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Say Goodbye to Ineffective Social Content

Create more effective content and ad campaigns with the data-driven advantage of MarketingCloudFX.

MarketingCloudFX is our client-exclusive marketing software. From audience research to activating data for refined audience targeting, MarketingCloudFX is a major competitive advantage for clients looking to maximizing revenue from social media.

In addition to built-in audience refinement capabilities, MarketingCloudFX is enabled with a suite of tools that can be leveraged for social media competitor research and content planning.

20%

avg increase in roi with data-enabled advertising

20+

features to empower your social campaigns

100%

set up by the WebFX team to give you a proper data foundation

Improve Your Social Targeting

  • Leverage CRM and CDP data in your retargeting strategy
  • Remarket to high value prospects throughout across devices
  • Reach new audiences with better 3rd party targeting on ad networks

Unmask Website Traffic

  • Identify companies visiting your site even before they fill out a form
  • Pinpoint what content resonates with particular companies
  • Export engaged companies for targeted social media ads

Improve Social Attribution

  • Understand social media’s role in the unified customer journey
  • Automate audience creation to target and advertise to granular audiences
  • Use insights to evolve your organic social strategy and content

20%

avg increase in roi with data-enabled advertising

20+

features to empower your social campaigns

100%

set up by the WebFX team to give you a proper data foundation

Social Media Success Stories

Ecommerce: Lifestyle

NETWORKS:

Facebook, Instagram

#HOWWEDIDIT ♻️
  • Identified Campaign Opportunity That Had Low Purchases and High Ad Frequency
  • Expanded Traffic Retargeting to Include Shop Engagers
270%
Increase in Revenue

Electrical & Power

NETWORKS:

LinkedIn

#HOWWEDIDIT 🤔
  • Campaign Analysis
  • Test New Creatives & Bidding Adjustments
  • Test New Landing Pages
500%
Increase in Conversions MoM

Ecommerce: Hobbies

NETWORKS:

Facebook, Instagram

#HOWWEDIDIT 💰
  • Limited Time Sale Ads with Promo Codes on Meta
  • Memorial Day Sale Ad with 15% Off Sales Code
  • Targeting 3 Different Audiences with Targeted Ad Copy
44%
Increase in Return on Ad Spend (ROAS)

Flooring

NETWORKS:

Pinterest

#HOWWEDIDIT ✋
  • Campaign Audit
  • Paused Traffic-Driving Campaign
  • Refocused Budget To Lead Gen Campaign
144%
Increase in Leads from Social

Language Learning

NETWORKS:

Facebook, Instagram

#HOWWEDIDIT💡
  • Tested out of the box targeting for “travel enthusiasts”
  • Interest targeting for language testing, travel, and language learning
17%
Increase in Revenue

Manufacturing: Food Products

NETWORKS:

LinkedIn

#HOWWEDIDIT👥
  • Audience Research
  • Identify Alternative Way to Reach Target Persona
80%
Increase in Leads MoM

Ecommerce: Outdoor Recreation

NETWORKS:

Facebook, Instagram

#HOWWEDIDIT💁‍♀️
  • Influencer Marketing
  • Audience Research & Segmentation
200%
Increase in Sales

Transparent Social Media Services Pricing
Tailored to Your Business Goals

Leave cookie-cutter social media strategies behind. Our team gets to know your business inside and out- and thinks outside the box to help you drive results from social media. Here’s what you can expect from our social media services:

silver plan icon

CUSTOM SOCIAL MEDIA MANAGEMENT PLANS

Starting at

$3,000 / month

How we determine pricing

Paid ads icon with megaphone that has money sign coming out of it. Your Budget

We don’t typically recommend organic social media posts without social media advertising. You’ll discuss your monthly budget with your WebFX strategist to determine how to best allocate your social media budget between these two mediums.

Pie chart icon with piece of the pie being highlighted. Networks Included

Your custom strategy will differ whether you’re trying to reach target users on one network, or many networks (e.g. Facebook, LinkedIn, Etc).

