Custom Web Design Services: Scale Your Site’s Performance

Web design services cost $1,000 – $100,000 per site or project. How much you’ll pay depends on several factors, like the size of your website, the scope of your project, the size of your business, your chosen agency, and more.

Everyone wants your time. That’s why our web design services deliver a streamlined, hassle-free experience. You’ll receive a dedicated team that includes a project manager, web designer, and web developer, plus access to our project management software for tracking your website’s progression from wireframe to build to launch.

Learn more about how our web design services work (and work for you) in this quick overview:

1. Learn your company’s goals, vision, and more
2. Build your dedicated WebFX team
3. Design your website
4. Build your custom site
5. Test your site
6. Launch your custom website

Is it that simple? With WebFX, yes. After more than 25 years of providing website design services, we’ve perfected the steps that go into creating a site that drives online (and even offline) revenue. That’s just one reason our client satisfaction rate is 93%.

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A web design agency is a professional company that provides web design services to clients. Web design agencies can help you design a website from scratch, re-design an existing website, update your web design to follow SEO best practices, and more.

A web design agency plans, creates, and arranges the elements of your website that contribute to its visual appearance and user experience. Many web design agencies also provide web development services, and some offer other digital marketing services as well.

Decided that a web design company is the best choice but not sure how to choose the right one? When you’re searching for a web design company, it’s critical to invest your time researching and comparing companies. If not, you risk not only your investment but also your company’s website.

If you’re looking for a web design and development agency, take these five steps to find the best one:

1. Decide what you want

Before you explore agencies, it’s essential for your company to decide on what you need and why.

By determining what you need in advance, you can filter potential agencies from the start. For example, if you’re looking for a fresh website in 30 days, there isn’t a need to look at companies that don’t offer rapid web design.

This proactive step saves your company time and streamlines your research process.

2. Research web design pricing

Once your business decides which web design services you need, it’s worth researching the average cost of the web design services you want, like rapid web design or website redesign. By investigating average service rates, you can set a reasonable budget for your web design needs.

Research also prevents your company from overpaying or even underpaying for a service. For example, some web design agencies promote “cheap” prices for stellar websites. In almost all cases, companies that choose these agencies often receive what they paid for — a cheap site.

You don’t want that for your business.

Instead, you want a website that’s easy to use and intuitive. That way, it’s easy for users to follow your calls to action (CTAs), such as calling your team, purchasing your product, or submitting your quote request form.

3. Read reviews and testimonials

It’s critical that your business browses the reviews and testimonials of web design agencies you’re considering working with. While testimonials often highlight the best features of a company, reviews emphasize that company’s weak spots as well.

If you’re looking for a place to find reviews on web design agencies, one place to reference is Clutch. This website compiles in-depth reviews from clients, providing your team information on each client’s industry, budget, and project.

With this information, your team can assess whether an agency is right for your business. For example, you may notice that while the agency provides an excellent experience for redesigns, they’re often prone to missed deadlines when it comes to rapid web design.

4. Review portfolios and case studies

A website design agency’s portfolio can provide your business with tremendous insight into the performance of their websites, as well as the versatility of their design team. Review each agency’s portfolio to see if their work aligns with what your organization’s looking for in a web design company.

In some cases, agencies will also include case studies in their portfolio. For example, they may detail how their web design achieved a client’s goals, like increasing their conversion rates or time on site. Or, how their team met a short deadline.

For instance, our partnership with Cleveland Brothers, a heavy equipment dealer, focused on a website redesign. With our personalized approach and expertise, we created a brand-new website that increased organic traffic by 82%.

So, spend the time reviewing each potential agency’s work to narrow your choices.

5. Schedule a time to chat

As you research agencies, as well as narrow your list of potential candidates, it’s vital that your team arranges a time to chat with your top contenders. Whether you talk via phone, email, or video, your discussion can provide tremendous insight into an agency.

For example, consider the questions the agency asks you. Do they focus more on your budget or your business? You want to partner with a web design company with an active interest in your business, products, and industry — that forms the basis of an original and well-designed website.

You may also want to compile a list of questions to ask each agency, such as the following:

• How much experience do you have in web design for my industry?
• How do you handle a missed deadline?
• How much collaboration will you need from my team?
• How do you approach delays or issues with a website launch?

Note how the agency responds to your questions. Do they seem interested in providing your company with as much information as possible? Do they push off your concerns when it comes to project delays or launch issues?

You want to partner with a web design agency that values your concerns and opinion. That’s why it’s helpful to use your initial meeting to learn more about the company and whether they’re a good fit for your business and team.

Apply these five tips to your search, and you can start finding top-notch agencies for your business.

1. Appearance

Creating a beautiful website is the first step to earning new customers.

The appearance of your website tells visitors more about your company than your words. A site that incorporates modern design elements, optimized images, and other multimedia is much better at converting customers than a website that looks like it’s from 1996.

