Google Local Services Ads Management

When a user conducts a search for a local service, they generate a list of local businesses that offer that service. The Google Local Services ads appear side by side at the top of the results, followed by the PPC ads and Google Map listings.

People who are interested in your products or services will find your listing immediately. They can contact your business and book your services straight from this ad. Google gives your audience the option to call or send a message when they find your ad.

It’s important to note that these ads aren’t meant to replace traditional search ads. The goal is to put Google-verified businesses first to help people find trustworthy businesses first.

These ads aren’t available to every industry or every area, so PPC ads are still relevant and important to your advertising campaign. Currently, Google Local Services ads are mainly for locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, and the like.

Google Local Services ads are also restricted to certain areas. This service can mostly be accessed by businesses that operate in bigger metro cities, such as Philadelphia, Los Angeles, and New York City. While it is expected that this will expand over time, it is currently restricted to more popular cities.

If Google Local Services ads are available in your area, you can see them on mobile, tablet, and desktop.

One of the most notable features of a Google Local Services ad is the Google Guarantee badge. When you sign up for Local Services ads, you automatically apply for the Google Guarantee. This badge helps you build a great reputation with your audience.

To earn this badge, you must pass Google’s background check and have your license and insurance details verified. This is to ensure that you are a legally operating business that has the necessary insurance if something goes awry. As long as you are a legitimate business that is up-to-date on all your paperwork, you can easily obtain this badge.

So, what exactly is the Google Guarantee?

If people aren’t satisfied with the quality of a company’s work, Google will refund those customers the amount paid for the jobs booked through their ads. This amount caps at $2000. Google can use the job invoice to properly reimburse customers who booked a company that provided them with poor services.

This coverage does not include future projects, damages to property, dissatisfaction with price or the provider responsiveness, or cancellations. The coverage is solely for the quality of the project and not the company. Customers have to submit their claims within 20 days of the project completion to be considered.

If you are a company that already provides quality service, you won’t need to worry about claims as much. The badge will serve as a trust signal to your audience. They will feel more comfortable booking your company because Google is backing you if anything goes wrong.

There are numerous benefits you’ll reap from using Google Local Services ads.

1. You reach more valuable leads

Google Local Services ads drive valuable leads for your business. You will obtain leads and people will book your services. People trust Google’s local ads, so they are more inclined to book your business.

2. You can track your appointments

It’s easy to track your appointments and see how many people are booking your business. Google even gives you the option to pause your ads if you’re booked solid and resume them when business slows down.

3. Your business will be seen first

Being seen first can mean the difference between obtaining leads and losing them to the competition. Since Google Local Services ads appear at the top of all the results, you ensure that leads see your business first.

4. You build trust with your audience

The Google Guarantee builds confidence in your business. This can have an impact beyond your Google Local Services ad.

5. You only pay for valid leads

Google will only charge you if you obtain leads that are seriously interested in your business. If someone sends a text or email, makes a call, or leaves a voicemail, you will be charged for that lead. You aren’t charged for people who view your ad and don’t contact your business.

6. You will reach more voice search customers

If someone’s bathroom is currently flooding, they aren’t going to take the time to pull out their phone and find a local plumber. They’ll rely on a voice search device and ask them to contact a local plumber. By having a Google Local Services ad, those voice search customers are more likely to be directed to your ad.

7. You will need to conduct minimum maintenance

These Google ads don’t require keyword research or ad testing. Your ad is automatically triggered based on how people search. Google will determine if your ad fits the bill, whether some searches “plumber” or a phrase like “leaky faucet under sink.”