How Hiring a Voice Search Optimization Company Can Power New Traffic
Today, you can find more and more people talking into smart devices — namely voice search technology like smart speakers and voice activated smartphones. In fact, 39 million Americans now use a smart speaker.
With more and more people using voice search technology to find answers to their questions, it’s important for marketers to adopt a voice search optimization strategy to connect with more voice searchers.
What does a voice search optimization company do?
When you launch a voice search optimization campaign, your best option is to hire a company that can implement one successfully.
On this page, we’ll talk about the benefits of hiring a voice search optimization company, how it can help your business power new traffic, and more. If you want to learn more, just keep reading, or give us a call at 888-601-5359.
Every voice search optimization company is different, but the overarching job and goal of every company is the same — drive traffic to your website via voice search optimization campaigns. Ultimately, this will help you become a leader in your field, reach more customers, and earn more revenue.
It sounds like a pretty lofty goal, but with the right voice search optimization company, you’ll accomplish these objectives and more.
Below, we’ll explain a few of the most important things a voice search optimization company can do for you.
Research your competitors
Without knowing the lay of the land, it’s nearly impossible for a voice search optimization company to drive results. In this situation, the lay of the land is your competitors.
Your voice search optimization company will research your top competitors to see how they’re targeting specific keywords and beating you for top spots. Then, they can establish a game plan for outranking them in search results.
When this research is finished, your voice search optimization company will have a much better idea of how to structure your campaign to drive the best possible results.
Get to know your company
Not only will a voice search optimization company want to get to know your competitors, they’ll also want to get a good idea of how your business runs.
They’ll likely ask what other marketing campaigns you have implemented, the history of your business, what your goals are, and more.
When an agency works with you, your goals should become their goals, which is why they’ll want to get to know everything about your business.
Research top keywords
A voice search campaign is based on keywords. You want to target keywords that your audience is most likely to speak into a smart device in order to get an answer to a question.
Doing keyword research is one of the most important jobs of a voice search optimization company because it allows them to determine what target keywords your business needs to target to gain a voice search result in search.
Typical keyword research for a content marketing campaign likely involves just a keyword, but for voice search, you’ll likely target more phrases. For example, “where can I buy groceries near me,” as opposed to “groceries” for a typical SEO keyword.
Create content to address top keywords
If your voice search optimization company finds that you aren’t targeting high-return keywords, they can help you create content around those keywords so that Google has something to rank.
Google won’t be able to provide a voice search result to searchers if there’s no content surrounding the topic, so creating content is extremely important.
Not only will your voice search optimization agency help to create content, they’ll help you create content that’s the best-of-the-best to give you the best chance at ranking highly in search and snagging a voice search result.
Improve existing content for top keywords
If you’ve started a voice search campaign on your own, or happen to target some of your most important keywords already, a voice search optimization company can help update and improve your existing content to rank better.
For example, if you target the keyword “how to make great Hawaiian pizza” on one of your pages and it ranks well, but isn’t yet a voice search result, your hired company can help improve that content to get to the top.
Improving content can mean adding a few more paragraphs, adding your keyword to subheadings, or even adding some images and lists.
When it comes to content, your overall goal is to have a position zero ranking, which means you rank above all other organic search results. These results are often provided as voice search results.
