Instagram is the premier photo-sharing app in the world. It's also owned by Facebook, and it was recently monetized to let advertisers get in touch with their picture-happy customers.
More recently, Instagram introduced a video function that allows users to film something and add a visual filter (like sepia) before uploading it. The videos adhere to the same ratio as Instagram's images, and they're stored in user profiles just like photos.
Most Instagram users are active on Mondays, which may sound surprising until you see that the best time of day to post is between 3:00 and 4:00 p.m.
Instagram famously has a younger demographic than most social networks — including Facebook. So it makes sense that their traffic spikes just about the time school ends for tech-savvy teens.
However, this young user base doesn't mean you can't find your primary sales demographic.
You can still track down users on Instagram that will naturally gravitate to your company's content. It may only be a handful of people at first, but you can nurture that following by posting once or twice per day.
And if you have any questions about the effectiveness of your Instagram account, you can set up Facebook Analytics or Google Analytics to see how well you funnel followers to your site for conversions.