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Facebook Advertising Pricing: How Much Does It Cost in 2024?

With over three billion users on Facebook, it’s no surprise that 89% of marketers use the social media site as part of their digital marketing efforts. But when it comes to reaching users, how much does does Facebook advertising cost? The answer varies based on a few different factors. Keep reading our guide Facebook advertising pricing to learn how much it could cost you in 2024!

Facebook advertising pricing and plans from WebFX

Want to work with a social media marketing agency with over 25 years of experience? That’s us! Browse our Facebook advertising services and pricing below.

Pro

15% of ad spend / month

Standard consultation & reporting plan

  • Up to 2 networks included
  • Up to 8 advertising campaigns
  • Up to 2 consultations per month

Enterprise

12% of ad spend / month

Standard consultation & reporting plan

  • Up to 3 networks included
  • Up to 10 advertising campaigns
  • Up to 4 consultations per month

SEE FULL DELIVERABLES

Facebook Ad Pricing FAQs

Still have questions about how much Facebook advertising costs? Check out our FAQ:

How much do Facebook ads cost per month?

On average, Facebook ads cost $1.00 – $500.00 per month (63% of respondents). However, some companies spend upwards of $3000 per month on their Facebook ad campaign. How much you spend monthly can depend on your advertising budget and how much you pay per click, like, download, or 1000 impressions.

Facebook ad spend per month graphic

How much do Facebook ads cost per click?

On average, Facebook ads cost $0.00 – $1.00 per click (58% of respondents). Around 12% of companies spend more than $3.00 per click on their ads. Your cost per click can vary depending on your audience targeting, industry, and budget settings.

How much do Facebook ads cost per 1000 impressions?

On average, Facebook ads cost $1.01 – $5.00 per 1000 impressions (48% of respondents). While the majority of businesses spend less than $5.00 per 1000 impressions, 22% of companies spend more than $10.00.

How much do Facebook ads cost per like?

On average, Facebook ads cost $0.00 – $1.00 per like (62% of respondents). A smaller percentage of businesses (8%) spend more than $2.00 per like.

How much do Facebook ads cost per download?

On average, Facebook ads cost $0 – $5.00 per download (72% of respondents). Around 2% of companies spend more than $10.00 per download on their Facebook ads. How much you pay per download can depend on your ad budget, quality, and company industry.

How much of your overall advertising budget should you allocate to Facebook ads?

On average, businesses allocate 0 – 15% of their total advertising budget to Facebook ads (53% of respondents). How much you allocate towards Facebook ads depends on your company’s unique goals and needs, along with the results you receive from your Facebook ad campaign. For example, if you earn a high ROI from your ads, you may allocate more of your budget to Facebook ads in the future.

Advertising budget allocated to Facebook ads graphic

How does the Facebook ad auction work?

Here’s an overview of the steps you’ll take leading up to the Facebook ad auction:

  • Log into Facebook Ad Manager to create a campaign and ad
  • Choose your daily budget (or the maximum you’ll spend each day)
  • Select what actions you’ll pay for (views, clicks, or downloads)
  • Build your audience using demographic, interest, and device targeting options
  • Add your ad copy, images, and/or video
  • Approve your ad and get ready to launch!

Once there’s a chance to show an ad, it’s time for the Facebook ad auction to begin. To land an ad spot, Facebook evaluates ads based on certain criteria:

  • Ad bid
  • Ad quality
  • Ad relevance
  • Ad’s estimated action rate

When you optimize for these metrics, you can potentially lower how much your Facebook ads cost.

Browse Facebook advertising packages from WebFX

Get an in-depth look at our Facebook advertising services and plans below!

