Owning and managing a small business takes time and effort. The same can be said for managing a small business’ social media accounts.

When you use best practices to understand your audience, set the right goals, engage with users, create content, and leverage ad targeting, you can take your small business social media marketing to the next level. By taking things one step at a time, you’ll be better prepared to launch a social media campaign and connect with potential customers that you haven’t reached yet!

How Voice Search Will Impact Digital Marketing in 2019

In 2020, voice search will account for half of all searches.

With such a rapid increase in use, analysts predict that voice search will have a massive effect on digital marketing — before 2020 even hits. That’s why businesses need to research now, and not later, how voice search will impact their digital marketing in 2019.

Discover the biggest changes that voice search will introduce to digital marketing now!

Content Marketing Trends to Watch in 2019

Content marketing is an essential part of any digital marketing strategy. It’s what your users care about — it not only helps solve their problems but also guides them to conversion. As the Internet evolves, one thing stays constant: the need for content. You need it, and it needs to be good.

What does change, though, is the type of content that users enjoy most, and the way companies approach their content marketing. Having an up-to-date content strategy drives revenue for your website by engaging current and potential customers.

How can you make sure that your content is fresh? Check out these five content marketing trends for 2019.

What are Google Responsive Ads? (5 Things You Need to Know)

What if you could create better, smarter advertisements — without investing a ton of time? With Google’s responsive search ads, you can, thanks to advanced machine learning technology that delivers the best-performing ad to your target audience.

As one of the most revolutionary updates to Google Ads, responsive search ads are the next evolution in pay-per-click (PPC) advertising with Google. Keep reading to learn more about this game-changing advertising option!