How York Saw and Knife Used Amazon and PPC to Sharpen Sales Growth with WebFX

york saw and knife blades

York Saw and Knife recognized the potential of Amazon as a revenue-driving platform — but they needed a partner to help them navigate the process. With WebFX, they launched a branded Amazon storefront, optimized product listings, and implemented strategic ad campaigns to boost visibility and sales. The result was exponential growth in ecommerce revenue, both through Amazon and across their broader digital presence.

2118%

YOY INCREASE IN REVENUE FROM AMAZON ADS

626%

YOY INCREASE IN AMAZON SALES

442%

YOY INCREASE IN AMAZON UNITS ORDERED

“WebFX has a reputation of superior service, knowledge, and understanding in the marketing industry. They were very quick to answer any and all of our questions in a very timely manner, in terms we could understand. They have always answered our questions with a smile and helped guide us through the process of creating a successful website.”

York Saw & Knife Co., Inc.

Before WebFX

Unsure how to begin selling effectively on Amazon.
Product listings lacked visibility and optimization.
Digital ad performance was not producing scalable returns.

After WebFX

Launched a fully branded, optimized Amazon storefront.
Gained strategic insight and support to outperform competitors.
Increased efficiency and ROI across Amazon and Google Ads.

york saw and knife homepage

York Saw and Knife is one of the oldest industrial blade manufacturers in the United States. They specialize in precision-made saws, knives, and cutting tools for a variety of industries including woodworking, packaging, and food processing. Their focus on durability and accuracy has made them a trusted name for custom and high-performance cutting applications.

WebFX Approach

Launching and Optimizing a Branded Amazon Storefront

York Saw and Knife saw opportunity in Amazon’s growing dominance but didn’t know how to establish a storefront or optimize listings for visibility and sales.

WebFX developed and launched a custom Amazon storefront that reflected York Saw and Knife’s brand and product strengths. We optimized each listing with targeted keywords, accurate categories, and compelling descriptions to improve their presence in Amazon’s search results. Our team also conducted competitor analysis and provided Amazon Buy Box support to strengthen York Saw and Knife’s competitive edge. These changes laid the groundwork for their success on the platform.

“WebFX has helped us move our online presence into the 21st century. With their extensive knowledge and friendly demeanor, we have been able to reach a larger target audience of our diverse product offering across the U.S. and across the world.”

Implementing High-Performance Amazon Advertising

To drive more revenue through Amazon, York Saw and Knife needed an advertising strategy that could reach motivated buyers while minimizing wasted ad spend.

WebFX created a custom Amazon PPC strategy, developing and managing product ads targeted to high-converting keywords. We conducted competitive research to identify bidding opportunities and used negative keyword targeting to reduce irrelevant clicks. These paid strategies directly contributed to a significant revenue increase — more than 20X YoY — from Amazon ads alone.

Boosting Sitewide Revenue with Integrated Digital Marketing

In addition to Amazon, York Saw and Knife wanted to improve traffic and conversions across their website through organic and paid channels.

WebFX executed a custom digital marketing strategy that included SEO, Google Ads, email marketing, and social media. We doubled their organic traffic through keyword optimization and technical SEO improvements, while also increasing Google Ads conversions by over 100%. A 20% decrease in cost per conversion further improved campaign efficiency, allowing York Saw and Knife to allocate their marketing budget more effectively.

“We have been more prepared to make changes to our site as well as allocate our marketing budget more efficiently.”

#SeeingTheFX Results