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Published: August 30, 2024

How Much Does It Cost to Advertise on X in 2024?

On average, X advertising typically costs $0.26 - $0.50 per first action and $1.01 - $2 per follow for promoted accounts. Keep reading to learn more about X advertising pricing!
How much does social media cost?
methodology:
  • We asked 270 marketers how much their businesses spend on X advertising and we compiled the data here. Keep reading to uncover their answers!

An Inside Look at WebFX X Advertising Pricing

X Advertising Services

Starting at 15% of ad spend/month

  • WebFX Expertise
    • 500+ award-winning Twitter advertising and marketing specialists for on-demand support
    • $16M in social media ad spend managed
  • Highlights

    🔎 Full-funnel ROI tracking
    🎯 Audience targeting
    📈 Campaign performance monitoring and optimization
    📝 Professional ad copywriting and design
    🎥 Video production

  • What Sets WebFX Apart

    Our Twitter advertising specialists are ready to help you drive revenue with Twitter ads through proven strategies and cutting-edge expertise. 

    • Dedicated account manager and Twitter advertising team to plan, execute, and manage your Twitter ad campaigns
    • In-house marketing technology with tools for precision targeting across devices, call tracking from paid ad campaigns, quick, customizable landing pages, and more
    • Access to over experts in Twitter advertising and marketing to consult and support on your strategy
    • Ongoing campaign monitoring and optimizations
    • Frequent, comprehensive reports, ROI tracking, and consultations
    • Engaging ad copy written by experts in over 200+ industries
    • Precision audience targeting and retargeting

 

Join the 2,000+ trusting WebFX to drive revenue through paid channels

Too many social media marketing providers take a copy-and-paste approach to X advertising. That’s not our style.

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Key Takeaways

  • 61% of businesses $0 – $4 per follow for promoted accounts
  • 60% of businesses are satisfied with the return on investment (ROI) they receive from X ads
  • 54% of businesses spend $0.26 – $1.50 per action for promoted posts
  • 53% of businesses spend $101 – $500 per month on X advertising
  • 51% of businesses typically allocate 6% – 30% of their overall advertising budget to X ads

How much does X advertising cost?

Looking for an overview of what you can expect to pay for X ads? We’ve got you covered.

We surveyed 270 marketers to find out how much they spend on their X advertising campaigns. Here’s a quick summary of their answers:

Twitter advertising bid type costs graphic


How much does X advertising cost per month?

On average, X advertising costs $101 – $500 per month (53% of respondents). However, monthly costs can vary widely depending on several factors, like your ad budget, bid type, competition, industry, and more. For example, 15% of businesses spend less than $100 on X ads while over 10% of businesses spend more than $10,000 per month.

Twitter advertising monthly costs graphic

Source data

MONTHLY X ADVERTISING COST % OF MARKETERS
$0 – $100 15.83%
$101 – $500 35.00%
$501- $1000 18.33%
$1001- $5000 11.67%
$5001 – $10,000 8.33%
More than $10,000 10.83%

How much does X advertising cost per first action?

On average, X advertising costs $0.26 – $1.50 per first action for promoted posts (54% of respondents). Promoted posts are posts you have already posted that you can use as sponsored content to get more eyes on your posts. X allows you to set a bid amount for how much you’d like to pay for every first action on your post, whether that’s a click, reply, repost, or favorite.

Source data

COST PER FIRST ACTION % OF MARKETERS
$0 – $0.25 15.00%
$0.26 – $0.50 17.50%
$0.51 – $0.75 15.00%
$0.76 – $1 12.50%
$1.01 – $1.50 9.17%
$1.51 – $2 8.33%
$2.01 – $2.50 6.67%
$2.51 – $3 8.33%
More than $3 5.00%
Not applicable 2.50%

How much does X advertising cost per follow?

On average, X advertising costs $0- $4 per follow for promoted accounts (61% of respondents). Promoted accounts are an ad type that share a promoted post to users who aren’t currently following you on X. X allows you to set a bid amount for how much you’d like to pay per follower.

