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Common Causes of Website Traffic Decline

“Why can’t I find my website on Google?”

  1. Your site isn’t optimized for mobile users
  2. You’re lacking high-quality backlinks
  3. You don’t have a beneficial content strategy
  4. Google hasn’t indexed your site
  5. You’re not matching the search intent

Note: If you recently requested a page to be indexed or just created a page, it can take some time for Google to index it and show it in relevant search results. Allow at least a week before assuming there is an issue with your site ranking.

Cheyenne

“Currently, the biggest issues that we run into that cause a website to not rank highly on the SERPs are a lack of focus on mobile experience, limited links pointing to a website (weak Domain Authority), or a lack of beneficial content strategy.”

Cheyenne

WebFX SEO Expert

Cheyenne

“With the mobile-first algorithm, it is crucial for a website to be set up for a seamless user experience on mobile, and ignoring this experience can make it impossible to gain momentum in the search results.”

Cheyenne

WebFX SEO Expert

Cheyenne

“Link building is the icing on the cake for those other initiatives to build up your trustworthiness and competitiveness.”

 

Cheyenne

WebFX SEO Expert

Cheyenne

“It is also important to be strategic regarding your content strategy – make sure to remove old, outdated information and also focus on building new content that is focused on trending relevant topics.”

 

Cheyenne

WebFX SEO Expert

5 Reasons Your Website is Not Ranking in Search Engines

1. Mobile UX

1. Mobile UX

Back in May 2023, Google finalized their push for mobile-first indexing which essentially favors sites that prioritize mobile experience over those that only focus on their desktop.

With mobile-first indexing, Google forms a basis for rankings on the mobile version of your page rather than the desktop version.

Therefore, if your mobile page offers a lesser experience than your desktop version, your site may be getting deprioritized in the search results.

Expert insights from webfx logo

Cheyenne
Cheyenne WebFX SEO expert

“With the mobile-first algorithm, it is crucial for a website to be set up for a seamless user experience on mobile, and ignoring this experience can make it impossible to gain momentum in the search results.”

WebFX Approach

  • Our initial SEO audit analyzes your mobile experience, identifying areas for improvement to boost rankings.
  • Our expert CRO team collaborates seamlessly, leveraging data-driven insights to optimize your mobile UX.
  • When redesigning your website, we prioritize responsive design from the ground up, ensuring a seamless and engaging mobile experience.

Discover WebFX Digital Marketing Services

2. Lack of Backlinks

2. Lack of Backlinks

Lacking high-quality backlinks can also be the cause behind your question, “Why doesn’t my website show up on Google?”.

Links to your website from other reputable websites send signals to Google that your site is trustworthy and provides helpful, valuable content.

The more high-quality backlinks you have, the more Google sees your website as a trustworthy source, and the higher your site will rank in relevant search results.

Audit the backlinks to your website to diagnose if this is why your site isn’t showing up on Google.

Expert insights from webfx logo

Cheyenne
Cheyenne WebFX SEO expert

“Link building is the icing on the cake for those other initiatives to build up your trustworthiness and competitiveness.”

WebFX Approach

  • Our dedicated earned media specialists tirelessly pursue high-quality backlinks from authoritative sources, boosting your site’s credibility and rankings.
  • Our skilled copywriting team crafts compelling, informative content for your site that naturally attracts backlinks from reputable sites.

WebFX SEO Services

3. Content

3. Content

If you’re searching “my website doesn’t show up on Google,” it could be because you don’t have a beneficial content strategy.

Have you ever heard the phrase “content is king”? That’s because when it comes to Google and rankings, your content is everything.

Without content that targets the keywords your audience searches for online, matches search intent, and provides helpful information, you can kiss high rankings goodbye. Effective content that is high-quality is king!

Expert insights from webfx logo

Cheyenne
Cheyenne WebFX SEO expert

“It is also important to be strategic regarding your content strategy – make sure to remove old, outdated information and also focus on building new content that is focused on trending relevant topics.”

WebFX Approach

  • Our comprehensive content audit identifies gaps and opportunities within your existing content strategy.
  • We craft a tailored content strategy aligned with your business goals.
  • Our team of professional copywriters creates compelling, search-engine-optimized content.

WebFX SEO Services

4. Indexing

4. Indexing

Another reason why your website could be struggling to rank on Google could be because Google simply hasn’t actually indexed your site.

In order for your website to show up in search results, Google needs to add it to its index. Google uses its index to show websites in relevant search results.

If your page or site is missing from Google’s index, it won’t rank because Google doesn’t know it exists.

