Are you looking for a way to attract valuable leads that are ready to convert? If so, pay-per-click (PPC) advertising is the method for you. This method allows you to attract more qualified leads that are interested in learning about your Columbus business.

If you don’t have time to run a PPC campaign, you can rely on a PPC company to run your campaign for you. The trick is finding the best Columbus PPC company to run your campaign.

At WebFX, we have over 20 years of experience creating successful PPC campaigns. We know how to structure campaigns to drive valuable results for your business.

On this page, we’ll discuss the benefits of PPC for your business and why WebFX is the best Columbus PPC company to run your campaign.

Keep reading to learn more about PPC and call us today at 888-601-5359 to speak with a strategist about your customized PPC campaign.

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What is PPC?

PPC ads are paid advertisements that appear at the top of the search results. They are tagged with the word “ad” to indicate paid content.

To start using PPC ads, you must create your ad’s layout. You decide the information you want to include in your ad. Google allows you to add ad extensions to your listing to make it more interesting and engaging for your audience.

You will also need to choose the keywords for your ad. When users conduct searches, keywords trigger your listing to appear in the search results. You must choose relevant keywords to ensure that your listing appears in front of relevant leads.

Focus on long-tail keywords for your listing. These are keywords that contain three or more words. Long-tail keywords produce better results for your campaign because they attract more relevant leads for your Columbus business.

Once you have your keyword selected, you’ll bid for your ad’s placement. You’ll set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time.

Your maximum bid and quality score determine your ad’s placement. Quality score is calculated from factors like clickthrough rate (CTR) and ad relevancy. You want to have a high quality score to get a better placement.

Once you have your placement, you can launch your campaign and begin attracting valuable leads.

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How does PPC benefit my Columbus business?

PPC is a great method that has a lot to offer for your Columbus business. Here are a few of the benefits of using PPC.

1. You only pay when people click on your ad

This is a crucial part of PPC ads. When you run your PPC campaign, you will be charged each time someone clicks on your ad in the search results. You don’t get charged for your ad appearing in the search results, otherwise known as impressions.

Many businesses like using PPC ads because of this payment structure. Even if people don’t click on their ads, they’re still gaining brand exposure without paying for it. It’s helps you get the most out of your budget.

2. You can monitor your campaign’s performance

PPC makes it easy for you to monitor your campaign’s performance. From the moment you launch your campaign, you can monitor the results. This makes it easy for you to know what is and isn’t working with your campaign.

It helps you see which aspects of your campaign need help. You can improve these aspects to help your campaign run better. It also enables you to see which aspects of your campaign are successful so you can implement those aspects into future campaigns.

3. You attract qualified leads

PPC ads are great for attracting leads that are interested in your business. In fact, 65% of all high intent searches result in someone clicking on a PPC ad. These are people who know what they want and need to find the right business to fulfill what they need.

When you attract qualified leads to your page, you create more opportunities for your business to earn conversions. It’s a beneficial method for helping your business attract valuable traffic for your business.

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Why should I choose WebFX as my Columbus PPC Company?

It takes time and effort to run a PPC campaign. By relying on a Columbus PPC company, you don’t have to worry about running your campaign. You can worry about running your business while your PPC company runs your campaign.

So, why choose WebFX as your PPC company?

We have a skilled team

When you partner with a PPC company, you want to choose one that is knowledgeable about running a PPC campaign. Our team of 150+ experts have the knowledge and expertise to run a successful campaign for your business. We’ll help you create a successful campaign that drives results for your Columbus business.

Our team of experts are certified in Google Ads, the program that runs PPC ads, so you can feel comfortable that we know the ins and outs of running a successful PPC campaign.

We create custom campaigns

When you partner with us, you’ll get a custom campaign that fits your business’s needs. We know your business is unique and you need a unique PPC campaign to accompany it. With plans from WebFX, you’ll always get a customized campaign that other businesses don’t have.

Some companies will try to offer cookie-cutter solutions to their clients. They think that PPC is a one-size-fits-all type of campaign, but it’s not true. Every business operates differently, and we create PPC campaigns to reflect that.

We drive results

When you hire a Columbus PPC company, you want to choose one that drives results. Our team at WebFX is dedicated to driving positive results for your business. We have a proven track record of driving valuable results that help our clients’ businesses grow.

If you don’t believe us, just ask our clients! Check out our 550+ client testimonials and see for yourself!

Ready to start earning more valuable leads?

PPC will help you earn more valuable leads for your Columbus business. If you’re ready to start earning leads that convert, contact us online or call us today at 888-601-5359 to speak with a strategist about creating your customized PPC campaign.

We look forward to helping your business grow!

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