NEWSFLASH! Twitter Ad Specs Matter: Guide to Twitter Ad Specs 2021

The fast-fleeting nature of tweets makes Twitter a great platform for posting exactly what’s on your mind, and the fact that tweets have a 280-character limit ensures that you keep your thoughts short and sweet.

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But did you ever think of Twitter as an advertising platform? If not, it’s time to start. Twitter advertising is a great opportunity to place your products and services right under the noses of your target audience. However, you must follow Twitter ad specs if you want the most successful campaign.

On this page, we’ll get down to business and talk about 2021 Twitter ad specs — but first, let’s introduce the different kinds of Twitter ads so that you know exactly what Twitter ad specs you’re most interested in using for your company.

If you’re ready to learn more, keep reading! If you’d rather speak to a specialist about creating ads that follow Twitter ad specs, feel free to give us a call at 888-601-5359!

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Kinds of Twitter ads

Before we get ahead of ourselves and dive right into Twitter ad specs, it’s important to understand the different kinds of Twitter ads available to you!

As you read about each Twitter ad type, you can determine which ones would fit into your campaign and scroll to the corresponding Twitter ad specs to find just the information you need.

Let’s get started!

Twitter plain text promoted tweet

The basic, promoted tweet. If you’re looking for something simple, a plain text tweet fits the bill.

plain text tweet

A plain text tweet shows up as “promoted” to other users, and although it’s simple, users can retweet it, reply to it, and like it — gaining you more exposure. It even shows up to users who aren’t following you if they fall within your target audience — meaning you can advertise to a completely new group of potential customers.

Use a plain text tweet if: You’re just getting started with Twitter ads and want to see how your audience responds, you want to increase brand awareness, or you want to sell more products overtime.

Twitter promoted image tweet

Twitter promoted image tweets allow you to promote your brand with, you guessed it, an image. These promoted ads allow you to use both an image and text to promote a product or services. They’ll also show up with the promoted tag.

twitter image ad

Use a promoted image tweet if: You want to show off a specific product, you want to drive brand awareness, or you want to sell more of a specific product.

Twitter promoted GIF tweet

GIFs add a little spice to any feed, and a promoted GIF is no different. These promoted tweets allow you to feature a GIF of your choice — likely featuring a loop animation of a product or service. These, too, will show up with the promoted tag.

promoted gif

Use a promoted GIF tweet if: You want to catch users’ attention or want to show an animated version of a product or service.

Twitter promoted video tweet

If you’re looking to level up in the Twitter ad department, creating a promoted video tweet is the way to do it. Promoted video tweets of course show up with the promoted tag and allow you to post both a video and text about your product or service.

twitter video ad

Use a promoted video tweet if: You want to capture users’ attention, you want to increase brand awareness, or you want more time than a GIF allows to show off your product or service.

Video website card

Video website cards bridge the gap between a tweet and your website. They seamlessly connect your ad to your website or a landing page of your choice to boost sales and encourage site visits.

twitter website card

Use a video website card if: You want to give users the immediate option to buy a product, you want more website traffic, or you want to boost brand awareness.

Image website card

Image website cards are the same as video website cards except they use an image instead. They allow you to use both text and an image to entice users to click — taking them directly to your website or a landing page of your choice.

image website card

Use a video website card if: You want to give users the immediate option to buy a product, you want more website traffic, or you want to boost brand awareness.

Video app card

Do you have an app that you want to advertise? If so, the video app card ad option is a perfect fit. You can pair text with a video in this promoted tweet that features in “Install” button to encourage users to download your app.

video install

Use a video app card if: You want to increase app downloads, you want to boost brand awareness.

Image app card

Similar to a video app card, an image app card lets you use text paired with an “Install” button to encourage users to download your app. The only difference? It uses an image instead of a video.

install image

Use an image app card if: You want to increase app downloads, or you want to boost brand awareness.

Video direct message card

Video direct message cards are like video app cards as far as design elements. Video direct message cards feature videos and text to encourage users to click. The only difference is that instead of having an “Install” button, these cards feature a “chat” button to encourage users to chat instead of install.

video direct message card

Use a video direct message card if: You want to encourage customer interaction, or you want to show users that you’re always available.

Image direct message card

Want to encourage communication without spending time on video? Try image direct message cards! They allow you to combine text and an image, along with a “chat” button — letting users know that you’re always there.

image direct message card

Use a video direct message card if: You want to encourage customer interaction, or you want to show users that you’re always available

2021 Twitter ad specs to help you create stunning ads

Now that you know all your Twitter ad options, it’s time to talk about Twitter ad specs. Whether you’re looking for Twitter image ad specs, Twitter video ad specs, or something in between, we’ve got you covered.

Read on for your complete list of 2021 Twitter ad specs!

Side note: If you see an asterisk (*) after a text limit, it means the following: if you use a link in your post, your character count limit is reduced by 23 characters.

