Geofencing Marketing: The New Way to Market Your Business

What if you could market to your target audience while they’re shopping with your competitor? How about while they’re browsing your offline or online store? Or, even as they’re preparing to use your service?

While that seemed impossible decades ago, it’s now a reality for business owners.

With geofencing marketing, which is compatible with 92 percent of U.S. smartphones, you can reach your audience in new ways, boosting your profits to record levels. At WebFX, we specialize in geofencing marketing, and it shows — we’ve generated more than $1 billion in revenue for our clients.

Keep reading our handy mini-guide to get the scoop on this powerful marketing tool, which includes tons of examples to inspire you.

What Is Adtech, and Why Does It Matter to Online Advertising?

For advertisers, technology is critical. Whether they’re designing a campaign with team members or analyzing a campaign’s data, technology serves an important role — hence the term, adtech. As more consumers become connected online, that role will only grow.

Ready to learn more about adtech and how you can use it to boost your online advertising? Keep reading!

With more than two billion users, Facebook offers unparalleled access to the world’s shoppers — including businesses. While you can reach your audience through the platform’s ad services, which include video ads, it’s critical that you create compelling content that makes your target audience act.

For many businesses, that means encouraging users to like or follow your page, join your email newsletter, or visit your website — steps that can turn a high-value audience member into a hot lead for you and your team.

The question for many companies, however, is how do you do that with video ads on Facebook?

7 Tips for Building a Competitive Amazon Marketing Campaign

A dominant force in the retail market, Amazon is the place to shop online for everything, from electronics to home goods and more. Whether you’re a business-to-consumer (B2C) or business-to-business (B2B) operation, the ecommerce platform connects you and your products with your target audience.

It’s a competitive market, however, and a tough one if your products occupy the second, third, or fourth page of product results. To succeed on Amazon, you need to earn the top spot on the first page of search results. How do you create an Amazon marketing campaign that can accomplish that?

Start with these seven optimization techniques for your Amazon Store:

Goodbye WebpageFX, Hello WebFX

Ahh, the age-old question, “What’s in a name?”

As we contemplated this question, we realized that for the past 20 years, the name WebpageFX has come to signify many things — award-winning digital marketing services, dedication to client success, and the #BestCoworkersinPA to name a few.

While all those things will stay the same, it’s time to bid farewell to the name WebpageFX and say hello to our new moniker. Drum roll, please…WebFX!

Keep reading to learn more about our exciting rebrand and how it impacts you!

What is Lifecycle Marketing?

When you use digital marketing, you’ll spend time engaging leads and getting them to convert into customers. Once you obtain leads and get them to convert, your goal is to get them to continue to purchase from your business. Lifecycle marketing plays an important role in helping you obtain customers the first time and keep them coming back.