Social Media

6 Ways to Find the Right Instagram Marketing Agency

With over 1 billion active monthly users, it’s crucial that you use Instagram as part of your social media marketing strategy.

This platform is a great way for your business to connect with leads looking for your products or services. If you don’t have the expertise or time to run a campaign, you can hire an Instagram marketing agency to run your campaign.

On this post, we’ll provide you with reasons why you should hire an Instagram marketing agency and six ways to find the right Instagram marketing firm for your business.

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Why should I hire an Instagram marketing firm?

If you’ve been thinking about outsourcing your Instagram marketing campaign, here are three reasons to hire an Instagram marketing agency.

1. You rely on experts

When you hire a marketing agency for Instagram, you get a team of experts working on your campaign. These are people who have experience running dozens of Instagram campaigns and know how to drive results.

You’ll get people who have the resources and knowledge to create a campaign that helps your business grow. You won’t have to worry about training some of your employees to run successful Instagram campaigns.

Hiring experts means they will know what type of content works for your campaign and can help shape your strategy to produce the best results.

Think of it this way: When your toilet isn’t flushing, you call a plumber. If you have problems with your car, you rely on a mechanic to fix it. So, why wouldn’t you rely on an Instagram marketing agency to run your Instagram campaign?

By relying on experts, you’ll have a campaign that drives valuable results for your business.

hiring experts is the best option for instagram marketing

2. You can focus on your business

You’re busy running the day-to-day operations of your business. You have to focus on your employees, managing your products or services, and more. It’s hard to juggle all of that on top of an Instagram marketing campaign.

When you hire an Instagram marketing agency, you don’t have to worry about running your Instagram campaign. You’ll have a team of experts working on your campaign to help you obtain new leads for your business. This means you can focus on your business while your marketing company focuses on your campaign.

3. You always have someone to monitor your campaign

When you’re busy running your business, you don’t have time to monitor your campaign and optimize it to improve its performance. It’s important to monitor your campaign, however, because you don’t want to waste your money on a campaign that isn’t working.

If you hire a marketing agency for your Instagram campaign, you’ll always have someone to monitor your campaign. You won’t have to worry about monitoring your campaign.

This is great for your business because you’ll have someone who can monitor your campaign for issues and fix them as needed. It allows you to have a successful campaign that drives valuable results.

it's crucial to monitor your social campaigns

How do I find the right marketing agency for Instagram?

So, you’re ready to hire an Instagram marketing agency, but how do you find the right one? Check out these six qualifications for finding the right Instagram marketing agency.

1. They get to know their clients

If you want to find the right marketing agency for Instagram, choose one that gets to know clients. Your business is unique, and you need an Instagram marketing company that treats you that way. The right marketing company will highlight your unique features and use them as selling points in your campaigns.

It’s important that your Instagram marketing firm gets to know your business so they can produce an Instagram campaign that drives results for you. Some strategies work for some businesses, while others don’t. When an Instagram marketing company gets to know your business, you can count on them to produce a campaign that works for you.

You can learn more about how a company treats its clients by looking for testimonials. Client testimonials will give your insight into a company. For instance, our Instagram marketing company has over 400 client testimonials that you can peruse to learn more about their experiences!

This also helps you build a stronger relationship with your Instagram marketing agency. They’ll get to know you better, which will help improve your Instagram marketing campaigns.

2. They offer numerous services

When you’re looking for an Instagram marketing company, your first thought is probably to choose a company that focuses specifically on making Instagram campaigns. You may narrow your search to focus only on social media marketing companies.

While you may be able to find some awesome companies, you’ll limit yourself. As you develop your Instagram marketing company, you may find that you want to expand into other areas.

full service companies are best

For instance, let’s say that, after running a successful Instagram campaign, you decide you want to branch into Facebook. When you get involved with Facebook, you start to need other services, like content marketing. If you’re limited to a social media marketing company, they may not have the resources to help you with additional services you need.

This is why it’s best to hire a full-service digital marketing company from the start. If you decide to expand, you don’t have to worry about changing companies or hiring multiple companies for different aspects of your campaign. All your campaigns will fall under one roof and make it easy for you to manage.

As you look for the right Instagram marketing agency, focus on one that will allow you to expand your campaigns and strategies under one roof.

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“We measure our success by how much we WOW our clients.”

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3. They have a strong portfolio

The best way to get to know an Instagram marketing firm is to look at their portfolio. A portfolio gives you great insight into a company’s work. You can see what they’ve done for their clients in the past and decide if it’s a good fit for you.

When you look at their portfolio, you want to look at their social media marketing campaigns. See if they have experience running Instagram campaigns and the kind of results they’ve driven through those campaigns. If you see positive results, it’s a sign that they know how to drive valuable results for their clients.

You’ll also want to see if they have experience in your industry. If they don’t have experience with your industry, it doesn’t mean you can’t use them.

Look for diversity in their portfolio. If they have experience running campaigns for multiple types of businesses, you can feel comfortable that they will take time to get to know your business and your industry.

You want to work with a marketing agency for Instagram that will help your business grow. By looking at their portfolio, you’ll get insight into the kind of results they can drive for your business.

4. They monitor results

There’s no point in running a social media campaign without monitoring the results to improve and optimize your campaigns. When you’re looking at Instagram marketing firms, you want to ensure that they monitor the right metrics for your social media campaigns.

As you look at different companies, ensure that they monitor metrics like:

  • Reach
  • Growth
  • Engagement
  • Website traffic
  • Lead generation

These are all valuable metrics to your business. When you look at different companies and the results they’ve driven, look for these key phrases to indicate they monitor these statistics.

5. They work with your budget

Your budget is crucial in the decision-making process. It can dictate whether you can hire a certain Instagram marketing. As you research different companies, be sure to check out their pricing.

The biggest challenge with this is that many companies hide their pricing. They don’t publish their prices online, which leads you to have to contact them and wait to hear back. It makes the process frustrating because you have to wait to determine if a company fits with your budget.

When you’re looking for the right company, focus on ones that share their prices online. These are companies that will be open and honest about their pricing and packages. You won’t need to worry about hidden fees popping up because everything is listed online.

The right Instagram marketing company will work with your budget to help deliver the best Instagram marketing campaign for your business.

6. They communicate well

Communication is key with your Instagram marketing company. If you want to drive a successful campaign, you need a company that communicates well with your business.

The right Instagram marketing agency will keep you in the loop about your campaign. They’ll provide you with reports that include information about metrics and overall post performance. You want to partner with an Instagram marketing company that takes time to show you the results of your campaign and explains what they mean.

It should be easy to get in contact with your Instagram marketing agency, too. If you ever have questions or concerns, you should have a direct line to speak with someone at the agency. You don’t want to partner with a company that keeps you in the dark about your campaign.

When you partner with an Instagram marketing company, choose one that is open with communication and makes it easy for you to check in with them.

Ready to start reaching customers on Pinterest?

WebFX can help. We have years of experience creating results-driven marketing strategies on a variety of channels, and we can do the same for your business.

WebFX is a top Instagram marketing agency

Investing in an Instagram marketing agency is a great opportunity for your business to grow. You’ll have a team that will help you drive valuable results for your campaign. When you partner with WebFX, you’ll partner with a team of knowledgeable experts.

With our team of over 200 experts, we’ll help you create a customized Instagram campaign that works for your business. You can count on our social-savvy team to help you drive valuable results.

If you want to learn more about why WebFX is the right Instagram marketing agency for your business, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your business grow!

Need help with your social media? Call 888.449.3239 or contact us online today to learn more about how WebFX can give you the power to reach more people.