Internet Marketing

What Is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the process of improving your website to get more customers for your business.

After all, every business needs more customers if they want to grow. And if you can’t earn new customers, you can’t grow.

With that in mind, CRO is essential to businesses who want to get the most out of their websites. Whether you want to get new leads for your B2B company or increase sales on your B2C ecommerce site, conversion rate marketing will help you achieve your goals — and even exceed them.

On this page, we’ll discuss CRO in depth and offer suggestions for how you can improve your company’s site to get the most conversions possible

If you're ready to improve your online conversion rates, give us a call at 888-601-5359.

what is conversion rate optimization

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Why CRO is important

CRO’s primary purpose is to increase the number of customers you attract on your website.

Its secondary purpose is to increase your company’s overall revenue.

While it may sound like these objectives are the same, they don’t always go hand-in-hand.

You can get more customers for your business — which reflects overall growth — that may only purchase your most affordable goods or services.

You could also attract a handful of new customers who only buy your most expensive goods or services.

However, both objectives aren’t always mutually exclusive. You can improve the CRO for your most affordable products and your most expensive ones to get the best of both worlds. That gives you more customers and more revenue to grow your business better than ever before.

That kind of forward momentum can also help you become a big contender in your industry, ensuring you get more customers than your competition.

But these advantages are all well and good, but how do you incorporate CRO onto your website?

4 Tips for Improving CRO

CRO starts by testing and improving individual parts of your website.

By tweaking the various elements of the sales funnel, you’ll be able to start affecting conversion rates, ideally toward a higher level.

Some techniques that have worked well for businesses in the past include:

Some of our client Successes

case study Increased
Traffic by
Ocean City NJ paddle boat
case study Increased
Rate by
image of heavy equipment
case study Increased
Generated by
“We measure our success by how much we WOW our clients.”

Bill Craig
WebFX President

Bill Craig
See how we can help you
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Want to speak with an expert? Call us at 888-601-5359

1. Use calls to action

example of cta button on a page

Calls to action (CTAs) are some of the most effective ways to increase your website’s conversion rate.

CTAs are short, concise, and verb-oriented phrases that tell someone what they can do next to get one step closer to become a customer.

That might include signing up for a newsletter, downloading a software trial, or buying a product.

Regardless of your objective, you need to tell potential customers what to do next so that they can stay on your site and eventually convert.

2. Offer personalized deals

It’s critical that you track the people who enter your site with cookies so you can see when they return.

By watching each user’s behavior, you can get valuable information about what they want and what they do on your site.

So say someone came to your ecommerce site and looked at running shoes multiple times. They want to buy, but something is holding them back.

Take that opportunity to send them an email (if possible) that offers 10% off of their next shoe purchase. That will resonate with them since they want to buy shoes, and it’ll get you another sale with minimal loss in profit.

You can also do this by adding friendly on-page popups or popunders that display coupon codes for similar deals. And, if you’re a B2B company, you can offer a similar deal for your services.

3. Use large, rounded, and colorful buttons

Buttons are one of the most effective ways to encourage site visitors to become customers.

That’s because buttons are large, noticeable, and fun to click.

The best buttons for CRO will be a different color from your site’s background, include a short CTA, and link to a page where someone can convert.

With those qualities on the same site element, you can quickly and easily take more people to your conversion pages and get more customers.

4. Use short, simple language

One of the hardest things to do online is to write the way people talk.

But using that conversational language and tone is essential to getting good conversions.

After all, people like to feel like you’re talking to them — not selling to them.

To do this, try writing with short, easily-understood verbs, like:

  • Get
  • Discover
  • Earn

You should also write short paragraphs (four sentences max) that cover one topic quickly.

Bulleted and numbered lists are also helpful since they’re easy to scan. That way, you can convey information quickly without delving into extensive explanations or long walls of text.

WebFX is a CRO specialist agency

At WebFX, we have a whole team of experienced and knowledgeable CRO experts. They’ve worked with lots of clients in the past, including B2B and B2C companies, and they know the tried-and-true conversion strategies that help companies grow. We’ve helped other companies grow by leaps and bounds in the past, and we’ll do the same for your business!

Contact us today for a customized CRO strategy!

Ready to start your Internet marketing and design campaigns? Call 888-601-5359 or contact us online today to learn more about how WebFX can help with your SEO challenges.