FeaturesProEnterprise
Included Networks
Number of additional networks includedPick up to 2 in addition to AdTechFX programmatic campaignsPick up to 3 in addition to AdTechFX programmatic campaigns
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
Twitter Advertising Campaigns
TikTok Advertising CampaignsAvailable with Ongoing FuelFX AssetsAvailable with Ongoing FuelFX Assets
Pinterest Advertising CampaignsAvailable with Ongoing FuelFX Assets
AdTechFX Programmtic Channel Access IncludedAccess Included
Management Deliverables
Dedicated Social Media advertising account manager
500+ SMEs behind campaign driving results
Initial campaign strategy development
Number of advertising campaignsUp to 8Up to 10
Audience analysis
Ad campaign copywriting
Ad copy and design performance testing
Ongoing campaign testing and optimization
Dynamic ad format testing
Consultations per monthUp to 2Up to 4
International campaign management (networks dependent on international policy – addtl. fees may apply)Upon request
All social assets managed through client-owned accounts
Monitoring clicks, conversions and fraud activity
Monitoring of social ad commentsAdd $300/monthAdd $600/month
Social Platform Targeting Capabilities (Specifics Vary By Platform)
– Interests
– Demographics
– Professional Characteristics
– Custom Audiences
– Lookalike Audiences
AdTechFX Programmatic Targeting Capabilities
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Social Platform Creative Deliverables
Social Ad Creatives – Copywriting & DesignUp to 2 setsUp to 4 sets
AdTechFX Programmatic Creative Deliverables
Display Ad Creatives (One Time)One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set)One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)One Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Ongoing AdTechFX Programmatic Advertising CreativeAdd 1 FuelFX AssetAdd 1 FuelFX Asset
Audio CommercialComing SoonComing Soon
FunnelsFX Landing Pages
Setup of 1 FunnelsFX Landing Page template (One Time)
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
IntegrationsFX: Conversion Based Smart BiddingIncluded with MarketingCloudFX LicenseIncluded with MarketingCloudFX License
IntegrationsFX: Automated Lookalike + Custom AudiencesIncluded with MarketingCloudFX LicenseIncluded with MarketingCloudFX License
Initial Campaign Investment (Month 1)$1,975 $4,250
Ongoing Monthly Campaign Investment (Months 2+)$975 or 15% of ad spend, whichever is greater$2,250 or 12% of ad spend, whichever is greater + $250 AdTechFX Platform Fee
Required Ad Spend Range$1,000 – $15,000$15,000+

Source data

Monthly Facebook advertising costs

MONTHLY FACEBOOK ADVERTISING COST % OF MARKETERS
$0.00 10.11%
$1.00 – $50.00 13.48%
$51.00 – $100.00 20.79%
$101.00 – $500.00 28.65%
$501.00 – $1,000.00 12.92%
$1,001.00 – $3,000.00 7.30%
Over $3,000.00 6.74%

 

Facebook advertising costs per click

COST PER CLICK % OF MARKETERS
$0.00 – $0.25 18.95%
$0.26 – $0.50 22.11%
$0.51 – $1.00 17.89%
$1.01 – $1.50 9.47%
$1.51 – $2.00 8.42%
$2.01 – $2.50 7.37%
$2.51 – $3.00 3.16%
$3.01 – $3.51 7.37%
$3.51 – $4.00 1.05%
More than $4.00 4.21%

 

Facebook advertising costs per 1000 impressions

COST PER 1000 IMPRESSIONS % OF MARKETERS
$0.00 – $1.00 9.30%
$1.01 – $3.00 26.74%
$3.01 – $5.00 22.09%
$5.01 – $7.00 9.30%
$7.01 – $10.00 10.47%
$10.01 – $13.00 8.14%
$13.01 – $16.00 6.98%
$16.01 – $20.00 2.33%
More than $20.00 4.65%

 

Facebook advertising costs per like

COST PER LIKE % OF MARKETERS
$0.00 – $0.25 23.75%
$0.26 – $0.50% 13.75%
$0.51 – $0.75% 12.50%
$0.76 – $1.00 12.50%
$1.01 – $1.25 7.50%
$1.26 – $1.50 10.00%
$1.51 – $2.00 5.00%
$2.01 – $2.50 8.75%
More than $2.50 6.25%

 

Facebook advertising costs per download

COST PER DOWNLOAD % OF MARKETERS
$0.00 – $1.00 19.15%
$1.01 – $2.00 12.77%
$2.01 – $3.00 8.51%
$3.01 – $4.00 12.77%
$4.01 – $5.00 19.15%
$5.01 – $6.00 8.51%
$6.01 – $8.00 8.51%
$8.01 – $10.00 8.51%
More than $10.00 2.13%

 

Percentage of advertising budget allocated to Facebook ads

PERCENTAGE OF OVERALL ADVERTISING BUDGET % OF MARKETERS
0% – 5% 19.10%
6% – 10% 16.29%
11% – 15% 17.98%
16% – 20% 15.73%
21% – 30% 11.80%
31% – 40% 4.49%
41% – 50% 5.06%
51% – 60% 5.62%
61% – 70% 2.25%
71% or more 1.69%

 

ROI satisfaction from Facebook ads

SATISFIED WITH FACEBOOK ROI % OF MARKETERS
Yes 81%
No 19%
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