Source data

COST PER FOLLOW % OF MARKETERS
$0 – $1 13.33%
$1.01 – $2 25.00%
$2.01 – $3 11.67%
$3.01 – $4 11.67%
$4.01 – $5 7.50%
$5.01 – $6 6.67%
$6.01 – $7 8.33%
More than $7 5.00%
Not applicable 10.83%

Factors that affect X advertising costs

Regardless of which type of ad you run, the cost you pay for your X ads depends on a few factors:

  • Quality score: While X ads run on an auction system in which you select your bid, the site also considers your ad’s quality and relevance when choosing whether to show it.
  • Competition: When X chooses to show your ad, you’re charged relative to your competitors’ bids. This means if your bid is $1 higher than the second-place competitor, you’ll only pay $0.01 more than that competitor’s bid.
  • Billable actions: Based on your campaign objectives, each ad will have its own billable actions, which determine when you pay for an ad. For example, if you run a campaign with a billable action of link clicks, you’ll only pay when someone clicks your link.
  • Bid type: On X, you can choose between three bid types. With automatic bids, X chooses your bid to auto-optimize your campaign performance. With maximum bids, you set the maximum amount you’re willing to pay for each billable action. With target bids, you set a target average bid and X optimizes your ads to achieve it.

Data roundup
Why do you advertise on social media?

What percentage of your advertising budget should you allocate to X ads?

On average, businesses typically allocate 6% – 30% of their overall advertising budget to X ads (51% of respondents). How much you decide to allocate to X advertising will depend on several factors, like your company’s unique needs and goals, as well as the return you receive from your ad campaign.

Twitter advertising budget allocation graphic

Source data

% OF OVERALL ADVERTISING BUDGET % OF MARKETERS
0% – 5% 14.17%
6% – 10% 16.67%
11% – 20% 20.83%
21% – 30% 14.17%
31% – 40% 9.17%
41% – 50% 4.17%
51% – 60% 8.33%
61% – 70% 2.50%
71% – 80% 5.00%
More than 80% 5.00%


Is X advertising worth the cost?

Wondering whether X ads are worth it? According to 60% of businesses, the answer to that question is yes.

The majority of companies are satisfied with the ROI they receive from their X ad campaign. With an effective ad campaign with the right messaging and targeting in your arsenal, you can expect to receive a positive return from your X ads.

Twitter advertising ROI satisfaction graphic

Source Data

SATISFIED WITH X ADVERTISING ROI % OF MARKETERS
Yes 60%
No 40%

What additional X advertising costs can I expect?

IN-HOUSE/DIY FREELANCER AGENCY
Avg. Cost Per Hour $20-$50 $15-$120+ $1-$50
Avg. Cost Per Month $100-$5000 $1001-$10,000 $4000-$7000

When you run an X ad campaign, you expect to pay the cost of running the campaign. Depending upon who runs your campaign, you will incur additional X advertising costs.

In-house team

If you want to keep your marketing efforts in-house, it will cost you the amount to pay an employee. This includes costs like salary and benefits. This X ads pricing factor is something you must consider and see how the cost spans out over time.

In addition, you may invest in X Promote Mode. This mode costs $99 per month. It’s an automated program that runs your promoted X ads for you.

This program enables you to focus on creating valuable posts that you can promote. It will automatically take the first 10 posts on your account and promote them, as long as they pass the quality filter.

X Promote Mode is best for businesses that want an automated, always-on advertising solution. If you constantly want to run promoted posts but don’t have time to dedicate to it, X Promote Mode is the solution.

This mode helps you drive results too. On average, you can reach up to 30,000 additional people and gain 30 new followers a month. X Promote Mode allows you to target a select audience and engage them with valuable content.

It doesn’t require any extra effort, either. You just market your brand how you would normally, by posting updates, links, and media, and X does the rest. This mode allows you to run both promoted posts and accounts.

