Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turnkey solutions
Real business results
Consistent communication
Google Local Services Ads Management Services
Google Local Services Ads (LSAs) are pay-per-lead ads that appear at the top of Google search results for local service businesses. WebFX’s Google LSA services help businesses increase visibility, earn trust with the Google Guaranteed badge, and generate more qualified local leads. Don’t wait — get your custom strategy proposal today!
Industries That Can Advertise Via LSAs
What do our Google Local Services Ads include?
Here’s a breakdown of what’s included in our Google LSA ad plans.
- Voice search optimization
- LSA Budget management
- Review Management
- Custom reporting
- Dedicated LSA expert
- Local targeting
- And more!
Voice search optimization
Voice search optimization
In 2026, over 1 billion consumers use voice search each day.
As more people use voice search technology to find service providers near them, you want to make sure your ad content is optimized for voice search.
At WebFX, all of our Local Services ad management plans include voice search optimization to help you connect with more qualified leads. That means you won’t have to worry about missing out on qualified leads and revenue.
LSA Budget management
LSA Budget management
LSA campaigns require bidding, and bidding requires careful budgeting. That’s why WebFX will help your team decide on the best way to allocate your advertising budget as part of our LSA services.
When you partner with our paid ad specialists, you’ll be able to maximize your ad spend and reach your unique business goals. We want to make the ad process as stress-free as possible, so you can let us do the heavy lifting to ensure you get the highest return on investment (ROI).
With WebFX as your Google Local Services ad partner, you can rest easy — you’ll never need to worry about exceeding your campaign budget.
Review Management
Review Management
Ad management plans from WebFX include review solicitation through the Google Local Services platform.
A whopping 88% of people trust reviews from consumers as much as they trust recommendations from friends and family members. Reviews are crucial for increasing foot traffic to your local business — and with WebFX, you’ll get the social proof you need to boost leads and revenue.
We’ll help you reach out to existing customers and encourage them to leave positive reviews for your business. Those reviews will increase trust from new leads and result in more conversions.
Custom reporting
Custom reporting
Our Google Local Services Ads agency also provides custom ad reporting, so you’ll always know exactly where your money goes.
In addition, you’ll receive help outlining and implementing needed tweaks to your ad campaigns to drive even better results. Our basic plans include monthly reporting, and you can upgrade to our aggressive or market leader plans to receive automatic monthly cloud updates.
Dedicated LSA expert
Dedicated LSA expert
WebFX has 30 years of experience driving results for clients. We’ve handled a lot of different ad campaigns through Google, enough to know exactly which tactics are the most effective at getting your ads in front of your target audience.
When you work with us, you’ll have access to a local marketing expert, dedicated to the success of your ad campaigns. Powered by our industry-leading expertise, you’ll receive help driving relevant leads, conversions, and revenue for your local business.
Local targeting
Local targeting
Our ad management solutions feature advanced geographic targeting to help you reach ideal customers.
Easily connect with leads in profitable geographic zones near your local business. Geographic targeting helps you get the most from your ad budget and connect with the most valuable customers near you.
And more!
And more!
Learn more about what our Google Local Services Ads include in this video:
Get a preview of our Google Local Services Ads management
Visit our PPC services page to learn more about our LSA Ads Management pricing.
Custom PPC Plans
Starting at
$650 / month
How we determine pricing
Your Ad Spend
Your advertising budget will not only determine your monthly management costs, it will also help determine which advertising channels we’d recommend investing in to maximize your marketing budget.
Networks and Targeting
Your custom strategy will depend on where you are looking to advertise- Google, Bing, Programmatic, etc. Your WebFX strategist can recommend PPC channels for you based on your business goals!
Creative Needs
If you have an in-house designer, you may not need WebFX’s support with the creation of branded ad creative. However, many of our clients trust WebFX’s design team to create professional, branded display ads for any campaign type.
Included for All PPC Plans:
- In-depth keyword research and advanced selection
- Competitor and industry analysis
- Data-backed keyword development
- Ongoing ad strategy management and optimization
- Access to our in-house revenue acceleration software RevenueCloudFX
- Closed-loop ROI and customer journey tracking
- Conversion-boosting and performance tested ad copy
- Expertise and support from a team of over 750 strategists
- Ad campaign performance, analysis, and revenue reporting
- Strategic bid management
Google Local Services setup process
If you’re ready to start using Google Local Services ads, here are five steps you can take to get started. And remember — when you partner with WebFX, we’ll help with every step of the process from ad creation to monitoring.
