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25 Technical Marketing Skills (+ Examples and How to Improve)

Marketing

Technical marketing skills can be your greatest asset if you want to get ahead in the digital marketing landscape. Building your technical skill toolbox can give you an advantage over other marketers and drive results for your company or clients. […]

5 Best Contact Management Software Options for 2023

Marketing

Staying in touch with your prospects helps you successfully deliver messages that encourage them to convert into customers. In addition, by keeping in touch with your current customers, you can build brand loyalty and upsell your products or services. But […]

What is Sales Revenue? Definition and How to Calculate

Marketing

When tallying up your business expenses and profits, you must calculate your sales revenue to see how much you’ve earned. Your sales revenue will impact the rest of your operations, so having accurate figures is crucial. The sales revenue […]

The Best Adtech Software Solutions for 2023

PPC

Advertising technology, or adtech for short, enables you to streamline your advertising processes, manage your campaigns, optimize your ads for better results, and more. But not just any adtech software will help you accomplish your business goals. You need […]

Two young male workers and one female worker standing around a laptop and having a conversation
PPC

Your Ultimate Guide to Adtech vs. Martech: What They Are, How They Differ, and When to Use Them

In today's digital world, it's all about tech. From smartphones to tablets to smart TVs, technology continues to play an integral role in our lives. It's no different with marketing –– marketing requires using technology to help businesses like yours […]

Read Blog Post ~ 5 minutes read

8 Sales Tech Examples You Can Use Now

Marketing

The sales industry involves a range of tasks and markets. Between finding leads and closing deals, your sales team has a lot of data to track. How can you simplify the process? Sales technology can be the golden ticket to […]

Read "Sales Tech" Now ~ 7 minutes read

What’s the Difference Between Copywriting & Content Writing?

Content Marketing

Copywriting vs. content writing: Both are valuable types of writing for marketing, but they carry out different purposes. Copywriting aims to sell or convert readers to perform an action, while content writing is meant to inform, entertain, and nurture relationships. […]

Your Complete Guide to CRM Retargeting: What It Is, Why It Matters, and Benefits

Marketing

At the heart of every successful business is its customers. For your business to keep growing, you must continually attract new customers while maintaining your current customer base. Using a customer relationship management (CRM) platform can help. If you’re using […]

4 Ways to Make the Most of Your LinkedIn Ads Budget

If only money grew on trees, am I right? At WebFX, we understand a lot goes into creating an advertising campaign — there’s only so much you can do before things like budgets come in and rain on your parade. […]

sales prospecting featured image
Marketing

Sales Prospecting 101: Your Complete Guide

An effective sales prospecting process is essential for tracking down more sales opportunities for your company. But what if you’re new to prospecting in sales or find the process tricky? Then this blog post is for you! In this […]

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