Results That Grow a Community: Cross Keys Village & WebFX

Check out this assisted living digital marketing case study to discover how WebFX helps Cross Keys Village drive business growth.





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“Working with WebFX has allowed us to remain several steps ahead of our competition in all aspects of web marketing."

Cross Keys Village

About Cross Keys Village

Cross Keys Village is the largest single-site nonprofit retirement community in Pennsylvania. They’ve been enriching the lives of older adults since 1908 with their top-of-the-line villages.

Offering an impressive senior living portfolio, Cross Key Village provides a range of homes for older adults, including cottages, apartments, and larger homes to suit any need.

They also provide a range of fun activities to help older adults live a life filled with purpose, including arts, gardening, classes, exercise, and trips.

Looking for a partner that could help them manage their marketing strategies and grow their online visibility to help even more older adults live fulfilling lives, Cross Key Village looked to WebFX.

Keep reading this digital marketing case study for assisted living facilities to see how WebFX helps Cross Key Village fuel business growth!

The challenge

“As a large Senior Living Services provider, we need a web marketing partner who can take care of all aspects of the plan but not require hands-on participation on our part.”

Knowing they needed a digital marketing partner they can trust, Cross Key Village turned to do-it-for-me digital marketing services from WebFX to solve the following challenges:

So, how did WebFX impact Cross Keys Village’s bottom line? Keep reading this assisted living digital marketing case study to find out!

Business impact

Since partnering with WebFX, Cross Keys Village experienced a 15% increase in lead forms year over year (YoY) and a 12% increase in conversion rate YoY.

“WebFX has helped us attain and sustain high Google rankings, and they have taken time-consuming social media advertising (mostly for recruiting) off our plate successfully,” they said.

With the help of WebFX, Cross Keys Village continues to drive consistent web traffic as well as new leads and conversions that enable them to help more older adults live enriched lives.

WebFX also helps them improve their recruitment marketing efforts so they can continue to grow and expand their team.

Cross Keys Village had this to say about their partnership with WebFX:

“We can tell, through regular reporting, and also at the receiving end, that the work that WebFX performs for us makes a difference in our sales and in our recruiting efforts.”

  • 15%

  • 12%


Custom solutions from WebFX

Cross Keys Village partners with WebFX for the following services:

Knowing they needed a partner that acted as an extension of their own marketing team, Cross Keys Village turned to WebFX for help with crafting, implementing, and managing all aspects of their digital marketing strategies.

Our SEO specialists conduct ongoing in-depth keyword research as well as strategy optimizations to help Cross Keys Village rank at the top of relevant search results when their target audience searches for their services.

We also help Cross Keys Village maintain a revenue-driving PPC campaign with ongoing keyword and bid optimizations to create ads that display at the top of the SERPs to drive web traffic and leads.

Our team of social media experts also help Cross Keys Village manage their social media marketing campaigns by crafting engaging posts and advertisements that capture their audience’s attention, grow their brand awareness, and improve their recruitment efforts.

They had this to say about our partnership:

“From the start, we have appreciated the transparency of the reports and the clear fee structure. Now we especially appreciate the mutual trust and the way WebFX is always looking for new ways to make the partnership more productive.”

Accelerate your revenue with personalized digital marketing services

Are you in the retirement center industry and want to drive results like Cross Keys Village?

Cross Keys Village said this about our partnership:

“The relationships with our team are smooth and always positive. In short, WebFX handles well, and at a reasonable cost, some work that we just wouldn’t be able to perform in-house.”

Ready to start driving revenue with do-it-for-me digital marketing services after reading this digital marketing case study for assisted living facilities?

Launch revenue-driving digital marketing strategies with no effort on your part with a team who has more than 25 years of experience helping businesses in the retirement center industry grow.

In fact, in the past few years alone, we’ve helped clients drive over $3 billion in revenue. Is your business next in line to achieve incredible results?

Contact us online or chat with us by calling 888-601-5359 to launch your personalized digital marketing strategy!

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