- 1. Check LSA Eligibility
- 2. Create a business profile
- 3. Add your license and insurance details
- 4. Set your budget
- 5. Manage leads
1. Check LSA Eligibility
1. Check LSA Eligibility
Before you get too ahead of yourself, you must check to make sure your business is eligible for Google Local Services ads. As stated previously, this feature is only available to certain industries in a certain number of cities.
You can verify your eligibility on Google’s Local Services signup page. Once you have your eligibility confirmed, that will take you to the next step.
2. Create a business profile
2. Create a business profile
The second step is to create your business profile. Your profile defines the services, service areas, hours, and budget settings that influence when your ads appear. We help optimize your profile to attract the most relevant leads.
You can edit your weekly bu dget, business hours, service areas, and job types in your profile.
3. Add your license and insurance details
3. Add your license and insurance details
Google will only allow legitimate companies to have a Google Local Services ad. You must upload your license and insurance information to your profile. All the paperwork for your business should be accurate and up to date.
Google will want you to provide your general liability insurance details, too. As long as your insurance is up to date, Google will approve you for the guarantee.
4. Set your budget
4. Set your budget
Google Local Services ads operate just like pay-per-click (PPC) ads. You need to set a budget to state how much you want to spend to run your ads. This is a monthly budget that you can change as you require.
Keep in mind that you only pay when customers call or message your business. Your budget should be based on how many customers you want to receive or how many you can handle within a month’s time.
5. Manage leads
5. Manage leads
When you launch your ads, you’ll start getting leads for your business. It’s important that you follow up on these leads when they contact your business. You have three options:
- Reply: When you reply, you send a message in email or text to people who reached out to your business.
- Call: If someone provides their phone number, you can give them a phone call to follow up.
- Decline: Google also gives you the option to decline leads that contact your business. If you choose to decline, you can provide a reason and the customer will be notified. On the off chance that something changes, you can recover requests.
With WebFX as your Google Local Services Ads agency, you can easily monitor lead flows and control your budget through the platform to help you get the best results.
Powerful Data Activation for PPC
RevenueCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.
25%
1,200+
100%
25%
1,200+
100%
Your search for Google LSA services ends here
When your company partners with WebFX, you:
Reclaim your work day
Rely on your dedicated WebFX team, which will include a dedicated account manager, Google LSA specialist, SEO and PPC experts, and more to manage your digital ad campaigns.
Accelerate your ROI
Capture more leads and revenue from Google Local Services ads with a data-driven strategy led by our award-winning team, and help fuel your business’s growth.
Grow your bottom line
Deliver the results needed to drive business growth, from qualified leads to closed sales, with Google LSA services that prioritize your marketing goals and company objectives.
Streamline your strategy
Looking to do more with your digital presence? WebFX is a full-service agency that can deliver custom solutions for pay-per-click, search engine optimization, web design, and more.
Pricing custom to you.
Starting at $650 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s award-winning PPC team
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- RevenueCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
FAQs about Google LSAs management services
What are Google Local Services ads?
Google Local Services ads are paid ads that appear at the very top of Google search results for local businesses — above both traditional ads and organic listings. They look distinct from other types of paid search ads, featuring the Google Business Profiles of local businesses relevant to the user’s search query.
When looking at a Local Services ad, you’ll see info like business name, review rating, and contact info. This premium advertising solution helps you connect with local people searching for your services, resulting in more qualified leads and better ROI.
How do Google Local Services ads work?
When a user conducts a search for a local service, they generate a list of local businesses that offer that service. The Google Local Services ads appear side by side at the top of the results, followed by the PPC ads and Google Map listings.
People who are interested in your products or services will find your listing immediately. They can contact your business and book your services straight from this ad. Google gives your audience the option to call or send a message when they find your ad.
It’s important to note that these ads aren’t meant to replace traditional search ads. The goal is to put Google-verified businesses first to help people find trustworthy companies.
Who can use Google Local Services ads?
These ads aren’t available to every industry or in every area, so PPC ads are still relevant and important to your advertising campaign. Currently, Google Local Services ads are mainly for locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, and the like.
Where do Google Local Services ads appear?
Google Local Services ads are also restricted to certain areas. This service can mostly be accessed by businesses that operate in bigger metro cities, such as Philadelphia, Los Angeles, and New York City. While it is expected that this will expand over time, it is currently restricted to more popular cities.
If Google Local Services ads are available in your area, you can see them on mobile, tablet, and desktop.
What is the Google Guarantee badge?
