Why Text Messages Are Valuable Marketing Tools
Learn How Your Business Can Effectively Use Text Messages
WebFX — April 8, 2016
Since its creation, mobile text messaging has taken the world by storm.
It's now one of the most common ways people communicate since it's shorter and more convenient than making an actual phone call. Plus, long-distance rates don't apply, and extra text messages only cost a couple of cents if someone happens to go over their plan's limit.
So if it's such a great communication tool, why don't more people use it for marketing?
It's hard to say — text messaging is easy to incorporate into your marketing team's overall strategy. All you have to do is set it up.
In this guide, we'll discuss how you can do exactly that while making sure you don't cross any lines or run into legal trouble.
But first, let's touch on what text message marketing actually entails.
Table of Contents
1. What Is Text Message Marketing?
2. Legal Concerns
3. Text Message Marketing Best Practices
4. When to Use Text Message Marketing
5. Other Uses for Text Message marketing
6. Stats on Text Message Marketing