Learn Marketing on Amazon From The Experts
Your resource for learning everything you need to know about marketing your business on Amazon from the professionals
What Is Enterprise Amazon Marketing?
What Is Enterprise Amazon Marketing? If your enterprise is looking for an additional place to sell its products online, Amazon is a fantastic place to go. It’s one of the biggest ecommerce platforms out there — but to use it […]
What Is B2C Amazon Marketing? The Beginner’s Guide
What Is B2C Amazon Marketing? The Beginner's Guide Amazon is the world's most popular ecommerce website, with more than 300 million active users. That's why an Amazon marketing strategy could be an excellent investment for your business-to-consumer (B2C) company. Learn […]
B2B Marketing Services for Amazon
B2B Marketing Services for Amazon: Sell More on Amazon Did you know that 92% of Americans have bought something from Amazon? Amazon is an excellent place for your business-to-business (B2B) company to sell products to businesses looking to buy them. […]
What Is B2B Amazon Marketing?
What Is B2B Amazon Marketing? There are numerous places your business-to-business (B2B) company can sell products online, but one of the best outlets is Amazon. To sell on Amazon, though, you’ll need to craft a killer B2B Amazon marketing strategy. […]
What Is Amazon Marketing for SMBs?
What Is Amazon Marketing for SMBs? Did you know that Amazon is responsible for 43% of all online sales? That makes it one of the best places for your business to sell online. And if you’re selling on Amazon, you’ll […]
What Is Ecommerce Amazon Marketing?
What Is Ecommerce Amazon Marketing? Are you looking to drive sales for your business through Amazon? If so, it’s critical that you market your Amazon products, both on Amazon and around the Internet. But what is ecommerce Amazon marketing? Read […]
What Is Amazon Marketing and How Does It Work?
What Is Amazon Marketing and How Does It Work? Does your business sell products on Amazon? If so, it’s critical that you market your products so people can find them and buy from you. With Amazon marketing, you help increase […]
Ecommerce Marketing Services for Amazon
Ecommerce Marketing Services for Amazon: Sell More With Amazon With over 58% of total sales on Amazon coming from small-to-midsized businesses (SMBs), Amazon is a prime hub for helping your ecommerce company sell more. With over 1 million SMBs selling […]
B2C Marketing Services for Amazon
Home B2C Amazon Marketing Services to Drive Up Your Revenue Amazon is such a successful ecommerce platform partly because it doesn’t just sell its own products — it allows other businesses to sell theirs as well. You can harness Amazon’s […]
Best Marketing Agencies for Amazon
Best Amazon Marketing Agencies for Promoting Your Store Businesses like yours can make the most of the Amazon marketplace when you have a top Amazon marketing company on your side. However, with tons of agencies to choose from, it’s not […]
Amazon is responsible for more than 40% of online sales, from products to services. As the world’s biggest ecommerce platform, it’s capable of increasing your sales, brand awareness, and market dominance.
Selling on Amazon is also highly competitive. To succeed, you need the right strategies, tools, and Amazon marketing services on your side.
Discover how to use Amazon to your advantage with these comprehensive resources, which range from learning the basics of SEO on Amazon to discovering advanced strategies for decreasing Advertising Cost of Sale (ACoS).
This marketing guide for Amazon can help you take your business’s performance on Amazon to the next level. You’ll learn the basics of marketing on Amazon, discover how services for Amazon can help grow your business, get marketing tips for Amazon, and more.
Feel free to browse through all of our free marketing resources for Amazon or skip ahead to the section that interests you most.
How to Launch Your Store on Amazon
Get the info you need to set up your Store on Amazon and start enjoying the benefits of selling on the world’s largest ecommerce platform! Learn how to get started yourself and how our team can help you maximize your results.
How to Open a Storefront on Amazon (And Start Selling)
Stores and Marketplaces Launch Services for Amazon
How to Get Your Ecommerce Store Listed on Amazon
Consulting Services for Amazon
How to Sell Online and Where to Sell Online
Brand Registry Consulting Services for Amazon
How to Optimize Your Store on Amazon for Search
Get our top tips for increasing your Store’s visibility on Amazon! From the basics of the optimization process to advanced tips, here’s the knowledge you need to get started with SEO for Amazon.
6 SEO for Amazon Tips to Boost Your Listings and Sales
Product Ranking Algorithm for Amazon: Top 7 Amazon A9 Ranking Factors
Amazon SEO vs. Google SEO: Which is Better for Your Business
9 SEO Best Practices for Amazon to Boost Your Rankings and Sales
The Listing Optimization Guide for Amazon
SEO Services for Amazon
How to Rank on Amazon: 6 Tips for Boosting Amazon Product Rankings and Sales
SEO Pricing for Amazon
5 Best Practices for Optimizing Product Titles for Amazon
7 Amazon Product Page Optimization Tips
How to Advertise Your Products on Amazon
Advertising on Amazon is an excellent strategy for reaching more of your target audience and boosting your conversions. Learn the basics of advertising on Amazon and get tips from our PPC experts below!
