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What is ADA compliance? ADA compliance makes your website accessible to all users and refers to the Americans with Disabilities Act (ADA) Standards for Accessible Design. Non-compliance with the ADA can result in fines ranging from $55,000-$150,000, along with lawsuits […]
What is a marketing agency? Your secret to getting more marketing done in less time. Marketing agencies help businesses reach, nurture, and convert users through marketing strategies like print advertising, search engine optimization (SEO), and social media marketing. Keep reading […]
Google recently announced that its Ad platform will be sunsetting Similar Audiences. So, what does this mean for you and other advertisers who use Google Ads’ Similar Audiences tool to reach new customers? Read on to learn more about why […]
Part of a good digital marketing strategy is knowing when and where to make improvements to your advertising efforts so you can enjoy continued success. By tracking revenue attribution, you can ensure you’re supporting the marketing strategies that work and […]
Are you looking for clever and new tools to streamline your digital marketing processes? You've probably heard about ChatGPT, the artificial intelligence (AI)-powered chatbot everyone's talking about. If you're thinking about leveraging ChatGPT for your business, you've come to the […]
Customer relationship management (CRM) is a type of software technology that helps businesses manage their interactions with customers and potential customers. It allows companies to store customer data, track sales and marketing activities, and analyze customer behavior to improve customer […]
Wondering how to use first-party data for marketing? Have a collection of first-party data and have no idea how you should use it to improve your marketing strategies? Not sure how you can use a programmatic advertising strategy to drive […]
CRO audit definition: A conversion rate optimization (CRO) audit is an assessment of your website and the marketing channels leading to it that helps you identify opportunities to improve your conversion rates. Sandy is looking for ways to optimize […]
Why isn’t my website showing up on Google? It’s a common question many of us ask ourselves when we search for our keywords, and our website is nowhere to be seen in the search results. There could be a […]
Are you noticing that your leads are not converting fast enough? A lead scoring model is just what you need to review the quality of the leads you are generating and ensure they align with your target audience. Lead […]
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