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Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
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Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
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Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Powerful Data Activation for PPC

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.

Explore MarketingCloudFX

25%

boost in PPC performance with data-driven automation

1,200+

CRM & ad integrations for closed-loop ROI reporting

100%

set up by WebFX to enable your campaigns with healthy data

Precision-Targeting Across Devices

Increase ROI by training the algorithms on the right lead data.

  • Improve ad targeting based on qualified lead and customer data
  • Drive down cost per acquisition (CPA) from ad campaigns
  • Reach qualified users on any device through programmatic advertising

Call Tracking for Paid Channels

Show proven phone lead generation results from paid ad campaigns.

  • Identify calls from specific channels, mediums, or campaigns
  • Record calls for training, research, or quality review
  • Access call analytics and AI conversation analysis within main dashboard

Quick, Customizable Landing Pages

Convert more visitors into leads with effortless, engaging landing pages.

  • Quickly launch landing pages from CRO-approved templates
  • Craft custom landing pages optimized for all devices
  • Full access or do-it-for-me options with the help of our web design team

25%

boost in PPC performance with data-driven automation

1,200+

CRM & ad integrations for closed-loop ROI reporting

100%

set up by WebFX to enable your campaigns with healthy data

Get a preview of our Google Local Services Ads management

Visit our PPC services page to learn more about our LSA Ads Management pricing.

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Custom PPC Plans

Starting at

$600 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a PPC plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within PPC ads, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase return on ad spend (ROAS)? Launch ads that target high-value keywords? We’ll create a plan that aligns perfectly.

  • In-depth keyword research and advanced selection
  • Competitor and industry analysis
  • Data-backed keyword development
  • Ongoing ad strategy management and optimization
  • Access to our in-house revenue acceleration software MarketingCloudFX
  • Closed-loop ROI and customer journey tracking
  • Conversion-boosting and performance tested ad copy
  • Expertise and support from a team of over 500 strategists
  • Ad campaign performance, analysis, and revenue reporting
  • Strategic bid management

Your search for Google LSA services ends here

When your company partners with WebFX, you:

Accounts icon with person icon and writing above it.

Reclaim your work day

Rely on your dedicated WebFX team, which will include a dedicated account manager, Google LSA specialist, SEO and PPC experts, and more to manage your digital ad campaigns.

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Accelerate your ROI

Capture more leads and revenue from Google Local Services ads with a data-driven strategy led by our award-winning team, and help fuel your business’s growth.

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Grow your bottom-line

Deliver the results needed to drive business growth, from qualified leads to closed sales, with Google LSA services that prioritize your marketing goals and company objectives.

A blue and green abstract logo with a symmetrical design resembling an X or a cross.

Streamline your strategy

Looking to do more with your digital presence? WebFX is a full-service agency that can deliver custom solutions for pay-per-click, search engine optimization, web design, and more.

Pricing custom to you.

Starting at $600 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s award-winning PPC team

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Google Local Services application process and guidelines

If you’re ready to start using Google Local Services ads, here are five steps you can take to get started. And remember — when you partner with WebFX, we’ll help with every step of the process from ad creation to monitoring.

Hear from our clients such as this representative of Refresh, wearing a black hat and zip-up, both with the Refresh logo.

1. Confirm your eligibility

1. Confirm your eligibility

Before you get too ahead of yourself, you must check to make sure your business is eligible for Google Local Services ads. As stated previously, this feature is only available to certain industries in a certain number of cities.

You can verify your eligibility on Google’s Local Services sign-up page. Once you have your eligibility confirmed, that will take you to the next step.

2. Create a business profile

2. Create a business profile

The second step is to create your business’s profile. This is a key part of your ad because it determines where your ad will appear in search results.

WebFX will help you apply, set up, and optimize your business profile.

Your profile determines which jobs match your Local Services. It’s important that you’re honest about the services you offer to ensure you only appear in front of ads that want your services. If you lie about some of your services, you’ll lose money on leads that contact your business for services you don’t offer.

In addition, you’ll want to specify the area where you want leads. If your business doesn’t take customers outside a 15-mile radius, you’ll want to specify that. It will prevent you from wasting money on leads that are outside your operation area.

You can also edit your weekly budget, business hours, service areas, and job types in your profile.

3. Add your license and insurance details

3. Add your license and insurance details

Google will only allow legitimate companies to have a Google Local Services ad. You must upload your license and insurance information to your profile. All the paperwork for your business should be accurate and up to date.

Google will want you to provide your general liability insurance details, too. As long as your insurance is up-to-date, Google will approve you for the guarantee.

4. Set your budget

4. Set your budget

Google Local Services ads operate just like PPC. You need to set a budget to state how much you want to spend to run your ads. This is a monthly budget that you can change as you require.

Keep in mind: You only pay when customers call or message your business. Your budget should be based on how many customers you want to receive or how many you can handle within a month’s time.

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5. Follow up with leads

5. Follow up with leads

When you launch your ads, you’ll start getting leads for your business. It’s important that you follow up on these leads when they contact your business. You have three options:

  1. Reply: When you reply, you send a message in email or text to people who reached out to your business.
  2. Call: If someone provides their phone number, you can give them a phone call to follow up.
  3. Decline: Google also gives you the option to decline leads that contact your business. If you choose to decline, you can provide a reason and the customer will be notified. On the off chance that something changes, you can recover requests.

