15 Sales Enablement Tools to Enhance Your Sales Strategy
If so, sales enablement tools are an excellent way for you to simplify the sales process for your business and create a better experience for people buying your products or services.
When you invest in sales enablement technology, you provide your sales team with the information and tools they need to be more productive.
Before we talk about the different technologies you can use, we’ll talk a little bit about what sales enablement is.
What is sales enablement?
Sales enablement is a process that gives sales departments the data and tools to help them find valuable leads and turn those leads into sales. With the insights from the sales enablement data, sales departments can grow their knowledge and learn the best ways to nurture qualified leads.
On this page, we’ll provide you with 15 effective sales enablement tool examples that will help you improve your team’s experience when selling to your audience.
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Acquire is a great sales enablement tool that allows you to offer live chat solutions to your audience. This tool lets you engage online visitors instantly through tailored messages, which helps create a better experience for them.
When you use Acquire, you can obtain more qualified leads by recording what your audience does on your site, like clicking on a specific page or watching a video. This tool enables you to send out proactive messages to your audience to get them to engage with your business.
Acquire is unique because it has real-time support with visual engagements like video chat and co-browsing.
With the co-browsing feature, you can help customers by looking at their browser in real-time. If someone has an issue placing an order, for example, or can’t find a product on your page, you can view their browser in real-time to help them.
Acquire helps settle complex customer issues by allowing you to engage with your audience on a deeper level. You can solve problems and provide them with the best support.
First, this tool helps prepare your sales team for making sales. It provides sales guides and materials that help prepare your team for questions from buyers.
It also helps you engage your customers.
This tool personalizes content to share with your customers so that you can track their engagement. It’s a great feature that helps you understand your audience and their interests better.
With Highspot, you also get analytics, guided selling, contextual sales training, and over 30 integrations.
If you’re looking to manage leads obtained through digital marketing channels, MarketingCloudFX is the solution. This powerhouse tool offers numerous features that help improve the sales processes of your business.
LeadManagerFX shows how leads arrive on your site, the pages they visit, and the campaigns that effectively drive conversion-like behavior, such as phone calls. You can easily manage leads through active daily reporting and real-time information on visitor actions.
This feature is great for your sales enablement strategy because it helps you understand how leads arrive on and engage with your site. You can use that information to drive more conversions for your business.
Next, you’ll have access to CallTrackerFX. This tool tracks phone call sources and provides real-time data on those calls. You can generate specific phone numbers for each marketing campaign, which allows you to gain better insight into each channel’s success.
CallTrackerFX is one of the essential sales enablement assets because it allows you to learn where your audience is likely to engage, which leads them to call your business.
With individualized phone numbers, you’ll know which pages lead to phone calls so you can create a better sales strategy for your company.
If you’re curious about businesses that check out your company’s website, CompanyTrackerFX will provide you with all the insight you need. You’ll see which companies visit your website and how they spend their time on your site.
This feature is excellent for business-to-business (B2B) businesses that want to know who’s checking out their site. It will help you gain more leads for your company and nurture them into conversions.
These are just a few of the many features you’ll get with MarketingCloudFX. If you’re looking for sales enablement automation software that will help you understand your leads better, MarketingCloudFX is the solution.
Showpad is another sales enablement tool that allows you to sell smarter.
This tool puts the buyer’s experience first.
When you use Showpad, you can share sales content at the right time. Showpad will help you customize your information, so it appeals to your buyers. It’s a great way to get your audience to engage with your content and take more interest in your brand.
Additionally, Showpad helps empower your sales team by measuring the effectiveness of the content. This tool measures effectiveness through engagement and conversion metrics.
Showpad provides powerful analytics that help you understand your efforts better. You can learn where to personalize your content and how to share the most relevant content. This sales enablement tool will help you earn more sales for your company.
Whatfix is a digital adoption platform. This platform allows you to improve your user experience, help users, and train your sales team.
This sales enablement tool allows you to create personalized information for your audience. You can engage your audience by showing information that is useful and answering any questions or concerns they have.
Whatfix trains and supports your sales representatives when they need it most. It helps your sales team promote relevant and intuitive content to your audience.
The most significant selling point of Whatfix is in-app guidance. You can guide users through walkthroughs and personalize your audience’s experience through segmentation.
If you’re looking to eliminate user confusion and provide a better experience for your audience, Whatfix is a great sales enablement tool.
Aritic is a leading sales enablement automation platform. This program enables companies to increase sales revenue by automating their workflow.
When you invest in Aritic, you can create landing pages that capture leads. Aritic makes it easy for you to drag and drop the landing page features you want or use a ready-made template from their library.
Aritic is a multi-channel sales enablement tool.
You can connect with leads through numerous channels including:
- Social media
- Push notifications
- Text messages
It’s an excellent way for you to communicate with leads on your most effective channels and nurture them into paying customers.
This tool is useful for getting insight into potential clients, too.
You can learn about potential customers’ careers, hobbies, interests, and behaviors and arm your sales team with information to help them have a personalized conversation.
It’s an excellent way for your business to build strong relationships with your leads and current customers.
Mindmatrix allows direct sales enablement for your business. Your sales team can use this software to identify prospective customers, engage them on your site, nurture them towards conversion, and ultimately get them to become a loyal customer.
This tool offers both direct enablement and channel enablement.
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With direct enablement, you’ll have features like:
- Training and onboarding
- Asset management
- Asset personalization
- Proposal generation
- Social selling
- And more
If you use the channel enablement, you’ll have access to:
- Guided sales solution selling
- Distributed CRM integration
- Training onboard certification
- And more
MindMatrix equips your sales team with everything they need to earn new leads and conversions.
