Maximize Digital Marketing Efforts With Brightpearl

Do you use Brightpearl ERP to help you manage your business functions and centralize company data? If so, you can benefit immensely from pairing it with a strong digital marketing campaign. Read on to learn how to maximize digital marketing efforts with Brightpearl!

Digital marketing can improve Brightpearl for your business

An enterprise resource platform (ERP) like Brightpearl is the perfect tool for improving your company’s efficiency. Brightpearl can automate various business functions and centralize data across different departments and locations.

One of the best things about Brightpearl is that it’s excellent for optimizing your company’s marketing. Furthermore, that marketing can actually help improve the way Brightpearl works. Together, they form a symbiotic relationship that benefits your business as a whole.

For that reason, you should pair Brightpearl with a solid digital marketing campaign. Online marketing is the perfect way to increase your ERP’s effectiveness, just as your ERP can boost your marketing.

Read on to learn how you can maximize digital marketing efforts with Brightpearl. Then partner with WebFX — the agency with over 25 years of experience — for our top-tier digital marketing services. Just call 888-601-5359 or contact us online today to get started!

Time to Level Up Your Sales

Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions.

In the past 5 years, we’ve managed more than 12.9 MILLION transactions across our client base.

How can marketing help with Brightpearl optimization?

The reason Brightpearl and marketing pair so well together is that they feed off each other’s performance. Marketing can do an enormous amount to improve Brightpearl’s results, and Brightpearl can also boost your marketing.

Here are three of the biggest ways a strong marketing campaign can lead to Brightpearl optimization!

1. Improve the user experience

The user experience on your website is essential to driving results for your business. You need people to keep engaging with you long enough to convert, but that will only happen if they have a positive experience each time they interact with your website.

Together, marketing and Brightpearl can improve your user experience. Brightpearl can help you automate simple tasks that would otherwise distract you from your focus on the customer. It can also help automate certain customer service functions.

Marketing, meanwhile, can use strategies like web design to provide a smoother experience for users and keep them interested in your business. It can also drive more data about your users, and Brightpearl can then use that data to learn how to better serve your audience.

2. Driving traffic to your website

Another way Brightpearl marketing can benefit you is by driving more traffic to your website. Digital marketing is the perfect tool for encouraging people to visit your website, leading them there via strategies like organic search results and paid ads.

Once marketing boosts your site traffic, Brightpearl will have far more data on your target audience. As it collects that data, it can organize it to help you identify patterns and see how you can better serve your potential customers.

You can then apply that knowledge back to your marketing campaigns, making them more effective and using it to drive even more people to your website.

3. Generating leads and conversions

The endgame for any business is to drive revenue — and to do that, you need to generate leads and conversions. That’s yet another area where marketing and Brightpearl can work together.

Marketing is your ultimate weapon for driving revenue. You can use it to encourage people to sign up for emails, visit your site, and make purchases. In doing so, you’ll give Brightpearl far more data to work with, as Brightpearl is excellent for managing leads and sales.

You can also use the data Brightpearl obtains to further improve your marketing, reoptimizing your campaigns to fix the weak spots that Brightpearl’s data reveals. That will help you drive even more conversions than before.

How can WebFX help you maximize digital marketing efforts with Brightpearl?

Now that you understand how much marketing can improve Brightpearl for your business, what marketing strategies should you use? 

Here are the top three digital marketing services we provide to help you improve Brightpearl!

1. Search engine marketing

Search engine marketing is one of the strategies we offer help with maximizing Brightpearl, and it consists of two major types of marketing. The first is search engine optimization (SEO), where we’ll optimize your web content to help it rank in Google search results.

The second is pay-per-click (PPC) advertising, which involves displaying paid ads at the top of search results pages. Those ads direct users to landing pages that push them toward converting.

Between SEO and PPC, vast numbers of users will come across your website in their Google searches. That will ultimately lead them to become more familiar with you, and many of those users will become customers down the line.

2. Social media marketing

Did you know that 74% of people use social media when making a purchase decision? That means social media platforms are some of the best places you can go to market to your target audience, which is why social media marketing is one of WebFX’s top services.

We’ll help you set up social media accounts on the platforms where your audience tends to congregate. Then we’ll work with you to develop engaging content like infographics and videos that you can post on your social media page.

WebFX can also launch paid social media ads for your business. These ads will appear right in users’ social media feeds, and you can target them based on demographics like age and location to help you reach the right audience.

3. Web design and development

Web design is the third major type of Brightpearl marketing tactic WebFX offers to help you get more from Brightpearl. If you need a new website, we’ll help you create and optimize it. If you want to reoptimize your existing site, we can do that too.

We’ll build you a site optimized to attract users and drive conversions. We’ll work hard to perfect your visual design and help your site function more smoothly through boosting your page speeds and your mobile-friendliness.

Additionally, we’ll craft compelling copywriting to draw in users who find your site in search results to keep visitors engaged on your website.

Why choose WebFX?

At this point, you may be wondering why partnering with WebFX is the best option for you. Why not handle your marketing all on your own?

The answer is that WebFX comes with offers numerous advantages for your business. Here are three reasons you’ll want to choose us to help you manage your marketing:

1. WebFX has decades of experience

WebFX was founded in 1996, and we’ve been driving top-tier marketing results ever since. With over 25 years of experience, we know how to craft campaigns that help your business grow.

By partnering with us, you can harness our expertise for your own campaigns, driving bigger and better results that allow your business to continue growing.

2. WebFX has a history of driving stellar results

On top of our years of experience, WebFX has a rich history of driving  results for our clients. In the past five years alone, we’ve generated over 7.8 million leads and $3 billion in revenue for the businesses that have partnered with us.

That stellar service is one of the main reasons we’ve earned over 1,020 glowing client testimonials. When you partner with us, you can gain access to that same service, and we can drive results for you like those we drive for our current clients.

3. WebFX is a full-service marketing agency

The final reason WebFX is a standout agency is that we’re a full-service digital marketing agency. That means we offer marketing services across the board, from SEO to web design. In that way, we’re unlike many other agencies that specialize only in one or two strategies.

By partnering with us, you can keep all your marketing efforts centralized. Without a full-service marketing agency, you would have to outsource your marketing to several agencies, which creates more hassle for your business.

Our digital marketing campaigns impact the metrics that improve your bottom line.

See More Results

WebFX has driven the following results for clients:

$3 billion

In client revenue

7.8 million

Leads for our clients

5.2 million

Client phone calls

Let WebFX boost your Brightpearl optimization

Ready to get started with your Brightpearl marketing? Let WebFX help you! Our team of over 500 digital marketing experts can’t wait to work with you to improve your marketing efforts and enhance your use of Brightpearl.

With our digital marketing services, you’ll get help mastering all the strategies listed above and more. You’ll even receive a dedicated account representative to keep you in the loop about everything we do for your business.

To get started with us, just call 888-601-5359 or contact us online today!