Facebook Advertising 101: Ad Creation

Facebook has a streamlined system for creating ads that's easy to learn and use. You just have to follow their steps!

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Step 1: Create a page for your company

create a page example

Step 2: Create a facebook campaign

facebook thumbs up


Step 3: Create your ad objective

create your ad objective example


Step 4: Add all relevant information

screenshot of adding relevant information


Step 5: Create your ad set

screenshot of who you want your ads to reach


Step 6: Add all relevant information

daily spend screenshot


Step 7: Create your ad set

screenshot of scheduling ads


Step 8: Review you ads reach

reviewing your ads screenshot


Step 9: Continue to ad creative

silhouette of heads


Step 10: Choose your ad's appearance

screenshot of chosing your ad's appearance


Step 11: Select to add image or video

screenshot of how to ad multimedia to your ad


Step 12: Connect your ad to your page

screenshot of connecting ads to your page


Step 13: Create a concise, descriptive headline and text

headline and text screenshot


Step 14: Choose your call to action

screenshot of call to action button option in ads


Step 15: Determine your audience

screenshot of selecting ad audience


Step 16: Determine ad placement

screenshot of determining where ad will appear


Step 17: Review your order

screenshot of reviewing order


Step 18: Track your ad's performance; how much do you average for a new conversion / email subscriber?

  1. Look at your profit from one customer
  2. Compare to your ad cost
  3. Divide profit / ad cost
  4. Look at the resulting number (X)
  5. That means if 1 / X people buy your product from ads, your ads are profitable


Step 19: Adapt and improve based on your data

As you review your ad performance, you should keep in mind that conversion rates from Facebook traffic are often less than 1%.

That means that if 1000 people view your ad, fewer than 10 of them will likely convert into paying customers.

But that's only an average, and you can improve your conversion rate by repeatedly testing and optimizing your ads.

Plus, you have to start somewhere. And the sooner you start, the sooner you can work on improving your campaigns for the best possible results. With that in mind, it's in your company's best interest to start advertising on Facebook as soon as possible.

Now that you have the basics down, let's look at the specific requirements for ads on Facebook.

Facebook Ad Specifications

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