Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Hassle-Free Programmatic Advertising Services
Want paid ad results without the hassle of manually monitoring and optimizing your ads? Programmatic advertising services from WebFX can help — and they pack a serious punch, boosting ad viewability rates by as much as 70%.
What do our programmatic advertising services include?
If you’re looking for a hassle-free online ad management solution, programmatic advertising services from WebFX can help. Learn more about what our custom plans include now:
- Custom ad targeting
- Creation of ad creative
- Google Analytics integration and goal tracking
- Access to AdTechFX
- Strategic bid management
Custom ad targeting
Custom ad targeting
With the goal of connecting you to your ideal audience, our programmatic advertising agency provides targeting options based on:
- Demographics
- Geo-location
- Age
- Gender
- Interest
- Education level
- Related website interests
- Behavior
- Mobile device and carrier
- And more
You can also do business-to-business (B2B) targeting by:
- Position/Title
- Industry
- Company
- Company size
- Company location
With our advanced targeting options, you use your budget more wisely because your ads will target people most interested in what you offer, rather than people who aren’t. You’ll see better results from your programmatic ads, which means increase leads and revenue for your business.
Creation of ad creative
Creation of ad creative
An eye-catching ad is key to drawing in interested leads.
With our programmatic advertising services, you’ll get custom ad creatives designed and developed for you. Our skilled team of advertising experts will help you create ads in any size or dimension. You’ll also get expertly crafted copywriting for your ads that will entice more people to click on them.
As your programmatic advertising company, we’ll take care of making the compelling ad creatives for you, so you can worry about turning the leads you’ll drive into customers.
Google Analytics integration and goal tracking
Google Analytics integration and goal tracking
Keeping tabs on your ads is crucial to ensure you’re delivering the best campaigns for your business. That’s why, when you invest in our programmatic advertising services, you’ll get
We’ll help monitor your ad performance and make needed optimizations to drive even better results with your programmatic ads. You won’t even have to lift a finger to reap the benefits of A+ programmatic ads.
Access to AdTechFX
Access to AdTechFX
If you pick the Pro or Enterprise plan, you’ll gain access to AdTechFX — a feature within our client-exclusive MarketingCloudFX platform. AdTechFX helps you leverage first-party data to reach your target audience and drive better results with your ads.
From connected TV ads to display ads, AdTechFX can help you put your ads in front of people most interested in what you offer, so you can boost your company’s conversions and revenue.
Strategic bid management
Strategic bid management
At WebFX, our goal is to help you get the most from your budget and maximize every dollar. With our programmatic advertising services, you’ll get strategic bid management. Our team of advertising experts will continually track your ad performance and find opportunities to adjust your bid amounts to get more from your budget.
We’ll help you identify your top performing ads and provide suggestions on where to allocate your programmatic ad budget, so you can get the best return on investment (ROI) with your ads.
Data-powered programmatic advertising services
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.
25%
1,200+
100%
25%
1,200+
100%
Transparent Programmatic Advertising Pricing
Tailored to Your Business Goals
CUSTOM PROGRAMATIC STRATEGY
Starting at
$650 / month
How we determine pricing
Your Monthly Ad Spend
Your monthly ad spend is one of the top factors that will affect your custom strategy. If you’re unsure what your budget should be, our strategy experts can recommend this for you!
Networks for Targeting
Your custom quote may differ if you’re looking to reach users on the traditional Google PPC network vs through third-party networks for higher reach.
Creative Deliverables
You’ll discuss any creative needs with your WebFX strategist such as landing pages, display ads, or video ads.
Included with All Programmatic Advertising:
- Strategies led and executed by a subject matter expert
- Initial campaign development & strategy
- Advanced keyword research and selection
- Industry analysis
- Ad campaign copywriting
- Ad copy performance testing
- Monthly performance & analysis reporting
Your search for the perfect advertising solution ends here
Still not convinced programmatic advertising is right for you? Take a look at these top three benefits of programmatic advertising for businesses like yours.
Greater ad control helps you reach qualified leads
Programmatic advertising focuses on connecting you with a specific audience. In other words, it helps you reach the right people with the right ad at the right time.
These highly targeted ads allow you to reach people based on demographics, time of day, sites they visit, and more to maximize the potential of your ads.
Extra precision saves money and drives growth
A true win-win situation — you won’t waste money advertising to the wrong audience, and leads will enjoy ads that cater to their unique needs and interests.
The extra precision afforded by programmatic advertising allows you to save money and drive business growth.
Streamlined ad buying saves you time
Since programmatic advertising uses automated, real-time bidding, you’ll also save time and drive better results.
With programmatic ad services, manual bidding is a thing of the past — and you’ll enjoy the hassle-free results you want — all while staying within your ad budget.
