Would you rather invest in a tool that takes a month or a year to start providing value for your company? The answer is clear — businesses want to choose software and tools that provide the greatest value […]

In this video, Dylan from our Earned Media team will give an overview of B2B video marketing, including its benefits and some tips for doing it well. Read on to learn more! Transcript Tired of using text-based marketing strategies? […]

Fun fact: The estimated potential contribution of artificial intelligence (AI) to the global economy by 2030 is $16 trillion. If you’re a marketer who wants to stay competitive and grow your share with the help of AI tools, you know […]

In today’s competitive ecommerce landscape, it’s important to use personalization tactics to get noticed. That’s because 72% of consumers say they only engage with personalized messaging. Businesses can employ ecommerce personalization strategies to engage their customers and improve conversion […]

There are a number of open source (and completely free) programs out there that do much of what Photoshop can. In this collection, you will find 10 excellent examples of open source and free alternatives to Adobe Photoshop.

Are you spending too much or too little on your pay-per-click advertising (PPC) campaigns? PPC budget management is important for any business, from small- to medium-sized businesses (SMBs) to large enterprises. It ensures your spending is optimized and […]

A recent WebFX study found that 80% of marketing leaders currently use (or plan to use) AI to power their strategies!  We’re no strangers to the power of AI — whether using it to analyze data, automate processes, or optimize […]

It’s out with the old and in with the new when it comes to Google Analytics (GA), as many businesses tackle the large task that is GA4 migration. Google officially updated Universal Analytics (UA) to Google Analytics 4 in […]