As a result, the appearance of your website plays a huge role in its success!

This factor also includes incorporating responsive design into your site.

Responsive design is the technique of making your website re-size itself to fit on the screen of any device. So, whether someone’s looking at your site through an iPhone or a 27-inch desktop monitor, they’ll still get a great, easy-to-use experience.

That experience — often called user experience — is the first step in getting a new customer. When users see you have a sleek and attractive website, it’s easy to keep them on your site. But a good-looking website is just the beginning. You also need clear navigation.

2. Navigation

Navigation is the part of your website that lets people find what they want.

Modern websites have simplified navigation to work on desktops and mobile devices. One of the most popular and effective navigation elements is the breadcrumb. For an example of a breadcrumb, check out the image below.

Breadcrumb navigation got its name because it links to every page a person views as they move through your site — kind of like when Hansel and Gretel left a trail of breadcrumbs to follow in their fairy tale.

With breadcrumb navigation, your website’s users can jump back to any page they’ve previously seen. So, if you’re an ecommerce site, you can let someone go from a product page to a category page with one click.

If you profit through lead generation, you can use breadcrumbs to get users from information pages to index pages, so they can read and learn more about the same topic.

For example, a manufacturing website design may feature a breadcrumb menu that guides users from general to specific services, like coating services and then coating services for specific materials. This breadcrumb menu makes it easy for users to go back to the general service and find the service they need.

Breadcrumbs are just the beginning, though. You can also use mega menus like the one we have in our header. These menus feature big text, links to information centers, and additional links to specific topics.

With hundreds of other navigation styles available, there’s no right or wrong answer. It’s all about what works for your brand when it comes to providing a stellar experience for your users.

Giving them a great experience has another benefit, too — you hold their attention.

3. Attention

Once you have a visitor on your site, it’s crucial that you keep their attention. If you lose it, your visitor will leave your site, and you’ll miss out on a sale.

Attention is valuable because it keeps someone focused on your brand, products, and or services. So, if you want to make a sale, you need someone’s attention on your website.

With that in mind, different companies can hold attention in different ways, including:

• Video marketing is especially effective at catching someone’s attention since video is a visually-oriented medium. Video empowers you to summarize complex ideas in a matter of minutes instead of forcing visitors to read long pages of text. While text can get boring after a few seconds, video keeps users enthralled from start to finish.
• Downloadable content is another great way to keep someone’s attention. Most downloads can consist of a .zip file full of resources or a text-based PDF packed to the brim with insider information. This content is ideal for earning new leads as well since you can gate it and ask someone for their email address before they download the materials.
• Infographics keep people’s attention by presenting industry-related data with simplified, easy-to-understand visualizations. Even though hundreds of new infographics come out every day, you can still earn traffic, attention, and links for infographics by holding yourself to a higher quality standard than your competitors.

Once you have your visitors’ attention, it’s time to give them a sense of direction on your page.

4. Direction

Direction refers to showing someone how they can proceed on your page — in most cases, this directs a user to scroll down your page. Vertical scrolling is the most common form of progression on websites because it’s simple, intuitive, and useful.

The catch is when you use vertical scrolling on your mobile site design.

While desktop users use a mouse or scrollbar to progress through your page, mobile visitors use their fingers. That means your mobile-side pages are easy for someone to tap, hold, and swipe so they can scroll just like your desktop users.

This design feature goes back to the concept of responsive design.

Responsive design may mean that all your site visitors get the same great experience, but how they get that experience is entirely different. Your desktop-compatible site might use mega navigation in the header with lots of drop-down menus and big, eye-catching visuals.

But that’s too much content in one area for a mobile site.

Instead, mobile sites should have a hamburger menu — a navigation style that lets users tap a button, open a menu, and choose their next page from there. Hamburger menus get their name from their distinctive symbol. You may recognize it as looking something like this: ☰

With a hamburger menu, it’s simple for mobile users to navigate to any part of your website.

5. Action

Action is the ultimate goal of earning any new visitor to your website. But visitors won’t take action if you don’t encourage them! That’s why it’s so important to use a calls-to-action (CTAs) at the end of every page on your site.

A CTA acts as instructions, telling visitors what they should do next to get one step closer to becoming a customer. While that may sound bossy, studies prove that CTAs dramatically increase conversions in every online business model, from lead generation to charitable donations.

Whether you want to get someone to a contact page or have them make a purchase, it’s essential to include CTAs in your web design. That’s why our team of copywriters develop compelling CTAs that support your digital marketing goals, from increasing email subscribers to product purchases.

CTAs can take the following forms:

• Text links
• Image links
• Buttons
• Form fields
• And more

It takes time, revisions, and editing to make a performance-driven website — something the WebFX web design team has nailed down to a science. Working in your best interests, our web designers will create a website that fulfills these five tenants to make sure you succeed online.