Hassle-Free Programmatic Advertising Services

Want paid ad results without the hassle of manually monitoring and optimizing your ads? Programmatic advertising services from WebFX can help — and they pack a serious punch, boosting ad viewability rates by as much as 70%. Keep reading to learn more!

Get a seasoned partner that manages

$120+ million

IN ANNUAL AD SPEND

Fuel your PPC performance with

150+

IN-HOUSE CERTIFIED GOOGLE ADS EXPERTS

Get a Google Premier Partner with

FIVE

AGENCY SPECIALIZATIONS

Upgrade your PPC results by

20%

with MarketingCloudFX

Explore Programmatic Advertising Service Plans

Lite Plan

$600 / month

  • $100 – $5,000/month ad spend (paid to networks)
  • 2,000 keywords
  • Google PPC Network
  • Campaign development, strategy, copywriting, testing

Pro Plan

$975 / month

or 15% of ad spend, whichever is higher

  • $5,000 – $30,000/month ad spend (paid to networks)
  • 10,000 keywords
  • AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
  • 1 FunnelsFX landing page template (includes setup)

Enterprise Plan

12% of ad spend / month

Plus $250 / mo. platform fee

  • $30,001+/monthly ad spend (paid to networks)
  • 10,000 keywords
  • 4 lite display ad creative sets
  • 15-second CTV commercial

SEE FULL DELIVERABLES

WebFX Programmatic Ad Services

If you’re looking for a hassle-free online ad management solution, programmatic advertising services from WebFX can help. Our world-class programmatic ad services start at $600/month and streamline the online ad process to earn you more leads and conversions for less money.

If you like the sound of that, just keep reading to learn how our programmatic ad services work, view our plans and pricing, and contact us today to get started! Are you ready to start increasing sales and revenue with programmatic advertising? Contact us online to chat with an experienced strategist from our advertising team about increasing your yearly revenue with programmatic advertising!

“WebFX’s PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”

Director of Marketing

PRIVATE LIBERAL ARTS COLLEGE

 

See over 1,020 Happy Clients’ Testimonials

Pricing: Programmatic Advertising Services

At WebFX, we understand that every business is unique — and we offer numerous programmatic ad service options to fit your goals and budget. Here’s a breakdown of our programmatic ad service plans and pricing:

FeaturesLitePro
Most Popular
Enterprise
Investment
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Restructure)$2,250 (First Month’s Management, including Campaign Restructure, Creative Development)$5,800 (First Month’s Management, including Campaign Restructure, Creative Development)
Progressive monthly management cost:$600$975 or 15% of spend, whichever is higher12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
450+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Lite Display Ad CreativeUp to 3 sets includedUp to 4 sets included
Lite: 15 Second CTV Commercial / Video AdN/AUp to 1 video includedUp to 1 video included
Audio Commercial – Coming Soon!N/A1-3 FuelFX Assets or Bring Your Own1-3 FuelFX Assets or Bring Your Own
International Campaigns (SEM Only) – Each additional language monthly management cost:$275$275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
License
Included with
License
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
License
Included with
License
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Premium Display Ad Creative$900 per set$900 per set$900 per set
15 Sec Premium CTV Commercial Creative$600 per video file$600 per video file$600 per video file
30 Sec Premium CTV Commercial Creative$900 per video file$900 per video file$900 per video file
Additional Sets of Lite Display Ad Creative$300 per set$300 per set$300 per set
Additional Sets of Lite CTV Commercials$300 per video file$300 per video file$300 per video file
Weekly Data Calls: Review campaign changes every 7 days$600/month$600/month$600/month
Translation Services:By QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Social Media PPC AdvertisingBy QuoteBy QuoteBy Quote
Landing page performance testingBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359
GET STARTEDGET STARTEDGET STARTED

Our programmatic advertising services include:

Campaign development and strategy

At WebFX, we understand that every business is different. Our online ad experts work with your company to develop a unique ad strategy based on your goals and budget.

Custom ad targeting

With the goal of connecting you to your ideal audience, our ad services include targeting options based on:

  • Demographics
  • Geo-location
  • Age
  • Gender
  • Interest
  • Education level
  • Related website interests
  • Behavior
  • Mobile device and carrier
  • And more

In addition, our Market Leader and Trailblazer plans include B2B targeting by:

  • Position/Title
  • Industry
  • Company
  • Company size
  • Company location

Our advanced targeting saves you money because you’ll avoid advertising to people who aren’t interested in your products and services — and leads benefit from personalized ad experiences.

