Learn Marketing on Amazon From The Experts

Your resource for learning everything you need to know about marketing your business on Amazon from the professionals

What Is Enterprise Amazon Marketing?

What Is Enterprise Amazon Marketing? If your enterprise is looking for an additional place to sell its products online, Amazon is a fantastic place to go. It’s one of the biggest ecommerce platforms out there — but to use it […]

What Is B2C Amazon Marketing? The Beginner’s Guide

What Is B2C Amazon Marketing? The Beginner's Guide Amazon is the world's most popular ecommerce website, with more than 300 million active users. That's why an Amazon marketing strategy could be an excellent investment for your business-to-consumer (B2C) company. Learn […]

Amazon Storefront for Cisco

B2B Marketing Services for Amazon

B2B Marketing Services for Amazon: Sell More on Amazon Did you know that 92% of Americans have bought something from Amazon? Amazon is an excellent place for your business-to-business (B2B) company to sell products to businesses looking to buy them. […]

What Is B2B Amazon Marketing?

What Is B2B Amazon Marketing? There are numerous places your business-to-business (B2B) company can sell products online, but one of the best outlets is Amazon. To sell on Amazon, though, you’ll need to craft a killer B2B Amazon marketing strategy. […]

What Is Amazon Marketing for SMBs?

What Is Amazon Marketing for SMBs? Did you know that Amazon is responsible for 43% of all online sales? That makes it one of the best places for your business to sell online. And if you’re selling on Amazon, you’ll […]

What Is Ecommerce Amazon Marketing?

What Is Ecommerce Amazon Marketing? Are you looking to drive sales for your business through Amazon? If so, it’s critical that you market your Amazon products, both on Amazon and around the Internet. But what is ecommerce Amazon marketing? Read […]

What Is Amazon Marketing and How Does It Work?

What Is Amazon Marketing and How Does It Work? Does your business sell products on Amazon? If so, it’s critical that you market your products so people can find them and buy from you. With Amazon marketing, you help increase […]

Two Amazon listings for slippers, one grey slipper and one brown slipper

Ecommerce Marketing Services for Amazon

Ecommerce Marketing Services for Amazon: Sell More With Amazon With over 58% of total sales on Amazon coming from small-to-midsized businesses (SMBs), Amazon is a prime hub for helping your ecommerce company sell more. With over 1 million SMBs selling […]

B2C Marketing Services for Amazon

Home B2C Amazon Marketing Services to Drive Up Your Revenue Amazon is such a successful ecommerce platform partly because it doesn’t just sell its own products — it allows other businesses to sell theirs as well. You can harness Amazon’s […]

Best Amazon marketing company homepage: WebFX

Best Marketing Agencies for Amazon

Best Amazon Marketing Agencies for Promoting Your Store Businesses like yours can make the most of the Amazon marketplace when you have a top Amazon marketing company on your side. However, with tons of agencies to choose from, it’s not […]

Amazon is responsible for more than 40% of online sales, from products to services. As the world’s biggest ecommerce platform, it’s capable of increasing your sales, brand awareness, and market dominance.

Selling on Amazon is also highly competitive. To succeed, you need the right strategies, tools, and Amazon marketing services on your side.

Discover how to use Amazon to your advantage with these comprehensive resources, which range from learning the basics of SEO on Amazon to discovering advanced strategies for decreasing Advertising Cost of Sale (ACoS).

This marketing guide for Amazon can help you take your business’s performance on Amazon to the next level. You’ll learn the basics of marketing on Amazon, discover how services for Amazon can help grow your business, get marketing tips for Amazon, and more.

Feel free to browse through all of our free marketing resources for Amazon or skip ahead to the section that interests you most.

I want to launch an Amazon store

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I want to learn about marketing services for Amazon

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How to Launch Your Store on Amazon

Get the info you need to set up your Store on Amazon and start enjoying the benefits of selling on the world’s largest ecommerce platform! Learn how to get started yourself and how our team can help you maximize your results.

How to Open a Storefront on Amazon (And Start Selling)

Stores and Marketplaces Launch Services for Amazon

How to Get Your Ecommerce Store Listed on Amazon

Consulting Services for Amazon

How to Sell Online and Where to Sell Online

Brand Registry Consulting Services for Amazon

How to Optimize Your Store on Amazon for Search

How to Advertise Your Products on Amazon

Marketing Tips and Strategies for Amazon

Services and Pricing for Amazon

Choosing the Right Agency for Marketing on Amazon

Tools and Platforms for Amazon

Resources for Amazon by Category

Choose the category that interests you most! Click on a category link to get an overview of the topic and a list of other resources in the category.

General Resources for Amazon

Amazon for B2B Companies

Amazon for B2C Companies 

Ecommerce on Amazon

Ecommerce on Amazon for Enterprise Companies 

Amazon Terminology

Amazon for SMBs

Amazon Statistics

Marketing Tech for Amazon

Additional Channels and Strategies

Your business can go beyond Amazon when it comes to generating online sales. Learn about other digital marketing channels and strategies that can help your online store earn more revenue.

Selling on Marketplaces 

Marketing Your Business Online


Learn more about marketing your business on Amazon

As the product marketing landscape continues to evolve, all businesses — especially small-to-mid-sized companies focusing on ecommerce — must market their products to reach more potential shoppers.