Types of Ads on Amazon: Your Guide to Advertising on Amazon
Remarketing Ads on Amazon: The Best Way to Retarget Amazon Users and Earn More Conversions
Advertising Cost for Amazon: What is the Average Cost of Amazon Ads?
How to Conduct a PPC Audit for Amazon: 7-step PPC Audit Guide for Amazon
Amazon Promotions: Promotion Types and Tips for Sellers
The Complete Guide to Amazon Advertising Platform (AAP)
How to Set an Ad Budget for Amazon That Works for Your Business
How to Calculate Your ACoS (And Determine Your Break-Even)
5 Amazon Sponsored Product Ad Optimization Tips to Help You Nail Your Ad Campaigns
PPC Management Services for Amazon
Marketing Tips and Strategies for Amazon
If you want to dominate your market on Amazon, it’s vital that your team develops a competitive strategy. In this section of our marketing guide for Amazon, you’ll get our top marketing tips for Amazon and learn how your business can generate more sales on Amazon, reduce your advertising costs, and much more.
What is Sales Rank on Amazon? (Everything You Need to Know)
How to Increase Your Conversion Rate on Amazon: 9 Proven Tips
How to Increase Sales on Amazon: 50 Proven Tips
6 Tactics to Help Your Business Get More Qualified Reviews on Amazon
4 Amazon Seller Metrics You Must Monitor for Success
What is a Good Amazon ACoS and 4 Tip for Lower Your ACoS
8 Keyword Tips for Amazon to Increase Rankings and Conversions
Amazon vs. eBay for Businesses: which One is Best?
Amazon Selling: 4 Tips for Becoming a Profitable Seller on Amazon
4 Ways to Improve Your Order Defect Rate on Amazon
Marketing Products on Amazon: 7 Powerful Strategies to Try
How to Increase Your Conversion Rate on Amazon: 9 Proven Tips
6 Tips for Choosing Valuable Backend Keywords for Amazon
What Is Enterprise Marketing for Amazon?
Services and Pricing for Amazon
SMBs are responsible for more than 50% of everything sold on Amazon, but with more than one million other sellers on the platform, it’s a challenge to stand out.
Discover how your business can succeed on Amazon, from increasing your sales to decreasing your ACoS by browsing our award-winning services for Amazon.
Maximize Your Store’s Visibility with Our SEO Services for Amazon
Improve Your Search Visibility and Sales with Our Review Management Services for Amazon
Get the Details on SEO Pricing for Amazon and How to Maximize Your Returns
Get Expert Advice With Consulting Services for Amazon
Reach More of Your Ideal Customers, Boost Your Sales, and Lower Your Ad costs with Our Advertising Services for Amazon
Protect Your Brand and Business With Brand Registry Consulting Services for Amazon
Ensure Your Store is Optimized With Store Management Services for Amazon
Learn About Marketing Pricing for Amazon and How Much You Should Invest
Choosing the Right Agency for Marketing on Amazon
The right marketing agency for Amazon can help you stand out from the competition and meet your Amazon goals. Learn more about marketing firms for Amazon and how to choose the right one for your business.
What Is a Marketing Agency for Amazon? (And How to Choose One)
Find the Perfect Marketing Agency for Amazon for Your SMB
What Is an Advertising Agency for Amazon? (And How to Choose One)
How to Choose Consultant for Amazon
What Is an SEO Agency for Amazon? (and How to Choose One)
The Best Marketing Companies for Amazon
What is a Seller Agency for Amazon? (and How to Choose One)
Tools and Platforms for Amazon
Whether you’re partnering with an agency or overseeing your marketing for Amazon in-house, these tools and platforms can help your business build a competitive strategy.
The Complete Guide to Amazon Advertising Platform (AAP)
Determine your ads’ clickthrough rate with our free CTR calculator
Calculate your amazon ads’ cost per click with our free CPC calculator
Calculate your conversion rate with our free conversion rate calculator
Estimate your Amazon sales margin Instantly
Resources for Amazon by Category
Choose the category that interests you most! Click on a category link to get an overview of the topic and a list of other resources in the category.
General Resources for Amazon
Amazon for B2B Companies
Amazon for B2C Companies
Ecommerce on Amazon
Ecommerce on Amazon for Enterprise Companies
Amazon Terminology
Amazon for SMBs
Amazon Statistics
Marketing Tech for Amazon
Additional Channels and Strategies
Your business can go beyond Amazon when it comes to generating online sales. Learn about other digital marketing channels and strategies that can help your online store earn more revenue.
Marketing Your Business Online
Learn more about marketing your business on Amazon
As the product marketing landscape continues to evolve, all businesses — especially small-to-mid-sized companies focusing on ecommerce — must market their products to reach more potential shoppers.
Optimizing your website for search engines and launching pay-per-click (PPC) campaigns is a fantastic start to boosting your web presence. However, when it comes to advertising and selling products online, there is one tactic you can’t afford to overlook: Marketing on Amazon.
Today, Amazon is the most used search engine for product searches — it even gets more product searches than Google! Although you may not think of Amazon as a search engine, the ecommerce platform allows you to optimize for its result pages to promote your product.
