The Big Guava is an appropriate nickname for Tampa, highlighting the city’s initial growth and development through guava trees. That growth shows no signs of slowing down either, with the metropolitan area ranked number one in the state for job demand — which is why it’s a perfect time to expand your business.
That’s where lead generation comes in, as well as WebFX.
With more than 20 years of experience, WebFX redefines lead generation. With performance-driven strategies, we’ve earned more than three million qualified leads for our clients.
Learn more about lead generation for your Tampa company by contacting our team today — you can also give us a ring at 888-601-5359 to chat with one of our strategists about a personalized plan! Or, keep reading to find out about different strategies and benefits of performance-driven lead generation.
Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why WebFX is rated as the world's best SEO agency.
Almost 90 percent of marketers find success with search engine optimization (SEO), which is an essential digital marketing strategy for lead generation. SEO refers to numerous strategies for improving your website’s ranking in organic search results.
The ideal ranking in organic search results is the first page in the first position, as that spot receives 33 percent of all traffic — not to mention, 75 percent of users won’t go to the second page of a search result. If you think about your search behavior, it makes sense. You want an answer fast.
Consumers want the same thing.
So, if your website ranks for the search query or keyword, “commercial landscaping tampa fl,” but not until the second, third, or fourth page, you can understand why you’re struggling to generate leads online. Another website is answering their question on the first page.
If your Tampa business decides to use search engine optimization, expect a few routine tasks, including:
Keep in mind, SEO requires a long-term investment.
If you publish a new service page that targets the keyword, “landscaping design tampa fl,” to your website, don’t expect it to appear in the top search position the next day. It’ll take time for that to happen — and even then, you’ll need to maintain that ranking.
It’s worth the investment though, as SEO brings a close rate of 14.6 percent. That means almost 15 percent of organic users that visit your website will not only become leads but also purchase a product, helping your company grow.
How else can you boost your lead generation? With pay-per-click (PPC) advertising, which is one of the most cost-effective lead generation tactics. In fact, companies make $2 for every $1 they invest in PPC advertising.
In your search experience, you’ve probably come across PPC ads. They appear above organic search results — so they’re the first results you see — and include a small, green icon that says, “Ad,” which distinguishes them from organic listings.
The benefit of PPC ads is that you’re targeting users near the bottom of the buying funnel — people who are most likely to buy. They’ve researched what they want, and now they’re ready to make a purchase. That’s why traffic from PPC ads is 50 percent more likely to convert than organic traffic.
It’s critical, however, that you’re creating relevant and compelling ads for the appropriate keywords.
Another strategy for improving the quality of your leads, as well as lead quantity, is content marketing. For many marketers, content marketing is essential for lead generation because it doubles website conversion rates.
The challenge, however, is that you must create original and relevant content, such as the following:
If you don’t create unique content, you won’t receive the same traffic, engagement, or conversions from users. Instead, they’ll visit more well-known websites for their industry information. So, if you’re a landscaping company, make sure your content isn’t identical to Better Homes and Gardens.
Consumers also prefer company-created content.
In fact, 70 percent of users like to learn about companies through content versus advertisements — for decision makers, that number jumps to 80 percent. That’s why 60 percent of users cite company-created content for improving and influencing their purchase decision.
Content can appear on several different platforms, including:
That lets you reach new leads, plus nurture existing ones.
The average person spends 28 percent of their time on the Internet browsing social media, yet only 26 percent of businesses use social media for marketing. By not investing in social media marketing, many companies miss out on valuable leads.
In fact, more than 40 percent of business-to-business (B2B) marketers earn clients through Facebook. Not to mention, 80 percent of B2B social media leads come from LinkedIn, emphasizing that social media can — and does — generate qualified leads.
Consumers use social media for more than updates from friends and family. They also use it for shopping, whether they’re researching a product or asking for advice about a product. In fact, 80 percent of shoppers receive purchase advice through social media.
That’s why you want an active online presence.
While you can maintain accounts on a variety of social media platforms, it’s critical you have an active presence on the ones your target audience frequents. That lets you maximize your time and effort, plus generate leads that are more likely to convert.
Keep in mind that you want to do more than share content with your followers. You also want to engage with them. If they comment on a post or submit a review, for example, comment back and start a conversation.
It makes your target audience feel valued, plus helps them build a relationship with your company.
If you’re looking for a lead nurturing strategy for your Tampa business that delivers a high return, consider email marketing. It offers an unmatched return-on-investment (ROI) — $44 for every $1 spent — plus generates 50 percent more sales than other lead generation strategies.
To maximize the success of your email marketing campaign, try the following tactics:
If you’re ready to start your email marketing campaign, try MyEmailFX for a seamless experience.
WebFX has partnered with numerous local business in Florida to help them grow with digital marketing.
We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
Optimize your lead generation strategy, and you can generate more qualified leads. That lets your sales team maximize their time, whether they’re developing deliverables for potential clients or having conference calls with those prospects.
More qualified leads also let you focus on your ideal customer. Maybe your landscaping company wants to work with more commercial clients, versus residential ones. Or, you want more clients from a specific service area.
With more than 20 years of experience — and client relationships that last years — we’ve helped numerous companies earn the leads they wanted. That’s made not only our clients satisfied but also our team, which works as an extension of yours.
Generate more qualified leads, and you can increase your revenue. That lets your company invest in your future, whether by purchasing more service vehicles, hiring more landscaping crews, or another investment.
With the award-winning WebFX team on your side, you can trust you’ll achieve your revenue goals. After all, we’ve driven more than $1 billion in revenue for our clients with our signature hands-on approach to lead generation.
Earn more revenue, and you can drive your company’s growth. Whether you’re looking to extend your service area beyond Tampa or expand your landscaping services, you can do it when you’re generating valuable leads that convert.
With MarketingCloudFX, our propriety and industry-leading software for transparent ROI tracking, you see the impact of your lead generation strategy on your company’s growth in real-time. Your dedicated account manager also reviews these numbers with you.
Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the Internet.Learn More
At WebFX, we’re a Tampa lead generation company that takes a different approach to earning leads. We focus on learning your industry, business, and audience to develop a comprehensive strategy that works.
That focus, as well as commitment, is why we carry a Net Promoter Score (NPS) of almost 100.
What’s an NPS? It indicates — on a scale of -100 to 100 — how satisfied our clients are and how likely they are to recommend our services. If you look at Fortune 500 companies, like Apple and Microsoft, their scores are less than 50.
That says something about our team.
Excited to earn more valuable leads with WebFX? We’re excited to chat! Contact our team today and see what we can do for your local business — you’re welcome to contact us online or call us at 888-601-5359.Get Your Free Quote Now