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Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
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Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Data-Powered Social Media Advertising Campaigns

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

In addition to the built-in advanced tracking capabilities, MarketingCloudFX is enabled with a suite of tools that can be leveraged for Social Media content, campaigns, and targeting.

Learn More About MarketingCloudFX

8%

Average Increase in Closed Sales from targeted ad campaigns

100%

Set up by WebFX to give you the best data foundation

$500K+

Built-in Value based on cost of similar tools

Combine First and Third Party Data

Boost social media impact with targeted, data-driven strategies.

  • Understand social media’s role in the unified customer journey
  • Automate audience creation to target and advertise to granular audiences
  • Use insights to evolve your organic social strategy and content

Data Activation for Advertising

Keep your business top of mind by activating your customer data on social channels.

  • Leverage CRM and CDP data in your retargeting strategy
  • Connect with high-value prospects throughout their buyer journey
  • Reach new audiences with better 3rd party targeting on ad networks

Company Identification Insights

Develop your B2B social media strategy with insights from identified companies visiting your website.

  • Pinpoint what content resonates with particular companies
  • Tailor your social media strategies to attract specific companies
  • Export engaged companies for targeted social media ads

8%

Average Increase in Closed Sales from targeted ad campaigns

100%

Set up by WebFX to give you the best data foundation

$500K+

Built-in Value based on cost of similar tools

Looking for plans and pricing? Get a preview of our social media advertising services

Many social media advertising services follow a cookie-cutter approach to campaigns, but that’s not our philosophy. Our track record of achieving $10 billion in revenue for clients over the last five years with our social advertising services speaks to our tailored strategy. We design customized plans that align precisely with your business, industry, and objectives. Take a sneak peek into what this personalized approach entails below:

silver plan icon

CUSTOM SOCIAL MEDIA ADVERTISING PLANS

Starting at

15% of ad spend / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a social media advertising plan that works towards your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within search, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Double down on content production? Launch a new product line? We’ll create a plan that aligns perfectly.

INCLUDED IN ALL PLANS:

  • Access top social ad networks, like Facebook, Instagram, and TikTok
  • Data-backed optimization ideas
  • Engaging ad copy written by industry experts
  • Expertise of a 500+ digital strategy team
  • Full-funnel ROI tracking

Your search for social media advertising services ends here

When your company partners with WebFX for paid social media advertising services, you can take advantage of these benefits:

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Accurate Targeting

Reach the audience that matters most to your business, and convert them into leads.

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Nurture users into leads

Remarket to site visitors, email subscribers, and more.

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Unleash the power of AI

Use artificial intelligence and machine learning for data-backed targeting and messaging

A blue circle icon with a dollar sign in the middle overlapping a teal translucent rectangle.

Cut unnecessary costs

Build cost-effective, results-driven campaigns that achieve your advertising goals

Blue arrow icon facing upward on a teal bar graph.

Improve your ROI

Optimize your ad spend to maximize your return on investment (ROI) and results

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Become known

Generate brand awareness with the most valuable users in your target market

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Increase your customer lifetime value (CLV)

Create customer loyalty for repeat sales, word-of-mouth recommendations, more

Pricing custom to you.

Starting at 15% of ad spend per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

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Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s award-winning paid social media advertising services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Social media advertising benefits

Wondering how paid social media advertising services can benefit your company? We’ve got you covered.

Here are just a few of the many benefits you can enjoy when you invest in social media ads:

Learn about our Social Media Services

1. Boost your brand awareness

1. Boost your brand awareness

Social media platforms are popular places to spend your free time, so it’s highly likely that your target audience is using the platform, making it the perfect place to advertise your company.

With social media advertising, you can reach your audience across multiple social media platforms, including Facebook, Instagram, TikTok, Twitter, and more!

That means you can help more people discover your business and become familiar with the products or services you offer, leading to more leads and sales in the long-run.

 

2. Drive more clicks and sales

2. Drive more clicks and sales

Enjoy more precise audience targeting with social media ads. With social ads, you can ensure your advertisements display for your ideal customers each and every time by targeting users based on their:

  • Interests
  • Location
  • Age
  • Education
  • Relationship status
  • And more!

