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Marketing

Does PPC Work? Here’s How to Tell If It’s Right for You

You might have heard that businesses make an average of $2 for every $1 spent with pay-per-click (PPC) advertising. Perhaps you heard that PPC ads can catapult you to the top of search engine results pages (SERPs) and that 41% of all clicks for commercial search queries go to the top three paid ads. But […]

View Full Story ~ 6 minutes to read
Marketing

Amazon Brand Analytics: How to Use Amazon Analytics [Guide]

Does Amazon have analytics? Oh, does it. If you’re a member of Amazon Brand Registry, go ahead and log in to your Seller Central or Vendor Central account, because this post explores some of the most powerful shopper data available to Amazon sellers: Amazon Brand Analytics. Amazon Brand Analytics is an exclusive tool for Amazon […]

View Full Story ~ 9 minutes to read
Marketing

YouTube Ad Benchmarks: What to Track with Your YouTube Ads

Considering YouTube is the second largest search engine in the world, it’s safe to say that it’s a fantastic place to advertise your business and get in front of new, qualified audiences. But how do you know if your YouTube ad campaign is successful after launch? What YouTube Ad Benchmarks should you track to ensure […]

View Full Story ~ 5 minutes to read
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