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Data-powered programmatic advertising services

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.

Explore MarketingCloudFX


boost in PPC performance with data-driven automation


CRM & ad integrations for closed-loop ROI reporting


set up by WebFX to enable your campaigns with healthy data

Precision-Targeting Across Devices

Increase ROI by training the algorithms on the right lead data.

  • Improve ad targeting based on qualified lead and customer data
  • Drive down cost per acquisition (CPA) from ad campaigns
  • Reach qualified users on any device through programmatic advertising

Call Tracking for Paid Channels

Show proven phone lead generation results from paid ad campaigns.

  • Identify calls from specific channels, mediums, or campaigns
  • Record calls for training, research, or quality review
  • Access call analytics and AI conversation analysis within main dashboard

Quick, Customizable Landing Pages

Convert more visitors into leads with effortless, engaging landing pages.

  • Quickly launch landing pages from CRO-approved templates
  • Craft custom landing pages optimized for all devices
  • Full access or do-it-for-me options with the help of our web design team


boost in PPC performance with data-driven automation


CRM & ad integrations for closed-loop ROI reporting


set up by WebFX to enable your campaigns with healthy data

Transparent Programmatic Advertising Pricing
Tailored to Your Business Goals

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Starting at

$600 / month

How we determine pricing

Paid ads icon with megaphone that has money sign coming out of it. Your Monthly Ad Spend

Your monthly ad spend is one of the top factors that will affect your custom strategy. If you’re unsure what your budget should be, our strategy experts can recommend this for you!

Pie chart icon with piece of the pie being highlighted. Networks for Targeting

Your custom quote may differ if you’re looking to reach users on the traditional Google PPC network vs through third-party networks for higher reach.

Marketing icon with flame. Creative Deliverables

You’ll discuss any creative needs with your WebFX strategist such as landing pages, display ads, or video ads.

Included with All Programmatic Advertising:

  • Strategies led and executed by a subject matter expert
  • Initial campaign development & strategy
  • Advanced keyword research and selection
  • Industry analysis
  • Ad campaign copywriting
  • Ad copy performance testing
  • Monthly performance & analysis reporting

Your search for the perfect advertising solution ends here

Still not convinced programmatic advertising is right for you? Take a look at these top three benefits of programmatic advertising for businesses like yours.

Settings icon.

Greater ad control helps you reach qualified leads

Programmatic advertising focuses on connecting you with a specific audience. In other words, it helps you reach the right people with the right ad at the right time.

These highly targeted ads allow you to reach people based on demographics, time of day, sites they visit, and more to maximize the potential of your ads.

Blue and teal rocket

Extra precision saves money and drives growth

A true win-win situation — you won’t waste money advertising to the wrong audience, and leads will enjoy ads that cater to their unique needs and interests.

The extra precision afforded by programmatic advertising allows you to save money and drive business growth.

Paid time off icon. Clock with money sign behind it.

Streamlined ad buying saves you time

Since programmatic advertising uses automated, real-time bidding, you’ll also save time and drive better results.

With programmatic ad services, manual bidding is a thing of the past — and you’ll enjoy the hassle-free results you want — all while staying within your ad budget.

Computer chart icon with arrow pointing up for improved results.

Real-time insights help you make money moves

When you launch programmatic ads, you can track your ad performance in real-time. From ad impressions to clicks, you know how your ads perform as soon as they launch and can make adjustments to drive better results for your business.

Pricing custom to you.

Starting at $600 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

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Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

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Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s programmatic advertising services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Programmatic ads vs. traditional pay-per-click (PPC) advertising

Wondering how programmatic ads differ from traditional paid advertising? Here are a few key differences between programmatic and traditional paid media buying.

Learn about digital advertising at WebFX

Reviews icon with a star. Overview

Reviews icon with a star. Overview

It’s important to note that programmatic advertising is a form of PPC. However, as noted above, programmatic advertising focuses more on buying a certain audience vs. a particular ad space.

Settings icon. Bidding

Settings icon. Bidding

While traditional search ads are based on a bidding model alone, programmatic ads use real-time bidding and allow you to set a floor price with certain partners. In addition, programmatic ads allow you to work with a fixed CPM cost for direct deals.

Paid ads icon with megaphone and a money sign. Ad setup and implementation

Paid ads icon with megaphone and a money sign. Ad setup and implementation

Traditional search advertising campaigns require tremendous attention to detail to drive maximum impact with minimal investment. Failing to accurately input and monitor bids can result in thousands of dollars of wasted ad spend.

While programmatic ads also require attention to detail, automated bidding and daily spend limits help to maximize your budget and drive the best possible results.

Merit based promotion icon with money sign in the middle. Key metrics

Merit based promotion icon with money sign in the middle. Key metrics

Traditional PPC campaigns often focus on click-through rate (CTR), which is directly tied to quality score and ultimately ad cost. Typically, higher CTR equates to lower cost per click.

However, with programmatic ads, high CTR can indicate fraudulent traffic. Programmatic ads focus more on viewability or what percentage of people actually viewed your ads.

FAQs about programmatic advertising services

What is programmatic advertising?

Programmatic advertising uses artificial intelligence (AI) and real-time bidding (RTB) to automate and streamline the ad buying process.

Unlike traditional ad buying, programmatic advertising focuses more on buying an ad audience than an ad placement — and ultimately, advanced targeting connects your business with more qualified leads, conversions, and revenue.

Programmatic advertising may seem like a complicated process. But, in reality, the automated process happens in milliseconds, allowing you to save time and money.

What is programmatic ad technology?

