Keep reading to learn about the best lead generation strategies, plus how our Cleveland lead generation company can help your business attract more qualified leads.
Get started with Cleveland lead generation services
If you’re trying to help your Cleveland business grow, you must invest in a lead generation strategy. Lead generation helps your business obtain valuable leads that turn into conversions. It’s one of the best ways to expand your business and help it reach new heights.
When you’re busy running your Cleveland business, you might not have time to run a lead generation campaign.
If you don’t have the time, you can rely on WebFX as one of the best Cleveland lead generation companies to run your campaign. With over 20 years of experience, we know how to drive valuable results for our campaigns.
Keep reading to learn more and call us today at 216-208-4449 to speak with a strategist about creating your custom campaign.
WebFX has partnered with numerous local businesses in Ohio to help them grow with digital marketing. We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
What are the best lead generation methods for my business?
There are many lead generation methods that will help your business grow. Here are two awesome lead generation strategies that you can use to boost your business online.
1. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is one of the best methods for driving valuable results for your campaign. These ads appear at the top of the search results above the organic listings.
To start using PPC ads, you must choose your keywords for your campaign. Keywords trigger your ad to appear in the search results. If you want to attract relevant leads to your page, you must choose the right keywords.
Once you have your keywords selected, bid for your ad’s placement. You must set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time.
Your maximum bid and quality score determine your ad’s placement. Quality score is calculated from numerous factors, including ad relevancy and clickthrough rate (CTR). If you want to have a higher a placement, it is best to have a high quality score.
Once you have your placement, you will launch your campaign and start earning valuable leads.
PPC is one of the best lead generation methods for your Cleveland business. This method helps you attract leads that are ready to convert. In fact, PPC visitors are 50 percent more likely to convert than organic visitors. You will attract leads that want to purchase your products or services.
If you want a method that helps your business reach more leads and earn conversions, PPC is the answer.
2. Content marketing
Your audience is constantly seeking out helpful information. They conduct searches to generate relevant results that answer their questions. If you want to reach relevant leads, you must create valuable content that drives them to your page.
Content marketing helps you bring leads to your page that you may not be able to reach otherwise. This method involves sharing your knowledge with your audience.
Content comes in many forms. You can write blog posts, create videos, write ebooks, or design infographics. The important part is that your content provides your audience with valuable information they need.
Your audience wants to find relevant content that fits their search query. So, it’s important that your content matches what someone would hope to find when searching certain keywords.
For instance, let’s say you own a restaurant. Someone may search, “How to make al dente pasta.” When a user conducts that search, what do you think they expect to find?
In this case, an article that gives steps on how to make the perfect pasta would be very helpful for your audience. It matches their search intent and provides them with the precise information they need. If the content focused on the top ten pasta dishes of all time, that article wouldn’t match your audience’s query well.
When you match search intent, you have more leads on your page that engage with your content. They will remain on your page and learn more about your Cleveland business. This will help them build brand recognition with your business.
Content doesn’t always get your audience to convert right away, but it will pay off down the line. People will remember the helpful information you provided. When it comes time to convert, they will choose your Cleveland business over the competition.
Our digital marketing campaigns impact the metrics that matter most!
Over the past 5 years, we’ve generated:
in client revenue
4.6 Million +
leads for our clients
client phone calls
Why should I choose WebFX as my Cleveland lead generation company?
When you’re ready to start your lead generation campaign, you’ll want to find the right company to run your campaign. At WebFX, we have over 20 years of experience creating lead generation strategies that work.
So, what makes WebFX a great option for your Cleveland business?
We create customized campaigns
Your business is unique. You need a unique lead generation strategy to accompany it. When you partner with WebFX, you’ll get a lead generation campaign that is tailored to your Cleveland business.
Other companies will offer cookie-cutter strategies that they use for all their clients. Lead generation isn’t a one-size-fits-all strategy. Each business has different needs and goals, so you need a lead generation plan that is customized for your business.
We have a team of experts
You don’t want to partner with just any lead generation company. If you want to drive the best results for your Cleveland business, choose a team of experts to lead your lead generation campaign.
When you partner with us, you’re getting a team of over 200 experts that have the knowledge and expertise to run your campaign. We know how to create campaigns that drive valuable results for our clients.
We drive results
Our team at WebFX knows how to drive results for our clients. To date, we’ve driven over 6.3 million leads for our clients and over $2.4 billion in sales. When you partner with us, you’re partnering with a company that knows how to drive real results.
Don’t believe us? Just ask our clients! Check out our 550+ client testimonials that attest to the great work we do!
Ready to start earning valuable leads for your Cleveland business?
WebFX offers digital marketing services from SEO and PPC to content marketing.
To learn more about our plans, feel free to check out our digital marketing services page.
If you’re ready to start earning valuable leads that are interested in your Cleveland business, contact us online or call us today at 216-208-4449 to speak with a strategist.
We look forward to hearing from you! Whether you're looking for lead generation services in Baltimore or services in Cleveland, WebFX has got you covered!
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Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the web.
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