WebFX Approach

  • Our initial SEO audit thoroughly examines your site’s indexation status, identifying any roadblocks preventing Google from discovering your content.
  • We optimize and regularly submit your XML sitemap to Google, facilitating faster indexation and ensuring your pages are promptly added to search results.
  • Our ongoing technical SEO audits proactively detect and resolve any “noindex” SEO issues, safeguarding your high-value pages from being overlooked by search engines.

WebFX SEO Services

Keep Reading: How to Use Google Indexing Checker Tool

5. Search Intent

5. Search Intent

In order for your page to rank for a keyword, it needs to match the search intent.

For example, if the search query is “best places to visit in Venice,” the user is likely looking for a list of landmarks and top locations to see in Venice.

If your page only talks about one landmark, or worse no landmarks, it won’t match user search intent and you won’t see your website in a top spot of the search results.

WebFX Approach

  • SEO projects start with in-depth keyword research, identifying high-intent queries that align with your target audience’s needs.
  • For ongoing clients, our expert content strategists collaborate with skilled copywriters to create and refresh content that resonates with user intent and search engine algorithms.
  • Ongoing content audits and content clustering analysis proactively detect and resolve any content cannibalization issues, ensuring a seamless and focused user experience.

WebFX SEO Services

Case Studies: SEO Ranking Wins

How WebFX Has Driven $6 Billion+ in Revenue for Clients

Ecommerce

Challenge

Client wanted to establish their brand earlier in prospective buyer’s purchasing journeys with more mid-funnel keywords.

Approach
  • Publish longform guide directly targeting middle-funnel queries
  • Enrich content with custom graphics
  • Add links to trustworthy sources to boost credibility
#1
rankings secured within 5 months

Local Business

Challenge

Client was ranking in positions 11-20 but wanted to be ranking in top 10 for local searchers.

Approach
  • Re-write all service-focused SEO content
  • SEO audit and technical SEO optimization
  • Website link audit and optimization
  • Local keyword optimizations throughout the website
#1
rankings for 15 core local keywords

Ecommerce

Challenge

An SEO analysis revealed that a previously-written educational article was losing traction for transactional keywords due to Google’s changing SERPs.

Approach
  • Analyze heatmaps for educational article content
  • Create new optimized collection page for products
  • Updated internal links to new collection page
Top 3
ranking positions for 14+ transactional keywords

Renewable Energy

Challenge

Client was not ranking for niche, high-value keywords related to their product offering.

Approach
  • Consistently publish expert content
  • Immediately request indexing for new pages in GSC
92+
position improvement for core keywords

Specialty Retail

Challenge

Client was not ranking for high-value but competitive keyword opportunities including “delivery” keywords in local area.

Approach
  • Removed over-optimized, keyword-stuffed SEO content
  • Wrote and implemented professional SEO content from WebFX
  • Supported localized SEO content with industry-leader resource content
Top 3
rankings secured within 3 months

Industrial

Challenge

Client wanted to rank for highly competitive keyword related to a category of products they offer.

Approach
  • Optimized main menu of website
  • Added high-quality SEO content to product category page
  • Moved content below product listings to optimize UX
Top 3
ranking in positions 1-3

Industries That Commonly Face This Business Challenge

Our Custom SEO Approach

Our approach to SEO is entirely custom for each and every client. Meet the custom SEO process behind over $6B in client revenue.

1. We Get to Know Your Business 👋

Your business, industry, and goals are the north star of our digital marketing services. That’s why all of our strategies start with research and conversations about your company, your website, and your industry.

2. We Evaluate Your Current Position 🤔

Our team will perform a 15-point technical SEO audit of your site to ensure search engines can appropriately access and serve your website in the search results.

During this research phase, our team will also identify top priority keywords for your website based on what will drive the most qualified traffic for your business. 

Finally, our DataTech team will also audit your data and tracking components to ensure we’re appropriately tracking the success of your SEO campaigns!

3. We Craft, Discuss, and Execute on Your Customized SEO Roadmap 🧑‍💻

Armed with insights from our audits, we collaborate with you to develop a personalized SEO action plan. Your dedicated internet marketing specialist will present a detailed strategy, including on-page optimization recommendations and content initiatives.

With your input, your WebFX SEO team will execute the plan and leverage our in-house copywriting experts to create or refresh high-impact pages that resonate with your target audience and search engines.

4. We Continuously Optimize and Evolve Together 🤝📈

Our partnership doesn’t end at your initial SEO boost. Your dedicated WebFX SEO team will passionately work to maintain your competitive edge. 

Regular keyword and competitor analyses allow us to continuously identify new opportunities for your site. While ongoing on-page SEO and off-page SEO efforts, coupled with conversion rate optimization and consistent high-quality content development, ensure your website remains a top contender in the ever-changing digital landscape.

Start Ranking in 2024

WebFX has helped thousands of businesses drive revenue from search engines like Google.

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