Content Formats
Content formats include many different forms of copywriting as well as visual media to support main content.
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“We not only have blog posts that work into our SEO strategy, but also our sales team loves the resources they can use with their customers.”
Crystal M, Review from Clutch.co
Pages of Cotnent Written
in the last 12 months
WebFX is equipped with a copywriting team capable of scaling with your copywriting needs.
Content Marketing Services That Drive Revenue
Our hassle-free content marketing services are powered by our award-winning team who develops, writes, edits, and promotes custom (and search engine-friendly) content for your business. From blog posts to online guides and videos, you can do it all with WebFX.
Inside Our Content Marketing Solutions
Content marketing is as easy as 1, 2, 3 with WebFX’s content marketing services. As a full-service agency, we provide the talent and tech your business needs to make content marketing a revenue driver. Learn more about how our content marketing solutions work now:
- Content strategy
- Content development
- Content creation
- Content optimization
- Content promotion
- Content reporting
Content strategy
Content strategy
You’ll receive a custom content strategy based on your business, audience, and goals with our award-winning content marketing agency.
Your content strategy will blend your business with keyword research. By researching the keywords that matter to your audience, our team will develop original and valuable evergreen content that drives high-quality traffic to your website.
Content development
Content development
Receive a dedicated a content project management schedule for producing, reviewing, and publishing your content. We also establish a deadline for writing and delivering the content to your team for review.
The amount of content developed depends on your content marketing package.
Content creation
Content creation
With the expertise of our talented project managers, specialized copywriters, and graphic designers, you can access multiple content types, including long-form content, blog posts, infographics, online guides, voice optimized content, white papers, and more.
Our team of editors reviews your content to ensure it matches your branding standards. Once your dedicated account manager looks over your deliverables, they’ll deliver to your team for feedback through our project management software.
Content optimization
Content optimization
In addition to our SEO copywriters optimizing your content for search, your dedicated account manager will too. For example, if you’re launching a piece of long-form content on your website, they create a compelling title tag and meta description for it.
The result is content marketing SEO services that optimize content for users and search engines. With this approach, we give it the best foundation for success — meaning it will not only resonate with your target audience but also rank well in search results.
Content promotion
Content promotion
Our content marketing agency’s services also include content promotion. Our experienced network of industry influencers will distribute your content online — sharing it on sites and social platforms that matter most to your business.
Content promotion enables you to boost brand awareness, and it exposes more people to your message. As more people connect with your content online, you’ll reap the benefits of increased site traffic, conversions, and revenue.
Our corporate content marketing solutions also use paid strategies, like pay-per-click (PPC), to promote your owned media across the web. Social media advertising, for instance, is an excellent content marketing campaign strategy for content promotion.
Content reporting
Content reporting
No matter the content marketing management services tier you select, you will have access to insightful data. A few examples include an analysis of you and your competitors’ share of the market, content’s return on investment (ROI), and changes in your competitor’s websites.
You’ll also have access to MarketingCloudFX for full-funnel ROI tracking. From measuring which content pieces generate the most revenue to forecasting revenue, it’s a powerhouse platform for content and digital marketing.
Transparent Content Marketing Pricing
Tailored to Your Business Goals
Whether you’re looking for a content marketing package or a custom marketing service plan, you’re in the right place. In just the past five years, our clients have earned more than $10 billion in revenue by leveraging the expertise of our seasoned content marketing experts and the AI-powered data of MarketingCloudFX.
CUSTOM CONTENT MARKETING PLANS
Starting at
$2,000 / month
How we determine pricing
Monthly Assets Needed
Whether you need 2 blog posts per month or you need support with online guides, infographics, and videos- our custom pricing will depend on your content marketing needs.
Content Reporting
Every SEO strategy will come with in-depth monthly performance reports. Content strategies above $3,600/month will also include advanced content reporting as well!
SEO Investment
Content marketing is generally included within our SEO strategies, but many of our clients opt for additional content marketing to reach their business goals faster.
INCLUDED IN ALL PLANS:
- Dedicated content marketing expert
- Content written by professionals, not AI
- Collaborative or do-it-for-me content planning
- Keyword and market research for every asset
- Diverse content formats from sales copy to explainer videos
- Options for content boosting through outreach, backlink building, or promotion
- Complete month to month flexibility to use content “credits” towards supporting assets like CRO
- Advanced content tools through MarketingCloudFX
Grow Your Business with Expert Content Marketing
Build your brand awareness, connect with users, and drive more leads from your website when you invest in professional content marketing. Connect with our content marketing experts today to get a custom project quote!
How Our Content Marketing Services Drive More Revenue
With WebFX as your content marketing service provider, you can access:
Unlock a 10% increase in organic traffic with our content marketing firm
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Why invest in content marketing services?
For businesses that want to reach their target audience with web marketing, content marketing is a must. Even if your company operates offline, the best content marketing services offer value. With a powerful content marketing strategy, you can connect with audiences a few blocks away or halfway around the world.
That connection leads to several noteworthy benefits, including:
- Grow your business
- Build your brand awareness
- Increase your revenue
- Reach your target audience
- Expand your consumer base
- Maximize your digital marketing ROI
- Become an industry leader
Grow your business
Grow your business
Consumers use the Internet for everything, from posting videos of their cats and dogs to finding products for their new home. In addition, 80 percent of consumers use the Internet for researching services or products — and when it comes to local searches, those have increased by more than 500 percent in recent years.
If you want to grow your business, it’s not enough to use traditional marketing or advertising.
Online visibility is critical, which is where content marketing comes into use. With a strategic content marketing plan and our leading content marketing agency, you can connect with consumers in varying stages of your buying funnel.
With your content assets, such as long-form content, blog posts, or infographics, you can create top, middle, and bottom of the funnel content that guides users from one stage to the next. Eventually, they reach the bottom — and that’s when you see the purchases, quote requests, and calls.
Plus, our team offers content marketing SEO services with your strategy, ensuring your content is optimized to perform well in search engines and outrank your competitors, so you can watch the traffic and leads roll in.
The result? A business that’s growing, with zero signs of slowing down.
Build your brand awareness
Build your brand awareness
Your brand is one of the most valuable things your company owns. It defines your business, as well as contributes to the retention and loyalty of your clients. It also influences their purchase decisions, which is why building brand awareness is imperative.
With our content marketing management services, you can increase awareness of your brand among your target audience. However, it takes time to build brand awareness. This is why content marketing is an ongoing strategy — just like SEO services.
Like SEO, content marketing delivers long-term revenue and brand awareness for your company. With increased brand awareness, you can expect more shoppers to choose your company when they’re ready to buy.
Why? For weeks, months, or maybe even years, you’ve provided them with high-quality, informative content. This quality content has provided value by answering their questions and offering them guidance.
Research also confirms that content marketing is a powerhouse when it comes to brand awareness. By building your brand and establishing brand loyalty, you can increase your wallet share up to nine times — that’s massive, especially in a competitive industry.
Increase your revenue
Increase your revenue
Another reason why companies invest in content marketing? Its rising conversion rate. Recent studies revealed that businesses with content marketing plans have conversion rates six times higher than businesses that bypass this digital marketing strategy.
If your monthly conversion rate is 35 percent, whether for product purchases, store visits, or newsletter sign-ups, a six-time increase would boost your conversion rate by two percent. That may seem like a small gain, but consider the average value of a new lead or the average spend of a customer.
Better yet, think of your competition. With our competitive content marketing SEO services, you gain a competitive edge in your marketplace. That edge helps your company earn more valuable leads and clients — limiting the growth of your competitors.
The result is a business that’s expanding its market share and revenues.
Reach your target audience
Reach your target audience
In today’s online world, consumers have a massive amount of power. They can block ads on their browsers, as well as choose which websites and companies they interact with online. That can make it difficult to reach your target audience via select marketing channels.
With our content strategy services, your business becomes an online hub for your ideal customer. By learning about your target audience, as well as researching their preferences and pain points, we build a competitive and thoughtful strategy that encourages them to read, interact, and share your content.
Content marketing also appeals to how modern consumers shop.
When researching a product or service, shoppers read almost 12 pieces of content before purchasing. While some of that content comes from non-competitor websites, such as an industry news site, users arrive on competing sites as they read more bottom of the funnel content.
With content marketing agency’s services, you can prevent that.
Our award-winning team will create a personalized strategy that includes not only bottom of the funnel content but also middle and top of the funnel content. That kind of strategy helps you connect with users in the early, middle, and later stages of the buying funnel.
Then, when your target audience makes their buying decision, it’s your company they choose.
Expand your consumer base
Expand your consumer base
A lot of companies focus their business strategy on reaching bottom of the funnel (BOFU) customers. It’s understandable too — these consumers offer immediate results, which your team can then show to your company’s decision makers.
If you want to grow your business, though, you need to think about users in the earlier stages of your buying funnel. While they won’t call your company or purchase your product on the first day, they will respond to your calls-to-action (CTAs) at some point.
Why?
Before they buy, consumers want to learn about your business — but in a non-promotional way. In fact, 70 percent of users prefer getting to know a company through content, like articles or blog posts, rather than advertisements.
As an example, think about someone researching a medical center for knee replacement surgery. Content can help them learn about the facility and staff, plus build a relationship with the facility before they even visit it for a consultation.
In comparison, an ad won’t create that kind of relationship. In fact, more than 70 percent of marketers find content marketing more effective than print ads, which is why medical content marketing matters so much to the healthcare sector.