Real-time insights help you make money moves
When you launch programmatic ads, you can track your ad performance in real-time. From ad impressions to clicks, you know how your ads perform as soon as they launch and can make adjustments to drive better results for your business.
Pricing custom to you.
Starting at $600 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s programmatic advertising services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Programmatic ads vs. traditional pay-per-click (PPC) advertising
Wondering how programmatic ads differ from traditional paid advertising? Here are a few key differences between programmatic and traditional paid media buying.
Overview
Overview
It’s important to note that programmatic advertising is a form of PPC. However, as noted above, programmatic advertising focuses more on buying a certain audience vs. a particular ad space.
Bidding
Bidding
While traditional search ads are based on a bidding model alone, programmatic ads use real-time bidding and allow you to set a floor price with certain partners. In addition, programmatic ads allow you to work with a fixed CPM cost for direct deals.
Ad setup and implementation
Ad setup and implementation
Traditional search advertising campaigns require tremendous attention to detail to drive maximum impact with minimal investment. Failing to accurately input and monitor bids can result in thousands of dollars of wasted ad spend.
While programmatic ads also require attention to detail, automated bidding and daily spend limits help to maximize your budget and drive the best possible results.
Key metrics
Key metrics
Traditional PPC campaigns often focus on click-through rate (CTR), which is directly tied to quality score and ultimately ad cost. Typically, higher CTR equates to lower cost per click.
However, with programmatic ads, high CTR can indicate fraudulent traffic. Programmatic ads focus more on viewability or what percentage of people actually viewed your ads.
FAQs about programmatic advertising services
What is programmatic advertising?
Programmatic advertising uses artificial intelligence (AI) and real-time bidding (RTB) to automate and streamline the ad buying process.
Unlike traditional ad buying, programmatic advertising focuses more on buying an ad audience than an ad placement — and ultimately, advanced targeting connects your business with more qualified leads, conversions, and revenue.
Programmatic advertising may seem like a complicated process. But, in reality, the automated process happens in milliseconds, allowing you to save time and money.
What is programmatic ad technology?
Programmatic ad technologies, along with AI, allow programmatic advertising to automate the ad buying process and deliver relevant ads — all in milliseconds:
- Demand-side platforms (DSPs): Allow you to buy ad space via an ad exchange like Google Ad Manager, which includes advertising inventory from publishers.
- Supply-side platforms (SSPs): Allow publishers to offer and manage ad space to advertising interested in purchasing.
- Data Management Platforms (DMP): Allow organizations to collect user data for digital marketing and programmatic advertising.
How does programmatic advertising work?
With a basic understanding of programmatic ad tech under your belt, let’s break down exactly how programmatic ads work.
- A user arrives on a website involved with programmatic advertising, triggering the automated ad process to start.
- The site publisher automatically sends ad space dimensions to a supply-side platform (SSP).
- The SSP analyzes a user’s cookies to glean as much info as possible regarding demographics, interests, and more to deliver a relevant ad.
- The coordinating demand-side platform (DSP) reviews the info gathered by the SSP and assigns the user a value — the worth of the user’s ad impression.
- The DSP submits a bid to the SSP using real-time bidding.
- The SSP reviews all bids and selects a winner. Note: The exact price you pay will depend on the auction, but you’ll never exceed your maximum bid.
- The SSP delivers the ad to the user.
Remember, while this process seems complicated, it’s all automated and happens in milliseconds, without the site visitor even knowing what’s happening behind the scenes.
If programmatic advertising still seems daunting, don’t worry. WebFX is here to guide you through every step of the process.
How do WebFX programmatic advertising services work?
Now that you understand the basics of programmatic advertising, you’re probably wondering how our programmatic ad services work.
Here’s a quick breakdown of the process:
- Your company wants to sell more products or services.
- You hire WebFX — a top programmatic ad services company.
- We set up highly personalized programmatic ads that use real-time data to target consumers based on demographics, geography, interests, behavior, time of day, devices they use, and more.
- Programmatic ads use automated bidding to buy digital ad inventory in places your audience frequents online.
- Your target audience sees personalized ads based on their needs and behaviors.
- You sit back, relax, and enjoy higher conversions, sales, and revenue.
When you choose WebFX as your programmatic marketing agency, you’ll enjoy the benefits of a streamlined ad process — and you can focus on what you do best — running your business.
Where will my programmatic ads be placed?
Glad you asked. Our programmatic ad services feature placement on top ad platforms, including:
- Google Display Network 360
- Video Display 360
- Dataxu
- StackAdapt
- Adswizz
- Zeta
- Shopify
- Pandora
- Amazon Display
- Digital TV (Hulu, etc.)
- And more!
In addition, we offer contextual brand safety technology through Peer39, so you can rest assured your ads are driving real, qualified traffic to your site. This advanced tech prevents wasted inventory and ad spending, allowing you to maximize leads and conversions from your programmatic ads.
