WooCommerce SEO Tips
When it comes to ecommerce – and WooCommerce specifically – SEO can be a whole different ball game. The core principles of making your site search engine-friendly still apply, but there are a number of caveats and nuances you need to keep in mind when working on an ecommerce site.
On this page, we’ll go through a few of them point by point so you can make sure your WooCommerce site is benefiting from proper SEO as much as possible!
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Your product descriptions are arguably one of the most important aspects of good ecommerce SEO. There are a few simple steps you can take to make sure your product descriptions are well in line with both user and search engine expectations:
1. Write longer product descriptions
Generally speaking, Google favors content that is longer and more in-depth. This doesn’t mean you should include super long product descriptions for no reason, though – instead, make sure you’re illustrating each product’s features as thoroughly as possible.
Instead of describing a hand cart as “sturdy and red,” for example, write out a few sentences detailing the construction process, what materials were used, what shade of red was used, what other stylistic details are included, and so on.
These detailed, longer product descriptions benefit your ecommerce SEO efforts, and they’re also extremely helpful to your users. The more information you provide, the more comfortable your visitors will be making a purchase.
2. Include product keywords
Before you write each product description, you should take a few minutes to do some keyword research. Get out there and see what your users are searching for to find your products in the first place!
If you’re naming your product listings by their manufacturer numbers (“XT341”) but users are searching for them by name (“Fischer Price Red Metal Toy Handcart”), that’s a disconnect which will result in less visibility, less traffic, and fewer sales for that specific product.
3. Don’t use generic manufacturer descriptions
If you use generic manufacturer descriptions for all of your product liftings, you run the risk of creating duplicate content issues which can negatively impact your search engine presence.
These types of descriptions are also just not very helpful to your users. Instead, you should focus on product features that set it apart from other similar products.
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Images are the second half of a product listing. Just like your descriptions, you want your images to be properly optimized for search engines and users alike.
There are two main things to consider for each and every image you use on your site: Image title and image alt tags.
The image title is what will help users find your product listing and ultimately your website in the SERPs. Just like your product description, you don’t want to name all of your images with random number and letter combinations.
That’s not helpful to anyone – users don’t know what it means, and search engines don’t know what the picture is either. Instead, name your images in accordance with the same keyword research you did for your product descriptions.
Your image alt tags, then, should mirror your image titles (with a little more description thrown in, if anything). These alt tags are displayed if the image is ever removed or broken, and they also help to inform search engines of exactly what your images are.
The navigation process on ecommerce sites is often overlooked, but it has serious impacts on both SEO and user experience.
There are many different ways to implement a “good” navigation system on your website, but in general you want the whole site to be logically laid out, with all products listed within the appropriate categories, and so on. If a user wants to access their shopping cart, for example, they should be able to do so from any page.
A simple and easy way of improving your site’s navigation is to include “breadcrumbs” on your pages. Breadcrumbs are small links on each page that explicitly demonstrate your site’s architecture, both to users and to search engines.
Schema and rich snippets
Adding schema markup / rich snippets to your product listings is a fantastic way of taking your SEO to the next level. This HTML markup is basically a series of information identifiers that helps search engines understand and index your website on an even deeper level.
For example, have you ever noticed review stars next to product listings on a Google search results page? Those are achieved through proper schema markup and often result in increased click through rates for pages that have them.
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WooCommerce SEO really can be tricky to nail down. There are a lot of moving parts, and a nearly endless list of checkboxes to check. If you’re looking for the touch of a professional, we’d love to help!
At WebFX, our expert team of Internet marketers has crafted custom SEO solutions for hundreds of ecommerce websites, including WooCommerce sites, across just as many industries and niches.
If you’re ready to take your WooCommerce SEO to the next level, contact us today for a free quote or more information!
Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance.