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Comprehensive Content Marketing Capabilities

WebFX can support any of your content marketing needs with our in-house specialty teams dedicated to the different avenues of content marketing.

 

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Copywriting

WebFX is equipped with a complete in-house copywriting team that can support your website growth from blog content to sales content, and everything in between.

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Professional Graphics

Whether you’re looking for in-content conversion graphics or complete industry leading infographics, our professional in-house design team can help improve the impact of your content with engaging graphics.

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Video Marketing

While we don’t offer one-off video production, we do have a team of video experts that can create engaging videos to support your content marketing strategy from social engagement videos to product videos.

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Content Promotion

Once content is published on your website, WebFX’s earned media team can work on backlinks, organic content outreach, or paid content promotion to boost content performance.

Copywriting That Drives Results

Health Ecommerce

Keys to Success:
  • Product page content ranking for competitive product searches
  • Blog content strategy driving organic traffic
  • Strategic inclusion of CTA buttons on blog posts
32%
Increase in Organic Revenue YoY

Materials Supplier

Keys to Success:
  • Write new supporting content that supports pillar pages
  • Perform on-page optimizations for client written content
  • Improve keyword targeting within existing content
43%
Increase in traffic MoM

Insurance Company

Keys to Success:
  • Longform blog content to increase organic traffic
  • Video content creation for longform content
  • Featured snippet longform content optimization
54%
Increase in organic traffic YoY

Painting Company

Keys to Success:
  • Content audit and consolidation for keyword cannibilization, thin content, or mismatched intent
  • Creation of fresh content based on insights from content audit
  • Refresh on all core service pages
290%
Increase in Page 1 Keywords

Pet Care

Keys to Success:
  • Consistent blog content (monthly)
  • Revamped training program descriptions
  • Low-hanging fruit keyword insertion for pages declining in traffic
  • Added FAQ sections to pages
105%
Increase in Sessions

Content Featured In

Content Marketing Backed by Advanced Data

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

With 20+ different features, our proprietary platform makes it easier than ever to track content marketing performance and make strategic decisions.

Learn More About MarketingCloudFX

10%

Average Increase in organic traffic with ai-powered content

100%

Set up by WebFX to give you the best data foundation

$500K+

Built-in Value based on cost of similar tools

Advanced Content Analytics

Track the impact of all content on your core business objectives.

  • Transparency into the past, present, and projected future value of all content developed by WebFX
  • View content performance by page, content type, content tag, or content overview
  • Leverage performance data for better content decisions

Effortless Content Collaboration

Easily collaborate on content for your business.

  • Content kanban to make loading, managing, and reviewing WebFX content easier
  • IBM Watson AI data that informs professional copywriters to give our content an edge over competition
  • Full transparency into the research and data backing your content

AI Content Research

Our professional copywriters and SEO experts are backed by AI -powered keyword and content research.

  • Natural language processing AI-analysis to identify opportunities to strengthen your content
  • Review competitor pages to make your content more competitive
  • Identify new topic opportunities to round out content themes and boost rankings

10%

Average Increase in organic traffic with ai-powered content

100%

Set up by WebFX to give you the best data foundation

$500K+

Built-in Value based on cost of similar tools

Transparent Content Marketing Pricing

Tailored to Your Business Goals

Whether you’re looking for a content marketing package or a custom marketing service plan, you’re in the right place. In just the past five years, our clients have earned more than $10 billion in revenue by leveraging the expertise of our seasoned team and the AI-powered data of MarketingCloudFX.

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CUSTOM CONTENT MARKETING PLANS

Starting at

$1,800 / month

How we determine pricing

content marketing write 1 Monthly Assets Needed

Whether you need 2 blog posts per month or you need support with online guides, infographics, and videos- our custom pricing will depend on your content marketing needs.

research icon with magnifying glass. Content Reporting

Every SEO strategy will come with in-depth monthly performance reports. Content strategies above $3,600/month will also include advanced content reporting as well!

Puzzle icon SEO Investment

Content marketing is generally included within our SEO strategies, but many of our clients opt for additional content marketing to reach their business goals faster.

INCLUDED IN ALL PLANS:

  • Dedicated content marketing expert
  • Content written by professionals, not AI
  • Collaborative or do-it-for-me content planning
  • Keyword and market research for every asset
  • Diverse content formats from sales copy to explainer videos
  • Options for content boosting through outreach, backlink building, or promotion
  • Complete month to month flexibility to use content “credits” towards supporting assets like CRO
  • Advanced content tools through MarketingCloudFX

Grow Your Business with Expert Content Marketing 

Build your brand awareness, connect with users, and drive more leads from your website when you invest in professional content marketing. Connect with our team today to get a custom project quote!

How WebFX Content Marketing Drives More Revenue

With WebFX as your content marketing service provider, you can access:

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Custom Strategies

While some content marketing agencies serve “cookie-cutter” content, our team works with you to craft content that reflects your brand while driving the results you’re hoping for.

