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Does Facebook Have SEO Value?

If you’re careful to optimize all of the copy on your company’s Facebook page, use specific keywords in all of your posts, and keep SEO best practices in mind when doing anything to your profile, you may be disappointed with the results. In essence, you’re doing everything right… but you have a sneaking suspicion that Google and other search engines just don’t care. What gives? Does Facebook have SEO value, or are you just spinning your wheels?