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SEO Pricing Insights: How Much Does SEO Cost in 2024?

METHODOLOGY: 500 U.S-BASED MARKETING AND SALES PROFESSIONALS SHARE HOW MUCH THEIR COMPANIES SPEND ON SEO.
How much SEO costs depends on your company size, SEO pricing plan, and service provider. Most businesses pay $2500 to $7500 per month for SEO, though some will spend as little as $500 or as much as $10,000 per month on search engine optimization. Learn more about SEO prices from our conversation with 500 U.S-based marketing and sales professionals now!
SEO pricing video thumbnail

Preview real SEO prices and plans

Get a preview of how much SEO can cost with WebFX’s SEO plans.

Browse our prices below, or keep reading to learn more about SEO prices.

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Silver Plan

$2,500 / month

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    150 keyphrases optimized
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    30 pages optimized
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    6 content, outreach, UX, or CRO assets per quarter
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    8 custom dashboards
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    Phone call, lead, and revenue tracking dashboard
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Gold Plan

$5,000 / month

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    200 keyphrases optimized
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    40 pages optimized
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    12 content, outreach, UX, or CRO assets per quarter
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    8 custom dashboards
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    Phone call, lead, and revenue tracking dashboard
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Diamond Plan

$8,000 / month

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    300 keyphrases optimized
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    60 pages optimized
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    24 content, outreach, UX, or CRO assets per quarter
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    10 custom dashboards
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    Phone call, lead, and revenue tracking dashboard

See full deliverables

FAQs about SEO prices

Get quick answers to common questions about SEO prices below:

What determines SEO pricing?

What determines SEO pricing?

Several factors determine SEO pricing, including:

  • Agency, contractor, or consultant’s experience
  • Agency, contractor, or consultant’s location
  • SEO pricing model, like monthly or hourly
  • Business size, like startup or enterprise
  • Scale of SEO strategy
  • Status of existing SEO strategy, like your backlink profile’s strength
  • SEO goals
  • And more

You’ll often find that the more experienced SEO providers, from agencies to consultants, have higher search engine optimization prices. Similarly, an SEO strategy with a bigger scale, like an enterprise-level plan, will see higher SEO costs.

What are the SEO pricing models?

What are the SEO pricing models?

 

Whether you’re looking to provide or buy SEO services, there are a few SEO pricing models to know:

Pricing modelAverage costOverviewOffered by
Monthly$2,500 – $7,500Pay a monthly retainer for SEO services performed.Agencies
Consultants
Contractors
Hourly$50 – $100Pay an hourly fee for SEO services performed.Freelancers
Consultants
Contractors
Project-based$1,000 – $5,000Pay a fixed fee for completing a specified project, like an SEO audit.Agencies
Consultants
Contractors
Freelancers

What should SEO services include?

What should SEO services include?

SEO services should include the following:

  • SEO audit
  • SEO reporting
  • On-page, off-page, or technical SEO optimizations

They should also include what your business requires.

That’s why many SEO service providers (WebFX included) will create custom SEO packages. At WebFX, for example, we structure these plans to meet your unique needs, from your preferred involvement level to your key performance indicators (KPIs).

Which SEO pricing model is the best?

Which SEO pricing model is the best?

There is no right answer when it comes to choosing an SEO pricing model. The best payment plan will depend on your business and its SEO needs. That’s why we’ve compiled each plan’s best use cases and some examples of how businesses use those plans:

Pricing model Best for Example
MonthlyOngoing SEO
Small, midsized, and large companies
A business looking to grow its organic search visibility, traffic, and revenue
HourlySmaller SEO projects
Small companies
A small business looking to investigate a drop in traffic following a redesign
Project-basedOne-time SEO projects
Small, midsized, and large companies
A business looking to improve its sitewide page speed

Compare SEO prices

Get more insight into SEO costs by comparing SEO prices!

Branch icon of a storefront. SEO costs by business size

Branch icon of a storefront. SEO costs by business size

When it comes to SEO costs and business size, larger companies will often pay more for SEO:

Business sizeSEO cost (Hourly)SEO cost (Monthly)SEO cost (Project)
Micro-enterprise (1-10 employees)$75 – $100$501 – $1,000$500 – $1000
Small business (11-50 employees)$50 – $75$1,000 – $2,500$1,000 – $2,500
Mid-sized business (51-250 employees)$50 – $75$2,500 – $5,000$2,500 – $5,000
Large business (251-500 employees)$50 – $75$2,500 – $5,000$1,000 – $7,500
Enterprise business (501+ employees)$50-$75$2,500 – $5,000$2,500 – $5,000

Why do larger businesses have higher SEO optimization costs? A few reasons, including:

  1. Reputation: A company’s brand is invaluable — especially when that brand is well-known. That’s why larger businesses will partner with established SEO providers (who have higher SEO rates) vs. younger SEO companies or consultants (who have lower SEO prices).
  2. Complexity: Larger organizations often have more complexity, from approval processes to unique website builds. That’s why they’ll often partner with enterprise-level SEO providers. These providers have enough experience working with larger brands to deliver a custom and effective SEO program.
  3. Scale: Compared to smaller businesses, larger companies operate on a bigger scale. From more products to more markets, they need a partner that can meet their SEO needs, and for that, they often need an SEO company that specializes in enterprise SEO — which costs more.

What this means is experience and capabilities matter in search engine optimization pricing. You will pay more for those benefits if you want to hire an SEO provider with more experience, resources, and capabilities.

Source data

Monthly SEO costs by business size
Monthly SEO Cost1-10 employees11-50 employees51-250 employees251-500 employees501+ employees
Less than $50020.69%4.44%1.96%1.43%2.90%
$501 – $1,00027.59%13.33%9.80%4.29%8.70%
$1,001 – $2,50020.69%35.56%18.63%24.29%26.09%
$2,501 – $5,00010.34%24.44%48.04%42.86%30.43%
$5,001 – 7,5006.90%11.11%8.82%12.86%18.84%
$7,501 – $10,0006.90%8.89%7.84%7.14%7.25%
More than $10,0006.90%2.22%4.90%7.14%5.80%