SEO vs. Google Ads: Which Should You Use?

Many marketers use marketing methods like search engine optimization (SEO) and Google Ads to help drive traffic and leads for their business.

Many companies don’t know which strategies will bring them the best results when first planning a marketing campaign. When you look at SEO vs. Google Ads, you may wonder which is better for your business.

On this page, we’ll look at the SEO vs. Google Ads debate to help you pick which strategy is best for your business. To stay up to date on the latest information about SEO and Google Ads, subscribe to Revenue Weekly!

COVID-19 & SEO: Why SEO Is More Important Now Than Ever

The COVID-19 pandemic has brought on swift currents of change to all aspects of life and has impacted every business in one way or another. As companies try to navigate these challenges, marketing decisions become more crucial than ever.

For businesses looking at avenues to find growth or unsure where to invest precious marketing spend during this time, search engine optimization (SEO) offers a few unique advantages as a marketing channel during tough times.

We’ve been working on SEO campaigns for businesses across the U.S. for over 20 years and have seen how SEO works during all sorts of economic environments.

In particular, there are three stability advantages that SEO offers that I wanted to highlight as you think through marketing decisions during this time.

If you’re a cable-television regular, you’ve likely had some exposure to the 17-season television show, American Idol. And if you’ve seen American Idol, you’ve seen Simon Cowell — the dark-haired, British music producer and reality television star.

His harsh critiques aren’t for everyone, but his fans are adoring.

But what does Simon Cowell have to do with Facebook marketing?

We’ll get into that, as well as everything you need to know about successful Facebook marketing for your business on this page.

Paid or organic facebook advertising? see what our experts say

What Is SMB Marketing? 10 Effective Tactics to Skyrocket Your SMB Marketing

If you’re a small-to-midsized business (SMB) trying to market your products or services, you’re likely looking for ways to promote your business through digital marketing methods. With SMB marketing, you can create an online marketing strategy to help you reach more leads for your business.

So, what is SMB marketing, and how can you create an SMB marketing strategy that works for your business? Keep reading to learn more and subscribe to Revenue Weekly to stay up to date on the latest SMB marketing trends!

8 Common Digital Marketing Mistakes Brands Need to Avoid

Are you worried you’re making digital marketing mistakes for your business?

Digital marketing is a tricky business. With intricate strategies like search engine optimization (SEO), content marketing, and paid advertising, it’s easy to make mistakes.

On this page, we’ll look at the eight most common digital marketing blunders and how to avoid them. If you want to keep up to date with digital marketing best practices so you can avoid online marketing mistakes, subscribe to Revenue Weekly.

So, what are the biggest digital marketing mistakes to avoid?

Facebook is one of the best modes of online marketing for small to midsize businesses, and if you haven’t yet adopted a Facebook strategy, you could be missing out on tons of sales.

Consider that 68 percent of Americans use Facebook, which means that when you implement a Facebook marketing strategy, your business has access to an extremely expansive pool of potential customers.

Not only that, but a staggering 78 percent of American consumers have discovered retail products that they planned to purchase while surfing Facebook.

If that doesn’t entice you to implement a simple Facebook marketing strategy for your business, we’re not sure what will! One of the biggest reasons businesses don’t adopt a Facebook marketing strategy is out of fear that it’s complicated to create, or that it won’t yield results. However, both assumptions are incorrect.

On this page, we’ll provide you with a social media marketing plan template for Facebook so that you have no more excuses for missing out on tons of sales driven by the social media giant.

You’ll love our simple Facebook marketing strategy, so read on!

Find Out why we think simon cowell cracked the code to facebook marketing