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Our Design Portfolio

Featured

Colonial Golf & Tennis Club

Colonial’s golf course was first opened in 1910 as Colonial Country Club. The design is an exquisite layout featuring holes cut over rolling hills and through large 100 plus-year-old trees.

Liftnow

Founded in 2003 by Paul Stern Sr., Liftnow has become the industry standard for quality and service in the Northeastern United States.

Featured

Formula Boats

A family-owned company located in Decatur, Indiana, Thunderbird Products produces the world-renowned lines of Formula Boats. With a long-established philosophy of uncompromising quality in every detail, Formula is recognized as the world’s premier powerboat manufacturer.

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Creative Materials Corporation

Creative Materials Corporation supplies surface materials such as tile, LVT (resilient flooring), pavers, glass and setting materials to the commercial construction industry.

Aligned Orthopedic & Sports Therapy

AOST is the leading and fastest growing provider of outpatient orthopedic physical and hand therapy services in the Mid-Atlantic region.

HomeWell Franchising

HomeWell’s franchised locations provide companionship, homemaker and personal care services to seniors, people with disabilities and those otherwise homebound.

portfolio /

Exterior of the Colonial building with a covered entrance and flower beds, alongside a testimonial about the venue's service and food.
A contact form from Colonial Golf & Tennis Club with fields for personal details and interests such as golf, swim, tennis, events, and weddings, set against a blurred background of a tennis court.
A mechanic in a dark blue uniform and white gloves working on a tire with a tire-changing machine, with the Liftnow logo and text promoting vehicle lift and garage equipment services.
Webpage sections with a testimonial from 'David' praising Liftnow's services on the right, and a case study teaser for Umonhon Nation Career Academy mentioning Liftnow's automotive outfitting on the left, with links to view more details and case studies.
Webpage section with blog posts on vehicle lifts and purchasing cooperatives, including images of a car on a lift, the LiftNow logo, and two people reviewing a document.
Screenshot of the 'Find A Dealer' page on the Formula Boats website, showing listings for boat dealers including 'Formula Sales Consultant,' 'Encore Yacht Sales,' and 'Pleasure Cove Marina' with details such as dealer type, phone number, and address.
Webpage for Formula Boats showcasing the 240 Bowrider model with navigation options, a description of the boat, and a video thumbnail featuring two people seated in the boat on the water with an American flag in the background.
A white Formula 350 Crossover Bowrider powerboat with passengers cruising on clear blue water, creating a large wake, with a promotional text overlay and clickable button.
Webpage layout for Creative Materials Corporation with a banner showcasing 'CAPTIVATING COLORS' over a collage of textured materials, accompanied by sections for featured collections and product discovery, and a navigation menu.
Modern interior of a multi-family residential building with tan leather sofas, black chairs, geometric wall tiles, artwork, and pendant lighting.
Webpage banner for Creative Materials Corporation featuring modern interior design and showcasing porcelain and ceramic tile products, with navigation and product filter options.
Webpage of Aligned Orthopedic & Sports Therapy showing navigation menu, treatments page title, and images of three types of therapy sessions: Manual Therapy, Joint Mobilization, and Neuromuscular Reeducation.
A physical therapist assisting a man exercising with resistance bands on a blue exercise ball in a gym, with text promoting Aligned Orthopedic & Sports Therapy services.
Screenshot of the Aligned Orthopedic & Sports Therapy website's 'Our Clinic Locations' page, featuring a navigation bar, a 'Find a Location Near You' section with office hours and holiday closures, a ZIP code search tool, and a map with clinic locations marked.
Screenshot of HomeWell Care Services 'Franchise Kit' webpage with a form for a free guide and a photo of a business meeting.
Screenshot of HomeWell Care Services webpage discussing franchise ownership with a photo of a business meeting on the side and a download button for a franchise kit.
Screenshot of HomeWell Care Services website featuring a navigation bar, a banner with a smiling man looking at a laptop, and testimonials about the franchise.

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Award Winning Web Design

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Proven Results From Our Custom Web Design Company

Learn how our custom web design company incorporates design and digital marketing to help businesses generate more revenue from the web.