Creation of ad creative

In addition to positioning and targeting, we’ll develop ad creative sure to engage and convert your target audience. We offer a number of ad sizes and formats to appeal to your audience — and our designers know how to create visually appealing ads that entice clicks.

Google Analytics integration and goal tracking

We’ll help monitor your ad performance and make needed optimizations to drive even better results with your programmatic ads. You won’t even have to lift a finger to reap the benefits of A+ programmatic ads.

Remarketing strategy and implementation

Our Market Leader and Trailblazer plans include remarketing options to help you re-engage and convert more customers. For a complete overview of our programmatic advertising plans and pricing, just click here.

Industry-leading expertise

When you choose WebFX as your programmatic advertising partner, you’ll receive access to a team of paid ad experts. You’ll be paired with an account manager, dedicated to driving the best possible results for your business — and all our plans include up to two personal consultations per month.

Strategic ad testing

We also offer multivariate testing for landing pages and ecommerce cart/checkout processes. Contact us for a custom quote if you require these additional services.

Video: What is programmatic advertising?

Trevin Shirey, Sr. Director of Business Development at WebFX, explains what programmatic advertising is and how it can grow your business.

Programmatic advertising uses artificial intelligence (AI) and real-time bidding (RTB) to automate and streamline the ad buying process.

Unlike traditional ad buying, programmatic advertising focuses more on buying an ad audience than an ad placement — and ultimately, advanced targeting connects your business with more qualified leads, conversions, and revenue.

Programmatic advertising may seem like a complicated process. But, in reality, the automated process happens in milliseconds, allowing you to save time and money.

Before we dive into the details of programmatic advertising, it’s important to understand some basic technologies used to automate the ad buying process.

Programmatic ad technology

  • Demand-side platforms (DSPs): Allow you to buy ad space via an ad exchange like Google Ad Manager, which includes advertising inventory from publishers.
  • Supply-side platforms (SSPs): Allow publishers to offer and manage ad space to advertising interested in purchasing.
  • Data Management Platforms (DMP): Allow organizations to collect user data for digital marketing and programmatic advertising.

These technologies, along with AI, allow programmatic advertising to automate the ad buying process and deliver relevant ads — all in milliseconds.

Step-by-step programmatic ad process

With a basic understanding of programmatic ad tech under your belt, let’s break down exactly how programmatic ads work.

  1. A user arrives on a website involved with programmatic advertising, triggering the automated ad process to start.
  2. The site publisher automatically sends ad space dimensions to a supply-side platform (SSP).
  3. The SSP analyzes a user’s cookies to glean as much info as possible regarding demographics, interests, and more to deliver a relevant ad.
  4. The coordinating demand-side platform (DSP) reviews the info gathered by the SSP and assigns the user a value — the worth of the user’s ad impression.
  5. The DSP submits a bid to the SSP using real-time bidding.
  6. The SSP reviews all bids and selects a winner. Note: The exact price you pay will depend on the auction, but you’ll never exceed your maximum bid.
  7. The SSP delivers the ad to the user.

Remember, while this process seems complicated, it’s all automated and happens in milliseconds, without the site visitor even knowing what’s happening behind the scenes.

If programmatic advertising still seems daunting, don’t worry. WebFX is here to guide you through every step of the process.

How do WebFX programmatic advertising services work?

Now that you understand the basics of programmatic advertising, you’re probably wondering how our programmatic ad services work.

Here’s a quick breakdown of the process:

  1. Your company wants to sell more products or services.
  2. You hire WebFX — a top programmatic ad services company.
  3. We set up highly personalized programmatic ads that use real-time data to target consumers based on demographics, geography, interests, behavior, time of day, devices they use, and more.
  4. Programmatic ads use automated bidding to buy digital ad inventory in places your audience frequents online.
  5. Your target audience sees personalized ads based on their needs and behaviors.
  6. You sit back, relax, and enjoy higher conversions, sales, and revenue.

