SEO Services for Product Listing Optimization on Amazon

What do our listing optimization services for Amazon include?

Our SEO listing optimization services for Amazon include:

1. Dedicated account manager
2. Product listing audit and analysis report
3. Keyword research
4. Product listing optimization
5. In-stock rate, perfect order percentage, and order defect rate monitoring
6. Monthly reporting
7. Ongoing product listing optimizations
8. And more

Keep reading to learn more!

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Dedicated marketing specialist for Amazon

We feature a team of more than 500+ SEO consultants for Amazon, and when you partner with our SEO company for Amazon, you receive a hands-on and dedicated specialist for your account. They work with you one-on-one to develop a competitive and data-driven SEO strategy for Amazon.

In-depth keyword research

With the machine learning power of ContentGeniusFX — our proprietary and exclusive client software — your specialist finds relevant, high-value keywords for your products. In total, your SEO expert for Amazon compiles a list of 25 to 50 keywords per product.

Category and subcategory optimization

For your products to rank in search results on Amazon, as well as on Google, they need to have the proper categorization. That’s why your dedicated SEO specialist for Amazon researches and optimizes your product for the most relevant and valuable category and sub-category.

Professional copywriting

As a part of our add-on copywriting services, we create original, on-brand, and descriptive product copy that improves your online visibility and offers value to shoppers. If needed, we can also build copy for your Store on Amazon, maximizing the experience of users.

Product photography

We maximize the results of your SEO strategy for Amazon by optimizing your product photos. If needed, our team can also arrange photography for your products, ensuring you meet Amazon’s image standards and provide shoppers with the best view of your product.

Inventory monitoring

For the best results from your SEO strategy on Amazon, you must have unparalleled inventory management. That is why our SEO services for Amazon include in-stock, perfect order, and order defect rate monitoring. If we notice a decrease in performance or inventory, our team notifies you.

Competitor analysis

Our optimization services for Amazon also include an in-depth competitor analysis. Your SEO specialist for Amazon evaluates your direct competitors on Amazon each quarter. Their findings help enhance your strategy, leading to better sales and better results from our ranking services for Amazon.

User engagement analysis

We understand that SEO for Amazon is more than increasing your online visibility. It’s also about improving users’ engagement with your product listing, whether by viewing your product, adding it to their cart, or purchasing it. That is why our team analyzes the user engagement and attention with your listings.

Monthly reporting

For maximum transparency, we provide monthly reporting as a part of our ranking services for Amazon. With this data, your team can see your investment at work — and how it’s improving your bottom line.

FBA support

We’re more than an SEO company for Amazon — we’re also a partner to your business. That is why we’ve included Fulfillment-by-Amazon (FBA) support with our listing optimization services for Amazon. With the support of our team, we can help you make the most of FBA.

Ready to learn more about our SEO services for Amazon? Contact us online to tell us about your business and products — or call us at 888-601-5359 to speak with one of our award-winning SEO consultants for Amazon and receive a free quote!

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How do our optimization services for Amazon work?

You know what our optimization services for Amazon include, but how do they work? Get an inside look at how our optimization services for Amazon, as well as dedicated account managers, collaborate and coordinate with your team to create and optimize your product listings to drive sales.

1. Account audit

For the best results, our experienced account managers audit your Amazon account. They look at your product listings, keyword targeting, and rankings to review your SEO strategy on Amazon and discover growth opportunities.

Your account manager will also chat with your team to learn about your existing strategy and goals for Amazon.com. With your feedback, they can build a competitive plan tailored to your short- and long-term goals.

If you don’t have an Amazon account yet, your account manager will meet with your team, whether via a video call, phone call, or in-person. This meet-up helps your account manager establish a roadmap for creating your store, uploading your products, and more.

2. Competitor analysis

Next, our optimization services for Amazon investigate your competitors on Amazon.com.

As a part of your account manager’s research, they look at your competition’s keyword targeting, product features, unique offers, and product optimization. Using their findings, your account manager can tailor your strategy to compete (and beat) your top competitors in Amazon search results and sales.

3. Strategy development

Following your account manager’s account audit and competitor analysis, they can start creating your SEO strategy for Amazon. Several factors contribute to your plan, including your goals and number of products.