What are the top programmatic advertising platforms I can use?
Want to try out a programmatic advertising platform to manage your ads? Here are the top five options you can try:
- AdTechFX: AdTechFX helps you create data-fueled campaigns that maximize your revenue. AdTechFX leverages your customer data to put your ads in front of people likely to convert.
- MediaMath: MediaMath is an omnichannel demand-side platform (DSP) that makes it easy for you to advertise across channels. With intelligent ad tech, you can leverage your data to advertise to more people across the web.
- Adobe Advertising Cloud: This DSP enables you to run different types of ads, from CTV to display. Adobe Advertising Cloud also enables you to manage all your data sources in one platform and leverage that data for your ad campaigns.
- AdRoll: AdRoll enables you to run programmatic ads that reach the right person, with the right message, at the right time. From tailored audiences to full-funnel advertising features, AdRoll is the whole package.
- Pubmatic: As another omnichannel DSP, Pubmatic offers tons of great features to help you run your programmatic ads. From CTV ads to video ads, Pubmatic makes it easy to reach the right audience.
Pricing: Programmatic Advertising Services
At WebFX, we understand that every business is unique — and we offer numerous programmatic ad service options to fit your goals and budget. Here’s a breakdown of our programmatic advertising firm’s plans and pricing:
| Features | Lite | Pro Most Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
| Initial Optimization | $1,200 (First Month’s Management including Campaign Restructure) | $2,250 (First Month’s Management, including Campaign Restructure, Creative Development) | $5,800 (First Month’s Management, including Campaign Restructure, Creative Development) |
| Progressive monthly management cost: | $650 | $975 or 15% of spend, whichever is higher | $4,500 or 12% of ad spend, whichever is greater |
| Included Networks | |||
| Google PPC Network | |||
| Google Local Services Ads | |||
| Bing PPC Networks | |||
| Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
| Google customer match & audience match | |||
| Google Shopping Management | |||
| AdTechFX Programmatic Advertising powered by MarketingCloudFX | |||
| – 3rd Party Audience Targeting | |||
| – Account-Based Retargeting | |||
| – CRM Pipeline Retargeting | |||
| Management Deliverables | |||
| 500+ SMEs behind campaign driving results | |||
| Initial campaign development & strategy | |||
| Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
| Industry analysis | |||
| Ad campaign copywriting | |||
| Ad copy performance testing | |||
| Ongoing keyword development and tweaking | |||
| Dynamic keyword insertion into ads | |||
| Google analytics integration & goal tracking | |||
| Strategic bid management | |||
| PPC account settings monitoring (Ex. Geotargeting) | |||
| Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
| Up to two personal consultations per month | |||
| Monitoring clicks, conversions and click fraud activity | |||
| Setup and management of rule based bidding | |||
| International PPC campaign management (Addtl. fees may apply) | |||
| Creative Deliverables | |||
| Setup of 1 FunnelsFX Landing Page template | |||
| Lite Display Ad Creative | Up to 3 sets included | Up to 4 sets included | |
| Lite: 15 Second CTV Commercial / Video Ad | N/A | Up to 1 video included | Up to 1 video included |
| Audio Commercial – Coming Soon! | N/A | 1-3 FuelFX Assets or Bring Your Own | 1-3 FuelFX Assets or Bring Your Own |
| International Campaigns (SEM Only) – Each additional language monthly management cost: | $325 | $325 | |
| Performance Reporting | |||
| Monthly performance & analysis reporting | |||
| Website conversion analysis reporting | |||
| Omni-channel customer journey tracking and reporting | |||
| Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
| IntegrationsFX: Conversion Based Smart Bidding | Included with  License | Included with License | |
| IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
| Add Ons | |||
| Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
| Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
| Premium Display Ad Creative | $1,125 per set | $1,125 per set | $1,125 per set |
| 15 Sec Premium CTV Commercial Creative | $750 per video file | $750 per video file | $750 per video file |
| 15 Sec and 30 Sec Premium CTV Commercial Creative | $1,125 per video file | $1,125 per video file | $1,125 per video file |
| Additional Sets of Lite Display Ad Creative | $375 per set | $375 per set | $375 per set |
| Additional Sets of Lite CTV Commercials | $375 per video file | $375 per video file | $375 per video file |
| Weekly Data Calls: Review campaign changes every 7 days | $600/month | $600/month | $600/month |
| Translation Services: | By Quote | By Quote | By Quote |
| Website conversion analysis implementation | By Quote | By Quote | By Quote |
| Social Media PPC Advertising | By Quote | By Quote | By Quote |
| Landing page performance testing | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
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4.9/5
based on over 550 third-party reviews
based on over 550 third-party reviews