By reaching the people most likely to purchase your products or services, you can drive more engagement on your ads, earning you more sales and revenue as a result.

3. Maximize your budget

3. Maximize your budget

One of the biggest benefits of social media advertising is that you can control how much you spend. You can set budgets on how much you want to spend each day along with how much you’ll pay per click, view, or action.

And when you work with a social media advertising agency like WebFX, you can work with industry experts to analyze your ad performance and optimize your campaigns to maximize your budget for better returns.

FAQs about social media advertising services

What are social media advertising services?

Social media advertising services are services that promote your brand across social media networks like Facebook, Instagram, and Twitter to increase brand awareness, engagement, followers, and even leads and sales.

How much do social media advertising services cost?

Prices for social media advertising services depend on several factors, including the social media platform, social media agency, and ad spend. Typically, businesses will spend of $100 – $5000 per month into social media advertising services.

Who uses social media advertising services?

The strategy will include applicable content that is up-to-date with current marketing trends and will always consider the unique aspects of your business that set you apart from competitors.

Should I use a social media advertising agency?

One of the largest expenses associated with social media advertising services for your business can be hiring someone to do your campaign in-house.

This means you have to add another person to payroll, and pay them for their social media advertising services. Effective social media advertising requires creating copy, graphics, videos, optimizing campaigns and content, monitoring, and reporting.

The constantly changing nature of social media also means that those in the field must stay up to date with the latest tools, trends, and advertising policy updates. Social media advertising companies are dedicated to staying on top of social trends and policies that lead to successful campaigns.

When considering whether or not to make someone on your current team your social media advertising guru, you should consider how much you have in your budget, whether you have the resources to teach them the tricks of the trade, and how fast you want results.

If you’re looking for someone that can jump in right away to help your business create a fantastic social media advertising campaign, going with an agency is your best bet.

They know what they’re doing and can likely get you the results you’re looking for with their expertise and knowledge. It also saves you the trouble of adding someone to your team.

It’s important that a social media advertising company offers several pricing package options that can be tailored to your needs. Here at WebFX, we have a variety of options, proven results, and social media advertising experts who can determine the best strategy to fit your budget.

When choosing a social media advertising agency, be sure to know if they will provide detailed reporting and communication about campaign results. To gauge the performance of your social media advertising campaign, WebFX will provide extensive social media advertising reporting and performance updates.

WebFX offers monthly and weekly reporting options depending on your social media advertising needs. You’ll know exactly what is happening with your campaigns when you choose our social media ad management services.

social media advertising company should be able to tell you metrics like how many people saw your campaign, what actions they took after they saw the advertisement, and how they will use targeting to make sure the people who will act are the people most likely to see the campaign!

What is the best social media platform to advertise on?

While there are many social media advertising platforms on the Internet that offer paid advertising options, it’s important to choose the platform that will allow you to reach a relevant audience. When it comes to your campaign, you should consider some big players in the game.

These networks include:

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn
  • TikTok

Our strategists, as well as social media specialists, can help your business choose the best platforms for your social media ad management services. Helping your company focus on the most useful networks for your company can result in a bigger return and better results. Learn more about the different platforms and their advantages below:

Facebook advertising

Facebook is currently, and most likely will remain, the biggest social media advertising platform. There are 2.963 billion daily active users on Facebook as of January 2023.

Facebook is widely recognized as the leader in social media advertising trends. Facebook advertising works for just about every business and is a great place to start with social advertising. Facebook offers social media advertising companies and businesses to reach audiences based on the campaign objectives. A few options include campaigns to drive awareness, engagement, traffic, conversions, store visits, and many more.

In addition to a variety of ad formats, Facebook offers targeting options that allow advertisers to target specific demographics, interests, and behaviors. Facebook can also target users based on where people shop, travel, and much more!

