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Social Media Marketing Resources From WebFX

Over the past few years, social media channels like Facebook, Twitter, and Instagram have become standard components of an effective digital marketing strategy. Learn how to use social media to grow your business with these free social media resources.

Get Trendy with the Best Social Media Companies in the World

Learn

7 Best Social Media Companies Across the Globe Did you know that 80% of people get advice about products through social media? Social media is a valuable tool for helping your business connect with prospects and nurture them towards conversion. […]

View Full Story ~ 7 minute read

How Much Does Facebook Advertising Cost in 2024?

Pricing

How Much Does Facebook Advertising Cost? The cost of Facebook ads depends on your bidding model, like cost-per-click (CPC) or cost-per-thousand-impressions (CPM). If you use CPC, Facebook advertising costs around $0.97 per click. In comparison, if you use CPM, Facebook […]

View Full Story ~ 15 minute read

Influencer Marketing Pricing: What’s It Cost in 2024?

Pricing

Inbound Marketing Pricing: How Much Should You Pay in 2024? Since more than 80 percent of consumers trust word-of-mouth recommendations, it’s critical for companies to build and maintain relationships with influencers. How much does influencer marketing cost, though? Between […]

View Full Story ~ 21 minute read

Discover the 10 Top TikTok Advertising Agencies in the World

Learn

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View Full Story ~ 11 minute read
Learn

Social Media ROI: How To Quantify Your Campaign’s Success

How to Gauge Social ROI and Why It Matters In today’s Internet-driven world, most businesses know that they should have an active presence on popular social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. And while that’s certainly true, […]

Read Blog Post ~ 8 minute read

What is Social Media Marketing?

Glossary

What Is Social Media Marketing? Social media marketing is exactly what it sounds like — using social media to market your business. It sounds easy enough, but there is more to social media marketing’s definition. View our Social Services

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Explore one of these categories to go more in-depth on a specific social media marketing topic, or keep reading for our beginner’s guide to social media marketing, complete with additional social media resources.

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Learn the basics of social media marketing

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Learn key social media terminology

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Get the latest social media statistics

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Learn about social media technology and tools

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Learn about social media for SMBs

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Learn about social media for B2B companies

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Learn about social media for B2C companies

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Learn about social media marketing for ecommerce

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Learn about social media for enterprise companies

What is social media marketing?

Social media marketing is a digital marketing strategy that utilizes social media platforms to achieve your business goals and reach your target audience. Whether your goals are to get more sales or increase brand awareness, social media marketing can work for you. Social media marketing includes organic social media posts and paid social media ads.

Why use social media for marketing?

Social media is an important aspect of marketing for many businesses. It allows you to connect with your audience directly and learn more about them.

Some of the advantages of utilizing social media marketing include:

  • You can get to know your audience better, giving you insight into who’s interested in your business and allowing you to deliver more valuable content to your audience.
  • You can provide better customer service. You can address customers personally, build your brand in a positive light, and deal with any issues one-on-one with the customers.
  • You can learn how your audience perceives your company. Social media interactions let you see what your followers think of your business.

How to get started with social media marketing

Social media marketing involves using platforms like Instagram and Facebook to connect with your target audience and promote your services or products to drive website traffic, sales, and brand awareness.

Once you’ve decided to try social media marketing, you’ll want to focus on five main steps to give your campaign the best chance at success.

  1. First, you’ll want to build a social media marketing strategy. You need a plan to drive your decisions, like how often you post or what you post. You’ll also need to decide if you’ll include ads in your social media strategy.
  2. Next, you’ll plan and create your social media content. You need to provide your audience with content to interact with, as keeping your followers engaged is vital.
  3. Next, you’ll develop, launch, and manage your social media campaigns according to the strategies and plans you created.
  4. The next component to focus on is engaging with, listening to, and responding to users. Determine who will monitor social media comments, how your company will engage with users, and what tools you’ll use for monitoring.
  5. Lastly, you will want to review your social media analytics and compile next actionable steps. In this step, you will decide what metrics matter most to your goals and campaigns and how often to review your social media data.

Following these steps will help your social media campaign get off to a successful start.

Tools and technology for social media marketing

You can use numerous tools to help you with your social media marketing, including:

  • Social media analytics platforms
  • Social media scheduling tools
  • Social media monitoring tools
  • And more

Explore these social media marketing resources to learn about the best social media tools.

Working with a social media marketing agency

Working with a social media marketing agency is a great way to launch and manage your social media marketing campaigns.

The social media marketing agency takes the burden off your shoulders regarding the success of your campaigns. They determine what social networks to use, identify your target audience, earn followers, engage followers, increase site traffic, track results, and use data to improve their strategy.

Professional social media marketers have the expertise, team, and resources to quickly and effectively drive meaningful results. When you work with an experienced social media marketing agency, you’ll get better results faster and have more time to focus on other aspects of running your business.

Learn more about social media marketing services

Check out these free social media marketing resources to learn more about working with a social media marketing agency.

More social media marketing resources

Dive further into the world of social media and digital marketing with these additional resources.

Social media and other digital marketing methods

Social media for different types of businesses

The right social media marketing strategy differs from business to business. Explore social media marketing and advertising guides for various types of businesses here.

Additional channels and strategies

Want to learn more about social media marketing?

At WebFX, our team of dedicated marketers stays up-to-date on all things social media marketing so we can produce the best results for your company. In fact, over the last five years, we’ve driven over $6 billion in revenue for our clients.

If you want to learn more about growing your business and brand on social media, subscribe to our email newsletters for the latest digital marketing news and advice!

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