Learn Marketing on Amazon From The Experts
Your resource for learning everything you need to know about marketing your business on Amazon from the professionals
Amazon is responsible for more than 40% of online sales, from products to services. As the world’s biggest ecommerce platform, it’s capable of increasing your sales, brand awareness, and market dominance.
Selling on Amazon is also highly competitive. To succeed, you need the right strategies, tools, and Amazon marketing services on your side.
Discover how to use Amazon to your advantage with these comprehensive resources, which range from learning the basics of SEO on Amazon to discovering advanced strategies for decreasing Advertising Cost of Sale (ACoS).
This marketing guide for Amazon can help you take your business’s performance on Amazon to the next level. You’ll learn the basics of marketing on Amazon, discover how services for Amazon can help grow your business, get marketing tips for Amazon, and more.
Feel free to browse through all of our free marketing resources for Amazon or skip ahead to the section that interests you most.
How to Launch Your Store on Amazon
Get the info you need to set up your Store on Amazon and start enjoying the benefits of selling on the world’s largest ecommerce platform! Learn how to get started yourself and how our team can help you maximize your results.
How to Optimize Your Store on Amazon for Search
Get our top tips for increasing your Store’s visibility on Amazon! From the basics of the optimization process to advanced tips, here’s the knowledge you need to get started with SEO for Amazon.
How to Advertise Your Products on Amazon
Advertising on Amazon is an excellent strategy for reaching more of your target audience and boosting your conversions. Learn the basics of advertising on Amazon and get tips from our PPC experts below!
Marketing Tips and Strategies for Amazon
If you want to dominate your market on Amazon, it’s vital that your team develops a competitive strategy. In this section of our marketing guide for Amazon, you’ll get our top marketing tips for Amazon and learn how your business can generate more sales on Amazon, reduce your advertising costs, and much more.
Services and Pricing for Amazon
SMBs are responsible for more than 50% of everything sold on Amazon, but with more than one million other sellers on the platform, it’s a challenge to stand out.
Discover how your business can succeed on Amazon, from increasing your sales to decreasing your ACoS by browsing our award-winning services for Amazon.
Reach More of Your Ideal Customers, Boost Your Sales, and Lower Your Ad costs with Our Advertising Services for Amazon
Choosing the Right Agency for Marketing on Amazon
The right marketing agency for Amazon can help you stand out from the competition and meet your Amazon goals. Learn more about marketing firms for Amazon and how to choose the right one for your business.
Tools and Platforms for Amazon
Whether you’re partnering with an agency or overseeing your marketing for Amazon in-house, these tools and platforms can help your business build a competitive strategy.
Resources for Amazon by Category
Choose the category that interests you most! Click on a category link to get an overview of the topic and a list of other resources in the category.
Additional Channels and Strategies
Learn more about marketing your business on Amazon
As the product marketing landscape continues to evolve, all businesses — especially small-to-mid-sized companies focusing on ecommerce — must market their products to reach more potential shoppers.
Optimizing your website for search engines and launching pay-per-click (PPC) campaigns is a fantastic start to boosting your web presence. However, when it comes to advertising and selling products online, there is one tactic you can’t afford to overlook: Marketing on Amazon.
Today, Amazon is the most used search engine for product searches — it even gets more product searches than Google! Although you may not think of Amazon as a search engine, the ecommerce platform allows you to optimize for its result pages to promote your product.
Looking to promote your products and increase their sales? Then, keep reading to learn more about marketing on Amazon and how to use Amazon for your business. For even more tips about product marketing on Amazon, check out Revenue Weekly!
What is marketing on Amazon?
Marketing on Amazon is a strategy that allows sellers and vendors to sell and promote their products through Amazon. Just like marketing on other channels, there are multiple tactics to choose from after you decide to start marketing on Amazon.
3 product marketing tactics for Amazon
On Amazon, your business can use a variety of strategies, including these three product marketing tactics for Amazon:
1. SEO for Amazon
Sellers and vendors want to optimize their product pages so their product ranks at the top of search results for relevant keywords or queries. Like traditional SEO, SEO for Amazon is also free to use, unless outsourcing or investing in tools.
