Tampa Lead Generation Services

5 of the best lead generation tactics

Several lead generation strategies can help your company earn and convert more valuable leads.

Search engine optimization (SEO)

Almost 90 percent of marketers find success with search engine optimization (SEO), which is an essential digital marketing strategy for lead generation. SEO refers to numerous strategies for improving your website’s ranking in organic search results.

The ideal ranking in organic search results is the first page in the first position, as that spot receives 33 percent of all traffic — not to mention, 75 percent of users won’t go to the second page of a search result. If you think about your search behavior, it makes sense. You want an answer fast.

Consumers want the same thing.

So, if your website ranks for the search query or keyword, “commercial landscaping tampa fl,” but not until the second, third, or fourth page, you can understand why you’re struggling to generate leads online. Another website is answering their question on the first page.

Due to the scope of SEO, it’s helpful to review our comprehensive SEO guide and SEO tutorial.

If your Tampa business decides to use search engine optimization, expect a few routine tasks, including:

1. Keyword research
2. Content writing
3. Page optimization
4. And more

Keep in mind, SEO requires a long-term investment.

If you publish a new service page that targets the keyword, “landscaping design Tampa fl,” to your website, don’t expect it to appear in the top search position the next day. It’ll take time for that to happen — and even then, you’ll need to maintain that ranking.

It’s worth the investment, though, as SEO brings a close rate of 14.6 percent. That means almost 15 percent of organic users that visit your website will not only become leads but also purchase a product, helping your company grow.

Pay-per-click Advertising (PPC)

How else can you boost your lead generation? With pay-per-click (PPC) advertising, which is one of the most cost-effective lead generation tactics. In fact, companies make $2 for every $1 they invest in PPC advertising.

In your search experience, you’ve probably come across PPC ads. They appear above organic search results — so they’re the first results you see — and include a small, green icon that says, “Ad,” which distinguishes them from organic listings.

The benefit of PPC ads is that you’re targeting users near the bottom of the buying funnel — people who are most likely to buy. They’ve researched what they want, and now they’re ready to make a purchase. That’s why traffic from PPC ads is 50 percent more likely to convert than organic traffic.

It’s critical, however, that you’re creating relevant and compelling ads for the appropriate keywords.

Social Media Marketing

The average person spends 28 percent of their time on the Internet browsing social media, yet only 26 percent of businesses use social media for marketing. By not investing in social media marketing, many companies miss out on valuable leads.

In fact, more than 40 percent of business-to-business (B2B) marketers earn clients through Facebook. Not to mention, 80 percent of B2B social media leads come from LinkedIn, emphasizing that social media can — and does — generate qualified leads.

Why?

Consumers use social media for more than updates from friends and family. They also use it for shopping, whether they’re researching a product or asking for advice about a product. In fact, 80 percent of shoppers receive purchase advice through social media.

That’s why you want an active online presence.

While you can maintain accounts on a variety of social media platforms, it’s critical you have an active presence on the ones your target audience frequents. That lets you maximize your time and effort, plus generate leads that are more likely to convert.

Keep in mind that you want to do more than share content with your followers. You also want to engage with them. If they comment on a post or submit a review, for example, comment back and start a conversation.

It makes your target audience feel valued, plus helps them build a relationship with your company.

Content Marketing

Another strategy for improving the quality of your leads, as well as lead quantity, is content marketing. For many marketers, content marketing is essential for lead generation because it doubles website conversion rates.

The challenge, however, is that you must create original and relevant content, such as the following:

1. Infographics
2. Videos
3. Guides
4. Webinars

If you don’t create unique content, you won’t receive the same traffic, engagement, or conversions from users. Instead, they’ll visit more well-known websites for their industry information. So, if you’re a landscaping company, make sure your content isn’t identical to Better Homes and Gardens.

Consumers also prefer company-created content.

In fact, 70 percent of users like to learn about companies through content versus advertisements — for decision makers, that number jumps to 80 percent. That’s why 60 percent of users cite company-created content for improving and influencing their purchase decision.

Content can appear on several platforms, including:

1. Website
2. Blog
3. Social media
4. Email

That lets you reach new leads, plus nurture existing ones.

Email Marketing

If you’re looking for a lead nurturing strategy for your Tampa business that delivers a high return, consider email marketing. It offers an unmatched return-on-investment (ROI) — $44 for every $1 spent — plus generates 50 percent more sales than other lead generation strategies.

To maximize the success of your email marketing campaign, try the following tactics:

1. Personalize your emails: A name can make all the difference in email marketing. When you open an email with a lead’s name, you can increase open rates by more than 40 percent. Conversions can also increase by 10 percent, boosting your ROI.
2. Update your CTA: A call-to-action (CTA) helps you turn a lead into a conversion. While a text CTA is common, it’s more effective to use a button. In fact, a button can improve conversion rates by 28 percent.
3. Segment your emails: Before you create CTA buttons, segment your email audiences. If your landscaping company provides services to commercial and residential properties, for instance, you want to deliver different content to those audiences. For some businesses, email segmentation increased revenues by 760 percent.
4. Modify your delivery time: Almost 60 percent of adults check their email in the morning, so if you’re sending yours in the afternoon, you may miss out on those views. Try sending your emails at different times to see when you get the best response rate.

If you’re ready to start your email marketing campaign, try EmailMarketingFX for a seamless experience.

37% of marketers say that generating high-quality leads was one of their biggest challenges.

We want to decrease that percentage.

WebFX can help you generate high-quality leads with a customized marketing strategy.

Learn More About Lead Generation Services

WebFX is an award-winning Tampa lead generation company

At WebFX, we’re a Tampa lead generation company that takes a different approach to earning leads. We focus on learning your industry, business, and audience to develop a comprehensive strategy that works.

That focus, as well as commitment, is why we carry a Net Promoter Score (NPS) of almost 100.

What’s an NPS? It indicates — on a scale of -100 to 100 — how satisfied our clients are and how likely they are to recommend our services. If you look at Fortune 500 companies, like Apple and Microsoft, their scores are less than 50.

That says something about our team.