get to know your business and delivering a custom plan that works for you.
Once we understand your company and industry, we'll start optimizing your website to help search engines like Google understand it better. We'll help you integrate valuable keywords into your site so you can appear in more relevant search results.
We'll fix technical SEO issues on your site, too. We'll enhance usability, improve page load time, and add more functionality to your website. Overall, our goal is to help you create a functional and usable website for your audience.
An essential part of SEO is content. Content helps you educate and guide your audience through the purchasing funnel. At WebFX, we’ll help you create educational and sales content for your audience through blogs, videos, and more.
Our team will provide you with topic suggestions, as well as create and produce quality content. We’ll help you publish content that drives more traffic to your page and gets leads to engage with your business.
A vital part of SEO is keyword selection. We conduct thorough keyword research to ensure you appear in the right search results. Our team will help you define your audience and select the best keywords for driving high-value leads and sales.
Earned media is a crucial tool for helping you reach your target audience. With earned media and links, we’ll help you create new opportunities for growing your website online. Plus, we have a team of over 40 influencers dedicated to building relationships with prominent sites.
When you partner with our small business SEO company, we’ll get you connected to industry experts and build relationships with them. It will help you earn valuable links that will grow your business.
Lastly, we'll keep track of your campaign to ensure it's functioning and working correctly. Our team of over 250 marketing experts will test different aspects of your website and make continual improvements to your SEO campaign.
We’ll help you figure out what’s working in your SEO strategy and where to make changes. Our team will keep you in the know with what's going on with your campaign, so you'll still feel informed and educated about your SEO strategy.
How to select an SEO company for your small business
Choosing an SEO agency to work with can be intimidating. There are so many agencies out there. How do you know which is the right one for you?
Below are five tips to help you choose the best SEO company for your small business.
1. Evaluate search engine performance
Google and other search engines are great places to find lists of agencies to potentially work with. Not only can you find lists of top agencies all in one place, but you can also evaluate their capabilities based on their rankings.
If an agency is skilled in SEO, they should rank for their company name and major keywords. For example, try searching for "SEO services in [the city where an agency is located]" and seeing how well they rank.
2. Explore agency websites
Once you have a list of potential SEO partners, explore their websites to learn more about them.
3. Explore portfolios and case studies
Pay special attention to information about each agency's past performance on their website.
Explore each SEO company's portfolio, case studies, and awards. See if the agency has worked with companies in your industry before. While it's not necessarily a dealbreaker if they haven't, experience in your industry means they may understand your business more quickly.
4. Check reviews and testimonials
An agency's past clients are an excellent source of information about their performance.
Look at testimonials on the agency's website and reviews on third-party sites such as Clutch and G2. The best SEO companies for small businesses will have plenty of reviews and testimonials for you to look through.
You can also ask for references and talk with a few of the company's current clients to get a better idea of what it's like to work with them.
5. Ask questions
Before you hire a small business SEO agency, it's important that you talk with them on the phone or in person.
During this meeting, you'll get a better feel for how the business treats its clients and get a chance to ask questions.
The company should be willing to answer your questions, want to get to know you and your business, and be open and honest about its processes.
Working with our small business SEO company: What are the benefits?
If you’re going to invest in SEO services from a small business SEO company, you want to know how it’s going to help your organization.
Let’s look at four ways WebFX’s SEO services will benefit your SMB.
1. You’ll always remain informed about your campaign
With WebFX’s SEO services, you receive transparency.
From the start, we're open and honest about our prices and what you get with your SEO package. We believe in being transparent with our costs so that you can make the best decision for your business.
As an SEO agency for small businesses, we keep you informed every step of the way. We tell you what we’re doing to help your business grow online. As your campaign continues to run, we keep you informed about its progress and how we’re improving your strategy.
When you partner with WebFX, you get the peace of mind that you’ll always know what’s going on with your campaign and where your money goes.
2. You'll earn more leads and conversions for your business
When you invest in SEO and start driving more valuable traffic to your site, you increase conversions. You’re attracting more qualified leads, which means they’re more likely to convert.
At WebFX, we have over a decade of experience in creating campaigns that drive more valuable leads for your business. When you partner with us, we’ll help you earn more leads and conversions that grow your company.
In the past five years, we’ve driven over 6.3 million leads and $2.4 billion in sales for our clients. Just check out our 550+ glowing testimonials that speak to the remarkable work we do! We know how to create SEO campaigns that help your business grow.
When you partner with us, you’ll feel confident that we can drive valuable leads and sales for your business.
3. You'll gain better placement in search results
When you partner with our SEO agency for small businesses, you partner with a company that knows how to increase your rankings in search results. Considering that 75% of people don’t go past the first page of results, your business must appear on that first page.
Better placement in searches equals more brand exposure.
With an SEO plan from WebFX, we'll help you choose the right keywords so that you can appear in relevant search results. Our team will optimize and integrate those keywords into your site so you can rank in those search results.
4. You'll drive more traffic to your site
When you partner with our small business SEO company, you’ll get an SEO plan that drives more traffic to your site. Driving traffic to your website creates an opportunity for you to capture valuable leads.
A competitive SEO plan will help you drive relevant traffic to your site.
At WebFX, we'll help create a strategy unique to your business that lets you reach users looking for your products or services. We'll help you integrate valuable keywords into your pages to drive the most interested leads to your site.
Partner with a small business SEO company today
SEO offers numerous benefits and opportunities for you to grow online. You’ll drive more relevant traffic and earn more leads that turn into conversions for your business. At WebFX, we have over a decade of experience creating SEO plans that drive results.
We’re a full-service digital marketing company that specializes in creating custom SEO campaigns. We’ll help you create an SEO strategy that boosts traffic on your website and helps you earn more valuable leads.