2. Advertising for Amazon
Amazon’s version of PPC or paid search allows sellers and vendors to create and display ads both on and off Amazon through platforms like Amazon Marketing Services (AMS), Amazon Advertising Platform (AAP) and Amazon Media Group (AMG).
All three platforms serve a different purpose when it comes to paid advertising through Amazon.
When marketing on Amazon, sellers can use limited-time sales or promotions to engage prospective customers. Your business will pay a fee, however, to have Amazon generate coupons or include your product in onsite promotions like Lightning Deals and Prime Day.
3. External marketing on Amazon
Often referred to as off-Amazon marketing, this channel allows vendors and sellers to create ads, and link these ads to their Amazon product page or Brand Store. These links can come from many places, with the seller or vendor deciding where the links go.
Why use Amazon for product marketing?
Is Amazon the best fit for your business? In most cases, the answer is yes.
Even if your company maintains its own website and online shop, Amazon most likely has a far greater reach and customer base than your site, meaning that marketing on Amazon will most definitely increase the overall number of people viewing your products online.
Opening a storefront on Amazon also adds another revenue stream to your business. As long as you continue to optimize your website for search engines or run ads, you can continue to generate sales from your site.
How to market your products on Amazon
Learn more about how to market your products on Amazon with these tips:
Like traditional SEO, many factors determine how product pages get ranked on Amazon’s result pages. You’ll want to optimize for all these factors eventually, but for now, here are a few of the most important ones:
Keyword research and placement are two critical ranking factors. The more unique relevant keywords included in the product title, search terms, and product attributes lead to better rankings on the result pages.
In addition to using keyword-rich language in your product text, it is important to give the users all the information about your product they need to make a purchase. You should also present that information in a way readers can easily digest.
- Reviews, questions, and answers
You should also demonstrate to Amazon that you’re actively monitoring your product pages and interacting with your customer base.
Amazon provides two great ways to do this:
Reviews offer experience-based feedback on your products to help make other shopper’s make a buying decision. While it is great to have positive feedback, Amazon also wants to see that you respond to negative feedback and help correct any issues.
Amazon also looks at the question and answer section of the product page to see if sellers and vendors respond to shopper questions about the product in a timely and satisfactory manner.
The more proactive you are about reviews, plus questions and answers, the more credible you will appear to Amazon, which can lead to higher rankings that result in greater visibility and more sales.
When marketing on Amazon with PPC, you’ll want to take advantage of these ad types:
- Sponsored Products: These work similar to Google Ads. Vendors or sellers create an ad and then bid for different keywords. You can use automated or manual targeting for these ads.
- Sponsored Brands: These banner ads promote your brand, plus up to three products. They can target different keywords, and often have your Store on Amazon (or the relevant product’s listing) as the landing page.
- Marketing promotions: Special Amazon promotions like Lightning Deals and Prime Days are great ways to promote your product on a separate page that will see more traffic than any of the result pages your product is on within that time period.
Externally marketing on Amazon is a great strategy to spread around those links to your product pages on Amazon to even more possible customers. With this approach, your drive non-Amazon traffic to your listings on Amazon.
While we won’t take the time to explain all these placement strategies, here is a list of a few common locations to do some external product marketing by including links to your product pages:
- Facebook ads
- Google Ads
- Social media
With marketing on Amazon, your business can promote its products through several tactics.
Market (and sell) your products on Amazon with WebFX!
Whether you are new to marketing on Amazon and don’t know how to get started or you already market through Amazon and need help with optimization insight, WebFX offers a variety of marketing services for Amazon to meet your unique needs.
For example, get help with:
- Creating and launching your Store on Amazon
- Optimizing your product listings on Amazon
- Promoting your products on Amazon with ads
- Improving your sales with a one-on-one consultation
- Increasing your product reviews
So, whether you are looking to start from scratch or build on an existing foundation, WebFX has the team, tech, and know-how to significantly enhance your marketing strategy on Amazon, giving your products the necessary reach to boost sales and improve your bottom line. Don’t waste any time in getting your products more exposure, contact WebFX today!