What is a Digital Marketing Strategy? (And How to Create Yours)

If you want to grow your business’s online presence, you must develop a digital marketing strategy. A web marketing strategy will help you grow your company by driving more valuable traffic to your page and earning more leads that turn into conversions.

What is a digital marketing strategy, though, and how do you even create one?

In this post, we’ll dive into what a digital marketing strategy is and how you can build a successful digital marketing action plan. If you need help marketing your company online, check out our web marketing services to see how we can grow your business.

Web Design vs. Web Development: Key Distinctions to Help Decide Which One You Need

Whether you just want to update your current website or build one from scratch, you might find yourself wondering what the differences are when it comes to web design versus web development.

With two terms that are so closely related, it’s easy to get them confused, and when you need a specific service for your website, it’s essential to know whether you should hire a designer or a developer to get the job done.

On this page, we’ll help you decide between web design vs. web development for your project, and we’ll explain the difference between the two.

If you need a new website design or website development work, WebFX can help. We have a full team of award-winning web designers that can help take your business and site to the next level. To learn more about web design vs. web development, read on, or for a free quote on your project, contact us at 888-601-5359!

What is Robots.txt and How Does Implementing Robots.txt Affect SEO?

Is robots.txt the straw that’s breaking your SEO camel’s back?

Search engine optimization (SEO) includes big and small website changes. The robots.txt file may seem like a minor, technical SEO element, but it can greatly impact your site’s visibility and rankings.

With robots.txt explained, you can see the importance of this file to your site’s functionality and structure. Keep reading to find out robots.txt best practices for improving your rankings in the search engine results page (SERP).

Want effective SEO services from a leading agency? WebFX has robust services and a team of 150+ adding expertise to your campaign. Contact us online or call us at 888-601-5359 now.

SEO Tricks: 6 SEO Tips to Earn Higher Search Rankings

Did you know that 70% of clicked search results are organic, unpaid results?

If you want to rank at the top of search results to earn more leads and revenue, you need to invest in search engine optimization (SEO) services — and we compiled some helpful SEO tricks to help you maximize results.

In this post, we’ll provide you with six SEO tricks to help improve your organic rankings. If you need help developing your SEO campaign, call us today at 888-601-5359 to speak with a strategist about driving more organic traffic to your site.

Whether you want to boost leads or attract more qualified candidates, social media advertising can help you accomplish your business goals.

Specifically, LinkedIn advertising services allow you to connect with professionals in your industry, earn more leads and candidates, and grow your business.

In this post, we’ll look at seven tips for running LinkedIn Ads that drive results. If you need help getting started with LinkedIn ads, call us today at 888-601-5359 to speak with a strategist about advertising on LinkedIn.

4 Video Marketing Examples for Small and Midsize Businesses

So many companies are taking advantage of marketing videos for their businesses, and for good reason. People spend a third of their time online watching videos. Videos even help make buying decisions.

A number of big companies have created some of the best video ads and viral videos as a part of their marketing strategies. Two great examples are the Always “Like a Girl” campaign and Geico’s “Hump Day” ad.

With such stiff competition, it may seem intimidating to jump into video production as a small or medium-sized business (SMB). 

But it’s not just the big companies that can create the best video ads. Your business can produce great marketing videos that show off your company’s assets with just a bit of creativity. 

Check out this list of four video marketing examples you can use for inspiration.