Discover the Best Video Marketing Companies Video marketing can impact all your digital efforts, from search engine optimization (SEO) to your website traffic. However, many companies don’t have the in-house tools to record, edit, and produce professional videos on their […]
Writing consistent, style-driven web copy is a vital component of building your brand identity. That’s why it’s essential to invest in expert brand voice copywriting services that can help shape your web copy into content that reflects your brand voice, […]
5 Ways to Create Data-Driven Content Businesses that use content marketing earn six times more conversions than businesses that don’t use it. Content marketing clearly has a strong impact on your site’s performance, and it can help you earn more […]
14 Must-Know Tips for Website Copywriting Every aspect of your marketing strategy requires clear, well-written copy. Copywriters are responsible for conveying information, giving a sense of your brand, and encouraging potential customers to take action. View Our Digital Marketing Services
9 Best Practices for Website Copywriting Your digital marketing strategy likely includes a variety of channels for connecting with your audience. There are many options that can help you earn leads and conversions. View Our Digital Marketing Services
6 Tips for Choosing the Best Content Marketing Company If you’ve ever heard someone say “content is king,” they aren’t lying. Content creation is one of the best ways to attract potential leads to your site. View Our Digital Marketing […]
Content Marketing Consultants As a marketer, you likely know that content is important for establishing your brand and connecting with potential customers — but it can be challenging to consistently come up with new ideas, create high-quality copy and graphics, […]
Expert Copywriting Services For Revenue-Driving Web Copy Writing accurate and detailed copy is a critical component of your digital marketing success. That’s why it’s essential to invest in expert copywriting services that can get your web copy reviewed by a […]
Middle of the Funnel (MOFU) & Bottom of the Funnel (BOFU) Content Most inbound marketing strategies focus on introducing your customer to your company through blogs, videos, and other basic content. However, to move your leads through your sales funnel, […]
Today’s consumers turn to the Internet for all of the information they need, from quick tutorials to in-depth guides on subjects they want to learn more about.
With a strong content marketing strategy, you can reach your target audience as they seek information and show them that you’re a leader in your industry.
If you want to learn more about content marketing, you’re in the right place. On this page, you’ll get an introduction to content marketing and links to free content marketing resources so you can learn more about the topics that interest you most.
What is content marketing?
Content marketing is a marketing strategy centered around creating content that is valuable to users who may eventually become your customers.
When you use this marketing method, your goal is to become a trustworthy resource that users can go to find answers to their questions. If the content you create proves to be helpful to users, you’ll see more traffic on our site and, eventually, more leads and customers.
Why use content marketing?
Simply put, to grow your business! Content marketing is crucial to growing your business in today’s Internet-focused age. Having a content marketing strategy allows you to:
- Reach your target audience
- Increase brand awareness
- Convert interested site visitors into customers
Learn more about the basics of content marketing
Content marketing basics resources
Content marketing benefits resources
More content marketing tips and ideas
Want more content marketing tips and ideas? Explore these free content marketing resources.
Content marketing strategy resources
Content marketing tips
- 10 of the Most Important Content Marketing Tips
- 5 Ways to Make Your Content Marketing More Effective
- How to Do a Content Marketing Audit
- 15+ Content Marketing Trends
- Discover the Best Content Marketing Strategies
- 4 Ways to Find Great Content Marketing Ideas
- How to Use Content Marketing to Increase Brand Awareness
- 3 Tips for Creating Valuable Content in the Content Marketing Funnel
- 5+ Digital Content Marketing Tips for Nailing Your Strategy
- What Is Good, Unique Content?
- How to Promote Your Site Content
- How to Create Content for the Sales Funnel & Leads
- How the Buyer’s Journey Affects Your Content Marketing
- Elements Of High-Quality Content
- Content Marketing Checklist: Your Go-To Checklist for Content
- 13 Types of Creative Content Marketing and Why They Work
- How to Use Your Company Blog for Content Marketing
- Video for Content Marketing: Impressive Stats and How to Get Results
- How to Use Images and Videos for Content Marketing
Content marketing resources by industry
- 3 Effective Ways to Use Content Marketing for Ecommerce
- Healthcare Content Marketing: Tips, Benefits, & FAQs
- Content Marketing for Physicians
- Content Marketing for Banks: 5 Examples Your Bank Can Use
- 4 Major Benefits of Content Marketing for Contractors
- Content Marketing for Therapists
- 4 Content Marketing Tips for Tech Companies
- Content Marketing Tips for Real Estate
- 3 Content Marketing Ideas for Retail Stores
- 3-Step Content Marketing Strategy for Franchises
- Content Marketing Strategies for Home Services Companies
- 3 Reasons Content Marketing Will Benefit Your Hotels
- Higher Education Content Marketing: 5 Tips for Creating Content
- Content Marketing for Jewelers: Everything You Need to Know
- How Accountants Can Benefit From Content Marketing
How to measure content marketing results
Measuring the results of your content marketing is crucial to ensuring you get the most out of your efforts. Tracking results allows you to see what’s working and what isn’t so that you can improve your strategies.
