Adtech Pricing: How Much Does Adtech Cost in 2024

How much does adtech cost in 2024?

So, how much does adtech cost in 2024?

On average, you can expect to pay anywhere from $20 to over $50,000 per month for advertising technology.

Adtech software comes in the form of various tools, platforms, and features from different providers.

That means you could pay less for adtech if you only need to access basic features. On the other hand, you will likely pay more for adtech if you have a larger team that all need to access the tool and want more advanced features.

What determines adtech pricing?

As we mentioned above, adtech software pricing can vary greatly depending on several factors.

For example, some adtech platforms may only enable you to access a few basic features or launch ads on one channel. For example, Facebook Ads Manager will allow you to advertise on social media platforms like Facebook and Instagram.

Meanwhile, other adtech platforms will give you access to several online advertising channels and advanced audience targeting features.

You can typically expect the following factors to influence the total price you’ll pay for your adtech platform:

• The platform provider you choose
• The features you want to access
• The online advertising channels you want to use
• The number of team members that need access to the platform

How can adtech software benefit your business?

Now that you know the cost of adtech software, let’s dive into why you should invest in it in the first place.

Adtech platforms are essential for companies that want to ensure their ads drive the highest possible return on investment (ROI).

Here are some more benefits you can experience with adtech software:

• Time and resource savings: Adtech platforms give you the convenience of managing all of your ad campaigns in one central location. Plus, many tools allow you to automate time-consuming tasks, like bidding and ad space purchasing, to save you tons of time.
• Highly-targeted advertising campaigns: Advertising technology allows you to use customer data and insights from your website visitors to launch targeted advertisements that reach users interested in your products or services.
• Expanded reach and online visibility: Adtech platforms can help you launch advertisements across various online channels where your potential customers go online for things like news, recipes, entertainment, and more. As a result, you can reach more members of your target audience where they spend their time and enjoy a boost to your online brand awareness.

Meet WebFX:

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Why choose adtech solutions from WebFX?

Ready to invest in adtech software after reading about those incredible benefits? WebFX has you covered.

We provide data-fueled adtech services that give you access to an award-winning adtech platform and a team of over 500 digital advertising and marketing experts.

Our in-house adtech platform, AdTechFX, enables you to leverage insights from over 1 billion data points from our marketing proprietary software, MarketingCloudFX.

Then, AdTechFX uses that data to power your ad campaigns. For example, with AdTechFX, you can:

• Target the IP addresses of companies that previously visited your website
• Leverage first-party audience data to inform your ad campaigns
• Target leads currently in your customer relationship management (CRM) pipeline
• Launch data-driven programmatic advertising campaigns
• Implement personalized ad designs and messages
• And much more

With WebFX, you’ll get access to powerful software and an experienced team that knows how to leverage that software for impressive results all in one place. That means you can enjoy massive cost savings by getting the solution for all of your adtech needs in one place!

Plus, we offer completely “do-it-for-me” services! Our team can take care of crafting, implementing, managing, and optimizing your ad campaigns so you can sit back, relax, and watch the revenue roll in!

93% of WebFX customers are extremely satisfied with their digital marketing results.

“Working with WebFX, everything is very organized and strategic. We’re only a year into our partnership, and our expectations have definitely been met.”

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