Manufacturing: Packaging

Solutions:

Website Redesign, SEO

“We had regular meetings and [our project manager] was very professional and responsive with our directions. She also ensured we stuck to the timeline and provided the info necessary for WebFX to finish the website on time.”

– Manager, Review from Clutch.co

101%
Increase in Organic Sessions

Healthcare

Solutions:

Website Redesign, SEO, Social Media

SeeingTheFX 🎉

Since working with WebFX, this client’s business has grown from 2 locations / 10 people, 👉 7 locations / 80 people!

90%
Increase in Organic Traffic

Hospitality: Local Resort

Solutions:

Website Redesign, SEO, PPC

SeeingTheFX 🎉

The website redesign + SEO combo has increased the rate of resort bookings / revenue potential.

90%
Increase in SEO Leads

Restoration Company

Solutions:

Website Redesign, SEO

SeeingTheFX 🎉

Before WebFX, this client was only getting 1-2 low quality form fills per month which were usually career opportunities. Now, this client is getting around 7 quality leads per month from their website.

148%
Increase in SEO Conv Rate

Manufacturing: Packaging

Solutions:

Website Redesign, SEO

SeeingTheFX 🎉

Since launching the new website, this client has been seeing record-setting growth month to month. The results so far have brought them up to full capacity in their current manufacturing facility.

116%
Increase in Conversions MoM

Human Resources Solutions

Solutions:

Website Redesign, SEO, PPC

SeeingTheFX 🎉

The combination of the website redesign + SEO has greatly increased quality traffic and made it easier for people to convert.

77%
Increase in SEO ROI

Construction & Engineering Management

Solutions:

Website Redesign, SEO, PPC

SeeingTheFX 🎉

Since this client is in the engineering space, one lead can be worth thousands of dollars. Since starting with WebFX, this client has shared that they’ve seen the impact and have been very busy with new projects.

230%
Increase in Conversions

Manufacturing: Labels & Adhesives

Solutions:

Website Redesign, SEO, PPC

SeeingTheFX 🎉

The improved UX of the website and on-page optimization has resulted in a number of increases to organic traffic and keyword rankings for this client.

40%
Increase in Engaged Sessions

Transparent Web Design Service Pricing
Tailored to Your Website Needs

You’ll find that many custom web design services go with a generic approach, but that’s not what we’re all about. We take pride in creating personalized, professional sites that perfectly match your business, industry, and goals. Connect with our web design company today to get your custom quote!

silver plan icon

Custom Website Design Services

Starting at

$8,000 / site

How we determine pricing

Add to cart Icon Website Functionality Needs

Ecommerce websites are far more complex than your average lead generation website. You’ll discuss any additional functionality you may need with your WebFX strategist which will play a part in your web design quote.

Rocket icon. Project Timeline

Project needs often vary from ~3 months all the way to 12 months. Your team’s flexibility will determine how custom we can get with building you a website that helps you reach your business goals.

Planning icon with arrow pointing at an x. Digital Marketing Needs

As a full digital marketing agency, WebFX is equipped to build you a website that works for both users and search engines. Our expert digital marketing services can help maximize your new website in order to drive revenue for your business.

Included In All Web Design Projects:

  • Professionally styled, custom designs that match your branding and vision
  • Positive user experience navigation and designs
  • Responsive design
  • Lead-generating and performance-tested website copy
  • Designs and copy optimized for SEO
  • Ecommerce functionality
  • Database integration
  • New website page creation
  • Access to our in-house revenue acceleration software, MarketingCloudFX
  • Closed-loop call, lead, customer journey, and revenue tracking

Trust the Team That’s Launched Over 1,600 Websites

WebFX doesn’t just build cookie-cutter websites. Your project manager will get to know your business needs, your personal preferences, and your site needs inside and out so that our website design company can build you a website that drives results.