When you choose WebFX as your programmatic ad partner, you’ll enjoy the benefits of a streamlined ad process — and you can focus on what you do best — running your business.

Where will my programmatic ads be placed?

Glad you asked. Our programmatic ad services feature placement on top ad platforms, including:

  • Google Display Network 360
  • Video Display 360
  • Dataxu
  • StackAdapt
  • Adswizz
  • Zeta
  • Shopify
  • Pandora
  • Amazon Display
  • Digital TV (Hulu, etc.)
  • And more!

In addition, we offer contextual brand safety technology through Peer39, so you can rest assured your ads are driving real, qualified traffic to your site. This advanced tech prevents wasted inventory and ad spending, allowing you to maximize leads and conversions from your programmatic ads.

Benefits of programmatic ad services

Still not convinced programmatic advertising is right for you? Take a look at these top three benefits of programmatic advertising for businesses like yours.

1. Greater ad control helps you reach qualified leads

While traditional pay-per-click (PPC) ads offer targeting options, programmatic ads go a step further to give you more control over your ads and target audience.

Programmatic advertising focuses on connecting you with a specific audience. In other words, it helps you reach the right people with the right ad at the right time.

These highly targeted ads allow you to reach people based on demographics, time of day, sites they visit, and more to maximize the potential of your ads.

2. Extra precision saves money and drives growth

A true win-win situation — you won’t waste money advertising to the wrong audience, and leads will enjoy ads that cater to their unique needs and interests.

The extra precision afforded by programmatic advertising allows you to save money and drive business growth.

3. Streamlined ad buying saves you time

Since programmatic advertising uses automated, real-time bidding, you’ll also save time and drive better results.

Partnering with WebFX will put you at ease since we continually monitor your ad campaigns and identify solutions for improving your ads to maximize conversions and revenue.

With programmatic ad services, manual bidding is a thing of the past — and you’ll enjoy the hassle-free results you want — all while staying within your ad budget.

Questioning the quality of your SMB’s PPC performance?

Get your FREE PPC audit from WebFX today!

Programmatic ads vs. traditional pay-per-click (PPC) advertising

Wondering how programmatic ads differ from traditional paid advertising?

It’s important to note that programmatic advertising is a form of PPC. However, as noted above, programmatic advertising focuses more on buying a certain audience vs. a particular ad space.

Here are a few key differences between programmatic and traditional paid media buying.

Bidding: While traditional search ads are based on a bidding model alone, programmatic ads use real-time bidding and allow you to set a floor price with certain partners. In addition, programmatic ads allow you to work with a fixed CPM cost for direct deals.

Ad setup and implementation: Traditional search advertising campaigns require tremendous attention to detail to drive maximum impact with minimal investment. Failing to accurately input and monitor bids can result in thousands of dollars of wasted ad spend.

While programmatic ads also require attention to detail, automated bidding and daily spend limits help to maximize your budget and drive the best possible results.

Key metrics: Traditional PPC campaigns often focus on click-through rate (CTR), which is directly tied to quality score and ultimately ad cost. Typically, higher CTR equates to lower cost per click.

However, with programmatic ads, high CTR can indicate fraudulent traffic. Programmatic ads focus more on viewability or what percentage of people actually viewed your ads.

FAQs about programmatic advertising services

Learn more about using programmatic advertising services for your business with these FAQs:

What are programmatic advertising services?

Programmatic advertising services are a type of digital advertising service that includes creating, managing, and monitoring your programmatic advertising campaigns. With programmatic advertising services, businesses can deliver highly targeted ads based on demographic and location data.

How much do programmatic advertising services cost?

Prices for programmatic advertising services depend on several factors, including your monthly ad budget, programmatic advertising agency, and industry. Typically, businesses will invest $1250 to $10,000 per month into online advertising strategies like programmatic advertising.

Get started with programmatic advertising services from WebFX

Ready to reap the benefits of a highly-targeted, streamlined ad process?

In the last five years, we’ve driven $3 billion in revenue for our clients — and our results-focused ad process will help you maximize conversions and revenue.

Contact us online or give us a call at 888-601-5359 to speak with a strategist!

 

For verified ratings of our marketing services, please read our:

Industry-leading 1,020 testimonials

WebFX Agency Rating: 4.9 out of 5 with 267 ratings

TO TOP