What Is SEO in Digital Marketing & How Does It Work? The SEO Quick Beginner’s Guide

Abby is a Jr. Marketing Writer at WebFX. She specializes in creating content for various industries including fashion and retail, construction, healthcare, and digital marketing. When Abby isn't writing, she enjoys movie nights with lots of snacks, yoga, and reading a good book.

Search engine optimization (SEO) is a critical component of your digital marketing strategy. It can help more members of your target audience discover your business online, so you can expand your reach and increase your revenue.

But, what is SEO in digital marketing, and how does it work? If these questions are currently on your mind, we’ve got you covered. On this page, we’ll cover the basics of SEO and answer some common questions, including:

So, just keep reading to get all of your questions answered!

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What is SEO in digital marketing?

SEO, or search engine optimization, is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. It involves using various techniques to improve your website to help both search engines and consumers better understand your website.

How does SEO in digital marketing work?

When you implement an SEO strategy, you optimize your website to show up in the search engine results pages (SERPs) for keywords and phrases related to your business.

Keywords are the words and phrases your target audience searches for online. For example, if your business sells running sneakers, your audience may search using keywords like “running sneakers” or “women’s running sneakers” and other variations.

Search engines like to provide the best experience for their users, which is why they have hundreds of ranking factors that determine your spot in the SERPs. Search engines want to show users the best websites in the results to provide them with the information they need.

With SEO, you’ll implement techniques that improve your website’s user experience to ensure that your site gives your audience answers to their queries. A few examples of SEO techniques include:

When you implement an SEO strategy, your improvements will send positive signals to search engines that your website provides value to users. As a result, search engines will rank your website higher in the SERPs.

Achieving a top spot in the search results is essential because 75% of users don’t click past the first page of results.

What are the benefits of SEO in digital marketing?

SEO is an essential strategy that can help your business grow and reach new heights. Check out more benefits of SEO in digital marketing below:

  • Boost online visibility: SEO helps you boost your online visibility and brand awareness. When you implement an SEO strategy for your business, your website will appear higher in the search results. That means more members of your target audience discover your business online.
  • Increase website traffic: You can drive more traffic to your website when you increase your rankings in the SERPs. As a result, more users visit your website, read your content, and check out your products and services to increase sales and revenue for your business.
  • Stand out from competitors: SEO enables you to outrank your biggest competitors in the search results. That means you can boost your credibility as an expert in your field to outshine your competitors and attract new customers.

SEO is a valuable strategy that enables you to acquire new customers and continuously promote your products and services online to drive more sales and revenue for your business.

What are the types of SEO in digital marketing?

Before you start implementing an SEO strategy for your company, it’s essential to first understand the different types of SEO, also known as the pillars of SEO.

Here are the four types of SEO in digital marketing:

  1. On-page SEO
  2. Off-page SEO
  3. Technical SEO
  4. Content

1. On-page SEO

On-page SEO refers to optimizations that take place directly on your website. With on-page SEO, you focus on ensuring that your website is easy to use and provides value to users by answering their questions and giving them solutions to their queries.

Here are a few elements you can focus on optimizing with on-page SEO:

On-page SEO enables you to improve your website to help users and search engines better understand your website. For example, by optimizing your titles, you can inform search engines and users about your page’s topic. As a result, you can increase your rankings and encourage users to click on your site.

2. Off-page SEO

Off-page SEO refers to optimizations that take place outside of your website. With off-page SEO, you focus on your website’s authority. While your website or domain authority isn’t an official Google ranking factor, it can help boost your rankings by creating a site with valuable content that people and websites link back to.

This process can involve earning links from other websites, shares on social media platforms, and other mentions of your website across the Internet. Off-page SEO can include:

Your authority can determine whether search engines and users view your business as an expert in your field. And a high authority will help your online reputation and search rankings blossom.

3. Technical SEO

Technical SEO refers to optimizations that make your website easy for search engine crawlers and users to use and understand. Search engine crawlers index pages and websites for search engines. In other words, search engine crawlers help search engines store your page and website data to use for future searches.

With technical SEO, you focus on optimizing the back-end of your website, such as your:

Your page design, navigation, and loading speed impacts how easily your audience and crawlers can use and understand your website. When your website loads quickly and ensures that users can easily find the information they need, you can help your site rank higher in the SERPs.

4. Content

The last type of SEO is content. Content is the bread and butter of your website. It gives users and search engines essential information about your business, such as what you do and what types of products and services you offer.

Creating content also enables you to insert high-value keywords throughout your site to increase your opportunities to rank higher in the search results. There are several types of content you can create for your business, including:

Your content works hand-in-hand with your SEO strategy to promote your products and services to more users online so you can drive more sales and revenue for your business.

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