Award-Winning Web Design Clients

Your search for web design services ends here

Here’s why businesses choose to partner with WebFX:

Choosing the Right Web Design Partner: WebFX vs. Others

In-house web design

  • Typically a small team of developers working independently from marketing efforts
  • Limited technology and expertise to prioritize revenue-focused web design
  • Internal teams may lack the external insights needed for impactful design
  • In-house designers often have limited experience, affecting innovative design capabilities
  • Limited technology and resources available for research and collaboration

Typical web design agency

  • Often lack integrated marketing services, which can result in less effective redesigns
  • May prioritize aesthetics or functionality over revenue-optimized design
  • Variability in account management, with some agencies not providing personalized support
  • Agency experience can vary, with some lacking industry-specific expertise
  • Many agencies possess basic project management tools but may lack advanced data-driven technologies

Platform to Empower Web Design Capabilities

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

Equipped with over 20 different features, MarketingCloudFX offers a few key features that can help take your website to the next level and create unique experiences for your web visitors.

Quick Launch Custom Landing Pages

  • Get a custom template so that your team can quickly deploy landing pages for email, social, or paid ad campaigns
  • Create unique experiences that prioritize user experience and page speed
  • Access a library of royalty-free images to elevate your landing pages

Personalize Your Web Content

  • Tailor content by user location or industry
  • Lower bounce rates, increase user engagement, and lift conversion rate
  • Implement web personalization without spending $2,000 for a third party tool

Collaborate Effortlessly

  • Access centralized communications to align teams and partners
  • Gain visibility into the project’s progress, timelines, and milestones
  • Stay informed about updates, changes, and important decisions

Need Ballpark Pricing?
Use Our Website Design Services Calculator.

Get a free, accurate, and instant quote for our website design services with our easy-to-use calculator.

Project Quote Calculator

Use the sliders below to indicate your needs, then click the “See Pricing” button for a free, instant quote.



If you’re looking to launch your redesigned or brand-new website fast, we offer rapid web design services. Partner with our award-winning website design company for this service, and they’ll create a site in 30 days for your business.

The advantages of web design services

Overview

Overview

If you’re unsure about the value of professional web design services, there are several factors to consider. For example, you could increase your conversion rates, competitiveness, and search ranking. All are results that could have a direct and positive impact on your profits, market share, and growth.

Learn more about the specific benefits of web design services:

  1. Increase your conversion rate
  2. Optimize your user experience
  3. Maximize your competitive edge
  4. Improve your search rankings
  5. Enhance your digital marketing strategy

1. Increase your conversion rate

1. Increase your conversion rate

A conversion can range from a shopper purchasing a product to a user signing up for an email newsletter — it’s unique to your business and your goals. No matter your conversion goal, web design services can help.

Why?

Today, most conversions relate or include an online interaction. For example, maybe you want to drive more in-store visits through local SEO — for reference, 80% of local searches convert — which will likely involve users interacting with your website.

The definition of a conversion and how it applies to websites

If you feature an outdated website with poor usability, it’s impacting the first impression of users. That first impression shapes not only their opinion of your company but also their decision when it comes to visiting your location, purchasing your product, or joining your email newsletter.

With a user-friendly website that’s intuitive, as well as modern, you can create a positive first impression with consumers. That can make users more likely to convert, whether by stopping at your store the next day, calling your team for a quote, or becoming another subscriber of your email newsletter.

2. Optimize your user experience

2. Optimize your user experience

A website’s user experience offers an immense return on investment (ROI) for businesses — $100 for every $1 invested, on average. It can also deliver a tremendous blow to companies that ignore UX testing, as almost 90% of users shop with a competitor after a poor user experience.

With professional web design services, your business can provide users with the best experience. For example, our team can improve the usability and readability of your website, whether on mobile or desktop. That makes it easy for consumers to find the information they need and take action.

That action can include visiting your store, purchasing your product, and more.

3. Maximize your competitive edge

3. Maximize your competitive edge

No matter your industry, you have a direct competitor — and it’s essential for your company to have a competitive edge. While you may provide a better product and a better experience, those unique selling points can become lost in an outdated, unusable website.

With our website design services, you can ensure that your company maximizes its first impression with users. You can also make sure that your business stands apart from competitors in your industry, emphasizing that your product or service is the best.

A statistic on the impact of UX on web design and user engagement

For example, if you’re a pest control company looking to generate leads, it’s a tough market. You, however, can make it easy for potential leads to contact your company by investing in a website focused on the user experience.

