Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Paid Social Media Advertising Services That Drive Results
WebFX is a leading social media marketing agency that focuses on driving impactful business growth through social media services. Whether you are looking to enhance your brand’s social media presence or drive targeted leads through social media advertising, our social media advertising services can help you hit your goals.
What do our social media advertising services include?
Whether you’re looking to fill gaps or find a turn-key solution, our customizable social media advertising services can help. Learn more about our custom plans for capturing paid social media traffic and turning it into revenue.
- Facebook Advertising Services
- Instagram Advertising Services
- Twitter Advertising Services
- LinkedIn Advertising Services
- TikTok Advertising Services
- Pinterest Advertising Services
- Ecommerce Social Media Advertising
- Enterprise Social Media Advertising
- D2C Social Media Advertising
Facebook Advertising Services
Facebook Advertising Services
Reach an audience of more than two billion with social media ad management services for Facebook, the world’s biggest social media network.
At WebFX, we offer Facebook ad and PPC management services that help your business take complete advantage of Facebook. From creating your strategy and ad creatives to launching your ads and monitoring their performance, we provide an all-in-one solution to Facebook advertising.
Instagram Advertising Services
Instagram Advertising Services
Build brand awareness and drive engagement with a competitive ad campaign for Instagram that gets users to interact with your brand and buy your products.
As an Instagram advertising agency, we stay up to date with the latest industry updates, algorithm changes, and best practices to drive your business forward and deliver the best results possible. We can focus on different stages of the buyer’s journey from awareness to conversion amongst your key target audiences, all while staying within your set budget.
Twitter Advertising Services
Twitter Advertising Services
Connect with current and potential clients fast with social media advertising services for Twitter. Become the business that users follow and trust.
To target your ideal audiences, we’ll implement the latest industry insights and platform tools into your marketing campaign. We believe in maximizing every opportunity with the industry’s best practices to generate the best results possible.
If you lack the time to develop strategic advertising campaigns, analyze and make changes based on Twitter insights, and track industry news, click the button below.
LinkedIn Advertising Services
LinkedIn Advertising Services
Advertise on the best social media platform for lead generation. Target and capture valuable leads with compelling and personalized ads for your audience.
With more than 50 percent of its user base possessing a college degree, you should consider implementing LinkedIn advertising services if you’re looking to target users by profession, skills, industry, or professional interests to maximize the power of this professional platform.
TikTok Advertising Services
TikTok Advertising Services
Advertise on one of the most popular and fastest-growing social media platforms. Create engaging and fun video ads that perfectly capture your brand’s personality and audience’s attention.
At WebFX, we offer TikTok advertising services that help you launch successful ads that drive more leads and revenue for your business. With a team of over 500 marketing experts, you can feel confident we’ll launch a TikTok advertising strategy that grows your business.
Pinterest Advertising Services
Pinterest Advertising Services
Engage with a specific and highly targeted audience with a managed social media campaign for Pinterest that generates awareness, sales, and more for your business.
Did you know that there’s a bustling Pinterest community of over 250 million individuals? This opens up a fantastic avenue for your business to connect with potential leads who genuinely resonate with what you bring to the table. Imagine the excitement of stepping into the world of Pinterest advertising services – it’s like discovering a treasure trove of possibilities to establish truly meaningful connections with those invaluable leads that can make a real difference for your business.
Ecommerce Social Media Advertising
Ecommerce Social Media Advertising
Drive traffic to your ecommerce store and start selling more online with social media ads!
Let’s delve into the realm of paid social advertising, shall we? This takes your organic social media playbook and supercharges it to expand your presence across various social platforms. With all those algorithm updates buzzing around, catching your customers’ attention organically in their social feeds, especially on platforms like Facebook, has become a bit of a puzzle. That’s precisely why the spotlight is on considering social media advertising, especially if you’re an e-commerce store with big dreams of boosting those online sales. Time to make that move!
Enterprise Social Media Advertising
Enterprise Social Media Advertising
Turbocharge enterprise sales with social ads (for ad budgets above $10,000 per month)!
Experience a brand transformation of epic proportions with enterprise social media advertising. Let WebFX lead the way as you unleash captivating campaigns across premier platforms such as Facebook, Twitter, Instagram, and beyond. As followers flock, sales surge, and your investment flourishes, the profound impact of our strategic social media advertising becomes undeniable. Welcome to a new era of brand growth with WebFX.
D2C Social Media Advertising
D2C Social Media Advertising
Attract, engage, and sell with social media ads, custom-designed for your direct to consumer business!
Elevate your D2C business’s exposure on social platforms with the impactful leverage of paid social media ads. The evolving social algorithms have posed challenges to organically connecting with and captivating consumers within their news feeds. However, the solution lies in paid advertisements, just like the illustrative instances shared above. These dynamic tools empower you to instantaneously elevate brand visibility and product recognition, sparking a rapid surge in awareness that’s hard to ignore. Welcome to a world where paid social media ads pave the way for enhanced exposure and profound business growth.
Top-Notch Paid Social Ad Services
Social media advertising services have become an integral part of social strategy for businesses across industries. As algorithms change, businesses can diversify strategies to reach the right people at just the right time with social advertising.
Each social advertising platform has its unique way of reaching people, and each has advantages. As a result, businesses in almost any industry can benefit from the use of social advertising to engage, inform, and convert their specific audience.
Discover how our agency and social media ad management services can grow your online presence, increase your sales, and improve your customer loyalty by contacting us online today. Or reach us by phone to chat one-on-one.
If you’d like to speak directly to a strategist about the benefits of social media ad management, feel free to contact us at 888-601-5359 or contact us online today!
Looking for plans and pricing? Get a preview of our social media advertising services
Many social media advertising services follow a cookie-cutter approach to campaigns, but that’s not our philosophy. Our track record of achieving $3 billion in revenue for clients over the last five years speaks to our tailored strategy. We design customized plans that align precisely with your business, industry, and objectives. Take a sneak peek into what this personalized approach entails below:
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Your search for social media advertising services ends here
When your company partners with WebFX, you can take advantage of these benefits:
Accurate Targeting
Reach the audience that matters most to your business, and convert them into leads.
Nurture users into leads
Remarket to site visitors, email subscribers, and more.
Unleash the power of AI
Use artificial intelligence and machine learning for data-backed targeting and messaging
Cut unnecessary costs
Build cost-effective, results-driven campaigns that achieve your advertising goals
Improve your ROI
Optimize your ad spend to maximize your return on investment (ROI) and results
Become known
Generate brand awareness with the most valuable users in your target market
Increase your customer lifetime value (CLV)
Create customer loyalty for repeat sales, word-of-mouth recommendations, more
Pricing custom to you.
Starting at 15% of ad spend per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 20% greater marketing ROI withWebFX’s award-winning social media advertising team
CUSTOM SOCIAL MEDIA ADVERTISING PLANS
Starting at
15% of ad spend / month
How we determine pricing
Discuss your business goals
We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a social media advertising plan that works towards your goals.
Analyze your market
We’ll do a deep dive into your competition — both as a business and within search, specifically — to determine the best action plan.
Review your strategic objectives
What key objectives are on your roadmap? Double down on content production? Launch a new product line? We’ll create a plan that aligns perfectly.
INCLUDED IN ALL PLANS:
- Access top social ad networks, like Facebook, Instagram, and TikTok
- Data-backed optimization ideas
- Engaging ad copy written by industry experts
- Expertise of a 500+ digital strategy team
- Full-funnel ROI tracking
3 Tips for Choosing the Best Paid Social Ad Agency
With so many agencies out there, it can be hard to choose the perfect one for your business. But don’t worry — it doesn’t have to be difficult!
Follow our three tips to make the search for an agency and social media ad management services easy.
- Make sure they offer the services you’re looking for
- Look for a pricing table that outlines their social media advertising services
- Do extensive research
Make sure they offer the services you’re looking for
Make sure they offer the services you’re looking for
If you’re a small business that really wants to make an impact with social media advertising services, it’s crucial to find an agency that provides the services you’re looking for.
For example, if you want someone to run your social campaigns for you, make sure that the agencies you’re considering offers that service.
Look for a pricing table that outlines their social media advertising services
Look for a pricing table that outlines their social media advertising services
The best social media advertising agencies in the world will publish their pricing.
Why?
They don’t want to waste their time, or any potential clients’ time.
When an agency doesn’t provide transparent pricing, it could mean that they have hidden costs associated with their social media ad management services, or that they don’t have a concrete pricing system.
However, when an agency does provide transparent pricing, it means that they’re truly interested in finding serious potential clients. It also means that they want you to be informed right away about budget, and what to expect to pay for their social media advertising services.
Do extensive research
Do extensive research
You should never settle on the first social media agency that you find.
Researching a lot of options not only gives you the ability to choose, but it allows you to get a sense of a realistic budget, learn about services that you may not have been aware of, and get to know a lot of different agencies.
You should also be sure to get to know the company before signing on the dotted line. Do research on the results they’ve driven for clients, on their agency history, and other important factors, like what their social media ad management services include.
WebFX Offers Transparent Social Media Advertising Prices
We post our social media advertising pricing because we’re a social media advertising agency that believes in transparency. Our reasonable social media advertising services give us the opportunity to cover the needs of several businesses based on specific goals. Our social media advertising services can accommodate anyone from a small business owner to a large corporation with varying social ad spend budgets.
Social Media Advertising: Standard Consultation and Reporting Plans
| Features | Pro | Enterprise |
|---|---|---|
| Included Networks | ||
| Number of additional networks included | Pick up to 2 in addition to AdTechFX programmatic campaigns | Pick up to 3 in addition to AdTechFX programmatic campaigns |
| Facebook Advertising Campaigns | ||
| Instagram Advertising Campaigns | ||
| LinkedIn Advertising Campaigns | ||
| Twitter Advertising Campaigns | ||
| TikTok Advertising Campaigns | Available with Ongoing FuelFX Assets | Available with Ongoing FuelFX Assets |
| Pinterest Advertising Campaigns | Available with Ongoing FuelFX Assets | |
| AdTechFX Programmtic Channel | Access Included | Access Included |
| Management Deliverables | ||
| Dedicated Social Media advertising account manager | ||
| 500+ SMEs behind campaign driving results | ||
| Initial campaign strategy development | ||
| Number of advertising campaigns | Up to 8 | Up to 10 |
| Audience analysis | ||
| Ad campaign copywriting | ||
| Ad copy and design performance testing | ||
| Ongoing campaign testing and optimization | ||
| Dynamic ad format testing | ||
| Consultations per month | Up to 2 | Up to 4 |
| International campaign management (networks dependent on international policy – addtl. fees may apply) | Upon request | |
| All social assets managed through client-owned accounts | ||
| Monitoring clicks, conversions and fraud activity | ||
| Monitoring of social ad comments | Add $300/month | Add $600/month |
| Social Platform Targeting Capabilities (Specifics Vary By Platform) | ||
| – Interests | ||
| – Demographics | ||
| – Professional Characteristics | ||
| – Custom Audiences | ||
| – Lookalike Audiences | ||
| AdTechFX Programmatic Targeting Capabilities | ||
| – 3rd Party Audience Targeting | ||
| – Account-Based Retargeting | ||
| – CRM Pipeline Retargeting | ||
| Social Platform Creative Deliverables | ||
| Social Ad Creatives – Copywriting & Design | Up to 2 sets | Up to 4 sets |
| AdTechFX Programmatic Creative Deliverables | ||
| Display Ad Creatives (One Time) | One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) |
| Connected TV Commercial Ads (One Time) | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Ongoing AdTechFX Programmatic Advertising Creative | Add 1 FuelFX Asset | Add 1 FuelFX Asset |
| Audio Commercial | Coming Soon | Coming Soon |
| FunnelsFX Landing Pages | ||
| Setup of 1 FunnelsFX Landing Page template (One Time) | ||
| Performance Reporting | ||
| Monthly performance & analysis reporting | ||
| Website conversion analysis reporting | ||
| IntegrationsFX: Conversion Based Smart Bidding | Included with MarketingCloudFX License | Included with MarketingCloudFX License |
| IntegrationsFX: Automated Lookalike + Custom Audiences | Included with MarketingCloudFX License | Included with MarketingCloudFX License |
| Initial Campaign Investment (Month 1) | $1,975 | $4,250 |
| Ongoing Monthly Campaign Investment (Months 2+) | $975 or 15% of ad spend, whichever is greater | $2,250 or 12% of ad spend, whichever is greater + $250 AdTechFX Platform Fee |
| Required Ad Spend Range | $1,000 – $15,000 | $15,000+ |
FAQs about social media advertising services
What are social media advertising services?
Social media advertising services are services that promote your brand across social media networks like Facebook, Instagram, and Twitter to increase brand awareness, engagement, followers, and even leads and sales.
How much do social media advertising services cost?
Prices for social media advertising services depend on several factors, including the social media platform, social media agency, and ad spend. Typically, businesses will have a monthly ad spend of $200 to $50,000, and then invest $450 to $6000 per month into social media advertising services.
Who uses social media advertising services?
Whether you’re selling business-to-consumer, business-to-business, or ecommerce, social media advertising services can help your company. Social media is accounting for 30 percent of time spent online.
It is a wise decision to target people directly where they enjoy spending their time.
WebFX will combine many social media advertising services that create a campaign that is tailored to your business model.
Whether your goals are to drive conversions, increase your brand awareness, or increase engagement with your audience, social media advertising services are versatile. We can find the best approach for your business.
The strategy will include applicable content that is up-to-date with current marketing trends and will always consider the unique aspects of your business that set you apart from competitors.
Should I use a social media advertising agency?
One of the largest expenses associated with social media advertising services for your business can be hiring someone to do your campaign in-house.
This means you have to add another person to payroll, and pay them for their social media advertising services. Effective social media advertising requires creating copy, graphics, videos, optimizing campaigns and content, monitoring, and reporting.
The constantly changing nature of social media also means that those in the field must stay up to date with the latest tools, trends, and advertising policy updates. Social media advertising companies are dedicated to staying on top of social trends and policies that lead to successful campaigns.
When considering whether or not to make someone on your current team your social media advertising guru, you should consider how much you have in your budget, whether you have the resources to teach them the tricks of the trade, and how fast you want results.
If you’re looking for someone that can jump in right away to help your business create a fantastic social media advertising campaign, going with an agency is your best bet.
They know what they’re doing and can likely get you the results you’re looking for with their expertise and knowledge. It also saves you the trouble of adding someone to your team.
It’s important that a social media advertising company offers several pricing package options that can be tailored to your needs. Here at WebFX, we have a variety of options, proven results, and social media advertising experts who can determine the best strategy to fit your budget.
When choosing a social media advertising agency, be sure to know if they will provide detailed reporting and communication about campaign results. To gauge the performance of your social media advertising campaign, WebFX will provide extensive social media advertising reporting and performance updates.
WebFX offers monthly and weekly reporting options depending on your social media advertising needs. You’ll know exactly what is happening with your campaigns when you choose our social media ad management services.
A social media advertising company should be able to tell you metrics like how many people saw your campaign, what actions they took after they saw the advertisement, and how they will use targeting to make sure the people who will act are the people most likely to see the campaign!
Which platform should I choose for social media ad management?
While there are many social media advertising platforms on the Internet that offer paid advertising options, it’s important to choose the platform that will allow you to reach a relevant audience. When it comes to your campaign, you should consider some big players in the game.
These networks include:
- TikTok
Our strategists, as well as social media specialists, can help your business choose the best platforms for your social media ad management services. Helping your company focus on the most useful networks for your company can result in a bigger return and better results. Learn more about the different platforms and their advantages below:
Facebook advertising
Facebook is currently, and most likely will remain, the biggest social media advertising platform. There are 2.963 billion daily active users on Facebook as of January 2023.
Facebook is widely recognized as the leader in social media advertising trends. Facebook advertising works for just about every business and is a great place to start with social advertising. Facebook offers social media advertising companies and businesses to reach audiences based on the campaign objectives. A few options include campaigns to drive awareness, engagement, traffic, conversions, store visits, and many more.
In addition to a variety of ad formats, Facebook offers targeting options that allow advertisers to target specific demographics, interests, and behaviors. Facebook can also target users based on where people shop, travel, and much more!
Facebook currently allows users to post ads using photo, video, carousel, slideshow, and Facebook Instant Experiences:
- Carousel is a feature that allows users to show up to 10 images or videos and links within one advertisement. This allows advertisers to direct people to multiple places on their website with one creative.
- Slideshow is a feature that allows users to create video advertisements from still images.
- Instant Experiences is a tool that advertisers can use to create immersive advertisements using photo, video, text, carousels, product feeds, and more, all in one streamlined page. This page lives in the Facebook app, making it a very fast and seamless experience for the user. Each one of these tools offers benefits depending on the goal of the advertising campaign and what content is available to the advertiser.
Instagram advertising
Instagram is owned by Facebook, so their advertising systems are similar. Instagram introduced advertising in 2015, and it’s seen growth ever since. In fact, advertising on Instagram has grown so much that the average cost per CPM increased by 55% in the last 2 years.
Visuals are one of, if not the most, important element of an Instagram advertising campaign creative. It doesn’t matter if you are selling the best product in the world with the best customer service, if you have poor visuals, your Instagram campaign will suffer.
Instagram ads can be in the same format as Facebook: photo, video, carousel, slideshow, and Instant Experiences. Instagram also allows users to structure a campaign based on the campaign objective, such as website clicks, conversions, app installs, engagements, video views, and awareness. Instagram advertisers can target their ads the same way as Facebook ads.
They even have their own Instagram analytics platform.
Twitter advertising
There are over 330 million monthly active Twitter users tweeting away and scrolling through their feeds. Twitter offers several forms of paid advertisements to reach these users. Twitter advertisers have the option to select the objective they want to achieve for their business, whether that be increasing traffic, engagement, awareness, video views, followers, app installs, or app re-engagements.
Like Facebook, Twitter also offers targeting for paid advertisements based on location, gender, languages, device, platform, and carrier.
Twitter has two distinct differences from most other social platforms. Twitter includes targeting by keywords to reach people based on their Pinterest searches. Twitter also includes an option to target people who are similar to users who follow specific accounts.
For example, if you want to target people who are like people who follow your competitors, you could include your competitors’ Twitter accounts in the target audience. It’s important to know that you are not targeting the specific followers of these accounts. You are targeting users who are like those followers.
Pinterest advertising
Pinterest reached over 445 million monthly active Pinterest users as of September 2022. Pinterest advertising offers campaigns based on an advertising objective.
Pinterest advertising objectives include awareness, engagement, traffic, app downloads, and video awareness. Additionally, Pinterest offers a few different ways to shape audience targeting.
Advertisers can target audiences based on interests and keywords. When targeting by interests, Pins will show in users’ home and category feeds based on a user’s past interests and on the topic of the category. Advertisers can select from a variety of interest categories, each with additional segments.
When targeting by keywords, advertisers can select phrases and words that would be similar to what a user is searching. This targeting places Pins in a user’s search results. It is best practice to include both keywords and interests in a campaign to reach people in both places.
Pinterest also offers custom engagement or email list targeting and some demographic information. Demographic information, such as location targeting, is more limited than other platforms.
LinkedIn advertising
LinkedIn offers advertisers three different ad products depending on the goals of a campaign:
- Sponsored Content
- Sponsored InMail
- Text Ads
Sponsored Content places content in the LinkedIn feed. Sponsored InMail sends content to LinkedIn users via a message to their inbox. Text ads are delivered in locations around the LinkedIn feed on a desktop.
LinkedIn’s targeting particularly shines when it comes to employee and company-specific targeting. Industry, position, seniority, and company size are a few ways LinkedIn allows businesses to hone in on a target audience in addition to age and location demographics.
As an example, take a heating and cooling company. Their HVAC company’s advertising strategy may use LinkedIn to recruit top talent in the local area. An ad campaign on LinkedIn could even help them market themselves to potential corporate or business accounts.
TikTok advertising
A fast-growing platform with over eight new users joining every second and billions of active users, TikTok is an excellent platform for promoting your products or services.
TikTok offers the opportunity to create engaging, fun video ads that capture your audience’s attention and personality of your brand.
The platform also gives you a plethora of targeting features to ensure your ads reach the people who are most interested in your products or services.
