What Is Predictive Marketing? (And Why Does It Matter Now?)

If you’ve stumbled upon this article, then you’re curious about what the heck predictive marketing is and why it’s useful. The truth is that numerous industries already use this marketing approach — and with success.

According to a recent study about predictive marketing, 47 percent of organizations are currently aware of predictive marketing and are seeing how they can use it, and 25 percent of organizations say that they are already using some predictive tools.

Ready to learn more about predictive marketing and how it can benefit your company? Keep reading!

If you run a business and maintain a social media presence on numerous platforms, you know how difficult it can be to keep track of your competitors, your mentions, and your social media analytics.

Luckily, social media monitoring tools can help. If you want to easily track, export, and analyze social media data, these tools are the best of the best.

They help you make the most of your social media strategy, which helps you save money and drive killer results at the same time.

Read on to learn about our seven favorite social media monitoring tools.

7 Components of a Successful Digital Marketing Strategy

Did you know that nearly half of all companies don’t have clearly defined digital marketing strategies?

That statistic is mind-blowing, especially since online marketing strategies drive a significantly higher return on investment (ROI) than traditional marketing. If you don’t use digital marketing currently, you’re likely missing out on valuable leads and revenue.

Luckily, you came to the right place. In this post, we’ll look at the recipe for digital marketing success — seven digital marketing components you’ll want to add to your strategy.

Hungry for more? Read on!

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