45+ Website Statistics Every Marketer Should Know in 2025

Your website is an essential business tool.

Think of it as your digital storefront, where your target audience can learn more about your company and offerings. It’s also a venue for nurturing your relationships with your prospects and customers.

That’s why it’s important to stay up to date on the latest web design trends. Keep reading to get the latest 2025 website statistics:

• General website statistics
• Web design statistics
• Website optimization and user experience statistics
• Mobile website statistics
• Web design and development industry statistics

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General website statistics

28% of small businesses

don’t have a website.

You might love your website, but is it optimized to be found by people searching the web?

A major part of great web design is incorporating search engine optimization (SEO) so that people looking for your business can find you online. Run an SEO analysis of your website to see if it meets your audience’s needs.

Use our free SEO Checker to view your website statistics:

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SEO checker provides data on key metrics to give you:

• Complete SEO score
• Site Speed Analysis
• Content Grade
• and more.

Learn More

Now let’s look at general 2025 website statistics:

1. The number of online websites from 1991 to 2021 was 1.88 billion.
2. Currently, there are about 1.09 billion websites in the world.
3. 175 billion is the average monthly visits of Google, which was named the most popular website worldwide between September and November 2023.
4. 175 is the number of new websites created every minute.
5. 71% of small businesses have a website.
6. 46% of small businesses have in-house employees managing their websites.
7. 32% of small businesses use DIY website builders to create a basic website.
8. 28% of small businesses don’t have a website.
9. 24% of small businesses use their website to showcase products and services.
10. 21% of small businesses cite low traffic as their biggest website challenge.
11. Around 18% of websites are active, while 82% are inactive.
12. 17% of small businesses create websites to establish credibility and authority.
13. 14% of small businesses cite a lack of time and knowledge to maintain their website as a challenge.
14. The average website loading time for desktop devices is 10.3 seconds, while for mobile devices, it’s 27.3 seconds.
15. Ecommerce websites account for around 14% of all websites on the internet.

Website design statistics

Your website is the heart of your online presence. You must invest time and effort into building a website that will engage and delight your customers.

Let’s look at a few web design statistics that show you why it matters to your business:

16. The average time users spend looking at a website’s main image is 5.94 seconds.
17. The elements consumers appreciate the most in website design are photos and images (40%), color (39%), and videos (21%).
18. The most popular color preferences for users who visit business websites are blue (46%) and green (30%).
19. 50% of consumers say that their impression of a business depends on the company’s website design.
20. 39% of users are most attracted to color schemes on business websites compared to other visual elements.
21. 26% of consumers like primary color schemes — including red, yellow, and blue — more than any other color scheme.
22. 22% of consumers look for eye-catching colors when visiting a company’s website for the first time.

Website optimization and user experience statistics

43% of small businesses

plan to improve their website performance and page speed.

Designing a beautiful website is just the first step to building a successful website. Once you have a good-looking site, you need to optimize it to operate seamlessly and engage your audience.

Let’s look at a few website statistics that focus on optimization and how you can optimize your site to improve the user experience.

23. 94% of online users said in a survey that easy navigation is the most important website feature.
24. 83% of online users said in a survey that they appreciate it when a website looks attractive and up to date.
25. 67% of online users said in a survey that websites with links to the company’s social media accounts are extremely or somewhat useful.
26. 43% of small businesses plan to improve their website performance and page speed.
27. 42% of people would leave a website because of poor functionality.
28. 38% of users look at a website’s page layout or navigational links when visiting a site for the first time.
29. Red buy buttons can boost sales and conversions on ecommerce websites by as much as 34%.
30. Nearly 31% of consumers believe that businesses should focus on an engaging user experience when designing a website.
31. Pop-ups convert 3.09% of viewers on average, with the most effective pop-ups converting 9.28% of viewers on average.
32. 38% of people will stop engaging with a website if the content or layout is unattractive.
33. 94% of people cite web design as the reason they mistrusted or rejected a website.

Mobile website statistics

Is your website mobile-friendly? Today, it’s important to optimize your website for mobile devices, where the majority of online traffic comes from. Use our free SEO checker to see how mobile-friendly your site is.

Here are other website stats that will convince you to optimize your website for mobile:

34. 67% of consumers are likely to buy from a website if the site is mobile-friendly.
35. Almost 66% of online traffic came from mobile devices in February 2024.
36. Mobile traffic accounts for approximately 54.8% of global website traffic.
37. 60% of users’ online time was spent browsing the web from their mobile phones during the third quarter of 2023.
38. Nearly 59% of global website traffic was generated by mobile devices in the last quarter of 2023.
39. 57% of consumers will not recommend a website if it isn’t mobile-friendly.
40. 48% of small businesses already have a mobile app.

Web design and development industry statistics

$41.8 billion

is the market size of the web design services industry in 2022.

The web design and development industry won’t face a slowdown in the coming years. It has been evolving and growing, as demand increases and needs change.

Here are a few web design and development industry statistics that show the market’s growth:

41. The market size of the web design services industry, measured by revenue, is $41.8 billion in 2022.
42. The number of web developers and designers in the U.S. was around 200,000 in 2022.
43. The number of web developers and designers in the U.S. is forecast to reach 229,000 in 2032.
44. WordPress powers around 43% of all websites on the Internet, making it the top content management system (CMS) on the market.
45. Employment of web developers and designers is projected to increase by 16% from 2022 to 2032, which is faster than the average for all occupations.
46. The market size of the U.S. web design services industry increased by 3.1% per year on average between 2017 and 2022.

Take these website statistics and put them into action!

With all these website statistics, you have tons of insight into how to design and optimize your website to create the best experience for your audience.

If you’re overwhelmed by all this information, don’t worry! Our team of award-winning 500 experts is here to help you create a website that will generate leads and revenue.

Contact us online or call us today at 888-601-5359 to speak with a strategist about our web design plans!