Skip to main content ↓
500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
25-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1000+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Data-Driven Social Media Strategies

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

In addition to built-in advanced tracking capabilities, MarketingCloudFX is enabled with a suite of tools that can be leveraged for Social Media content, campaigns, and targeting.

Discover MarketingCloudFX

20%

avg increase in roi with data-enabled advertising

20+

features to empower your social campaigns

100%

set up by the WebFX team to give you a proper data foundation

Data Activation

Keep your business top of mind by activating your customer data on social channels.

  • Leverage CRM and CDP data in your retargeting strategy
  • Remarket to high value prospects throughout across devices
  • Reach new audiences with better 3rd party targeting on ad networks

Company Visitor Detection

Develop your B2B social media strategy with insights from identified companies visiting your website.

  • Identify companies visiting your site even before they fill out a form
  • Pinpoint what content resonates with particular companies
  • Export engaged companies for targeted social media ads

Lead Journey Insights

Enrich and leverage lead data to make smarter social media marketing decisions.

  • Understand social media’s role in the unified customer journey
  • Automate audience creation to target and advertise to granular audiences
  • Use insights to evolve your organic social strategy and content

20%

avg increase in roi with data-enabled advertising

20+

features to empower your social campaigns

100%

set up by the WebFX team to give you a proper data foundation

Looking for plans and pricing? Get a preview of our Social Media Marketing Services

In the world of social media marketing services, a common pitfall is the one-size-fits-all approach. But that’s not our modus operandi — and it’s definitely not how we’ve propelled $6 billion in revenue for our clients within the past five years. Our approach is distinct: we fashion tailor-made strategies that align with your business, industry, and aspirations. Curious about the possibilities? Catch a glimpse of what that could entail below:

CUSTOM SOCIAL MEDIA MANAGEMENT PLANS

Starting at

$3,000 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a social media plan that works towards your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within search, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Double down on content production? Launch a new product line? We’ll create a plan that aligns perfectly.

INCLUDED IN ALL PLANS:

  • Data-backed optimization ideas
  • 360° social media audit
  • 24/7 social media monitoring
  • Expertise of a 500+ digital strategy team
  • Full-funnel ROI tracking

Your search for social media marketing services ends here

Here’s why businesses choose to partner with WebFX:

A blue trophy award icon with a teal translucent box in the corner.

Prove your performance

Provide leadership with numbers when it comes to your (and social media’s) performance with MarketingCloudFX’s full-funnel ROI tracking — exclusive to WebFX.

Three blue balls going down a translucent teal funnel.

Accelerate your ROI

Unlock the power of first-party data and accelerate your ROI by 20% (or more!) with WebFX’s customer data platform (CDP), which comes with MarketingCloudFX.

Blue arrow icon facing upward on a teal bar graph.

Streamline your strategies

Coordinate advertising, search engine optimization (SEO), social media marketing, and more with WebFX’s full-service solutions to create a revenue-generating campaign.

A blue key icon overlapping a translucent teal key whole icon.

Choose your involvement level

Hands-off, hands-on, or something in between. The choice is yours with WebFX, whose experienced team can easily meet your unique needs.

Three user icons with circle heads and oval bodies overlapping a translucent teal square.

Level up your social media skills

Unlock a team of specialists in social media, from marketing to advertising to customer support, to build a strategy that achieves your goals.

A blue clock icon overlapping a teal translucent rectangle.

Get more time for bigger projects

Stop social media from claiming your day with the help of your WebFX team, which can develop, implement, and manage your social media.

A blue cylinder overlapping a teal translucent square.

Power your strategy with data

Receive a custom, data-driven strategy for your social media marketing campaign powered by advanced marketing technology featuring AI and machine learning software.

Blue arrow icon facing upward on a teal bar graph.

Understand your competition

Get unmatched insight into the online performance of your competitors with a detailed competitor analysis, conducted by your dedicated social media specialist.

