If you want to drive more Google traffic to your website, you need to improve your search engine optimization (SEO) ranking. By improving your SEO, you will drive more traffic to your website. It’s a great opportunity for your business to earn new leads.
So, how do you improve your SEO ranking to drive more Google traffic?
On this page, we’ll discuss five tips to help you improve your SEO ranking to drive more Google traffic. If you need help improving your site’s SEO ranking, call us today at 888-601-5359 to speak with a strategist.
1. Build links
If you want to earn more Google traffic on your business’ website, you need to build links. Link building plays an important role in driving more traffic to your site, as well as boosting your website’s ranking. There are two types of links you’ll want to focus on building.
Backlinks are links you earn from credible sites in your industry. These credible sites will link to your content on their own site, which drives valuable traffic to your page. Backlinks are crucial for improving your site’s SEO ranking.
When you earn backlinks, you build your business as an authority in your field. It sends a positive signal to Google that your site is credible and trustworthy. Google will boost your ranking, so you can reach more potential leads.
The best way to earn backlinks is through content creation (we’ll dive more into that later). When you create content, you can invite authority sites to check out your content and see if they like it. If they like what they see, they may use your content as a reference for their own content.
This provides you with the opportunity to earn more backlinks for your site. You can build a relationship with these authority sites and continue to invite them to read your content. It’s a great way to earn more backlinks for your site and improve your SEO ranking.
2. Internal links
In addition to backlinks, internal links play an important role in driving more Google traffic to your website. These are links to your own pages on your site.
Internal linking is important because it keeps leads engaged on your page longer. They remain on your page longer, as they continue to click on links and find more pages. This sends a positive signal to Google and tells them that your site is interesting and engaging for your audience.
Google will rank your site higher, so more people can find your interesting and engaging site. This drives more Google traffic to your page. It’s a great way to drive more valuable traffic to your website.
When you build links on your site, you drive more Google traffic to your page. This provides your business with the opportunity to earn more valuable leads for your business.
2. Create content
Content creation has an impact on your site’s SEO ranking. When you create content, you are sharing your knowledge with your audience. You provide them with valuable information that they are seeking.
Content helps drive more Google traffic to your website. Users are constantly seeking out information and answers to their questions. They turn to Google to find that helpful information.
When you post helpful information, leads visit your site. They check out your information and decide if it answers their question or provides them with the information they needed. Once they are done checking out your information, they will check out your site.
They will get to know your business and see what you offer. It’s important that you create industry-specific content, so you drive in leads that are interested in your business.
These leads may not convert right away, but they will remember your business. They will remember the helpful information you provided. When it comes time to convert, they will choose your business over the competition because they will trust that you are knowledgeable in your field.
As stated previously, content helps you earn backlinks, too. You can create content and share it with authority sites. This is an opportunity for your business to earn backlinks and boost your authority.
Content drives additional Google traffic to your site. You drive in traffic that may not have found your site otherwise. It’s a great opportunity to boost traffic on your website and obtain more leads.
3. Improve site speed
User experience is an important factor on your site. You want users to have a positive experience on your site, so they remain engaged on it. Your site’s speed is an important factor for positive user experience.
Users hate to wait for slow loading pages. They want to access information quickly. If your page takes too long to load, you will lose leads to the competition.
These visitors will return to the search results and choose another business. Not only does this increase your bounce rate, but it impacts the overall user experience on your site.
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To prevent your site from losing leads, you’ll need to improve your site’s speed. You can do this by using Google PageSpeed Insights. This tool provides you with the necessary information to make changes to improve your site’s speed.
If you can’t make the changes on your own, you can invest in page speed services from a digital marketing company. This ensures that you still reap the benefits of improving your site’s speed while getting to take care of other aspects of your business.
By improving your site’s speed, you will drive more Google traffic to your site. This will help you boost your SEO ranking, so you can drive in even more traffic.
4. Incorporate videos
Video is a key component to improving your site’s ranking, so you can drive in more Google traffic. With the growing popularity of YouTube, video marketing is becoming a more integral part of digital marketing plans.
The impact of videos is astounding. In fact, you are 53 times more likely to end up on the first page of Google results by using a video on your website. The simple addition of a video can have a huge impact on your SEO ranking.
When it comes to video marketing, you can make numerous types of videos. You can create how-to videos, informational videos, or videos about your business. It’s a great opportunity to give your audience a visual perception of your information.
Audiences love video, too. In fact, users are 10 times more likely to interact with a video then a block of text. It’s a great tool to get your audience engaged on your page.
When you keep your audience engaged on your page, it increases your ranking. You drive more Google traffic to your site by utilizing video.
5. Optimize for mobile
Mobile optimization is becoming increasingly important. Mobile traffic accounts for 52.2% of all web traffic worldwide. Mobile users are becoming more common, so it is important that you adapt your site to mobile users.
The mobile experience is different than the desktop experience. Imagine trying to access a desktop site on a mobile phone. Would it provide users with a positive experience?
No. Users would have to zoom in and out to read text and click on links. It would make it difficult for them to properly obtain information on your page.
Therefore, optimizing for mobile is crucial. You want users to have a positive experience on your site, regardless of the device they are using. A desktop user, tablet user, and mobile user should all have the same positive experience when accessing your site.
You can ensure they have this positive experience by using a responsive design. Responsive design makes your website adapts to a user’s device to provide them with the best experience.
It keeps leads engaged and interested in your page. When they spend more time on your page, it boosts your ranking and helps you drive more Google traffic to your website.
If you want to earn more traffic, you need to ensure that your website is mobile-friendly. This will keep more leads engaged on your site, which will boost your ranking to help you reach more traffic.
WebFX can help you drive more Google traffic to your site
Your website’s SEO ranking is important to helping your business earn more valuable leads and conversions. You need to improve your SEO ranking, so you can earn more traffic on Google. At WebFX, we know how to help you boost your SEO ranking to garner more traffic.
We’re a full-service digital marketing company that specializes in customized SEO plans. We have a team of 150+ experts that are dedicated to your campaign. Our award-winning team has the knowledge and expertise to help you drive more Google traffic to your website.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $1 billion in sales and over 7.3 million leads for our clients. We focus on putting our clients’ success first.
Our clients love the work we do, too. In fact, we have over 550 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top SEO company like WebFX!
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If you’re ready to start boosting traffic on your SEO ranking, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow!