Social Media Marketing Resources From WebFX

Over the past few years, social media channels like Facebook, Twitter, and Instagram have become standard components of an effective digital marketing strategy. Learn how to use social media to grow your business with these free social media resources.

The Best Facebook Advertising Companies in the World


Check Out the Best Walmart Advertising Companies and Services In-store and online, millions of people shop at Walmart. The retail giant offers everything from food to home necessities to clothing, making Walmart Marketplace the perfect place to advertise your products. […]

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Why Social Media is Important?


Home Why Social Media Is Important in 2023 As marketing evolves and changes, it seems like there are constantly new platforms and strategies being touted as the next big thing. It is impossible to keep up with all of […]

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Does Social Media Marketing Work?


Home Does Social Media Marketing Work? Social media is one of the most talked-about marketing channels on the Internet. Marketing on social media means branching out from the space your company owns online (your website) and moving into spaces where […]

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Social Media Marketing Trends


Home Social Media Marketing Trends for 2023 Over the past two years, social media advertising budgets have doubled worldwide from $16 billion in 2014 to $31 billion in 2016. This year, analysts predict a 26.3% increase in spending for […]

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Facebook post from Sideshow about their Rogue statue

facebook management services

Home Facebook Management Services That Grow SMBs Over 69% of U.S. adults use Facebook to connect with friends, families, and businesses, making it a viable platform for engaging prospects and turning them into customers. With Facebook management services, you can […]

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Affordable Social Media Marketing Services


Affordable Social Media Marketing Services for Your Business Can I afford social media marketing services? If you've asked yourself that question, you’re not alone. Many businesses wonder if affordable social media marketing services exist and if those services are high-quality […]

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TikTok Advertising


TikTok Advertising Services: Market Your Brand on TikTok TikTok is one of the fastest-growing platforms for reaching people interested in the products or services you offer. With over 1 billion annual users, this platform provides a great opportunity for you […]

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What is Social Media Management? [Guide]


What Is Social Media Management? [Guide] Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post. Managing social media also includes engaging […]

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SMB Social Media Services


SMB Social Media Services: Drive Revenue From Social Need a helping hand marketing your small- to medium-sized business (SMB) through social media? Don’t worry — WebFX is the perfect agency to assist you. Keep reading to learn more about how […]

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How to Choose a Social Media Consultant

Social Media Consultants: 8 Tips for Choosing the Best Company Social platforms provide your business with the opportunity to build connections with your leads. Because of this, social media marketing is a great way to grow your business. If you […]

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Explore one of these categories to go more in-depth on a specific social media marketing topic, or keep reading for our beginner’s guide to social media marketing, complete with additional social media resources.

Learn the basics of social media marketing

Learn key social media terminology

Get the latest social media statistics

Learn about social media technology and tools

Learn about social media for SMBs

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Learn about social media for B2B companies

Learn about social media for B2C companies

Learn about social media marketing for ecommerce

Learn about social media for enterprise companies

What is social media marketing?

Social media marketing is a digital marketing strategy that utilizes social media platforms to achieve your business goals and reach your target audience. Whether your goals are to get more sales or increase brand awareness, social media marketing can work for you. Social media marketing includes organic social media posts and paid social media ads.

Why use social media for marketing?

Social media is an important aspect of marketing for many businesses. It allows you to connect with your audience directly and learn more about them.

Some of the advantages of utilizing social media marketing include:

  • You can get to know your audience better, giving you insight into who’s interested in your business and allowing you to deliver more valuable content to your audience.
  • You can provide better customer service. You can address customers personally, build your brand in a positive light, and deal with any issues one-on-one with the customers.
  • You can learn how your audience perceives your company. Social media interactions let you see what your followers think of your business.

How to get started with social media marketing

Social media marketing involves using platforms like Instagram and Facebook to connect with your target audience and promote your services or products to drive website traffic, sales, and brand awareness.

Once you’ve decided to try social media marketing, you’ll want to focus on five main steps to give your campaign the best chance at success.

  1. First, you’ll want to build a social media marketing strategy. You need a plan to drive your decisions, like how often you post or what you post. You’ll also need to decide if you’ll include ads in your social media strategy.
  2. Next, you’ll plan and create your social media content. You need to provide your audience with content to interact with, as keeping your followers engaged is vital.
  3. Next, you’ll develop, launch, and manage your social media campaigns according to the strategies and plans you created.
  4. The next component to focus on is engaging with, listening to, and responding to users. Determine who will monitor social media comments, how your company will engage with users, and what tools you’ll use for monitoring.
  5. Lastly, you will want to review your social media analytics and compile next actionable steps. In this step, you will decide what metrics matter most to your goals and campaigns and how often to review your social media data.

Following these steps will help your social media campaign get off to a successful start.

Tools and technology for social media marketing

You can use numerous tools to help you with your social media marketing, including:

  • Social media analytics platforms
  • Social media scheduling tools
  • Social media monitoring tools
  • And more

Explore these social media marketing resources to learn about the best social media tools.

Working with a social media marketing agency

Working with a social media marketing agency is a great way to launch and manage your social media marketing campaigns.

The social media marketing agency takes the burden off your shoulders regarding the success of your campaigns. They determine what social networks to use, identify your target audience, earn followers, engage followers, increase site traffic, track results, and use data to improve their strategy.

Professional social media marketers have the expertise, team, and resources to quickly and effectively drive meaningful results. When you work with an experienced social media marketing agency, you’ll get better results faster and have more time to focus on other aspects of running your business.

Learn more about social media marketing services

Check out these free social media marketing resources to learn more about working with a social media marketing agency.

More social media marketing resources

Dive further into the world of social media and digital marketing with these additional resources.

Social media and other digital marketing methods

Social media for different types of businesses

The right social media marketing strategy differs from business to business. Explore social media marketing and advertising guides for various types of businesses here.

Additional channels and strategies

Want to learn more about social media marketing?

At WebFX, our team of dedicated marketers stays up-to-date on all things social media marketing so we can produce the best results for your company. In fact, over the last five years, we’ve driven over $3 billion in revenue for our clients.

If you want to learn more about growing your business and brand on social media, subscribe to our email newsletters for the latest digital marketing news and advice!