Boost Conversions & Inform Your Strategy with Our Conversion Rate Calculator

Get started with WebFX’s conversion rate calculator by:

1. Selecting your closest-match industry
2. Entering your number of conversions
3. Entering your number of total visits

View your results to:

• Benchmark your results against the industry
• Learn how to improve your conversion rate

WebFX’s conversion rate calculator provides more than your conversion rate — it provides the ability to benchmark your performance against the rest of your industry.

With that information, you can better understand your performance (and explain it to leadership) by comparing your conversion rate to the rest of the industry.

Common causes of a low conversion rate include:

• Ads that don’t show up for your most qualified audience
• Landing pages that don’t feature the product you’re trying to sell
• A lack of links to your website on your email newsletters
• Not enough CTAs on your site, or CTAs that aren’t compelling
• A purchasing funnel with bottlenecks that keep users from purchasing
• Lack of direct communication with potential clients

Common causes of a good conversion rate include:

• Compelling ads that lead people to click and convert
• Effective landing pages that sell your products
• Email newsletters that drive traffic to your website
• CTAs that stand out on your website and command clicks
• An easy purchasing funnel with no bottlenecks
• Fantastic communication with potential clients
• Search engine optimization (SEO) copy on your website that ranks highly
• A perfectly targeted pay-per-click (PPC) campaign
• A remarketing campaign

The broad factors affecting conversion rate (and their fixes) include:

Clarity

Whether we’re talking about PPC ads, landing pages, or the copy on your website, it’s crucial that you’re clear when you talk about your products and services.

For example, your ad might briefly describe your product or service, and your landing page should feature that exact same product or service and explain it in depth.

Not only should your landing page give specific specs about your product like materials used, sizes available, etc., but it should explain all the ways that your specific product will benefit the user — and be clear!

Being cryptic on your landing pages or in your site’s content won’t produce conversions, it’ll produce confusion.

If users don’t understand what your product is, how it works, or the benefits it’ll bring, they likely won’t convert.

The fix:
When you’re writing site content or creating your landing pages, be sure to be clear about the purpose or your product, along with other details that are important to your customers like sizes, materials, etc.

CTAs

CTAs appear as buttons or links that entice users to click to either:

• Take another step toward conversion
• Convert on the spot

Clicking is the first step to conversion, and when CTAs are unclear or aren’t enticing enough, users won’t click, and they definitely won’t convert. Weak CTAs rank among the most common reasons why your website doesn’t convert, even when your traffic numbers look healthy.

The fix:
Create CTAs that excite users. Instead of using “click here” for your CTA button, try using something like “click here to see the possibilities that await!”

Targeting

Who is most likely to convert? Those who are interested in your products and services!

It’s a no-brainer to put your content and your ads in front of users that are most likely to benefit from your products and services — and you can do just that with targeting.

Without targeting, you won’t be able to reach the right audience that is most likely to buy your products and sign on for your services.

The fix:
When you’re creating ads, be sure to set your targeting settings correctly. You don’t want to waste your valuable PPC spend showing your ads to users who aren’t interested in what you have to offer.

The same goes for your content. You can target users who are most likely to buy your products or services by incorporating keywords that are most important to them. When you use these target keywords, you’ll rank higher in search engine results pages, which is your first step to increasing your conversions.

Personalization

Personalization plays a fundamental role in marketing. Users expect you to treat them as a top priority and catering directly to them with personalization is an extremely successful marketing tactic.

Matter of fact, 80% of customers are more likely to purchase a product or service from a brand that provides a personalized experience.

Whether it’s offering users something that is related to another product they’ve purchased or simply using their name when they sign into your website, personalization goes a long way.

The fix:
Segment your marketing campaigns so that you can cater to specific audiences better. For example, you might choose to present a specific CTA to users on a particular page. You know that users who have landed on that page are at a specific point in their conversion journey, and you can customize and personalize that CTA to give them the best chance of converting.

A/B testing

A/B testing is a way to ensure that you receive the highest number of clicks on a specific CTA or ad.

When you A/B test your campaigns, it allows you to tweak and test small elements in order to draw conclusions about what elements perform best.

For example, you might choose to A/B test a button color on your ad. The results will tell you which color is most effective and help you make a decision moving forward.

On the other hand, you might choose to A/B test elements of your landing page to make sure each and every piece is effective.

When you fail to perform A/B tests, you won’t have the most effective campaigns possible because your choices for your CTA or ad aren’t well informed with data.

The fix:
Test every important element of your ads and landing pages but be sure to test them one at a time so that you can understand exactly what’s making conversions skyrocket or drop.

Digital channels affect conversion rate significantly. In our research, for example, we’ve found that generative search is one of the best converting channels due to the user experience within LLMs like ChatGPT, Perplexity, and Google’s AI Mode.

It’s important to mention that just because a channel (like display advertising) doesn’t convert well doesn’t mean it’s not worth your time. These channels can often nurture users into sales.

Connected TV / OTT advertising, for example, is well-known for supporting conversions because it keeps your business top-of-mind throughout the buyer journey.

Conversion rate is the percentage of your site visitors or ad viewers that complete the desired goal, which is a conversion or purchase.

The conversion rate formula is:

Conversion rate matters because it’s a direct reflection of your marketing campaign’s success. If you don’t have a high enough conversion rate, you’ll eventually put more money into your marketing campaign than you’re getting out of it — which can spell financial disaster for your business.

Get the conversions that matter, from qualified leads to high-value sales, with WebFX, a tech-enabled digital marketing agency that blends talent and technology to help its clients achieve a 20% higher ROI from marketing.

Discover what’s waiting for your brand by contacting us online today to learn more about our conversion rate optimization services!