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What Is a Marketing Plan and How Do You Create One?
What is a marketing plan: A marketing plan is a roadmap that businesses use to organize, implement, and monitor marketing strategies over a certain period. Do you use a navigation app whenever you go on a road trip? A marketing […]
How Do YouTube Ads Work? A 13-Step Guide to Advertising on YouTube
In this video, Jess from the WebFX Marketing team explains how to advertise on YouTube. Transcript: How do YouTube ads work? Keep watching this video for the answer. Why invest in YouTube ads? For starters, YouTube has a massive […]
What Is AdSense and How Do You Make Money With It?
Definition: Google AdSense is an advertising program on the Internet that lets websites or YouTubers host ads on their sites or channels to earn money. Looking for ways to make money from your website, blog, or YouTube videos? After all, […]
What Is Consumer Marketing?
Definition: Consumer marketing is promoting a product or service to individuals for their personal use. Have you ever received an email from a brand promoting a product or service for personal use? If so, you’ve experienced consumer marketing! With consumer […]
Understanding Qualitative vs. Quantitative Research
Do you want to measure your marketing activities’ success and learn how you can improve them? Or do you want to understand your customers better? Quantitative and qualitative marketing research can help you do all these. Quantitative marketing research collects […]
Black Friday Ecommerce Strategy: 3 Must-Follow Tips for 2022
Retail has changed at an incredible pace over the past few years. That’s why you need to start planning your Black Friday ecommerce strategy for as soon as possible (read: now). Keep reading to learn: Why a Black […]
What are XML Image Sitemaps and Should You Use One?
Have you ever gotten lost in a building before? Maybe you were trying to find a classroom for a college class, or maybe you were trying to locate a room in an office building where you had a meeting. In […]
Comparing Google Search Console vs. Google Analytics
Google is vital to the success of your company’s online marketing. In today’s world, there’s really no getting around that fact — Google is one of the main places people find and visit your website, and it pays to optimize […]
8 Fantastic Small Business Saturday Ideas for 2022
Small Business Saturday rolls around in the midst of the holiday season every year to celebrate small local businesses everywhere. On the fourth Saturday in November, Americans are encouraged to shop small and buy local, whether online or in-store, even […]
14 Shopify Statistics for Your Business to Know in 2022
Even if you’re not familiar with Shopify, you’ve probably at least heard the name somewhere before. It’s one of the biggest website-building tools available, and it’s particularly useful for building ecommerce websites and online stores. If you want to create […]