With WebFX as your ad partner, we’ll monitor lead flows and control your budget through the platform to help you get the best results.

If this process sounds daunting, don’t worry. WebFX can help. Just give us a call at 888-601-5359 to learn more.

FAQs about Google LSA management services

What are Google Local Services ads?

Google Local Services ads help you connect with local people searching for your services. These ads appear at the top of the search results and operate similarly to pay-per-click (PPC) ads.

How do Google Local Services ads work?

When a user conducts a search for a local service, they generate a list of local businesses that offer that service. The Google Local Services ads appear side by side at the top of the results, followed by the PPC ads and Google Map listings.

People who are interested in your products or services will find your listing immediately. They can contact your business and book your services straight from this ad. Google gives your audience the option to call or send a message when they find your ad.

It’s important to note that these ads aren’t meant to replace traditional search ads. The goal is to put Google-verified businesses first to help people find trustworthy businesses first.

Who can use Google Local Services ads?

These ads aren’t available to every industry or every area, so PPC ads are still relevant and important to your advertising campaign. Currently, Google Local Services ads are mainly for locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, and the like.

Where do Google Local Services ads appear?

Google Local Services ads are also restricted to certain areas. This service can mostly be accessed by businesses that operate in bigger metro cities, such as Philadelphia, Los Angeles, and New York City. While it is expected that this will expand over time, it is currently restricted to more popular cities.

If Google Local Services ads are available in your area, you can see them on mobile, tablet, and desktop.

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What is the Google Guarantee badge?

One of the most notable features of a Google Local Services ad is the Google Guarantee badge. When you sign up for Local Services ads, you automatically apply for the Google Guarantee. This badge helps you build a great reputation with your audience.

To earn this badge, you must pass Google’s background check and have your license and insurance details verified. This is to ensure that you are a legally operating business that has the necessary insurance if something goes awry. As long as you are a legitimate business that is up-to-date on all your paperwork, you can easily obtain this badge.

So, what exactly is the Google Guarantee?

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If people aren’t satisfied with the quality of a company’s work, Google will refund those customers the amount paid for the jobs booked through their ads. This amount caps at $2000. Google can use the job invoice to properly reimburse customers who booked a company that provided them with poor services.

This coverage does not include future projects, damages to property, dissatisfaction with price or the provider responsiveness, or cancellations. The coverage is solely for the quality of the project and not the company. Customers have to submit their claims within 20 days of the project completion to be considered.

If you are a company that already provides quality service, you won’t need to worry about claims as much. The badge will serve as a trust signal to your audience. They will feel more comfortable booking your company because Google is backing you if anything goes wrong.

What are the benefits of using Google Local Services ads

There are numerous benefits you’ll reap from using Google Local Services ads.

1. You reach more valuable leads

Google Local Services ads drive valuable leads for your business. You will obtain leads and people will book your services. People trust Google’s local ads, so they are more inclined to book your business.

2. You can track your appointments

It’s easy to track your appointments and see how many people are booking your business. Google even gives you the option to pause your ads if you’re booked solid and resume them when business slows down.

3. Your business will be seen first

Being seen first can mean the difference between obtaining leads and losing them to the competition. Since Google Local Services ads appear at the top of all the results, you ensure that leads see your business first.

4. You build trust with your audience

The Google Guarantee builds confidence in your business. This can have an impact beyond your Google Local Services ad.

5. You only pay for valid leads

Google will only charge you if you obtain leads that are seriously interested in your business. If someone sends a text or email, makes a call, or leaves a voicemail, you will be charged for that lead. You aren’t charged for people who view your ad and don’t contact your business.

6. You will reach more voice search customers

If someone’s bathroom is currently flooding, they aren’t going to take the time to pull out their phone and find a local plumber. They’ll rely on a voice search device and ask them to contact a local plumber. By having a Google Local Services ad, those voice search customers are more likely to be directed to your ad.

7. You will need to conduct minimum maintenance

These Google ads don’t require keyword research or ad testing. Your ad is automatically triggered based on how people search. Google will determine if your ad fits the bill, whether some searches “plumber” or a phrase like “leaky faucet under sink.”

View all deliverables in our PPC offerings

FeaturesLitePro
Most Popular
Enterprise
Investment
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Audit)$2,250 (First Month’s Management, including Campaign Audit, Creative Development)$5,800 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost:$600 $975 or 15% of spend, whichever is higher12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysisYes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Display Ad Creatives (One Time)One Time: 2 sets rapid display ads – 16 ads total (8 images per set)One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)N/AOne Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio CommercialComing SoonComing Soon
International Campaigns (SEM Only) – Each additional language monthly management cost:$275 $275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
marketingcloudfx gray Large PNG License
Included with
marketingcloudfx gray Large PNG License
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
marketingcloudfx gray Large PNG License
Included with
marketingcloudfx gray Large PNG License
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included$600/month$600/month$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included$750/month$750/month$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included$1,200/month$1,200/month$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits$900/month$900/month$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds$150/month$150/month$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing$300/month$300/month$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds$200/month$200/month$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds$300/month$300/month$300/month
Social Media Advertising$975/month$975/month$975/month
Landing page performance testing$1,500/month$1,500/month$1,500/month
Translation ServicesBy QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359
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