Planning icon with arrow pointing at an x. Creative Assets Needs

Aside from your social media expert, WebFX has a full in-house design team that can help with banner ad designs, custom graphics, and social media branding needs.

INCLUDED IN ALL SOCIAL STRATEGIES:

  • Strategies led by and executed by social media expert
  • Comprehensive social media consultation
  • Social media audit and recommendations
  • Cover photo & profile photo design/optimization
  • Advanced social media engagement and ROI reporting
  • Social media advertising

Your Search for Social Media Marketing Services Ends Here

Here’s why businesses choose to partner with WebFX:

Unlock a 25% greater marketing ROI with WebFX’s award-winning social media marketing services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

What are the benefits of social media marketing services?

Overview

Overview

Learn about our Social Media Services

Investing in social media marketing services offers several benefits, including:

  • Level up your strategy with expert advice
  • Get more time for other marketing initiatives with a dedicated social media team
  • Access advanced technology for managing, tracking, and measuring social media
  • Grow bottom-line metrics like client retention, repeat purchases, and sales
  • Coordinate social media efforts with other digital marketing strategies

You’re not alone if you want to invest in social media services. Many companies get outside help in managing, marketing, and advertising their business on social media networks like Facebook, Instagram, LinkedIn, and Twitter.

1. Reach users in their favorite places

1. Reach users in their favorite places

3.48 billion people use social media every day. Facebook alone boasts more than one billion daily users, demonstrating the critical (and powerful) role of social media in a person’s day-to-day life. If you aren’t on social media, you’re missing out on a valuable channel for connecting with your target market.

2. Build valuable brand awareness

2. Build valuable brand awareness

Social media is an excellent channel for building brand awareness, which is a critical part of the buying journey. With ads, as well as organic posts, you can establish a relationship with new and current followers, which can eventually move them to purchase your product or service.

3. Maintain customer loyalty

3. Maintain customer loyalty

In the U.S., more than 50 percent of users that follow a brand on social media are loyal to it. This fact is significant, demonstrating the value of a social media presence for businesses. With an active social media account, you not only get to interact with shoppers but also maximize their loyalty to your company.

4. Encourage repeat purchases

4. Encourage repeat purchases

With social media, your business can also motivate followers to purchase from your company again. Posts about new products, limited-time promotions, and more can drive users to buy from your business and even share your product or services with friends and family on the platform.

5. Generate valuable leads

5. Generate valuable leads

Social media is also useful for B2B companies. In fact, more than 40 percent of B2B marketers have earned clients through Facebook, emphasizing the versatility of social media networks. Many B2B businesses overlook the value of social media, however, making it an opportunity for yours.

FAQs about social media marketing services

What is social media marketing?

Social media marketing is the practice of promoting your business on social media networks organically. Typically, social media marketing includes creating posts, responding to comments, boosting posts, and monitoring mentions.

What are social media marketing services?

Social media marketing services use platforms like Facebook, Twitter, and Instagram to promote a brand and its culture, products, and services. Most social media marketing services focus on improving engagement, followers, and conversions.

How much does social media marketing cost?

Social media marketing typically costs $100 – $5000 per month. How much your business pays will depend on several factors, including your social media platforms, industry, and ad spend for boosted posts.

How much do social media agencies charge?

Businesses typically pay social media agencies $100 – $5000 per month to manage their social media marketing strategy. This cost is influenced by many factors, including the chosen agency and their experience, the scope of your strategy, the size of your business, and more.

What determines the cost of social media marketing services?

A woman named Samm with dollar signs around her sharing the cost of social media marketing

How much social media marketing services cost will depend on a few factors, like:

  • Your industry
  • Your number of social media platforms
  • Your ad spend for boosted posts
  • Your strategy’s aggressiveness
  • Your agency’s fees

For example, if you’re looking to use a social media management agency’s services for multiple platforms, you’ll likely pay more than a company using social media services for one platform. This amount can vary, though, based on ad spend.