Facebook currently allows users to post ads using photo, videocarousel, slideshow, and Facebook Instant Experiences:

  • Carousel is a feature that allows users to show up to 10 images or videos and links within one advertisement. This allows advertisers to direct people to multiple places on their website with one creative.
  • Slideshow is a feature that allows users to create video advertisements from still images.
  • Instant Experiences is a tool that advertisers can use to create immersive advertisements using photo, video, text, carousels, product feeds, and more, all in one streamlined page. This page lives in the Facebook app, making it a very fast and seamless experience for the user. Each one of these tools offers benefits depending on the goal of the advertising campaign and what content is available to the advertiser.

Instagram advertising

Instagram is owned by Facebook, so their advertising systems are similar. Instagram introduced advertising in 2015, and it’s seen growth ever since. In fact, advertising on Instagram has grown so much that the average cost per CPM increased by 55% in the last 2 years.

Visuals are one of, if not the most, important element of an Instagram advertising campaign creative. It doesn’t matter if you are selling the best product in the world with the best customer service, if you have poor visuals, your Instagram campaign will suffer.

Instagram ads can be in the same format as Facebook: photo, video, carousel, slideshow, and Instant Experiences. Instagram also allows users to structure a campaign based on the campaign objective, such as website clicks, conversions, app installs, engagements, video views, and awareness. Instagram advertisers can target their ads the same way as Facebook ads.

They even have their own Instagram analytics platform.

Twitter advertising

There are over 330 million monthly active Twitter users tweeting away and scrolling through their feeds. Twitter offers several forms of paid advertisements to reach these users. Twitter advertisers have the option to select the objective they want to achieve for their business, whether that be increasing traffic, engagement, awareness, video views, followers, app installs, or app re-engagements.

Like Facebook, Twitter also offers targeting for paid advertisements based on location, gender, languages, device, platform, and carrier.

Twitter has two distinct differences from most other social platforms. Twitter includes targeting by keywords to reach people based on their Pinterest searches. Twitter also includes an option to target people who are similar to users who follow specific accounts.

For example, if you want to target people who are like people who follow your competitors, you could include your competitors’ Twitter accounts in the target audience. It’s important to know that you are not targeting the specific followers of these accounts. You are targeting users who are like those followers.

Pinterest advertising

Pinterest reached over 445 million monthly active Pinterest users as of September 2022. Pinterest advertising offers campaigns based on an advertising objective.

Pinterest advertising objectives include awareness, engagement, traffic, app downloads, and video awareness. Additionally, Pinterest offers a few different ways to shape audience targeting.

Advertisers can target audiences based on interests and keywords. When targeting by interests, Pins will show in users’ home and category feeds based on a user’s past interests and on the topic of the category. Advertisers can select from a variety of interest categories, each with additional segments.

When targeting by keywords, advertisers can select phrases and words that would be similar to what a user is searching. This targeting places Pins in a user’s search results. It is best practice to include both keywords and interests in a campaign to reach people in both places.

Pinterest also offers custom engagement or email list targeting and some demographic information. Demographic information, such as location targeting, is more limited than other platforms.

LinkedIn advertising

LinkedIn offers advertisers three different ad products depending on the goals of a campaign:

  • Sponsored Content
  • Sponsored InMail
  • Text Ads

Sponsored Content places content in the LinkedIn feed. Sponsored InMail sends content to LinkedIn users via a message to their inbox. Text ads are delivered in locations around the LinkedIn feed on a desktop.

LinkedIn’s targeting particularly shines when it comes to employee and company-specific targeting. Industry, position, seniority, and company size are a few ways LinkedIn allows businesses to hone in on a target audience in addition to age and location demographics.

As an example, take a heating and cooling company. Their HVAC company’s advertising strategy may use LinkedIn to recruit top talent in the local area. An ad campaign on LinkedIn could even help them market themselves to potential corporate or business accounts.

TikTok advertising

A fast-growing platform with over eight new users joining every second and billions of active users, TikTok is an excellent platform for promoting your products or services.

TikTok offers the opportunity to create engaging, fun video ads that capture your audience’s attention and personality of your brand.

The platform also gives you a plethora of targeting features to ensure your ads reach the people who are most interested in your products or services.

How do you choose the best social ad agency?