Twitter plain text promoted tweet specs

Tweet copy limit: 280 characters*

Twitter image ad specs

Tweet copy limit: 280 characters*
Image size: Minimum width of 600 pixels, but larger images, like 1200 pixels, will look better when users open them. Use any height, just don't exceed the width.
Aspect ratio: Between 2:1 and 1:1

Twitter promoted GIF tweet specs

Tweet copy limit: 280 characters*
Image size: Minimum width of 600 pixels, but larger images, like 1200 pixels, will look better when users open them. Use any height, just don't exceed the width.
Aspect ratio: Between 2:1 and 1:1
File size: Maximum 5MB

Twitter video ad specs

Tweet copy limit: 280 characters*
File size: Max 1GB
Video length: 15 seconds or less, maximum 2 minutes and 20 seconds
File type: MP4 or MOV
Bitrate recommendation: 6000k for 1080p, 5000k for 720p
Frame rate recommendation: 29.97fps or 30fps
Audio codec recommendation: AAC LC
Video codec recommendation: H.264, baseline, main, or high profile
Video aspect ratio: 1:1 (recommended), but between 2:1 and 1:1 is acceptable
Size: 1200x1200
Looping: Video will auto loop if the video is less than a minute
Branding: Use branding throughout, place logo in upper left corner
Captions: Closed captioning or text overlay mandatory
Thumbnail: PNG or JPEG, minimum 640x360 pixels, max 5MB

Video website card specs

Tweet copy limit: 280 characters*
Website title length: 70 characters
File size: Recommended under 30MB, although maximum file size is under 1GB
Video length: 15 seconds or less
File type: MP4 or MOV
Bitrate recommendation: 6000k for 1080p, 5000k for 720p
Frame rate recommendation: 29.97fps or 30fps
Audio codec recommendation: AAC LC
Video codec recommendation: H.264, baseline, main, or high profile
Video aspect ratio: 1:1 (recommended), but between 2:1 and 1:1 is acceptable
Size: 1200x1200
Thumbnail: PNG or JPEG, minimum 640x360 pixels, max 5MB
Branding: Use branding throughout, place logo in upper left corner
Captions: Closed captioning or text overlay mandatory
Thumbnail: PNG or JPEG, minimum 640x360 pixels, max 5MB

Image website card specs

Tweet copy limit: 280 characters*
Website title length: 70 characters
Image size: 800x418 pixels if using 1.91:1 aspect ratio, 800x800 pixels for 1:1 aspect ratio
File type: PNG and JPEG
Custom header: Include to give users instructions on what to do next

Video app card specs

Tweet copy limit: 280 characters*
Website title length: 70 characters
Description length: 200 characters before truncation
File size: Recommended under 1GB, although maximum file size is under 1GB
Video length: 2 minutes and 20 seconds max
File type: MP4 or MOV
Bitrate recommendation: 6000k for 1080p, 5000k for 720p
Frame rate recommendation: 29.97fps or 30fps
Audio codec recommendation: AAC LC
Video codec recommendation: H.264, baseline, main, or high profile
Video ratio: 16x9: 640x360 pixels, 1x1:360x360 pixels

Image app card specs

Tweet copy limit: 280 characters*
Website title length: 70 characters
Description length: 200 characters before truncation
File size: Recommended under 30MB, although maximum file size is under 1GB
Video length: 15 seconds or less
File type: MP4 or MOV
Bitrate recommendation: 6000k for 1080p, 5000k for 720p
Frame rate recommendation: 29.97fps or 30fps
Audio codec recommendation: AAC LC
Video codec recommendation: H.264, baseline, main, or high profile
Branding: Use branding throughout, place logo in upper left corner
Captions: Closed captioning or text overlay mandatory
Video ratio: 16x9: 640x360 pixels, 1x1:360x360 pixels

Video direct message card specs

Text limit: 256 characters
Button or call to action (CTA) text: 24 characters, allowed to use emojis
Video length: Maximum 15 seconds
Branding: Use branding throughout, place logo in upper left corner
Captions: Closed captioning or text overlay mandatory
File size: Recommended under 30MB, although maximum file size is under 1GB
File type: MP4 or MOV

Image direct message card specs

Text limit: 256 characters
Button or call to action (CTA) text: 24 characters, allowed to use emojis
Image size: Minimum width 800 pixels
Aspect ratio: 1.91:1
File types: JPEG, PNG, non-animated GIFs
File size: Maximum 3MB

WebFX can help you create ads that follow Twitter ad specs for 2021

If you’re looking for a digital marketing company to help you create stellar Twitter ads that follow Twitter ad spec best practices, you’ve found it. WebFX has a whole team of social media specialists who know the ins and outs of social marketing on a variety of platforms — including Twitter.

We’ll get to know your company, your Twitter ad goals, your current campaign, and even your competition. After getting to know your business, we’ll make recommendations based on your goals to help you achieve the highest possible return on investment (ROI) for your Twitter ads.

Since we’re a full-service digital marketing agency, we can help you bridge the gap between your social media marketing campaign and other marketing initiatives. We also offer the following services:

If you want to learn more about Twitter ad specs or work with a company who will follow Twitter ad specs for your campaign, get in contact with WebFX. You can contact us online for a free quote, or give us a call at 888-601-5359!