If you’re looking to drive more sales for top-selling products, for example, your account manager will likely focus on product optimization for those goods. Or, if you want to start shipping slow-moving inventory, their strategy may revolve around optimizing those listings.

Either way, your dedicated SEO expert for Amazon will present their strategy to your team for review.

4. Keyword research

Next, your dedicated account manager begins researching keywords for your SEO strategy for Amazon. They focus on finding relevant and high-value keywords that describe your products and represent a transactional or ready-to-buy search intent.

As a part of our optimization services for Amazon, we also try to find low-competition keywords. With less competition, your company’s products can earn a higher spot in Amazon search results and avoid fierce competition from larger brands, like Amazon.

5. Listing creation

If you’re looking to start or expand your Store on Amazon, our SEO listing optimization services for Amazon include adding products. Your dedicated account manager will create and optimize your listing according to Amazon best practices, plus coordinate with a trusted third-party vendor (if needed) for product photos.

6. Product optimization

Finally, your dedicated account manager optimizes your product listings, which includes:

• Incorporating relevant keywords into product titles and descriptions
• Ensuring product images match Amazon.com guidelines and recommendations
• Choosing relevant categories and subcategories for products
• And more

With these optimizations, your company can start improving the visibility of your products in Amazon search results, as well as their usefulness to shoppers. These changes can lead to more sales and revenue for your business.

7. Logistics monitoring

Amazon’s algorithm relies on more than keywords — it also uses factors specific to product inventory and order fulfillment. That’s why our SEO services for Amazon include in-stock rate monitoring, FBA support, order defect rate monitoring, and perfect order percentage monitoring.

With this service feature, your dedicated account manager can help and support your team as you fulfill orders, restock products, and more. For the best results with SEO for Amazon, companies must optimize their listings and logistics.

8. Monthly reporting

As a part of your optimization services for Amazon, your dedicated account manager will create a monthly report for your team. This report makes it easy for your business (and company leaders) to check in and follow your SEO progress on Amazon.

Your account manager will review your report with you one-on-one. If you have questions, it’s the perfect time to ask your account manager. You can also ask for report changes or improvements to make it even more valuable for you and your team.

9. Ongoing optimizations

For the best results, ongoing optimization is a must for Amazon.

That’s why our ranking services for Amazon focus on continuous product optimization, whether by finding new keywords, tweaking product features, or adding brand-new products to your store. With ongoing optimization, your business can continue to earn new customers and more sales.

7 benefits of working with WebFX for SEO services for Amazon

Partnering with WebFX for SEO services on Amazon offers several advantages, including:

1. Getting initial and ongoing product listing optimizations to drive continuous sales
2. Finding and targeting keywords that offer the best return when it comes to driving sales
3. Getting optimized copy for your product listing, written by a seasoned copywriter
4. Receiving regular reports to show the impact and return of optimization services for Amazon
5. Getting routine insight into competitor keyword and pricing strategies
6. Working with a dedicated SEO expert on Amazon to build and manage your SEO strategy
7. Obtaining real, measurable results from SEO for Amazon, like higher rankings and sales

You can learn more about why businesses choose WebFX for listing optimization services for Amazon by exploring our client testimonials!

7 reasons companies invest in SEO services for Amazon

With Amazon dominating the online marketplace, it makes sense for businesses to use the platform. Why partner with an SEO company for Amazon, though? Because WebFX can optimize your products to generate more revenue, leads, and market dominance.

For a better perspective, here are the seven biggest benefits of our SEO services for Amazon:

1. Improve your Amazon ranking

If you’re new to the Amazon marketplace, you’ll probably notice it’s a challenge to earn a high sales ranking — which is your product’s ranking in Amazon search results. Like search results on Google, as well as Bing and Yahoo, a high ranking often correlates to more clicks and conversions.

For example, search results in the first position on Google earn 33% of all search traffic.

Our team applies search engine optimization (SEO) strategies to improve your Amazon ranking. That means we’re researching high-volume, low-competition search queries on Amazon and incorporating them into your product page to increase its ranking.

We prioritize the user experience, though. That’s why we create product content that emphasizes readability and quality, as well as your brand voice. It’s natural and connects with shoppers, encouraging them to choose your company and product.

With pay-per-click (PPC) services on Amazon, we can also help your product gain immediate exposure to complement your SEO strategy. Like traditional PPC ads, you only pay when a shopper clicks on your listing.

