Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turnkey solutions
Real business results
Consistent communication
Google Local Services Ads Management
Want to reach more local leads, increase foot traffic, and boost conversions for your business? If so, Google Local Services ads are a great investment — and WebFX makes the ad management process easy. Give us a call at 888-601-5359, or keep reading to learn more.
What do our Google Local Services ad management plans include?
Here’s a breakdown of what’s included in our ad management plans.
- Voice search optimization
- Budget management
- Review solicitation
- Custom reporting
- Dedicated local marketing expert
- Geographic targeting
- And more!
Voice search optimization
Voice search optimization
By 2024, voice searches account for more than half of all online searches.
As more people use voice search technology to find service providers near them, you want to make sure your ad content is optimized for voice search.
At WebFX, all of our Local Services ad management plans include voice search optimization to help you connect with more qualified leads. So, you won’t have to worry about missing out on qualified leads and revenue.
Budget management
Budget management
When you partner with our paid ad specialists, you’ll be able to maximize your ad spend and reach your unique business goals.
We want to make the ad process as stress-free as possible, so you can let us do the heavy lifting to ensure you get the highest ROI. With WebFX as your Google Local Services ad partner, you can rest easy — you’ll never need to worry about exceeding your campaign budget.
Review solicitation
Review solicitation
Ad management plans from WebFX include review solicitation through the Google Local Services platform.
A whopping 88% of people trust reviews from consumers as much as they trust recommendations from friends and family members. Reviews are crucial for increasing foot traffic to your local business — and with WebFX, you’ll get the social proof you need to boost leads and revenue.
Custom reporting
Custom reporting
We also offer custom ad reporting, so you’ll always know exactly where your money goes.
In addition, you’ll receive help outlining and implementing needed tweaks to your ad campaigns to drive even better results. Our basic plans include monthly reporting, and you can upgrade to our aggressive or market leader plans to receive automatic monthly cloud updates.
Dedicated local marketing expert
Dedicated local marketing expert
WebFX has 28 years of experience driving results for clients.
When you work with us, you’ll have access to a local marketing expert, dedicated to the success of your ad campaigns. Powered by our industry-leading expertise, you’ll receive help driving relevant leads, conversions, and revenue for your local business.
Geographic targeting
Geographic targeting
Our ad management solutions feature advanced geographic targeting to help you reach ideal customers.
Easily connect with leads in profitable geographic zones near your local business. Geographic targeting helps you maximize your ad budget and connect with the most valuable customers near you.
And more!
And more!
Learn more about what our Google Local Services Ads include in this video:
Powerful Data Activation for PPC
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.
25%
1,200+
100%
25%
1,200+
100%
Get a preview of our Google Local Services Ads management
Visit our PPC services page to learn more about our LSA Ads Management pricing.
Custom PPC Plans
Starting at
$600 / month
How we determine pricing
Your Ad Spend
Your advertising budget will not only determine your monthly management costs, it will also help determine which advertising channels we’d recommend investing in to maximize your marketing budget.
Networks and Targeting
Your custom strategy will depend on where you are looking to advertise- Google, Bing, Programmatic, etc. Your WebFX strategist can recommend PPC channels for you based on your business goals!
Creative Needs
If you have an in-house designer, you may not need WebFX’s support with the creation of branded ad creative. However, many of our clients trust WebFX’s design team to create professional, branded display ads for any campaign type.
Included for All PPC Plans:
- In-depth keyword research and advanced selection
- Competitor and industry analysis
- Data-backed keyword development
- Ongoing ad strategy management and optimization
- Access to our in-house revenue acceleration software MarketingCloudFX
- Closed-loop ROI and customer journey tracking
- Conversion-boosting and performance tested ad copy
- Expertise and support from a team of over 500 strategists
- Ad campaign performance, analysis, and revenue reporting
- Strategic bid management
Your search for Google LSA services ends here
When your company partners with WebFX, you:
Reclaim your work day
Rely on your dedicated WebFX team, which will include a dedicated account manager, Google LSA specialist, SEO and PPC experts, and more to manage your digital ad campaigns.
Accelerate your ROI
Capture more leads and revenue from Google Local Services ads with a data-driven strategy led by our award-winning team, and help fuel your business’s growth.
Grow your bottom line
Deliver the results needed to drive business growth, from qualified leads to closed sales, with Google LSA services that prioritize your marketing goals and company objectives.
Streamline your strategy
Looking to do more with your digital presence? WebFX is a full-service agency that can deliver custom solutions for pay-per-click, search engine optimization, web design, and more.
Pricing custom to you.
Starting at $600 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s award-winning PPC team
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Google Local Services application process and guidelines
If you’re ready to start using Google Local Services ads, here are five steps you can take to get started. And remember — when you partner with WebFX, we’ll help with every step of the process from ad creation to monitoring.
