Pinterest is a social network that's practically designed for marketing. It's laid out to let consumers and brands "pin" different photos or graphics that they like.
After pinning, their followers can see what they've pinned to spread the word about it even more.
Pinterest is a streamlined network with lots of viral potential. So much potential, we've discussed its importance to marketing before.
Whether you're a B2B or B2C, you can achieve incredible success and growth on Pinterest. All you have to do is make sure you're using it correctly.
To do that, you should start by posting original content that's colorful and eye-catching. There should be a definite focus of every photo you upload and pin — images with big backgrounds don't tend to do well on Pinterest.
Beyond that, most people use Pinterest on Saturday, presumably since they don't have work. Most users also engage with Pinterest before they go to bed, around 8:00 to 11:00 p.m.
Because of how Pinterest is laid out, you don't need to worry about post quantities. In fact, you can post as much as you want, whenever you want, and it'll have a decent chance of attracting a following for your brand.
Just make sure you use hashtags and text wherever possible. That way, you can stand out in searches whenever someone wants new Pinterest information.
To track your progress, you can use Pinterest Analytics for your profile and Google Analytics for your site. Combined, you can draw data-driven, accurate conclusions on how important Pinterest has become to growing your business.