With so many agencies out there, it can be hard to choose the perfect one for your business. But don’t worry — it doesn’t have to be difficult!

Follow our three tips to make the search for an agency and social media ad management services easy.

Make sure they offer the services you’re looking for

If you’re a small business that really wants to make an impact with social media advertising services, it’s crucial to find an agency that provides the services you’re looking for.

For example, if you want someone to run your social campaigns for you, make sure that the agencies you’re considering offers that service.

Look for a pricing table that outlines their social media advertising services

The best social media advertising agencies in the world will publish their pricing.

Why?

They don’t want to waste their time, or any potential clients’ time.

When an agency doesn’t provide transparent pricing, it could mean that they have hidden costs associated with their social media ad management services, or that they don’t have a concrete pricing system.

However, when an agency does provide transparent pricing, it means that they’re truly interested in finding serious potential clients. It also means that they want you to be informed right away about budget, and what to expect to pay for their social media advertising services.

Do extensive research

You should never settle on the first social media agency that you find.

Researching a lot of options not only gives you the ability to choose, but it allows you to get a sense of a realistic budget, learn about services that you may not have been aware of, and get to know a lot of different agencies.

You should also be sure to get to know the company before signing on the dotted line. Do research on the results they’ve driven for clients, on their agency history, and other important factors, like what their social media ad management services include.

WebFX offers transparent social media advertising prices

We post our social media advertising pricing because we’re a social media advertising agency that believes in transparency. Our reasonable social media advertising services give us the opportunity to cover the needs of several businesses based on specific goals. Our social media advertising services can accommodate anyone from a small business owner to a large corporation with varying social ad spend budgets.

Social media advertising: Standard consultation and reporting plans

FeaturesProEnterprise
Included Networks
Number of additional networks includedPick up to 2 in addition to AdTechFX programmatic campaignsPick up to 3 in addition to AdTechFX programmatic campaigns
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
Twitter Advertising Campaigns
TikTok Advertising CampaignsAvailable with Ongoing FuelFX AssetsAvailable with Ongoing FuelFX Assets
Pinterest Advertising CampaignsAvailable with Ongoing FuelFX Assets
AdTechFX Programmtic Channel Access IncludedAccess Included
Management Deliverables
Dedicated Social Media advertising account manager
500+ SMEs behind campaign driving results
Initial campaign strategy development
Number of advertising campaignsUp to 8Up to 10
Audience analysis
Ad campaign copywriting
Ad copy and design performance testing
Ongoing campaign testing and optimization
Dynamic ad format testing
Consultations per monthUp to 2Up to 4
International campaign management (networks dependent on international policy – addtl. fees may apply)Upon request
All social assets managed through client-owned accounts
Monitoring clicks, conversions and fraud activity
Monitoring of social ad commentsAdd $300/monthAdd $600/month
Social Platform Targeting Capabilities (Specifics Vary By Platform)
– Interests
– Demographics
– Professional Characteristics
– Custom Audiences
– Lookalike Audiences
AdTechFX Programmatic Targeting Capabilities
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Social Platform Creative Deliverables
Social Ad Creatives – Copywriting & DesignUp to 2 setsUp to 4 sets
AdTechFX Programmatic Creative Deliverables
Display Ad Creatives (One Time)One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set)One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)One Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Ongoing AdTechFX Programmatic Advertising CreativeAdd 1 FuelFX AssetAdd 1 FuelFX Asset
Audio CommercialComing SoonComing Soon
FunnelsFX Landing Pages
Setup of 1 FunnelsFX Landing Page template (One Time)
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
IntegrationsFX: Conversion Based Smart BiddingIncluded with MarketingCloudFX LicenseIncluded with MarketingCloudFX License
IntegrationsFX: Automated Lookalike + Custom AudiencesIncluded with MarketingCloudFX LicenseIncluded with MarketingCloudFX License
Initial Campaign Investment (Month 1)$1,975 $4,250
Ongoing Monthly Campaign Investment (Months 2+)$975 or 15% of ad spend, whichever is greater$4,500 or 12% of ad spend, whichever is greater
Required Ad Spend Range$1,000 – $30,000$30,000+

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