Pricing custom to you.

Starting at $3,000 per month.

Request a Free Proposal

Solving key challenges for businesses

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI withWebFX’s award-winning social media team

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

FAQs about Social Media Marketing services

What is social media marketing?

Social media marketing is the practice of promoting your business on social media networks organically. Typically, social media marketing includes creating posts, responding to comments, boosting posts, and monitoring mentions.

What are social media marketing services?

Social media marketing services use platforms like Facebook, Twitter, and Instagram to promote a brand and its culture, products, and services. Most social media marketing services focus on improving engagement, followers, and conversions.

How much do social media marketing services cost?

Social media marketing services typically cost $100 to $5000 per month. How much your business pays will depend on several factors, including your social media platforms, industry, and ad spend for boosted posts.

What determines the cost of social media marketing services?

How much social media marketing services cost will depend on a few factors, like:

  • Your industry
  • Your number of social media platforms
  • Your ad spend for boosted posts
  • Your strategy’s aggressiveness
  • Your agency’s fees

For example, if you’re looking to use a social media agency’s services for multiple platforms, you’ll likely pay more than a company using social media services for one platform. This amount can vary, though, based on ad spend.

Why invest in social media marketing services?

Investing in social media marketing services offers several benefits, including:

  • Level up your strategy with expert advice
  • Get more time for other marketing initiatives with a dedicated social media team
  • Access advanced technology for managing, tracking, and measuring social media
  • Grow bottom-line metrics like client retention, repeat purchases, and sales
  • Coordinate social media efforts with other digital marketing strategies

You’re not alone if you want to invest in social media services. Many companies get outside help in managing, marketing, and advertising their business on social media networks like Facebook, Instagram, LinkedIn, and Twitter.

Additional benefits of social media services include:

1. Reach users in their favorite places

3.48 billion people use social media every day. Facebook alone boasts more than one billion daily users, demonstrating the critical (and powerful) role of social media in a person’s day-to-day life. If you aren’t on social media, you’re missing out on a valuable channel for connecting with your target market.

2. Build valuable brand awareness

Social media is an excellent channel for building brand awareness, which is a critical part of the buying journey. With ads, as well as organic posts, you can establish a relationship with new and current followers, which can eventually move them to purchase your product or service.

3. Maintain customer loyalty

In the U.S., more than 50 percent of users that follow a brand on social media are loyal to it. This fact is significant, demonstrating the value of a social media presence for businesses. With an active social media account, you not only get to interact with shoppers but also maximize their loyalty to your company.

4. Encourage repeat purchases

With social media, your business can also motivate followers to purchase from your company again. Posts about new products, limited-time promotions, and more can drive users to buy from your business and even share your product or services with friends and family on the platform.

5. Generate valuable leads

Social media is also useful for B2B companies. In fact, more than 40 percent of B2B marketers have earned clients through Facebook, emphasizing the versatility of social media networks. Many B2B businesses overlook the value of social media, however, making it an opportunity for yours.

When should I invest in a social media agency’s services?

You’ll want to consider investing in a social media agency’s services when you notice issues with:

  • Time: Are you struggling to find the time to do social media?
  • Skills: Are you noticing a skill gap in doing social media marketing?
  • Results: Are you struggling to deliver the results leadership wants?

A social media agency can help with all these areas, providing the time, skills, and results you need.

Why hire a social media management agency?

If you’re researching social media marketing services, as well as agencies, you have plenty of compelling reasons to partner with a social media management company. They provide your business and team with dozens of advantages, which can make or break your campaign.

Learn more about why businesses partner with a social media service agency:

  1. Get industry-leading expertise
  2. Maximize in-house resources
  3. Access advanced marketing software
  4. Improve time management
  5. Increase social media marketing ROI

1. Get industry-leading expertise

With an experienced provider of social media management services, your company gains immediate access to some of the most talented professionals in the industry. WebFX, for example, features a top team of social media specialists.