Programmatic ad technologies, along with AI, allow programmatic advertising to automate the ad buying process and deliver relevant ads — all in milliseconds:

  • Demand-side platforms (DSPs): Allow you to buy ad space via an ad exchange like Google Ad Manager, which includes advertising inventory from publishers.
  • Supply-side platforms (SSPs): Allow publishers to offer and manage ad space to advertising interested in purchasing.
  • Data Management Platforms (DMP): Allow organizations to collect user data for digital marketing and programmatic advertising.

How does programmatic advertising work?

With a basic understanding of programmatic ad tech under your belt, let’s break down exactly how programmatic ads work.

  1. A user arrives on a website involved with programmatic advertising, triggering the automated ad process to start.
  2. The site publisher automatically sends ad space dimensions to a supply-side platform (SSP).
  3. The SSP analyzes a user’s cookies to glean as much info as possible regarding demographics, interests, and more to deliver a relevant ad.
  4. The coordinating demand-side platform (DSP) reviews the info gathered by the SSP and assigns the user a value — the worth of the user’s ad impression.
  5. The DSP submits a bid to the SSP using real-time bidding.
  6. The SSP reviews all bids and selects a winner. Note: The exact price you pay will depend on the auction, but you’ll never exceed your maximum bid.
  7. The SSP delivers the ad to the user.

Remember, while this process seems complicated, it’s all automated and happens in milliseconds, without the site visitor even knowing what’s happening behind the scenes.

If programmatic advertising still seems daunting, don’t worry. WebFX is here to guide you through every step of the process.

How do WebFX programmatic advertising services work?

Now that you understand the basics of programmatic advertising, you’re probably wondering how our programmatic ad services work.

Here’s a quick breakdown of the process:

  1. Your company wants to sell more products or services.
  2. You hire WebFX — a top programmatic ad services company.
  3. We set up highly personalized programmatic ads that use real-time data to target consumers based on demographics, geography, interests, behavior, time of day, devices they use, and more.
  4. Programmatic ads use automated bidding to buy digital ad inventory in places your audience frequents online.
  5. Your target audience sees personalized ads based on their needs and behaviors.
  6. You sit back, relax, and enjoy higher conversions, sales, and revenue.

When you choose WebFX as your programmatic ad partner, you’ll enjoy the benefits of a streamlined ad process — and you can focus on what you do best — running your business.

Where will my programmatic ads be placed?

Glad you asked. Our programmatic ad services feature placement on top ad platforms, including:

  • Google Display Network 360
  • Video Display 360
  • Dataxu
  • StackAdapt
  • Adswizz
  • Zeta
  • Shopify
  • Pandora
  • Amazon Display
  • Digital TV (Hulu, etc.)
  • And more!

programmatic ad platforms

In addition, we offer contextual brand safety technology through Peer39, so you can rest assured your ads are driving real, qualified traffic to your site. This advanced tech prevents wasted inventory and ad spending, allowing you to maximize leads and conversions from your programmatic ads.

What are the top programmatic advertising platforms I can use?

Want to try out a programmatic advertising platform to manage your ads? Here are the top five options you can try:

  1.  AdTechFX: AdTechFX helps you create data-fueled campaigns that maximize your revenue. AdTechFX leverages your customer data to put your ads in front of people likely to convert.
  2.  MediaMath: MediaMath is an omnichannel demand-side platform (DSP) that makes it easy for you to advertise across channels. With intelligent ad tech, you can leverage your data to advertise to more people across the web.
  3. Adobe Advertising Cloud: This DSP enables you to run different types of ads, from CTV to display. Adobe Advertising Cloud also enables you to manage all your data sources in one platform and leverage that data for your ad campaigns.
  4.  AdRoll: AdRoll enables you to run programmatic ads that reach the right person, with the right message, at the right time. From tailored audiences to full-funnel advertising features, AdRoll is the whole package.
  5.  Pubmatic: As another omnichannel DSP, Pubmatic offers tons of great features to help you run your programmatic ads. From CTV ads to video ads, Pubmatic makes it easy to reach the right audience.

Pricing: Programmatic Advertising Services

At WebFX, we understand that every business is unique — and we offer numerous programmatic ad service options to fit your goals and budget. Here’s a breakdown of our programmatic ad service plans and pricing:

Most Popular
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Restructure)$2,250 (First Month’s Management, including Campaign Restructure, Creative Development)$5,800 (First Month’s Management, including Campaign Restructure, Creative Development)
Progressive monthly management cost:$600 $975 or 15% of spend, whichever is higher12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Lite Display Ad CreativeUp to 3 sets includedUp to 4 sets included
Lite: 15 Second CTV Commercial / Video AdN/AUp to 1 video includedUp to 1 video included
Audio Commercial – Coming Soon!N/A1-3 FuelFX Assets or Bring Your Own1-3 FuelFX Assets or Bring Your Own
International Campaigns (SEM Only) – Each additional language monthly management cost:$275 $275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
marketingcloudfx gray Large PNG License
Included with
marketingcloudfx gray Large PNG License
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
marketingcloudfx gray Large PNG License
Included with
marketingcloudfx gray Large PNG License
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Premium Display Ad Creative$900 per set$900 per set$900 per set
15 Sec Premium CTV Commercial Creative$600 per video file$600 per video file$600 per video file
30 Sec Premium CTV Commercial Creative$900 per video file$900 per video file$900 per video file
Additional Sets of Lite Display Ad Creative$300 per set$300 per set$300 per set
Additional Sets of Lite CTV Commercials$300 per video file$300 per video file$300 per video file
Weekly Data Calls: Review campaign changes every 7 days$600/month$600/month$600/month
Translation Services:By QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Social Media PPC AdvertisingBy QuoteBy QuoteBy Quote
Landing page performance testingBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359

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