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Dedicated Marketing Team

You’ll work with a small team of FXers that get to know your business inside and out so that you can trust outsourcing your content marketing strategy to us.

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Decades of Experience

In our more than 28 years of experience, we have expanded our content marketing services to meet the evolving needs of our clients, ensuring we consistently drive results.

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Trusted Partnership

We don’t use AI to write content. We’re transparent in all that we do from content research, to the professional copywriters producing and editing your content.

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Advanced Content Technology

Our custom-built platform, MarketingCloudFX, has a number of features dedicated to supporting content research, content planning, and content reporting that we’ll use to drive results.

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Industry-specific experts

With content marketing experience in over 200+ industries, you can trust that our team can recommend a strategy for your business that’s proven to drive results.

Unlock a 10% increase in organic traffic with WebFX’s content marketing services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Why invest in content marketing services?

For businesses that want to reach their target audience with web marketing, content marketing is a must. Even if your company operates offline, the best content marketing services offer value. With a powerful content marketing strategy, you can connect with audiences a few blocks away or halfway around the world.

That connection leads to several noteworthy benefits, including:

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Grow your business

Grow your business

Consumers use the Internet for everything, from posting videos of their cats and dogs to finding products for their new home. In addition, 80 percent of consumers use the Internet for researching services or products — and when it comes to local searches, those have increased by more than 500 percent in recent years.

If you want to grow your business, it’s not enough to use traditional marketing or advertising.

Online visibility is critical, which is where content marketing comes into use. With a strategic content marketing plan and our leading content marketing agency, you can connect with consumers in varying stages of your buying funnel.

With your content assets, such as long-form content, blog posts, or infographics, you can create top, middle, and bottom of the funnel content that guides users from one stage to the next. Eventually, they reach the bottom — and that’s when you see the purchases, quote requests, and calls.

The result? A business that’s growing, with zero signs of slowing down.

Build your brand awareness

Build your brand awareness

Your brand is one of the most valuable things your company owns. It defines your business, as well as contributes to the retention and loyalty of your clients. It also influences their purchase decisions, which is why building brand awareness is imperative.

With our content marketing management services, you can increase awareness of your brand among your target audience. However, it takes time to build brand awareness. This is why content marketing is an ongoing strategy — just like SEO services.

Like SEO, content marketing delivers long-term revenue and brand awareness for your company. With increased brand awareness, you can expect more shoppers to choose your company when they’re ready to buy.

Why? For weeks, months, or maybe even years, you’ve provided them with high-quality, informative content. This quality content has provided value by answering their questions and offering them guidance.

Research also confirms that content marketing is a powerhouse when it comes to brand awareness. By building your brand and establishing brand loyalty, you can increase your wallet share up to nine times — that’s massive, especially in a competitive industry.

Increase your revenue

Increase your revenue

Another reason why companies invest in content marketing? Its rising conversion rate. Recent studies revealed that businesses with content marketing plans have conversion rates six times higher than businesses that bypass this digital marketing strategy.

If your monthly conversion rate is 35 percent, whether for product purchases, store visits, or newsletter sign-ups, a six-time increase would boost your conversion rate by two percent. That may seem like a small gain, but consider the average value of a new lead or the average spend of a customer.

Better yet, think of your competition. With our competitive content marketing SEO services, you gain a competitive edge in your marketplace. That edge helps your company earn more valuable leads and clients — limiting the growth of your competitors.

The result is a business that’s expanding its market share and revenues.

Reach your target audience

Reach your target audience

In today’s online world, consumers have a massive amount of power. They can block ads on their browsers, as well as choose which websites and companies they interact with online. That can make it difficult to reach your target audience via select marketing channels.

With our content strategy services, your business becomes an online hub for your ideal customer. By learning about your target audience, as well as researching their preferences and pain points, we build a competitive and thoughtful strategy that encourages them to read, interact, and share your content.

Content marketing also appeals to how modern consumers shop.

When researching a product or service, shoppers read almost 12 pieces of content before purchasing. While some of that content comes from non-competitor websites, such as an industry news site, users arrive on competing sites as they read more bottom of the funnel content.

With content marketing agency’s services, you can prevent that.

Our award-winning team will create a personalized strategy that includes not only bottom of the funnel content but also middle and top of the funnel content. That kind of strategy helps you connect with users in the early, middle, and later stages of the buying funnel.

Then, when your target audience makes their buying decision, it’s your company they choose.

Expand your consumer base

Expand your consumer base

A lot of companies focus their business strategy on reaching bottom of the funnel (BOFU) customers. It’s understandable too — these consumers offer immediate results, which your team can then show to your company’s decision makers.

If you want to grow your business, though, you need to think about users in the earlier stages of your buying funnel. While they won’t call your company or purchase your product on the first day, they will respond to your calls-to-action (CTAs) at some point.

Why?