In this scenario, your company can benefit from the fact that 89% of users shop with a competitor after a poor user experience. That is an immense gain for your business, offering you the chance to increase your sales and market share with a simple redesign or a quick update to your website.

4. Improve your search rankings

4. Improve your search rankings

Whether they’re searching on their tablet, smartphone, or desktop, users rely on search to find what they’re looking for, from services to products. That’s why Google processes more than two trillion searches a year, and why 80% of users turn to search when they need something.

If your website doesn’t rank on the first page of search results, however, it’s difficult for your company to connect with those consumers. That’s why SEO is an essential part of web marketing — you need your website to rank to drive conversions, sales, and subscribers.

A statistic on the percentage of users that search for a product or service via a search engine

With best-in-class SEO services, as well as professional web design services, you can ensure your website ranks for keywords or search terms relevant to your business. Plus, you make sure your site provides the best user experience possible.

For example, if you provide landscape services in Minneapolis, Minnesota, you may want to rank for the keyword, “landscape design minneapolis,” or, “landscaping minneapolis.” Depending on your strategy, you would probably create a webpage optimized for this keyword.

With our design strategies, as well as optimization tactics, it’s likely this webpage would rank on the first page of search results. That allows your company to reach high-value users in your target audience, transforming them from leads to customers.

5. Enhance your digital marketing strategy

5. Enhance your digital marketing strategy

In digital marketing, your website is your foundation or home base. It’s where you direct users, whether from search results, social media, or another source. As a result, it’s critical to maintain an optimized and up-to-date website that can support your digital marketing strategies.

A statement on the value of website design for digital marketing strategies

With a robust website like that, your business can improve the results of its other Internet marketing strategies. For example, if you use email marketing, our web design services can increase the number of subscribers earned through your website’s sign-up forms by upgrading your website’s usability.

Another example comes from pay-per-click (PPC) advertising. With our design and marketing expertise, our team can develop landing pages optimized for conversions, specifically tailored to enhance your PPC campaigns. By focusing on creating high-converting landing pages, we can significantly improve the results of your PPC campaign, maximizing your ROI and ensuring that your investment in PPC services pays off.

FAQs about web design services

What are web design services?

Web design services are professional services provided by an agency that help you design your website. Services can include designing the look of your website, implementing responsive design to make your website mobile-friendly, website page creation, and more.

How much do web design services cost?

Web design services cost $1,000 – $100,000 per site or project. How much you’ll pay depends on several factors, like the size of your website, the scope of your project, the size of your business, your chosen agency, and more.

How do your web design services work?

Everyone wants your time. That’s why our web design services deliver a streamlined, hassle-free experience. You’ll receive a dedicated team that includes a project manager, web designer, and web developer, plus access to our project management software for tracking your website’s progression from wireframe to build to launch.

Learn more about how our web design services work (and work for you) in this quick overview:

  1. Learn your company’s goals, vision, and more
  2. Build your dedicated WebFX team
  3. Design your website
  4. Build your custom site
  5. Test your site
  6. Launch your custom website

Is it that simple? With WebFX, yes. After more than 25 years of providing website design services, we’ve perfected the steps that go into creating a site that drives online (and even offline) revenue. That’s just one reason our client satisfaction rate is 93%.

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What is a web design agency?

A web design agency is a professional company that provides web design services to clients. Web design agencies can help you design a website from scratch, re-design an existing website, update your web design to follow SEO best practices, and more.

What does a web design agency do?

A web design agency plans, creates, and arranges the elements of your website that contribute to its visual appearance and user experience. Many web design agencies also provide web development services, and some offer other digital marketing services as well.

What should I look for when hiring a web design company?

Decided that a web design company is the best choice but not sure how to choose the right one? When you’re searching for a web design company, it’s critical to invest your time researching and comparing companies. If not, you risk not only your investment but also your company’s website.

If you’re looking for a web design and development agency, take these five steps to find the best one:

1. Decide what you want

Before you explore agencies, it’s essential for your company to decide on what you need and why.