The Google Guarantee badge identifies verified businesses in Google LSA services. It helps increase trust, visibility, and lead generation by showing customers that a business has passed Google’s screening process.
What are the benefits of using Google Local Services ads?
There are numerous benefits you’ll reap from using Google Local Services ads, including:
- More valuable leads
- Appointment tracking
- Higher visibility over your competitors
- Increased trust with your audience
- Less required maintenance
- And more!
What’s the difference between Google Local Services Ads and Google Ads?
Google Local Services Ads (LSAs) appear above traditional Google Ads and organic search results. Unlike Google Ads, which typically charge per click, Google LSA services operate on a pay-per-lead model, meaning businesses only pay when a customer contacts them through the ad. LSAs also feature trust signals like the Google Guarantee badge and business reviews.
How much do Google Local Services Ads cost?
Google Local Services Ads use a pay-per-lead pricing model. Businesses set a monthly budget and only pay when potential customers call or message through the ad. The total cost depends on factors like your industry, location, and the number of leads you want to receive. Many businesses partner with a local services ads management agency to optimize budgets and maximize lead quality.
How do businesses qualify for Google Guaranteed?
To earn the Google Guarantee badge, businesses must pass Google’s screening process, including background checks and verification of licenses and insurance. This badge helps build trust with potential customers and is a key benefit of Google LSA services for eligible local service providers.
Explore Our PPC Deliverables
View all deliverables in our PPC offerings
| Features | Lite | Pro Most Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
| Initial Optimization | $1,200 (First Month’s Management including Campaign Audit) | $2,250 (First Month’s Management, including Campaign Audit, Creative Development) | $5,800 (First Month’s Management, including Campaign Audit, Creative Development) |
| Progressive monthly management cost: | $750 | $975 or 15% of spend, whichever is higher | $4,500 or 12% of ad spend, whichever is greater |
| Included Networks | |||
| Google PPC Network | |||
| Google Local Services Ads | |||
| Bing PPC Networks | |||
| Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
| Google customer match & audience match | |||
| Google Shopping Management | |||
| ChatGPT Advertising | |||
| Yelp Advertising | |||
| AdTechFX Programmatic Advertising powered by RevenueCloudFX | |||
| – 3rd Party Audience Targeting | |||
| – Account-Based Retargeting | |||
| – CRM Pipeline Retargeting | |||
| Management Deliverables | |||
| 750+ SMEs behind campaign driving results | |||
| Initial campaign development & strategy | |||
| Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
| Ad campaign copywriting | |||
| Ad copy performance testing | |||
| Ongoing keyword development and tweaking | |||
| Dynamic keyword insertion into ads | |||
| Google analytics integration & goal tracking | |||
| Strategic bid management | |||
| PPC account settings monitoring (Ex. Geotargeting) | |||
| Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
| Up to two personal consultations per month | |||
| Monitoring clicks, conversions and click fraud activity | |||
| Setup and management of rule based bidding | |||
| International PPC campaign management (Addtl. fees may apply) | |||
| Creative Deliverables | |||
| Setup of 1 FunnelsFX Landing Page template | |||
| Display Ad Creatives (One Time) | One Time: 2 sets rapid display ads – 16 ads total (8 images per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) | |
| Connected TV Commercial Ads (One Time) | N/A | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Audio Commercial | Coming Soon | Coming Soon | |
| International Campaigns (SEM Only) – Each additional language monthly management cost: | $325 | $325 | |
| Performance Reporting | |||
| Monthly performance & analysis reporting | |||
| Website conversion analysis reporting | |||
| Omni-channel customer journey tracking and reporting | |||
| Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
| IntegrationsFX: Conversion Based Smart Bidding | Included with  License | Included with License | |
| IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
| Add Ons | |||
| Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
| Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
| Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 11 Sizes Each (44 Display Ads Total) & No Client Edits Included | $375/month | $375/month | $375/month |
| Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 11 Display Sizes (66 Display Ads Total) & No Client Edits Included | $940/month | $940/month | $940/month |
| B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 11 Display Sizes (110 Display Ads Total) & No Client Edits Included | $1,500/month | $1,500/month | $1,500/month |
| Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | $1,125/month | $1,125/month | $1,125/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | $190/month | $190/month | $190/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | $375/month | $375/month | $375/month |
| ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | $375/month | $375/month | $375/month |
| Social Media Advertising | $975/month | $975/month | $975/month |
| Landing page performance testing | $1,800/month | $1,800/month | $1,800/month |
| Translation Services | By Quote | By Quote | By Quote |
| Industry analysis | |||
| Website conversion analysis implementation | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
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