Technical marketing skills can be your greatest asset if you want to get ahead in the digital marketing landscape. Building your technical skill toolbox can give you an advantage over other marketers and drive results for your company or clients. […]

Staying in touch with your prospects helps you successfully deliver messages that encourage them to convert into customers. In addition, by keeping in touch with your current customers, you can build brand loyalty and upsell your products or services. But […]

When tallying up your business expenses and profits, you must calculate your sales revenue to see how much you’ve earned. Your sales revenue will impact the rest of your operations, so having accurate figures is crucial. The sales revenue […]

Advertising technology, or adtech for short, enables you to streamline your advertising processes, manage your campaigns, optimize your ads for better results, and more. But not just any adtech software will help you accomplish your business goals. You need […]

The sales industry involves a range of tasks and markets. Between finding leads and closing deals, your sales team has a lot of data to track. How can you simplify the process? Sales technology can be the golden ticket to […]

Copywriting vs. content writing: Both are valuable types of writing for marketing, but they carry out different purposes. Copywriting aims to sell or convert readers to perform an action, while content writing is meant to inform, entertain, and nurture relationships. […]

At the heart of every successful business is its customers. For your business to keep growing, you must continually attract new customers while maintaining your current customer base. Using a customer relationship management (CRM) platform can help. If you’re using […]

If only money grew on trees, am I right? At WebFX, we understand a lot goes into creating an advertising campaign — there’s only so much you can do before things like budgets come in and rain on your parade. […]