By determining what you need in advance, you can filter potential agencies from the start. For example, if you’re looking for a fresh website in 30 days, there isn’t a need to look at companies that don’t offer rapid web design.

This proactive step saves your company time and streamlines your research process.

2. Research web design pricing

Once your business decides which web design services you need, it’s worth researching the average cost of the web design services you want, like rapid web design or website redesign. By investigating average service rates, you can set a reasonable budget for your web design needs.

Research also prevents your company from overpaying or even underpaying for a service. For example, some web design agencies promote “cheap” prices for stellar websites. In almost all cases, companies that choose these agencies often receive what they paid for — a cheap site.

You don’t want that for your business.

Instead, you want a website that’s easy to use and intuitive. That way, it’s easy for users to follow your calls to action (CTAs), such as calling your team, purchasing your product, or submitting your quote request form.

3. Read reviews and testimonials

It’s critical that your business browses the reviews and testimonials of web design agencies you’re considering working with. While testimonials often highlight the best features of a company, reviews emphasize that company’s weak spots as well.

If you’re looking for a place to find reviews on web design agencies, one place to reference is Clutch. This website compiles in-depth reviews from clients, providing your team information on each client’s industry, budget, and project.

With this information, your team can assess whether an agency is right for your business. For example, you may notice that while the agency provides an excellent experience for redesigns, they’re often prone to missed deadlines when it comes to rapid web design.

4. Review portfolios and case studies

A website design agency’s portfolio can provide your business with tremendous insight into the performance of their websites, as well as the versatility of their design team. Review each agency’s portfolio to see if their work aligns with what your organization’s looking for in a web design company.

In some cases, agencies will also include case studies in their portfolio. For example, they may detail how their web design achieved a client’s goals, like increasing their conversion rates or time on site. Or, how their team met a short deadline.

For instance, our partnership with Cleveland Brothers, a heavy equipment dealer, focused on a website redesign. With our personalized approach and expertise, we created a brand-new website that increased organic traffic by 82%.

So, spend the time reviewing each potential agency’s work to narrow your choices.

5. Schedule a time to chat

As you research agencies, as well as narrow your list of potential candidates, it’s vital that your team arranges a time to chat with your top contenders. Whether you talk via phone, email, or video, your discussion can provide tremendous insight into an agency.

For example, consider the questions the agency asks you. Do they focus more on your budget or your business? You want to partner with a web design company with an active interest in your business, products, and industry — that forms the basis of an original and well-designed website.

You may also want to compile a list of questions to ask each agency, such as the following:

  • How much experience do you have in web design for my industry?
  • How do you handle a missed deadline?
  • How much collaboration will you need from my team?
  • How do you approach delays or issues with a website launch?

Note how the agency responds to your questions. Do they seem interested in providing your company with as much information as possible? Do they push off your concerns when it comes to project delays or launch issues?

You want to partner with a web design agency that values your concerns and opinion. That’s why it’s helpful to use your initial meeting to learn more about the company and whether they’re a good fit for your business and team.

Apply these five tips to your search, and you can start finding top-notch agencies for your business.

What are the principles of web design?

1. Appearance

Creating a beautiful website is the first step to earning new customers.

The appearance of your website tells visitors more about your company than your words. A site that incorporates modern design elements, optimized images, and other multimedia is much better at converting customers than a website that looks like it’s from 1996.

As a result, the appearance of your website plays a huge role in its success!

The definition of responsive design

This factor also includes incorporating responsive design into your site.

Responsive design is the technique of making your website re-size itself to fit on the screen of any device. So, whether someone’s looking at your site through an iPhone or a 27-inch desktop monitor, they’ll still get a great, easy-to-use experience.

That experience — often called user experience — is the first step in getting a new customer. When users see you have a sleek and attractive website, it’s easy to keep them on your site. But a good-looking website is just the beginning. You also need clear navigation.

2. Navigation

Navigation is the part of your website that lets people find what they want.

Modern websites have simplified navigation to work on desktops and mobile devices. One of the most popular and effective navigation elements is the breadcrumb. For an example of a breadcrumb, check out the image below.

Breadcrumb navigation got its name because it links to every page a person views as they move through your site — kind of like when Hansel and Gretel left a trail of breadcrumbs to follow in their fairy tale.

