Smart marketing starts here

Some people say you need it, while others say you don’t. Many people say the work isn’t worth it, while others say it’s too much work. It’s something that leaves you guessing as to whether it’s the right decision for your business. That’s right; we’re talking about blogging. If you find yourself asking, “does my […]

Did you know that 59% of people say that emails influence their purchasing decisions? If you want to earn more conversions for your business, you need to have an email marketing campaign in place. And speaking of email marketing, a crucial part is email sequencing, which helps you engage prospects more effectively and drive them […]

Grace is reading a magazine article about how to house train dogs. She doubts its credibility — but when she moves on to reading an academic book on the subject, she sees that the book lists the magazine article as a source! After that, she trusts the article much more. The scenario outlined above is […]

Amazon isn’t just for business-to-consumer (B2C) companies. Business-to-business (B2B) companies can also use the ecommerce marketplace to sell their products online. With Amazon Business, an exclusive B2B marketplace from Amazon, your organization can make buying your products in bulk easy for clients — and profitable for your business. Is Amazon Business worth it, though, in […]

Your business is looking for a way to connect with your prospects, deliver valuable information, and nurture leads towards conversion. You’ve narrowed your options down to two: Chatbots and emails. But now you’re stuck — how do you decide which one is best for your business?