If you’re running your campaign in-house, this is an additional, monthly cost you’ll want to consider. You may not have the time to constantly run ads, so you’ll need to rely on an automated program to run them for you.

Freelancer

Aside from an in-house team, you can also hire a freelancer. Freelancers typically work as you need them to help with your campaign. Some work at a project rate, but most work on an hourly rate.

The hourly rate for a freelancer often depends upon their experience:

  • Three or less years of experience: $15-$50 per hour
  • Three to five years of experience: $50-$100 per hour
  • Five or more years of experience: $120+ per hour

Each time you need a freelancer, you can expect to pay one of these hourly rates. This is something you must consider when you hire a freelancer because it can end up being more expensive if you need more work.

Social media marketing company

Your last option is to hire a social media marketing company. A social media marketing company will manage your campaign for your business. You won’t need to worry about running your campaign or managing a freelancer.

Social media marketing pricing varies based on each company and the number of social networks you need. Generally, businesses spend $100 - $5,000 per month for professional social media management.

While agencies cost more than freelancers, hiring a social media marketing company means you don’t need to worry about running your campaign. You can rely on experts to handle your campaign and worry about running your business.

Data roundup
How effective has social media advertising been for your company?

 

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How to get started with X ads

Now that you know more about X advertising pricing, you can start your campaign. Here are six steps to start creating an X ads campaign.

1. Determine your budget

First and foremost, you must determine your budget. This is an important part of starting any advertising campaign. If you want to run a successful campaign, you must know how much you can spend on a campaign.

You must look at your overall digital marketing budget and see how much money you’re allotting for other strategies. Once you know your budget for social media advertising, you can determine how much you can spend on an advertising campaign.

2. Decide your campaign goals

Once you have your budget set, the next step is to determine your campaign goals. What do you want to achieve with your social media advertising campaign? It’s crucial that you know what you want to achieve so you can set your campaign up for success.

Here are a few campaign goals you can set:

  • Website visits: If you want to direct people to your website, you can set this is a goal. Every time someone clicks on your ad, you will be charged. All other engagements are free of charge.
  • Earn followers: When you want to grow your business, it is best to set a goal to gain followers. You will pay for every follower your account gains through your advertising campaign.
  • Engagement: If you’re looking to build brand recognition, you can set a goal to boost engagement. You will be charged for every interaction with your ad, whether it’s a click, repost, like, or follow.
  • App installs: If you’re looking to get more people to download your app, you can focus your campaign on earning downloads. You’ll be charged each time someone clicks on your ad to download your app.
  • Video views: If you’re running a video ad, you can focus your campaign on earning video views. You’ll be charged each time someone views your video.

Determining your campaign goal will also determine which ad type is right for your business. A promoted post will work better for trying to earn website visits, but a promoted account ad will be better for earning followers. When you know your goal, you can choose the right ad for your campaign.

3. Determine bid amount

As stated previously, X ads operate on a bidding system. When you’re ready to run an ad, you must set your bid amount.

There are three bidding options for your business:

  • Max bid: You choose how much an engagement is worth to your business. When you set a maximum bid, you won’t pay the full amount every time.
  • Automatic bid: X will auto-optimize your bid amount according to campaign objectives.
  • Target bidding: Target bidding is only available if your campaign goal is to earn website visits or followers. With this option, X optimizes your bid to achieve the average daily cost that meets or beats your target bid.

Once you determine your bid set up, you’re one set closer to launching your campaign.

4. Choose your post

The next step is to choose the posts you want to feature in your ads. If you want to give your audience the right first impression, it’s best to choose ads that will build brand awareness and earn your business new leads.

You have the option to choose a post that you’ve already created, or you can opt for creating a new post specifically for your ad. It’s up to you to decide what type of ad will work best for your campaign.

5. Set target audience

When you run an X advertising campaign, an important step is to set your target audience. You want to ensure that you’re reaching the right people at the right time.

X allows you to target people based on information like demographics, gender, age, location, language, and more. You can go even further, and target people based on a country, metro, or postal code.