When should I invest in a social media agency’s services?

You’ll want to consider investing in a social media management agency’s services when you notice issues with:

  • Time: Are you struggling to find the time to do social media?
  • Skills: Are you noticing a skill gap in doing social media marketing?
  • Results: Are you struggling to deliver the results leadership wants?

A reputable agency can help with all these areas, providing the time, skills, and results you need.

Why hire a social media management agency?

If you’re researching social media marketing services, you have plenty of compelling reasons to partner with a social media management company. They provide your business and team with dozens of advantages, which can make or break your campaign.

Learn more about why businesses partner with a social media service agency:

  1. Get industry-leading expertise
  2. Maximize in-house resources
  3. Access advanced marketing software
  4. Improve time management
  5. Increase social media marketing ROI

1. Get industry-leading expertise

With an experienced provider of social media management services, your company gains immediate access to some of the most talented professionals in the industry. WebFX, for example, features a top team of social media specialists.

In addition, we also feature dedicated design, copywriting, and development teams, which allows us to provide your business with everything you need. From must-like posts to stunning images, we can create everything you need to succeed in-house.

Overseeing your social media management internally, however, comes with a learning curve. You need to learn the ins and outs of different social media platforms. Plus, you have to research best practices, techniques, and strategies for various networks.

This can result in an extensive trial-and-error period, which can test the patience of company decision-makers. If your team doesn’t deliver results fast, it can lead to business leaders withdrawing their support (and your budget) for social media marketing and advertising.

Investing that budget into a professionally managed campaign, however, can help your team demonstrate the value of social media fast. Even better, you can start driving results sooner, which prevents financial waste.

2. Maximize your in-house resources

Whether you’re marketing or advertising your business, you want to make the most of your budget. A trusted and respected provider of social media management services, like WebFX, can help your company earn an impressive return on investment (ROI) from social media.

For your team, it’s a time- and cost-prohibitive process to develop, launch, and maintain a social media strategy in-house. You must spend a significant amount of time not only monitoring the performance of your plan but also preparing next month’s content.

Partnering with an experienced provider of social media services is a smart (and easy) solution.

With a partner like WebFX, you not only receive a custom strategy but also eliminate the hassle of producing, launching, and optimizing your strategy. This alleviates your team from the responsibility of dedicating time and resources into creating a full-fledged strategy in-house.

3. Access advanced marketing software

For companies outside the marketing industry, it’s a significant investment to purchase marketing automation software. In today’s digital landscape, however, it’s almost a necessity for businesses that want to succeed in online marketing.

That’s why many companies now partner with full-service digital marketing agencies that offer social media marketing services. WebFX, for example, provides clients complete access to MarketingCloudFX, our proprietary software for tracking your online performance and informing your online campaigns.

IBM Watson, an industry-leading artificial intelligence and machine learning software, also powers MarketingCloudFX. This allows MarketingCloudFX to analyze billions of data points and provide actionable (and industry-specific) recommendations for your social media marketing campaign.

This kind of technology would require a tremendous financial investment by any business. WebFX, for example, has invested more than $10 million into the research and development of technology like MarketingCloudFX.

Partner with WebFX, however, and your business receives instant access to this advanced tech.

4. Manage your time

Businesses that manage their social media strategies in-house often have a dedicated team member for the task. For many organizations, however, that’s not feasible or a reasonable use of company funds, which is why most internal marketing teams invest their resources into agencies.

With a social media optimization company, you can receive access to an expert in not only social media marketing but also marketing on specific social media platforms, like Facebook, LinkedIn, or Twitter. You also pass a series of time-intensive tasks off to someone else, which allows you to focus on what you need to finish.

For many marketers, this is a win-win situation.

5. Improve your social media marketing ROI

Whenever a company invests in social media marketing, it’s looking for something in return, from increased brand awareness to improved sales. You want to deliver on their expectations, which is difficult with limited social media marketing experience.