By considering every step of your buying funnel in your company’s business and content marketing strategy, you have the potential to expand your consumer base. With a bigger following, you can boost the other benefits of content marketing, like increased conversions and brand awareness.
As your partner, you can trust WebFX to deliver those perks. With more than 20 years of experience and a team with a track record for creating innovative and results-driven content, we are the leading choice for content marketing services in the USA.
Maximize your digital marketing ROI
Maximize your digital marketing ROI
With the ability to create a long-term source of revenue for your business, our digital marketing content services maximize your investment. With a bigger ROI, your company can reinvest in your online marketing strategies, as well as expand your business and its services.
While content marketing’s ROI varies, it does deliver better results than traditional marketing.
For example, it generates almost 55% more leads than traditional marketing. The best part is that our content marketing solutions focus on developing evergreen content for your business. This content attracts new consumers on a routine basis and stays relevant over time.
Another perk of content marketing, compared to traditional marketing, is that it costs 62% less. That increases your company’s return even more. Plus, it maximizes the results of your digital marketing strategy.
For our team, it’s critical that your business sees a return on your investment. That’s why we measure our success by the success of our clients’ content marketing campaigns.
Become an industry leader
Become an industry leader
When consumers research their next purchase, they search for information from reputable sources. With our content marketing management services, your business will become an industry-trusted source for your niche market.
That kind of reputation lends itself to several benefits, including:
- People trust your company: When people trust your business, it’s an immense win. With compelling and informational content, your company can build that trust with users early — which can solidify your business as their top pick.
- People share your content: With high-quality, high-value content, it’s natural for people to share it. By sharing your company’s content with friends, family, and coworkers, your business attracts the attention of people in your target audience.
- People choose your company: The best benefit of becoming an industry-trusted source is the conversions. It becomes an easy decision for users to call your business, purchase your product, or visit your store because you are the best in the industry.
Like earning the number one position on the first page of search results for a high-value keyword in SEO, it takes time for your company to evolve into a recommended resource for the industry. That is why content marketing is an ongoing, long-term strategy.
As a result, it’s critical that you choose a trusted and reputable content marketing service provider, like WebFX. With our decades of experience, as well as dozens of reviews from satisfied clients, we’re the recommended choice for content marketing SEO services that perform.
FAQs about content marketing solutions
Get quick answers to your questions about content marketing solutions.
What is content marketing?
Content marketing is a type of inbound marketing that involves creating and distributing content to attract, engage, and eventually convert your target audience into customers.
What are content marketing services?
Content marketing services involve creating a content marketing strategy designed to achieve your business’s goals and producing, distributing, promoting, and tracking various types of content.
What do content marketing services include?
Content marketing services involve:
- Creating a strategy
- Planning a content schedule
- Creating custom content
- Optimizing content
- Distributing content
- Promoting content
- Tracking and reporting on results
What does a content marketing company do?
A content marketing company helps businesses promote their business with content. They can help with writing copy for website pages, creating blog posts and articles, creating video content, refreshing and optimizing existing content on your site, and much more.
What types of content are used in content marketing?
Content marketing solutions can involve a wide range of content types. Some examples include:
- Blog posts
- Articles
- Infographics
- Videos
- Webinars
- Ebooks
- Podcasts
How are content topics chosen?
Content topics should focus on your business, audience, and keyword metrics.
For example, our content marketing agency considers the following metrics:
- Search volume: It’s important to create content for keywords with a fair number of monthly searches. While a higher search volume is great, it doesn’t necessarily translate to achieving your goals, which is why we also consider keywords with a lower search volume.
- Competition: Depending on your website’s SEO status, it can prove challenging to rank in search results for high-competition keywords. That is why our organic SEO services are a perfect addition to our content marketing solutions.
- Cost-per-click (CPC): Another factor to consider during keyword research is the CPC. By referencing this number, our team can determine the potential value of the keyword to your business, as well as to your competitors.
- User intent: One of our most critical considerations during keyword research is the user intent. If you create content that doesn’t answer the user intent behind the keyword, then it won’t perform. That’s why our team investigates a keyword’s user intent in-depth.
Why use content marketing services?
Content marketing services can help your business:
- Reach your target audience online
- Build your brand
- Establish your brand as an authority in your industry
- Convert prospects into customers
- Improve the ROI of your marketing
How much do content marketing services cost?
Pricing for content marketing varies based on numerous factors, but on average, small-to-midsized businesses (SMBs) spend $5001 – $10,000 per month. Overall, content marketing typically costs about 62% less than traditional marketing.
What does a content marketer do?
A content marketer spends their days helping businesses drive revenue with content marketing. A content marketer can write website copy, strategize content topics, research keywords, monitor content results, and more!