Looking to promote your products and increase their sales? Then, keep reading to learn more about marketing on Amazon and how to use Amazon for your business. For even more tips about product marketing on Amazon, check out Revenue Weekly!
What is marketing on Amazon?
Marketing on Amazon is a strategy that allows sellers and vendors to sell and promote their products through Amazon. Just like marketing on other channels, there are multiple tactics to choose from after you decide to start marketing on Amazon.
3 product marketing tactics for Amazon
On Amazon, your business can use a variety of strategies, including these three product marketing tactics for Amazon:
1. SEO for Amazon
Similar to search engine optimization (SEO) on Google, SEO for Amazon focuses on optimizing product pages to improve where the products show up, or rank, within the result pages of an Amazon search.
Sellers and vendors want to optimize their product pages so their product ranks at the top of search results for relevant keywords or queries. Like traditional SEO, SEO for Amazon is also free to use, unless outsourcing or investing in tools.
2. Advertising for Amazon
Amazon’s version of PPC or paid search allows sellers and vendors to create and display ads both on and off Amazon through platforms like Amazon Marketing Services (AMS), Amazon Advertising Platform (AAP) and Amazon Media Group (AMG).
All three platforms serve a different purpose when it comes to paid advertising through Amazon.
When marketing on Amazon, sellers can use limited-time sales or promotions to engage prospective customers. Your business will pay a fee, however, to have Amazon generate coupons or include your product in onsite promotions like Lightning Deals and Prime Day.
3. External marketing on Amazon
Often referred to as off-Amazon marketing, this channel allows vendors and sellers to create ads, and link these ads to their Amazon product page or Brand Store. These links can come from many places, with the seller or vendor deciding where the links go.
Why use Amazon for product marketing?
Is Amazon the best fit for your business? In most cases, the answer is yes.
Even if your company maintains its own website and online shop, Amazon most likely has a far greater reach and customer base than your site, meaning that marketing on Amazon will most definitely increase the overall number of people viewing your products online.
Opening a storefront on Amazon also adds another revenue stream to your business. As long as you continue to optimize your website for search engines or run ads, you can continue to generate sales from your site.
How to market your products on Amazon
Learn more about how to market your products on Amazon with these tips:
SEO
Like traditional SEO, many factors determine how product pages get ranked on Amazon’s result pages. You’ll want to optimize for all these factors eventually, but for now, here are a few of the most important ones:
- Keywords
Keyword research and placement are two critical ranking factors. The more unique relevant keywords included in the product title, search terms, and product attributes lead to better rankings on the result pages.
- Text
In addition to using keyword-rich language in your product text, it is important to give the users all the information about your product they need to make a purchase. You should also present that information in a way readers can easily digest.
- Reviews, questions, and answers
You should also demonstrate to Amazon that you’re actively monitoring your product pages and interacting with your customer base.
Amazon provides two great ways to do this:
Reviews offer experience-based feedback on your products to help make other shopper’s make a buying decision. While it is great to have positive feedback, Amazon also wants to see that you respond to negative feedback and help correct any issues.
Amazon also looks at the question and answer section of the product page to see if sellers and vendors respond to shopper questions about the product in a timely and satisfactory manner.
The more proactive you are about reviews, plus questions and answers, the more credible you will appear to Amazon, which can lead to higher rankings that result in greater visibility and more sales.
PPC
When marketing on Amazon with PPC, you’ll want to take advantage of these ad types:
- Sponsored Products: These work similar to Google Ads. Vendors or sellers create an ad and then bid for different keywords. You can use automated or manual targeting for these ads.
- Sponsored Brands: These banner ads promote your brand, plus up to three products. They can target different keywords, and often have your Store on Amazon (or the relevant product’s listing) as the landing page.
- Marketing promotions: Special Amazon promotions like Lightning Deals and Prime Days are great ways to promote your product on a separate page that will see more traffic than any of the result pages your product is on within that time period.
External
Externally marketing on Amazon is a great strategy to spread around those links to your product pages on Amazon to even more possible customers. With this approach, your drive non-Amazon traffic to your listings on Amazon.
While we won’t take the time to explain all these placement strategies, here is a list of a few common locations to do some external product marketing by including links to your product pages:
- Emails
- Facebook ads
- Google Ads
- Social media
With marketing on Amazon, your business can promote its products through several tactics.
Market (and sell) your products on Amazon with WebFX!
Whether you are new to marketing on Amazon and don’t know how to get started or you already market through Amazon and need help with optimization insight, WebFX offers a variety of marketing services for Amazon to meet your unique needs.
For example, get help with:
- Creating and launching your Store on Amazon
- Optimizing your product listings on Amazon
- Promoting your products on Amazon with ads
- Improving your sales with a one-on-one consultation
- Increasing your product reviews
So, whether you are looking to start from scratch or build on an existing foundation, WebFX has the team, tech, and know-how to significantly enhance your marketing strategy on Amazon, giving your products the necessary reach to boost sales and improve your bottom line. Don’t waste any time in getting your products more exposure, contact WebFX today!