In addition, we also feature dedicated design, copywriting, and development teams, which allows us to provide your business with everything you need. From must-like posts to stunning images, we can create everything you need to succeed in-house.

Overseeing your social media management internally, however, comes with a learning curve. You need to learn the ins and outs of different social media platforms. Plus, you have to research best practices, techniques, and strategies for various networks.

This can result in an extensive trial-and-error period, which can test the patience of company decision-makers. If your team doesn’t deliver results fast, it can lead to business leaders withdrawing their support (and your budget) for social media marketing and advertising.

Investing that budget into a professionally managed campaign, however, can help your team demonstrate the value of social media fast. Even better, you can start driving results sooner, which prevents financial waste.

2. Maximize your in-house resources

Whether you’re marketing or advertising your business, you want to make the most of your budget. A trusted and respected provider of social media management services, like WebFX, can help your company earn an impressive return on investment (ROI) from social media.

For your team, it’s a time- and cost-prohibitive process to develop, launch, and maintain a social media strategy in-house. You must spend a significant amount of time not only monitoring the performance of your plan but also preparing next month’s content.

Partnering with an experienced provider of social media services is a smart (and easy) solution.

With a partner like WebFX, you not only receive a custom strategy but also eliminate the hassle of producing, launching, and optimizing your strategy. This alleviates your team from the responsibility of dedicating time and resources into creating a full-fledged strategy in-house.

3. Access advanced marketing software

For companies outside the marketing industry, it’s a significant investment to purchase marketing automation software. In today’s digital landscape, however, it’s almost a necessity for businesses that want to succeed in online marketing.

That’s why many companies now partner with full-service digital marketing agencies that offer social media marketing services. WebFX, for example, provides clients complete access to MarketingCloudFX, our proprietary software for tracking your online performance and informing your online campaigns.

IBM Watson, an industry-leading artificial intelligence and machine learning software, also powers MarketingCloudFX. This allows MarketingCloudFX to analyze billions of data points and provide actionable (and industry-specific) recommendations for your social media marketing campaign.

This kind of technology would require a tremendous financial investment by any business. WebFX, for example, has invested more than $10 million into the research and development of technology like MarketingCloudFX.

Partner with WebFX, however, and your business receives instant access to this advanced tech.

4. Manage your time

Businesses that manage their social media strategies in-house often have a dedicated team member for the task. For many organizations, however, that’s not feasible or a reasonable use of company funds, which is why most internal marketing teams invest their resources into agencies.

With a social media optimization company, you can receive access to an expert in not only social media marketing but also marketing on specific social media platforms, like Facebook, LinkedIn, or Twitter. You also pass a series of time-intensive tasks off to someone else, which allows you to focus on what you need to finish.

For many marketers, this is a win-win situation.

5. Improve your social media marketing ROI

Whenever a company invests in social media marketing, it’s looking for something in return, from increased brand awareness to improved sales. You want to deliver on their expectations, which is difficult with limited social media marketing experience.

That’s where an experienced social media services provider can help.

They can provide the expertise, tools, and strategy for delivering a top-notch campaign that achieves your company’s goals. Plus, they don’t require a significant amount of your team’s time, which lets you remain productive.

If you’re serious about partnering with a social media management agency, focus on agencies that emphasize the results and successes of their clients. You want a company, like WebFX, that measures their success by your success.

Learn more about how we deliver an ROI for our clients by browsing our portfolio and testimonials.

Why is social media marketing important?

Social media marketing is important for a few reasons, including:

You want to have an active role on social media because people use social media regularly to:

  • Learn about brands
  • Research purchases
  • Make a purchase or inquiry

If you aren’t present on social media, it’s easy to go unnoticed by your target market — and even easier for your competitor to connect with and convert those users. So, make social media marketing a part of your digital marketing strategy.

What is the difference between social media marketing, social media advertising, and social media management?

