PPC is a paid form of advertisement. These paid ads appear at the top of the search results, above the organic listings. These listings are tagged with the word “ad” to indicate paid content.
To start using PPC ads, you must decide on your ad’s content. Google Ads, the program that runs PPC ads, gives you the freedom to decide what information you want to put in your ad. You can add extensions to your ad, too, to further customize it.
In addition, you’ll also want to select keywords for your ad. When users conduct searches, they use keywords to generate a list of results. If you want your ad to appear in relevant search results, you must choose the right keywords.
Keyword research will help you generate a list of relevant search results for your PPC ad. As you conduct research, you’ll want to focus on long-tail keywords. These are keywords that contain three or more words.
Long-tail keywords are better for your PPC campaign because they drive better results. These long-tail keywords drive leads that are more interested in your business. It also keeps your cost-per-click (CPC) low, which enables you to get more clicks for your budget.
Once you have your keywords selected, you’ll bid for your ad’s placement. You set your maximum bid, which is the amount you are willing to spend each time someone clicks on your ad. This amount can be changed at any time.
Your maximum bid and quality score will determine your ad’s placement. Quality score is calculated from factors like ad relevancy and clickthrough rate (CTR). A high quality score will get your ad a better placement than having a higher bid.
Once you have your ad’s placement, you will launch your campaign. Your ad will start appearing in relevant search results to reach leads interested in your Raleigh business.
Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how WebFX can help you reach your business goals.
WebFX has partnered with numerous local businesses in Raleigh to help them grow with digital marketing. We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
Hiring a Raleigh PPC agency offers numerous benefits to your company. Here are three big benefits you’ll reap from this method.
PPC is one of the best methods for driving valuable leads to your page. In fact, 65% of all high-intent searches result in someone clicking on a PPC ad. These are leads that know what they want and just need to find the right business for their needs.
When you attract leads, you’re attracting leads that are ready to convert. This means your business will earn more conversions and grow.
One of the best features of PPC is that you only pay when people click on your ad. You don’t pay for impressions. This means that your money is going towards leads that are ready to convert.
This makes it a more budget-friendly option for your business. You put your money towards leads that are clicking on your ads and taking interest in your business. This means you can earn more conversions for your Raleigh business.
When you invest money in a campaign, you want to see that it’s working. Some methods take time to show results. With PPC, you can monitor your campaign’s performance the moment you launch it.
You can monitor your clickthrough rate (CTR), impressions, and conversions. This helps you understand where your campaign is succeeding and where it falls short. When you can actively monitor your campaign, you can actively make changes to improve your campaign’s performance.
Are you interested in learning more about how your business can use Internet marketing to increase your sales and attract more customers?
Contact us today to speak with a strategist and hear about our custom plans.Get your FREE Quote now
PPC is a great method to help your business earn leads and conversions. With the right Raleigh PPC agency, you will help your business grow. At WebFX, our 20 years of experience makes us more than qualified to help you run your campaign.
So, why choose WebFX?
When it comes to your PPC campaign, you want to choose a company that has skilled experts. At WebFX, our team of over 200 experts have years of experience driving successful PPC campaigns for our clients.
Our team is certified in Google Ads, so you can trust that we know the ins and outs of PPC programming. We keep up to date with trends and changing practices to help your campaign stay current.
Your business is unique, so why not get a unique campaign to go with it? Many companies will offer a one-size-fits-all campaign structure. This doesn’t drive the best results for your campaign because it isn’t customized to your business’s needs.
That’s why we create custom campaigns for our clients. We get to know your business and your goals and help you create a campaign that helps you achieve those goals.
When you partner with a PPC company in Raleigh, you want to choose one that knows how to drive results. At WebFX, we are a results-driven company that knows how to help our clients’ campaigns succeed.
Don’t believe us? Just ask our clients! Check out our 550+ client testimonials to see what it’s like to partner with us!
If you're ready to earn more valuable leads and conversions for your Raleigh business, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow with the power of PPC!
Our team is made up of elite designers, developers, and marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the web.
Don't take our word for it! We're proud of our many customer testimonials on Clutch. We've earned a 4.9 out of 5 with over 200 ratings.