Smart marketing starts here

The real value of display advertising is in how it boosts the performance of your other digital marketing efforts. This includes search engine optimization (SEO), pay-per-click (PPC) advertising, direct marketing, and even word-of-mouth marketing. You can gauge your display […]

Virtual events are a staple of the modern work environment nowadays. Not only did virtual event platforms provide a safe way for large groups of people to meet during the height of the pandemic, but they’re highly convenient and much […]

Images can take your blog post to the next level. 40% of consumers appreciate photos and images more than most other elements in web design. But how can you have unique photos with no photographer or design team? DALL-E lets […]

It goes without saying that putting in time and effort pays well in the business world, but that's not always enough. That's why we constantly innovate and improve our business strategies to become more efficient and profitable. A business strategy […]

Netflix has given us many things: From 80s nostalgia in Stranger Things to delicious period dramas and romances with Bridgerton. But now? The popular streaming platform is adding advertisements to that list. While audiences may not be entirely thrilled about […]

Google Ads is one of the most helpful tools online. You can use it to run paid ads in Google search results and on third-party websites, enabling you to reach your target audience and drive conversions. As you drive conversions, […]

Revenue is the endgame of any company. Leads, clicks, conversions — these are all things your business wants to drive, but at the end of the day, all those things are in service of generating revenue. Revenue is the reason […]

Short-form video content isn’t a new topic here — we’ve spent ample time discussing the power of Instagram Reels and TikTok. But now there’s a new player to add to the list of short-form video creation platforms, and its name […]

When you need a digital marketing partner to help your company drive revenue, you’ll want to write a request for proposal (RFP). RFPs enable you to collect information and quotes from various agencies to choose the best one that will […]

In this video, Alicia from the WebFX Social Media team talks about the differences between earned media and paid media. Keep reading to find out more! Transcript:  Hey there! When you’ve bought items online in the past, what sorts […]