- 1. Confirm your eligibility
- 2. Create a business profile
- 3. Add your license and insurance details
- 4. Set your budget
- 5. Follow up with leads
1. Confirm your eligibility
1. Confirm your eligibility
Before you get too ahead of yourself, you must check to make sure your business is eligible for Google Local Services ads. As stated previously, this feature is only available to certain industries in a certain number of cities.
You can verify your eligibility on Google’s Local Services sign-up page. Once you have your eligibility confirmed, that will take you to the next step.
2. Create a business profile
2. Create a business profile
The second step is to create your business’s profile. This is a key part of your ad because it determines where your ad will appear in search results.
WebFX will help you apply, set up, and optimize your business profile.
Your profile determines which jobs match your Local Services. It’s important that you’re honest about the services you offer to ensure you only appear in front of ads that want your services. If you lie about some of your services, you’ll lose money on leads that contact your business for services you don’t offer.
In addition, you’ll want to specify the area where you want leads. If your business doesn’t take customers outside a 15-mile radius, you’ll want to specify that. It will prevent you from wasting money on leads that are outside your operation area.
You can also edit your weekly budget, business hours, service areas, and job types in your profile.
3. Add your license and insurance details
3. Add your license and insurance details
Google will only allow legitimate companies to have a Google Local Services ad. You must upload your license and insurance information to your profile. All the paperwork for your business should be accurate and up to date.
Google will want you to provide your general liability insurance details, too. As long as your insurance is up-to-date, Google will approve you for the guarantee.
4. Set your budget
4. Set your budget
Google Local Services ads operate just like PPC. You need to set a budget to state how much you want to spend to run your ads. This is a monthly budget that you can change as you require.
Keep in mind: You only pay when customers call or message your business. Your budget should be based on how many customers you want to receive or how many you can handle within a month’s time.
5. Follow up with leads
5. Follow up with leads
When you launch your ads, you’ll start getting leads for your business. It’s important that you follow up on these leads when they contact your business. You have three options:
- Reply: When you reply, you send a message in email or text to people who reached out to your business.
- Call: If someone provides their phone number, you can give them a phone call to follow up.
- Decline: Google also gives you the option to decline leads that contact your business. If you choose to decline, you can provide a reason and the customer will be notified. On the off chance that something changes, you can recover requests.
With WebFX as your ad partner, you can easily monitor lead flows and control your budget through the platform to help you get the best results.
If this process sounds daunting, don’t worry. WebFX can help. Just give us a call at 888-601-5359 to learn more.
FAQs about Google LSA management services
What are Google Local Services ads?
Google Local Services ads help you connect with local people searching for your services. These ads appear at the top of the search results and operate similarly to pay-per-click (PPC) ads.
How do Google Local Services ads work?
When a user conducts a search for a local service, they generate a list of local businesses that offer that service. The Google Local Services ads appear side by side at the top of the results, followed by the PPC ads and Google Map listings.
People who are interested in your products or services will find your listing immediately. They can contact your business and book your services straight from this ad. Google gives your audience the option to call or send a message when they find your ad.
It’s important to note that these ads aren’t meant to replace traditional search ads. The goal is to put Google-verified businesses first to help people find trustworthy businesses first.
Who can use Google Local Services ads?
These ads aren’t available to every industry or every area, so PPC ads are still relevant and important to your advertising campaign. Currently, Google Local Services ads are mainly for locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, and the like.
Where do Google Local Services ads appear?
Google Local Services ads are also restricted to certain areas. This service can mostly be accessed by businesses that operate in bigger metro cities, such as Philadelphia, Los Angeles, and New York City. While it is expected that this will expand over time, it is currently restricted to more popular cities.
If Google Local Services ads are available in your area, you can see them on mobile, tablet, and desktop.
What is the Google Guarantee badge?
One of the most notable features of a Google Local Services ad is the Google Guarantee badge. When you sign up for Local Services ads, you automatically apply for the Google Guarantee. This badge helps you build a great reputation with your audience.
To earn this badge, you must pass Google’s background check and have your license and insurance details verified. This is to ensure that you are a legally operating business that has the necessary insurance if something goes awry. As long as you are a legitimate business that is up-to-date on all your paperwork, you can easily obtain this badge.
So, what exactly is the Google Guarantee?
If people aren’t satisfied with the quality of a company’s work, Google will refund those customers the amount paid for the jobs booked through their ads. This amount caps at $2000. Google can use the job invoice to properly reimburse customers who booked a company that provided them with poor services.
This coverage does not include future projects, damages to property, dissatisfaction with price or the provider responsiveness, or cancellations. The coverage is solely for the quality of the project and not the company. Customers have to submit their claims within 20 days of the project completion to be considered.