Optimizing your website for search engines and launching pay-per-click (PPC) campaigns is a fantastic start to boosting your web presence. However, when it comes to advertising and selling products online, there is one tactic you can’t afford to overlook: Marketing on Amazon.

Today, Amazon is the most used search engine for product searches — it even gets more product searches than Google! Although you may not think of Amazon as a search engine, the ecommerce platform allows you to optimize for its result pages to promote your product.

Looking to promote your products and increase their sales? Then, keep reading to learn more about marketing on Amazon and how to use Amazon for your business. For even more tips about product marketing on Amazon, check out Revenue Weekly!

What is marketing on Amazon?

Marketing on Amazon is a strategy that allows sellers and vendors to sell and promote their products through Amazon. Just like marketing on other channels, there are multiple tactics to choose from after you decide to start marketing on Amazon.

3 product marketing tactics for Amazon

On Amazon, your business can use a variety of strategies, including these three product marketing tactics for Amazon:

1. SEO for Amazon

Similar to search engine optimization (SEO) on Google, SEO for Amazon focuses on optimizing product pages to improve where the products show up, or rank, within the result pages of an Amazon search.

Sellers and vendors want to optimize their product pages so their product ranks at the top of search results for relevant keywords or queries. Like traditional SEO, SEO for Amazon is also free to use, unless outsourcing or investing in tools.

2. Advertising for Amazon

Amazon’s version of PPC or paid search allows sellers and vendors to create and display ads both on and off Amazon through platforms like Amazon Marketing Services (AMS), Amazon Advertising Platform (AAP) and Amazon Media Group (AMG).

All three platforms serve a different purpose when it comes to paid advertising through Amazon.

When marketing on Amazon, sellers can use limited-time sales or promotions to engage prospective customers. Your business will pay a fee, however, to have Amazon generate coupons or include your product in onsite promotions like Lightning Deals and Prime Day.

3. External marketing on Amazon

Often referred to as off-Amazon marketing, this channel allows vendors and sellers to create ads, and link these ads to their Amazon product page or Brand Store. These links can come from many places, with the seller or vendor deciding where the links go.

Why use Amazon for product marketing?

Is Amazon the best fit for your business? In most cases, the answer is yes.

Even if your company maintains its own website and online shop, Amazon most likely has a far greater reach and customer base than your site, meaning that marketing on Amazon will most definitely increase the overall number of people viewing your products online.

Opening a storefront on Amazon also adds another revenue stream to your business. As long as you continue to optimize your website for search engines or run ads, you can continue to generate sales from your site.

How to market your products on Amazon

Learn more about how to market your products on Amazon with these tips:


Like traditional SEO, many factors determine how product pages get ranked on Amazon’s result pages. You’ll want to optimize for all these factors eventually, but for now, here are a few of the most important ones:

  • Keywords

Keyword research and placement are two critical ranking factors. The more unique relevant keywords included in the product title, search terms, and product attributes lead to better rankings on the result pages.

  • Text

In addition to using keyword-rich language in your product text, it is important to give the users all the information about your product they need to make a purchase. You should also present that information in a way readers can easily digest.

  • Reviews, questions, and answers

You should also demonstrate to Amazon that you’re actively monitoring your product pages and interacting with your customer base.

Amazon provides two great ways to do this:

Reviews offer experience-based feedback on your products to help make other shopper’s make a buying decision. While it is great to have positive feedback, Amazon also wants to see that you respond to negative feedback and help correct any issues.

Amazon also looks at the question and answer section of the product page to see if sellers and vendors respond to shopper questions about the product in a timely and satisfactory manner.

The more proactive you are about reviews, plus questions and answers, the more credible you will appear to Amazon, which can lead to higher rankings that result in greater visibility and more sales.


When marketing on Amazon with PPC, you’ll want to take advantage of these ad types:

  • Sponsored Products: These work similar to Google Ads. Vendors or sellers create an ad and then bid for different keywords. You can use automated or manual targeting for these ads.
  • Sponsored Brands: These banner ads promote your brand, plus up to three products. They can target different keywords, and often have your Store on Amazon (or the relevant product’s listing) as the landing page.
  • Marketing promotions: Special Amazon promotions like Lightning Deals and Prime Days are great ways to promote your product on a separate page that will see more traffic than any of the result pages your product is on within that time period.


Externally marketing on Amazon is a great strategy to spread around those links to your product pages on Amazon to even more possible customers. With this approach, your drive non-Amazon traffic to your listings on Amazon.

While we won’t take the time to explain all these placement strategies, here is a list of a few common locations to do some external product marketing by including links to your product pages:

  • Emails
  • Facebook ads
  • Google Ads
  • Social media

With marketing on Amazon, your business can promote its products through several tactics.

Market (and sell) your products on Amazon with WebFX!

Whether you are new to marketing on Amazon and don’t know how to get started or you already market through Amazon and need help with optimization insight, WebFX offers a variety of marketing services for Amazon to meet your unique needs.

For example, get help with:

So, whether you are looking to start from scratch or build on an existing foundation, WebFX has the teamtech, and know-how to significantly enhance your marketing strategy on Amazon, giving your products the necessary reach to boost sales and improve your bottom line. Don’t waste any time in getting your products more exposure, contact WebFX today!