That’s where an experienced social media services provider can help.

They can provide the expertise, tools, and strategy for delivering a top-notch campaign that achieves your company’s goals. Plus, they don’t require a significant amount of your team’s time, which lets you remain productive.

If you’re serious about partnering with a social media management agency, focus on agencies that emphasize the results and successes of their clients. You want a company, like WebFX, that measures their success by your success. Discover some of our locations by city:

Learn more about how we deliver an ROI for our clients by browsing our portfolio and testimonials.

Why is social media marketing important?

Social media marketing is important for a few reasons, including:

You want to have an active role on social media because people use social media regularly to:

  • Learn about brands
  • Research purchases
  • Make a purchase or inquiry

If you aren’t present on social media, it’s easy to go unnoticed by your target market — and even easier for your competitor to connect with and convert those users. So, make social media marketing a part of your digital marketing strategy.

What is the difference between social media marketing, social media advertising, and social media management?

The difference between social media marketing, social media advertising, and social media management is the focus. Social media marketing focuses on organic, social media advertising focuses on paid, and social media management focuses on organic and paid efforts.

What is the difference between social media marketing and digital marketing?

Social media marketing is different from digital marketing because of its focus.

While social media marketing focuses on marketing via social media networks like Facebook, Instagram, and LinkedIn, digital marketing focuses on marketing via different channels, like search, social, email, and paid.

Essentially, social media marketing is a type of digital marketing.

Do you need to use social media marketing?

While you don’t need to use social media marketing, there are several benefits to using it, like:

  • Building trust with users by having a presence on social networks
  • Having another channel for reaching, nurturing, and converting users
  • Sharing timely information, like a product release, acquisition, and more

Remember, you don’t have to use every single social media network. For the best results, focus your efforts on the social media platforms your audience uses the most. This approach will help you get the most value from social media marketing.

Which platforms should I use for social media marketing?

The best platforms for social media marketing are the ones your audience uses. While having a presence on all social media networks is helpful, your business should focus its marketing and advertising efforts on the platform your audience uses the most.

For example, a dentist’s social media strategy focuses on Facebook, while a hiring firm’s social media strategy emphasizes LinkedIn. Why? Their audiences use different social media networks and use them in different ways.

At WebFX, our social media services can support campaigns on several networks, including:

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn
  • TikTok

Since our team can support strategies across social media platforms, it’s easy for your business to expand its program. You don’t have to worry about finding a consultant or coordinating with another agency to promote your brand on a new network.

How do I market my business on social media?

When it comes to how to market your business on social media, you’ll want to follow these steps:

  1. Determine your goals to learn what you want to accomplish with social media
  2. Research your audience to determine their favorite platforms
  3. Outline your strategy for how you’ll achieve your goals on social media networks
  4. Built your creatives, from your graphics to your copy, for your social media posts
  5. Engage your audience by listening, responding to comments, and troubleshooting issues
  6. Measure your performance to determine if you’re achieving your social media goals
  7. Outline your next steps for improving your social media performance

For a more in-depth walkthrough, check out our social media marketing guide!

Explore social media marketing services plans

With WebFX’s social media marketing services, your business can choose between pre-built or custom plans. Explore our packages below or contact us online to create a customized solution.

Standard consultation and reporting plans (Monthly)

FeaturesBRONZESILVERGOLD
Number of Posts per Month102030
Custom Images per Month81012
Number of Networks1Up to 2Up to 3
Social Media FuelFX Assets Included11.52
Vertical Content CreationAdd $1,200/monthAdd $1,200/monthAdd $1,200/month
Social Media Marketing Strategy
Social Media Competitive Analysis
Social Media Brand Reputation Analysis
Social Media Audit + Recommendations
Dedicated Social Media Account Manager
Daily Monitoring of Included Social Assets
48 Business Hour or Less Customer Response Time
Personal Social Media Consultations per Month124
Access to WebFX editorial calendar & content publishing tools
Standard Monthly Reporting and Analysis