If you are a company that already provides quality service, you won’t need to worry about claims as much. The badge will serve as a trust signal to your audience. They will feel more comfortable booking your company because Google is backing you if anything goes wrong.
What are the benefits of using Google Local Services ads
There are numerous benefits you’ll reap from using Google Local Services ads.
1. You reach more valuable leads
Google Local Services ads drive valuable leads for your business. You will obtain leads and people will book your services. People trust Google’s local ads, so they are more inclined to book your business.
2. You can track your appointments
It’s easy to track your appointments and see how many people are booking your business. Google even gives you the option to pause your ads if you’re booked solid and resume them when business slows down.
3. Your business will be seen first
Being seen first can mean the difference between obtaining leads and losing them to the competition. Since Google Local Services ads appear at the top of all the results, you ensure that leads see your business first.
4. You build trust with your audience
The Google Guarantee builds confidence in your business. This can have an impact beyond your Google Local Services ad.
5. You only pay for valid leads
Google will only charge you if you obtain leads that are seriously interested in your business. If someone sends a text or email, makes a call, or leaves a voicemail, you will be charged for that lead. You aren’t charged for people who view your ad and don’t contact your business.
6. You will reach more voice search customers
If someone’s bathroom is currently flooding, they aren’t going to take the time to pull out their phone and find a local plumber. They’ll rely on a voice search device and ask them to contact a local plumber. By having a Google Local Services ad, those voice search customers are more likely to be directed to your ad.
7. You will need to conduct minimum maintenance
These Google ads don’t require keyword research or ad testing. Your ad is automatically triggered based on how people search. Google will determine if your ad fits the bill, whether some searches “plumber” or a phrase like “leaky faucet under sink.”
View all deliverables in our PPC offerings
| Features | Lite | Pro Most Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
| Initial Optimization | $1,200 (First Month’s Management including Campaign Audit) | $2,250 (First Month’s Management, including Campaign Audit, Creative Development) | $5,800 (First Month’s Management, including Campaign Audit, Creative Development) |
| Progressive monthly management cost: | $600 | $975 or 15% of spend, whichever is higher | 12% of ad spend +$250/mo. platform fee |
| Included Networks | |||
| Google PPC Network | |||
| Google Local Services Ads | |||
| Bing PPC Networks | |||
| Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
| Google customer match & audience match | |||
| Google Shopping Management | |||
| AdTechFX Programmatic Advertising powered by MarketingCloudFX | |||
| – 3rd Party Audience Targeting | |||
| – Account-Based Retargeting | |||
| – CRM Pipeline Retargeting | |||
| Management Deliverables | |||
| 500+ SMEs behind campaign driving results | |||
| Initial campaign development & strategy | |||
| Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
| Industry analysis | Yes | ||
| Ad campaign copywriting | |||
| Ad copy performance testing | |||
| Ongoing keyword development and tweaking | |||
| Dynamic keyword insertion into ads | |||
| Google analytics integration & goal tracking | |||
| Strategic bid management | |||
| PPC account settings monitoring (Ex. Geotargeting) | |||
| Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
| Up to two personal consultations per month | |||
| Monitoring clicks, conversions and click fraud activity | |||
| Setup and management of rule based bidding | |||
| International PPC campaign management (Addtl. fees may apply) | |||
| Creative Deliverables | |||
| Setup of 1 FunnelsFX Landing Page template | |||
| Display Ad Creatives (One Time) | One Time: 2 sets rapid display ads – 16 ads total (8 images per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) | |
| Connected TV Commercial Ads (One Time) | N/A | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Audio Commercial | Coming Soon | Coming Soon | |
| International Campaigns (SEM Only) – Each additional language monthly management cost: | $275 | $275 | |
| Performance Reporting | |||
| Monthly performance & analysis reporting | |||
| Website conversion analysis reporting | |||
| Omni-channel customer journey tracking and reporting | |||
| Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
| IntegrationsFX: Conversion Based Smart Bidding | Included with  License | Included with License | |
| IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
| Add Ons | |||
| Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
| Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
| Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included | $600/month | $600/month | $600/month |
| Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included | $750/month | $750/month | $750/month |
| B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included | $1,200/month | $1,200/month | $1,200/month |
| Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | $900/month | $900/month | $900/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | $150/month | $150/month | $150/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | $300/month | $300/month | $300/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds | $200/month | $200/month | $200/month |
| ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | $300/month | $300/month | $300/month |
| Social Media Advertising | $975/month | $975/month | $975/month |
| Landing page performance testing | $1,500/month | $1,500/month | $1,500/month |
| Translation Services | By Quote | By Quote | By Quote |
| Website conversion analysis implementation | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
WebFX has thousands of reviews praising our transparency, communication, and results.
WebFX Agency Rating
4.9/5
based on over 550 third-party reviews
based on over 550 third-party reviews
