Raleigh Lead Generation Services

Top lead generation methods

There are many digital marketing methods that will help you earn valuable leads for your Raleigh business. Here are the top two lead generation methods you can use.

1. Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is a great way to generate valuable leads for your business. PPC ads are paid advertisements that appear at the top of the search results. They are tagged with the word “ad” to indicate paid content.

To start using PPC, you must select your keywords. Keywords trigger your ad to appear in the search results. If you want your ad to appear in front of relevant leads, you must choose the right keywords.

You can conduct keyword research to find the right keywords for your campaign. You’ll want to stick to long-tail keywords, which contain three or more words, for your campaign. They produce better results and help you attract valuable leads.

Once you have your keywords selected, you’ll bid for your ad’s placement. You’ll set your maximum bid, which is the amount you’re willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time.

Your maximum bid and quality score will determine your ad’s placement. Quality score is compiled of numerous factors, such as ad relevancy and clickthrough rate (CTR).

You want to have a high quality score to get better ad placement. Once you have your ad placement, you will launch your campaign.

PPC is a great method for generating valuable leads. In fact, 65 percent of all high-intent searches result in someone clicking on an ad. These are people who know exactly what they need and just need to find the right business.

By running a PPC ad, you will attract those leads to your page. It’s one of the best methods for gaining valuable leads that want to learn more about your Raleigh business.

2. Content marketing

Content marketing is another great strategy to help you capture leads. This method involves sharing your knowledge with your audience to draw them to your website. Using content marketing is a great way for you to attracting leads to your business.

When you create content, you have numerous options for the format. It can be videos, blog posts, infographics, or ebooks.

The main point of content is to share your knowledge with your audience. Your audience is constantly seeking information about topics related to your Raleigh business. You can attract those leads to your page by creating valuable content for them.

To start creating content, you’ll need to generate a list of topics. Your keyword research will help you get ideas for topics. It’s a great starting point to help you create valuable content for your audience.

When you create content, you want to keep is fresh and interesting. Don’t post the same type of content all the time. You’ll attract more valuable leads by creating a diverse amount of content.

Content marketing is valuable for driving leads to your page. Your audience will search for information about a topic and come across your content. They will take the time to check it out and gather the important information from it.

Once they finish, they’ll take time to check out your site and become familiar with your brand. It doesn’t always result in immediate conversion, but it pays off down the line.

When leads are ready to convert, they will remember the helpful information you provided. They will pick your business over the competition because they view your business as an authority in your field.

3. Email marketing

Email marketing is one of the best Raleigh lead generation methods, since it meets users where they already are – their inbox.

When you hire an email marketing agency like WebFX, they’ll help you develop an email list to send content to on a regular basis — making subscribers more familiar with your business and more likely to choose your services.

You can accomplish a variety of goals with email marketing, including:

• Increased brand awareness
• Increased website traffic
• Boosted conversions and revenue

Not only that, but you can use omni-channel marketing to combine your email marketing methods with other strategies like content marketing, social media marketing, and more.