The difference between social media marketing, social media advertising, and social media management is the focus. Social media marketing focuses on organic, social media advertising focuses on paid, and social media management focuses on organic and paid efforts.

What is the difference between social media marketing and digital marketing?

Social media marketing is different from digital marketing because of its focus.

While social media marketing focuses on marketing via social media networks like Facebook, Instagram, and LinkedIn, digital marketing focuses on marketing via different channels, like search, social, email, and paid.

Essentially, social media marketing is a type of digital marketing.

Do you need to use social media marketing?

While you don’t need to use social media marketing, there are several benefits to using it, like:

  • Building trust with users by having a presence on social networks
  • Having another channel for reaching, nurturing, and converting users
  • Sharing timely information, like a product release, acquisition, and more

Remember, you don’t have to use every single social media network. For the best results, focus your efforts on the social media platforms your audience uses the most. This approach will help you get the most value from social media marketing.

Which platforms should I use for social media marketing?

The best platforms for social media marketing are the ones your audience uses. While having a presence on all social media networks is helpful, your business should focus its marketing and advertising efforts on the platform your audience uses the most.

For example, a dentist’s social media strategy focuses on Facebook, while a hiring firm’s social media strategy emphasizes LinkedIn. Why? Their audiences use different social media networks and use them in different ways.

At WebFX, our social media services can support campaigns on several networks, including:

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn
  • TikTok

Since our team can support strategies across social media platforms, it’s easy for your business to expand its program. You don’t have to worry about finding a consultant or coordinating with another agency to promote your brand on a new network.

How do I market my business on social media?

When it comes to how to market your business on social media, you’ll want to follow these steps:

  1. Determine your goals to learn what you want to accomplish with social media
  2. Research your audience to determine their favorite platforms
  3. Outline your strategy for how you’ll achieve your goals on social media networks
  4. Built your creatives, from your graphics to your copy, for your social media posts
  5. Engage your audience by listening, responding to comments, and troubleshooting issues
  6. Measure your performance to determine if you’re achieving your social media goals
  7. Outline your next steps for improving your social media performance

For a more in-depth walkthrough, check out our social media marketing guide!

Explore social media marketing services plans

With WebFX’s social media marketing services, your business can choose between pre-built or custom plans. Explore our social media service packages below or contact us online to create a customized social media marketing solution.

Standard consultation and reporting plans (Monthly)

FeaturesBRONZESILVERGOLD
Number of Posts per Month102030
Custom Images per Month81012
Number of Networks1Up to 2Up to 3
Social Media FuelFX Assets Included11.52
Vertical Content CreationAdd $1,200/monthAdd $1,200/monthAdd $1,200/month
Social Media Marketing Strategy
Social Media Competitive Analysis
Social Media Brand Reputation Analysis
Social Media Audit + Recommendations
Dedicated Social Media Account Manager
Daily Monitoring of Included Social Assets
48 Business Hour or Less Customer Response Time
Personal Social Media Consultations per Month124
Access to WebFX editorial calendar & content publishing tools
Standard Monthly Reporting and Analysis
Network Setup & Optimization
Cover Photo & Profile Photo Design/Optimization
500+ SMEs behind campaign driving results
Boosted Posts per Month246
Required Boosted Post Spend$100$200$300
Setup Fee$4,500$6,300$7,200
Ongoing Management Fee$3,000$4,200$4,800
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTEDGET STARTED

A note about our social media services

The Social Media Organic & Customer Service Full Management Plans include advertising management for boosted posts only to support a results-driven content marketing strategy on social media. The advertising does not include any other ads such as traffic ads, lead ads, shopping feed ads, marketplace ads, etc.

All other ads other than boosted posts / sponsored content from organic content created or exceeds the maximum ad spend level require a full social media advertising campaign in addition to the content management campaign.

View Social Media Advertising Campaign Pricing

TO TOP