Before they buy, consumers want to learn about your business — but in a non-promotional way. In fact, 70 percent of users prefer getting to know a company through content, like articles or blog posts, rather than advertisements.

As an example, think about someone researching a medical center for knee replacement surgery. Content can help them learn about the facility and staff, plus build a relationship with the facility before they even visit it for a consultation.

In comparison, an ad won’t create that kind of relationship. In fact, more than 70 percent of marketers find content marketing more effective than print ads, which is why medical content marketing matters so much to the healthcare sector.

By considering every step of your buying funnel in your company’s business and content marketing strategy, you have the potential to expand your consumer base. With a bigger following, you can boost the other benefits of content marketing, like increased conversions and brand awareness.

As your partner, you can trust WebFX to deliver those perks. With more than 20 years of experience and a team with a track record for creating innovative and results-driven content, we are the leading choice for top content marketing services in the USA.

Maximize your digital marketing ROI

Maximize your digital marketing ROI

With the ability to create a long-term source of revenue for your business, our digital marketing content services maximize your investment. With a bigger ROI, your company can reinvest in your online marketing strategies, as well as expand your business and its services.

While content marketing’s ROI varies, it does deliver better results than traditional marketing.

For example, it generates almost 55 percent more leads than traditional marketing. The best part is that our content marketing solutions focus on developing evergreen content for your business. This content attracts new consumers on a routine basis and stays relevant over time.

Another perk of content marketing, compared to traditional marketing, is that it costs 62 less. That increases your company’s return even more. Plus, it maximizes the results of your digital marketing strategy.

For our team, it’s critical that your business sees a return on your investment. That’s why we measure our success by the success of our clients’ content marketing campaigns.

Become an industry leader

Become an industry leader

When consumers research their next purchase, they search for information from reputable sources. With our content marketing management services, your business will become an industry-trusted source for your niche market.

That kind of reputation lends itself to several benefits, including:

  • People trust your company: When people trust your business, it’s an immense win. With compelling and informational content, your company can build that trust with users early — which can solidify your business as their top pick.
  • People share your content: With high-quality, high-value content, it’s natural for people to share it. By sharing your company’s content with friends, family, and coworkers, your business attracts the attention of people in your target audience.
  • People choose your company: The best benefit of becoming an industry-trusted source is the conversions. It becomes an easy decision for users to call your business, purchase your product, or visit your store because you are the best in the industry.

Like earning the number one position on the first page of search results for a high-value keyword in SEO, it takes time for your company to evolve into a recommended resource for the industry. That is why content marketing is an ongoing, long-term strategy.

As a result, it’s critical that you choose a trusted and reputable content marketing service provider, like WebFX. With our decades of experience, as well as dozens of reviews from satisfied clients, we’re the recommended choice for content marketing SEO services that perform.

FAQs about content marketing solutions

Want quick answers to your questions about content marketing solutions? Check out these FAQs.

What is content marketing?

Content marketing is a type of inbound marketing that involves creating and distributing content to attract, engage, and eventually convert your target audience into customers.

What are content marketing services?

Content marketing services involve creating a content marketing strategy designed to achieve your business’s goals and producing, distributing, promoting, and tracking various types of content.

What do content marketing services include?

Content marketing services involve:

  • Creating a strategy
  • Planning a content schedule
  • Creating custom content
  • Optimizing content
  • Distributing content
  • Promoting content
  • Tracking and reporting on results

What types of content are used in content marketing?

Content marketing solutions can involve a wide range of content types. Some examples include:

How are content topics chosen?

Content topics should focus on your business, audience, and keyword metrics.

For example, our content marketing agency considers the following metrics:

  • Search volume: It’s important to create content for keywords with a fair number of monthly searches. While a higher search volume is great, it doesn’t necessarily translate to achieving your goals, which is why we also consider keywords with a lower search volume.
  • Competition: Depending on your website’s SEO status, it can prove challenging to rank in search results for high-competition keywords. That is why our organic SEO services are a perfect addition to our content marketing SEO services.
  • Cost-per-click (CPC): Another factor to consider during keyword research is the CPC. By referencing this number, our team can determine the potential value of the keyword to your business, as well as to your competitors.
  • User intent: One of our most critical considerations during keyword research is the user intent. If you create content that doesn’t answer the user intent behind the keyword, then it won’t perform. That’s why our team investigates a keyword’s user intent in-depth.

Why use content marketing services?

Content marketing services can help your business:

  • Reach your target audience online
  • Build your brand
  • Establish your brand as an authority in your industry
  • Convert prospects into customers
  • Improve the ROI of your marketing

How much do content marketing services cost?

Pricing for content marketing varies based on numerous factors, but on average, small-to-midsized businesses (SMBs) spend $5001 – $10,000 per month. Overall, content marketing typically costs about 62% less than traditional marketing.

What does a content marketer do?

A content marketer spends their days helping businesses drive revenue with content marketing. A content marketer can write website copy, strategize content topics, research keywords, monitor content results, and more!

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