Do you want to attract valuable leads to your business? If so, pay-per-click (PPC) advertising is the method for you. PPC helps you reach valuable leads that are interested in your business.

You can rely on a Jacksonville PPC company to run your campaign if you don’t have the time or experience with running a PPC campaign. WebFX is a top Jacksonville PPC company that can help you drive valuable results for your campaign.

On this page, we’ll discuss the benefits of PPC and why WebFX is the best Jacksonville PPC company for your business.

Keep reading to learn more about PPC and contact us today at 888-601-5359 to speak with a strategist about your customized PPC campaign.

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What is PPC?

Have you ever conducted a search and noticed paid advertisements at the top? If so, you’ve seen a PPC ad. These paid ads are listed above the organic listings and tagged with the word “ad” to indicate paid content.

To start your PPC campaign, you must figure out the keywords for your ad. When users conduct searches, keywords trigger relevant results to appear. If you want your ad to appear in relevant search results, you must use the right keywords for your campaign.

As you conduct keyword research, stick to long-tail keywords. These are keywords that contain three or more words. Long-tail keywords produce better results for your campaign because they attract more qualified leads and keep your cost-per-click (CPC) low.

You want to have a low CPC so you can earn more clicks on your ad. Long-tail keywords are specific, so they generate less traffic, but traffic that is more relevant and interested. This means your clicks come from the most interested leads.

Once you have your keywords selected, you’ll bid for your ad’s placement. You’ll set your maximum bid, which is the amount you are willing to spend each time someone clicks on your ad. This amount can change as needed.

Your maximum bid and quality score determine your ad’s placement.Quality score is calculated through your ad’s relevancy score and the clickthrough rate (CTR).

Google wants to put highly relevant ads first. If you have a high quality score, your ad is more likely to end up in one of the top placements because it’s very relevant to your audience.

Once you have your ad placement, you will launch your campaign and start reaching valuable leads for your Jacksonville business.

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How does PPC benefit my Jacksonville business?

PPC has many great advantages to offer your company. You will reap the following benefits from investing in PPC for your Jacksonville business.

1. You have complete control over your campaign

PPC gives you complete control over your campaign. You decide how you want to run your campaign. From the ad’s appearance to your budget, you can determine the budget, time frame and success of your campaign.

Google gives you the freedom to decide how you want your ad to look. You can add ad extensions to further customize your ad and make it more appealing for your target audience.

You also have the freedom to control your budget. PPC enables you to set a budget that works best for your business. While the budget will affect your campaign’s success, it’s still valuable to you if you have more control over how much you want to spend.

2. You get qualified leads

PPC is the best method for attracting qualified leads. In fact, 65 percent of high-intent searches result in someone clicking on a PPC ad. These are leads that know exactly what they want and need to find the right business.

These leads are also more likely to convert too. PPC leads are 50 percent more likely to convert than organic leads. These are highly interested leads that are likely to purchase from your business.

3. You can monitor your campaign

When you invest money into a digital marketing strategy, you want to know that it’s working. Some strategies take time to show results, which can leave you feeling nervous. With PPC, you don’t have to worry about waiting to see results.

From the moment you launch your campaign, you can start monitoring it to see how it is working. This is very beneficial to your business because it allows you to see where your campaign succeeds and falls short.

For the places it falls short, you have the opportunity to alter your campaign and improve it. You can also see where your campaign is succeeding so you can implement those successful elements into other campaigns.

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>WebFX is a top Jacksonville PPC company

If you don’t have the time or knowledge to run a PPC campaign, our team at WebFX can help. With more than a decade of experience, you can count on us to create a successful PPC campaign for your Jacksonville business.

So, why choose WebFX as your Jacksonville PPC company?

We create customized campaigns

Many companies will offer cookie-cutter solutions for their clients’ PPC campaign. Cookie-cutter solutions don’t help you get the most out of your PPC campaign. At WebFX, we create customized campaigns that are specifically tailored to your business’s needs and goals.

We know your business is unique, so we offer customized campaigns to help fit your business. Our team will maximize your chance of earning more valuable leads and conversions by creating a PPC campaign that’s tailored to you and your audience.

We have a team of experts

When it comes to your PPC campaign, you want to rely on experts to run it. At WebFX, we have a team of 200+ experts that know how to run successful PPC campaigns.

Our team is certified in Google Ads, so you can trust that we know the ins and outs of creating and monitoring your PPC campaign. We constantly stay up to date on the latest trends and changes to ensure that you are maximizing your return on your ad.

We know how to drive results

When you choose a PPC company, you want to choose one that knows how to drive results. At WebFX, we have over 20 years of experience driving results for our clients.

Don’t believe us? Check out our 550+ client testimonials that attest to the great work we do!

Ready to start earning leads with PPC?

PPC is a great method that helps you earn valuable leads and conversions for your business. If you’re ready to start obtaining valuable leads, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your Jacksonville business grow!

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