8. Unboxed Hub360
Unboxed Hub360 is a sales training software that lets you maximize the effectiveness of every salesperson on your team. It’s an all-in-one sales platform that helps you improve the sales process and earn more conversions for your business.
With this software, you can deliver training to your sales representatives while they’re obtaining sales. You can also offer refresher training to keep your team sharp and knowledgeable.
To help your sales team become more prepared to sell to clients, you can create presentations and organize materials about your clients within Unboxed Hub360’s platform.
This sales enablement tool focuses on helping you build a stronger sales team so you can provide a better experience for your customers. It’s a great way to help your sales team drive the best results for your company.
Guru is one of the best sales enablement platforms for sales representatives looking to cut time spent searching for information. This software knows how, when, and where to deliver information without your team having to look for it.
The goal of Guru is to unify all knowledge across your company and connect your teams. It allows you to import all company knowledge and migrate it into one area. This integration means your sales team has access to all the information they need.
It helps you create a more effective sales process because you can answer questions and provide information to people who have minimal to extensive knowledge about your products and services.
You can provide valuable information to curious customers and share detailed information with more knowledgeable customers.
You’ll also have access to necessary analytics information on engagement, including views and downloads.
The most important thing to remember with Guru is it gets smarter the more you use it. As you integrate it more into your campaigns and refine your tactics, Guru will get better at helping you provide a positive sales experience.
LevelEleven is a sales management system that focuses on user behavior. This software helps you encourage actions that lead to more sales for your business.
You’ll get a performance management system that helps you reinforce important behaviors that lead to conversion. These behaviors may include clicking on a specific link or watching a video. It enables you to motivate your audience to continue taking these actions.
LevelEleven also helps you engage your audience. This sales enablement tool offers features that help you manage day-to-day sales actions, like personalized scorecards and goal management.
Additionally, you’ll have access to coaching materials, too. These materials will help you with one-on-one management and provide you with tools for data-driven coaching.
LevelEleven is an excellent addition to your sales enablement strategy for your customer-facing teams. It will help you engage and understand your audience better, so you can encourage them to take the right actions that lead to conversion.
Ambition is one of the most critical sales enablement assets for encouraging your sales team to perform at their highest level. It’s designed to help you implement healthy competition among your sales representatives to promote better performance.
You can set goals and visualize them for your sales team — providing insight into how these goals change in real-time, which increases accountability and motivation.
To help your team stay focused, Ambition also features scorecards. These scorecards allow you to set short-term and long-term objectives. This approach can help your team stay focused and keep them on track with individual, team, and company goals.
If you want to make things more interesting for your team, you can create contests with Ambition. You can create friendly competition between sales representatives, sales teams, territories, and more.
Seismic helps sales representatives organize and share content easily. It’s an excellent platform for increasing productivity, closing deals, and spending more time helping your customers.
This platform uses AI technology to eliminate hard parts of the sales cycle. It helps you generate information with purpose and put it at the fingertips of your sales team.
Seismic helps you put the right content in front of your audience. When you use Seismic, you help your team focus on developing valuable assets and information for your audience.
When you invest in this platform, you’ll help create more meaningful sales for your company. You’ll not only help your teams share more relevant content, but also create more relevant content for your audience.
Hoopla, similar to Ambition, is a platform that focuses solely on helping your sales team perform better.
When customers interact with your business, they’re mainly dealing with your sales team, and by creating a stronger and more motivated team, you’ll provide a better experience for your customers.
When you use Hoopla, you can create leaderboards to show your sales team where they stand compared to other sales representatives. It creates friendly competition among your team that keeps them motivated to do better.
Hoopla also allows you to create competitions. You can offer incentives to motivate your team to perform better and earn more sales. This tool also lets you send newsflashes, which celebrate wins on your team.
If you’re looking to keep your sales team motivated, Hoopla is a great sales enablement tool that will help your business earn more conversions.
Membrain is a sales effectiveness platform that helps B2B businesses grow their business. When you use Membrain, you make it easy for your team to implement a successful sales strategy.
It’s an excellent tool for integrating productivity tools, managing content, implementing goal tracking, and more. This sales enablement tool is well-rounded and makes it easier for you to manage your sales team.
Membrain is an excellent tool for productivity and collaborating with your team. It features tools like a calendar and scheduler, the ability to integrate email inboxes, and even share email templates. These features help you create an environment primed for collaboration.
The sales enablement features in this tool enable you to refine your team’s workflow. You can improve your sales process, have access to content and templates, and can use training reinforcements to strengthen your sales team’s performance.
Overall, Membrain is great for team enablement, strategy optimization, and process execution. It will help you create a better sales program for your company.
MindTickle is a useful sales enablement tool for organizations that want to increase revenue and get more out of their brand.
This tool offers numerous solutions, including:
- Sales onboarding
- Sales coaching
- Skills and practice
- Sales analytics
When you use MindTickle, you’ll improve your onboarding and training. It helps you improve your team’s productivity and create paths based on their roles. This program enables you to identify the team’s skill gaps so you can help them grow.
MindTickle also offers sales coaching for your company. This software empowers managers with the tools they need to create an effective program. You can develop competency maps, assign training based on needs, and help your team execute better sales tactics.
If you’re looking to refine your sales strategy, MindTickle is one of the most effective sales enablement tools to help you improve your sales team’s performance.
Start using sales enablement tools to improve your team’s strategy today
Sales enablement tools can help you increase your sales and enhance the efficiency of your sales team. These tools help you improve your sales team’s performance to provide a better experience for your customers.
If you’re looking for a company that offers excellent sales enablement software, look no further than WebFX. With our program MarketingCloudFX, we’ll help you create a more effective sales team that can capitalize on leads you obtain for your company.
Ready to start using sales enablement tools?