There is also an option to upload your own list of people. You can use this list to retarget people you know are interested in your business or to create a target audience that is similar to your known follower base.

6. Launch your campaign

Once you have all the parameters set up for your campaign, you will launch it. Once it is launched, you can start monitoring your campaign’s performance to see how you can keep improving it. This will help you drive better results with your X advertising campaign.

Optimize your X ads cost with WebFX

X provides you with the opportunity to reach people interested in your business. If you want to continue to grow your business through social media, X is a great resource to help you. At WebFX, we have years of experience creating X advertising campaigns for our clients.

We’re a full-service digital marketing company that specializes in social media advertising. We have a team of over 500 experts that will bring their knowledge and expertise to your campaign. We’ll help you create a X advertising campaign that works for your business.

If you’re looking for a company that drives results, look no further than WebFX. In the last five years, we’ve driven over $10 billion in sales and over 24 million leads for our clients. We focus on creating campaigns that help our clients grow their business.

Don’t believe us? Just ask our clients! Check out our 1,100+ client testimonials that attest to the awesome work we do for them.

If you’re ready to start setting up an X advertising campaign, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your business reach new heights!

Ready to see some real X pricing?
View WebFX’s X advertising plans

FeaturesProEnterprise
Included Networks
Number of additional networks includedPick up to 2 in addition to AdTechFX programmatic campaignsPick up to 3 in addition to AdTechFX programmatic campaigns
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
Twitter Advertising Campaigns
TikTok Advertising CampaignsAvailable with Ongoing FuelFX AssetsAvailable with Ongoing FuelFX Assets
Pinterest Advertising CampaignsAvailable with Ongoing FuelFX Assets
AdTechFX Programmtic Channel Access IncludedAccess Included
Management Deliverables
Dedicated Social Media advertising account manager
500+ SMEs behind campaign driving results
Initial campaign strategy development
Number of advertising campaignsUp to 8Up to 10
Audience analysis
Ad campaign copywriting
Ad copy and design performance testing
Ongoing campaign testing and optimization
Dynamic ad format testing
Consultations per monthUp to 2Up to 4
International campaign management (networks dependent on international policy - addtl. fees may apply)Upon request
All social assets managed through client-owned accounts
Monitoring clicks, conversions and fraud activity
Monitoring of social ad commentsAdd $300/monthAdd $600/month
Social Platform Targeting Capabilities (Specifics Vary By Platform)
- Interests
- Demographics
- Professional Characteristics
- Custom Audiences
- Lookalike Audiences
AdTechFX Programmatic Targeting Capabilities
- 3rd Party Audience Targeting
- Account-Based Retargeting
- CRM Pipeline Retargeting
Social Platform Creative Deliverables
Social Ad Creatives - Copywriting & DesignUp to 2 setsUp to 4 sets
AdTechFX Programmatic Creative Deliverables
Display Ad Creatives (One Time)One Time: Up to 2 sets of rapid display creatives - 16 ads total (8 per set)One Time: Up to 3 Sets of Custom Layout Display Ads - 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)One Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Ongoing AdTechFX Programmatic Advertising CreativeAdd 1 FuelFX AssetAdd 1 FuelFX Asset
Audio CommercialComing SoonComing Soon
FunnelsFX Landing Pages
Setup of 1 FunnelsFX Landing Page template (One Time)
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
IntegrationsFX: Conversion Based Smart BiddingIncluded with MarketingCloudFX LicenseIncluded with MarketingCloudFX License
IntegrationsFX: Automated Lookalike + Custom AudiencesIncluded with MarketingCloudFX LicenseIncluded with MarketingCloudFX License
Initial Campaign Investment (Month 1)$1,975 $4,250
Ongoing Monthly Campaign Investment (Months 2+)$975 or 15% of ad spend, whichever is greater$4,500 or 12% of ad spend, whichever is greater
Required Ad Spend Range$1,000 - $30,000$30,000+

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