In addition to tracking your return on investment (ROI), you’ll want to track various metrics that relate to the specific goals of your content marketing campaigns:
A few examples of goals and metrics to track from them include:
Goal 1: Brand awareness
If your main goal is to increase the number of people who know about your brand and understand how it’s defined, you’ll want to track metrics like:
- Website traffic
- Page views
- Video views
- Unique visitors
Goal 2: Engagement
If you want to increase the number of users who interact with your brand online, such as on social media, track metrics such as:
Goal 3: Lead generation
Another common goal is to generate leads — users who express interest in your business and are likely to become customers. Metrics to track for this objective include:
- Form completion
- Content downloads
- Email subscribers
- Blog subscribers
Goal 4: Sales
If the main goal of a campaign is to directly increase sales, track metrics like:
Measuring the metrics that affect your bottom line.
Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.
Learn more about measuring content marketing results
Content marketing analytics resources
How content marketing works with other digital marketing methods
How does content marketing fit into your overall digital marketing strategy? It works incredibly well with various other marketing methods, and using content marketing together with other strategies can improve your marketing’s overall effectiveness.
To learn more about how content marketing works with other digital marketing methods and fits into an overall marketing strategy, take a look at these content marketing resources.
- 7 Reasons Content Is Essential to Digital Marketing
- How Do Content Marketing and Social Media Work Together?
- What’s the Difference Between Content Marketing and SEO?
- Content Marketing vs. Inbound Marketing
- How to Use Email Marketing to Improve Content Marketing
- Content Marketing vs. Social Media Marketing: Which is More Effective?
- Is Content Marketing or Advertising More Effective?
- How Can Content Marketing Improve Your SEO?
- How Web Design Impacts Content Marketing
- Content Marketing for Lead Generation
- How to Use Social Media for Content Marketing
- Top 5 Ways to Use LinkedIn for Content Marketing
Outsourcing content marketing
One of the best ways to get the most value from your content marketing is to partner with a professional content marketing agency.
Content marketing agencies have extensive knowledge, experienced teams, and advanced tools they can use to create and implement your content marketing strategy.
Because of these advantages, content marketing companies can:
- Get optimal results quickly
- Improve your ROI
- Save you time so you can focus on other areas of your business
What services do content marketing agencies offer?
Most content marketing agencies provide a wide variety of services spanning the entire content marketing process. Agencies can:
- Develop a content strategy
- Create and optimize content
- Promote and distribute content
- Measure content performance
- Use data to improve strategies
The best content marketing agencies create custom plans that meet your business’s unique needs because they understand that no two companies are alike. To develop these custom strategies, they take the time to get to know your business and your goals.
A good content marketing agency will focus on driving meaningful results for your business rather than just producing content. They’ll align their strategies with your objectives and continually refine your campaigns to improve their results.
Learn more about outsourcing content marketing
Content marketing agency resources
Content marketing pricing resources
Our content marketing services
- Content Marketing Services | SEO Content Creation & Promotion
- Content Creation Services | 65+ Content Types Offered
- Infographic Design Services: Your All-In-One Solution
- Custom Video Production From WebFX
- Explainer Video Services From WebFX
- Professional Blog Writing Services
- Professional Website Copywriter Services
- Stunning Motion Graphics Design From WebFX
- Expert Copywriting Services For Revenue-Driving Web Copy
- AI SEO Content Writing Services | Content That Ranks
- Personalized Web Content Services for Your Site
- Middle of the Funnel (MOFU) & Bottom of the Funnel (BOFU) Content
Additional channels and strategies
Discover additional digital marketing strategies that your business can use to increase its online visibility, plus drive leads and revenue.
Learn more about content marketing
Want to learn more about content marketing? Join more than 200,000 smart marketers in subscribing to our email newsletters for the latest tips and advice!