2. Earn your product’s Buy Box

A priority for every Amazon seller is the Buy Box. The Buy Box is a feature on every Amazon product listing. When a user clicks, “Add to Cart,” Amazon automatically adds the product that occupies the Buy Box.

If your product doesn’t have the Buy Box, you depend on shoppers to take the extra step of comparing sellers through the “Other Sellers on Amazon” option. The risk of that, however, is that consumers will compare your product’s price and shipping costs against every other listing.

They’ll also see your Seller information, which lets them compare your overall rating to everyone else.

At WebFX, we help your company earn that Buy Box with our Amazon listing optimization services.

That helps you generate more sales and profits, plus expand your consumer base. Our team will also make sure your Amazon Seller Business account is eligible for the Buy Box, which depends on several factors, including your account type.

3. Increase your revenue

With more consumers choosing Amazon for their shopping, it’s become a hub for spending. Studies show that Amazon Prime members spend more than $1,000 per year at the ecommerce website — shoppers without a membership spend around $600 each year.

By starting an Amazon Business Seller account, you’re providing your company the chance to earn a portion of that spending. For perspective, Amazon boasts more than 100 million Amazon Prime members.

We’re passionate about driving results at WebFX.

That is why we use performance-driven strategies to improve your revenue on Amazon. By researching your audience, industry, company, and products, we create a customized SEO strategy for Amazon that works to achieve your profit benchmarks for this quarter and next.

4. Optimize your team’s productivity

No matter how many products you sell on Amazon, it requires time and dedication to manage your inventory, orders, and listings. That cuts into your team’s time, which may lead to setbacks in other areas.

At WebFX, we’re more than a partner — we’re an extension of your team. That means we dedicate ourselves to your success, which is why we’ll take the extra steps to maximize your revenue from Amazon, instead of settling for “good enough.”

That gives you peace of mind. Plus, it gives your team a more manageable workload, which can boost productivity and generate even better results for your company, helping you grow and become one of the best places to work.

5. Maximize your brand awareness

In most instances, you want to generate not only sales for your business but also brand awareness. Listing optimization services for Amazon let you expose shoppers to your products, as well as to your brand. That can help your company become somewhat independent of Amazon.

Instead of earning 90% of your sales from Amazon, for instance, you may build enough brand awareness that consumers start purchasing items from your website. That can help you balance out your revenue channels.

With more than 25 years of experience in building brand awareness, such as through social media marketing, email marketing, web design, and several other digital marketing services, we understand the value of brand awareness — and how to improve it.

6. Grow your website traffic

Diversifying your revenue channels is an asset, which is why our team helps you succeed on Amazon and elsewhere with our digital marketing services. By helping your company become a juggernaut on Amazon, as well as building your brand awareness, we help you earn valuable website traffic.

That lets you generate revenue — and maybe even leads — from your website.

7. Become an industry leader

With an increased sales ranking on Amazon, as well as occupancy of your products’ Buy Boxes, you can quickly become a recognized name among consumers — especially if you’re working with respected businesses in your industry.

As an industry leader, your company has an immense opportunity to grow. Our team can help you too, providing additional digital marketing services that let your business go beyond Amazon and to other channels.

If you browse our portfolio, as well as testimonials, you can see the change we bring to companies. Our partnership with Ceramcor, an ecommerce store for ceramic kitchenware, for instance, led to annual revenues increasing by 85% due to our SEO and web design services.

FAQs about SEO services on Amazon

Looking to learn more about SEO services on Amazon for your business? Check out our FAQ:

What are SEO services for Amazon?

SEO services for Amazon are services that focus on improving your product listings’ rankings in organic search results on Amazon. Typically, SEO services for Amazon will include keyword research, product title optimization, inventory monitoring, and more.

How much do SEO services for Amazon cost?

Prices for SEO services for Amazon vary. On average, companies will pay $450 to $1800 per month or $99 to $2000 per product for SEO on Amazon. For the most accurate prices, request a custom quote from an SEO agency for Amazon, like WebFX.

Earn more revenue with SEO services for Amazon from WebFX

Ready to increase your revenue? Chat with our team by calling us at 888-601-5359 to learn more about our SEO services for Amazon — you can also contact us online to tell us about your business and goals for the upcoming year!

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