With breadcrumb navigation, your website’s users can jump back to any page they’ve previously seen. So, if you’re an ecommerce site, you can let someone go from a product page to a category page with one click.

If you profit through lead generation, you can use breadcrumbs to get users from information pages to index pages, so they can read and learn more about the same topic.

For example, a manufacturing website design may feature a breadcrumb menu that guides users from general to specific services, like coating services and then coating services for specific materials. This breadcrumb menu makes it easy for users to go back to the general service and find the service they need.

Breadcrumbs are just the beginning, though. You can also use mega menus like the one we have in our header. These menus feature big text, links to information centers, and additional links to specific topics.

The definition of navigation in web design

With hundreds of other navigation styles available, there’s no right or wrong answer. It’s all about what works for your brand when it comes to providing a stellar experience for your users.

Giving them a great experience has another benefit, too — you hold their attention.

3. Attention

Once you have a visitor on your site, it’s crucial that you keep their attention. If you lose it, your visitor will leave your site, and you’ll miss out on a sale.

Attention is valuable because it keeps someone focused on your brand, products, and or services. So, if you want to make a sale, you need someone’s attention on your website.

The definition of attention in web design

With that in mind, different companies can hold attention in different ways, including:

  • Video marketing is especially effective at catching someone’s attention since video is a visually-oriented medium. Video empowers you to summarize complex ideas in a matter of minutes instead of forcing visitors to read long pages of text. While text can get boring after a few seconds, video keeps users enthralled from start to finish.
  • Downloadable content is another great way to keep someone’s attention. Most downloads can consist of a .zip file full of resources or a text-based PDF packed to the brim with insider information. This content is ideal for earning new leads as well since you can gate it and ask someone for their email address before they download the materials.
  • Infographics keep people’s attention by presenting industry-related data with simplified, easy-to-understand visualizations. Even though hundreds of new infographics come out every day, you can still earn traffic, attention, and links for infographics by holding yourself to a higher quality standard than your competitors.

Once you have your visitors’ attention, it’s time to give them a sense of direction on your page.

4. Direction

Direction refers to showing someone how they can proceed on your page — in most cases, this directs a user to scroll down your page. Vertical scrolling is the most common form of progression on websites because it’s simple, intuitive, and useful.

The catch is when you use vertical scrolling on your mobile site design.

While desktop users use a mouse or scrollbar to progress through your page, mobile visitors use their fingers. That means your mobile-side pages are easy for someone to tap, hold, and swipe so they can scroll just like your desktop users.

This design feature goes back to the concept of responsive design.

The definition of direction in website design

Responsive design may mean that all your site visitors get the same great experience, but how they get that experience is entirely different. Your desktop-compatible site might use mega navigation in the header with lots of drop-down menus and big, eye-catching visuals.

But that’s too much content in one area for a mobile site.

Instead, mobile sites should have a hamburger menu — a navigation style that lets users tap a button, open a menu, and choose their next page from there. Hamburger menus get their name from their distinctive symbol. You may recognize it as looking something like this: ☰

With a hamburger menu, it’s simple for mobile users to navigate to any part of your website.

5. Action

Action is the ultimate goal of earning any new visitor to your website. But visitors won’t take action if you don’t encourage them! That’s why it’s so important to use a calls-to-action (CTAs) at the end of every page on your site.

A CTA acts as instructions, telling visitors what they should do next to get one step closer to becoming a customer. While that may sound bossy, studies prove that CTAs dramatically increase conversions in every online business model, from lead generation to charitable donations.

A graphic for the impact of CTAs in web design

Whether you want to get someone to a contact page or have them make a purchase, it’s essential to include CTAs in your web design. That’s why our team of copywriters develop compelling CTAs that support your digital marketing goals, from increasing email subscribers to product purchases.

CTAs can take the following forms:

  • Text links
  • Image links
  • Buttons
  • Form fields
  • And more

It takes time, revisions, and editing to make a performance-driven website — something the WebFX web design team has nailed down to a science. Working in your best interests, our web designers will create a website that fulfills these five tenants to make sure you succeed online.

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