PPC Resource Hub: Grow Your PPC Knowledge
What is pay-per-click (PPC) advertising?
What is PPC? If you’ve ever been on Google or Bing, you’ve probably seen it!
Pay-per-click advertising, commonly referred to as PPC, is a type of digital advertising where a company pays to have its website shown on the search engine results page (SERP). The organization then pays for each person who clicks on the ad.
Where is PPC advertising available?
There are plenty of ways to advertise a business online in 2021. The most common PPC advertising platforms are popular due to their ease of use and high traffic. Still, it can also be beneficial to explore PPC advertising on lesser-known platforms.
Check out this list to see where your business can use PPC advertising:
Not surprisingly, Google is the most commonly used platform for PPC advertising, likely because Google is overwhelmingly the most popular and widely used search engine in the world.
Google’s advertising platform Google Ads is relatively easy to use, especially for those with marketing backgrounds. The almost four billion Google searches per day make advertising on Google and reaching your target market a smart decision.
Microsoft Advertising, also called Bing Ads, is an excellent alternative to Google.
Of course, because Google gets more widely used, Bing doesn’t have nearly as many searches. However, Microsoft Advertising can offer lower costs, though less traffic volume. If you know your target audience, however, you can use Microsoft Advertising to your advantage.
Because of its growing popularity, social media is an excellent resource for advertising.
Facebook and Instagram are two of the most popular social media platforms globally, making them a great option to start with PPC advertising. Even better, through Facebook’s Instagram integration, advertisers can create one ad to run on both platforms.
How does PPC advertising work?
PPC advertising works by matching Internet users’ searches with keywords targeted by the ads.
The company then pays for each person who clicks on the ad and gets led to the company’s website. This way, your company isn’t being charged every time someone simply looks at the ad and continues to scroll.
PPC must get set up through an ad platform, like those mentioned above, and there are several requirements for creating ads. The advertiser sets a baseline bid amount, which can get adjusted later for specific keywords or search queries that they anticipate will drive revenue.
Why use PPC advertising?
Why do so many people use PPC advertising?
It’s simple: Pay-per-click advertising is a relatively easy and quick way to get your business’s name out there. Compared to other marketing or advertising methods, PPC is straightforward and easier for non-advertising professionals to understand.
What are the benefits of PPC advertising? Besides being quick and easy to use, PPC is great for targeting specific customers or audiences, capturing sales faster, and adapting to changing search trends.
How to get started with PPC marketing
So, how can you get started with PPC advertising?
If you’re ready to try it for yourself, go ahead and start an account on one of the recommended platforms, like Google Ads. Note that you will have to enter your credit card information before you do anything else.
If this is your first time researching PPC, review the ad network’s documentation before launching your campaign, like on how to set up a campaign, adjust targeting settings, upload creatives, and more. You don’t want to spend money before you’re ready accidentally.
6 tips for managing a successful PPC campaign
How do you manage a successful PPC campaign?
Here are some great tips for earning more revenue from your PPC ads:
1. Conduct keyword research
In addition to completing keyword research when you first begin your campaign, it’s necessary to continue adding and removing keywords based on current trends, competitor actions, and your company’s products and services.
With this tactic, you can ensure your campaign is staying relevant with users’ searches.
2. Check your quality score
If your quality score is too low, Google and other search engines may stop it from matching with searches altogether. Check the quality of your ads every so often and work on ways to improve your ads, like by improving your landing page’s relevance to users.
3. Monitor your results
How can you improve your campaign if you’re not monitoring it? An easy way to make sure you’re getting the best results for what you’re spending is to look at your campaign data and adjust your ads based on what you see, like every week.
4. Run A/B tests
A/B testing can help you determine what is (and isn’t) working well for your PPC ads. Figure out what can be improved, make the changes, and repeat the process! This method can greatly impact the success of your PPC ads.
5. Check landing pages
Make sure your landing page is relevant to the search, and more importantly, up and running! The way users perceive your landing page is an essential factor in the success of advertising. If you don’t have a user-friendly website, your ads won’t drive revenue.
6. Add negative keywords
Negative keywords are a hidden gem of PPC advertising because they prevent your ad from displaying in searches that aren’t relevant, like for a “free” product. They can be almost as effective in the success of your PPC campaign as your targeted keywords.
Learn how to earn more revenue from PPC
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If you’re unfamiliar with PPC, you’ve come to the right place! We’ve written extensively about the benefits of PPC, as well as how to choose the campaign management option that’s best-suited to your company’s goals.
- PPC Marketing Agency
- The All-Encompassing Guide to PPC
- Get a Free PPC Audit
- What Is an SEM Campaign?
- What Is Digital Advertising?
- What Is Programmatic Advertising?
- Programmatic Advertising 101: Programmatic Advertising Explained
- Organic Search vs. Paid Search
- Affordable PPC Management Services
- How to Choose a PPC Account Manager
- How to Manage a PPC Campaign
- How to Succeed at Google Ads Campaign Management
- The Advantages of Using an Adwords-Certified PPC Company
- 10 Facts You Didn’t Know About PPC
- The Benefits of PPC Advertising
- PPC for Local Business
- PPC for Small Businesses
- 5 Benefits of Using a Cost Per Click (CPC) Calculator
- 7 Key Aspects to Analyze for a Successful PPC Audit
- 5 PPC Call Tracking Benefits for Your Business
- Insider’s Guide to PPC Experts: What You Need to Know Before You Hire PPC Experts
Many of our clients have the same questions and concerns about PPC advertising — so we decided to publish the answers, and help you gain a better understanding of how this popular advertising model works.
- Do Blocked Ads Count Toward PPC?
- Does PPC Affect SEO?
- How Do Search Engines Rank Paid Ads?
- How Does PPC Bidding Work?
- How Does Retargeting Work?
- How Much Does Google Remarketing Cost?
- How Much Do SEM Services Cost?
- Is Display Advertising Effective?
- Should You Create PPC Ads for Your Competitor’s Names?
- What Are Google Ad Grants?
- What Are Negative Keywords?
- What Are Responsive Display Ads?
- What Are The Most Important KPIs for AdWords?
- What is Behavioral Retargeting and How Can You Use It?
- What to Do When You Are Banned in AdWords
- Google Local Service Ads
Although Google Ads is by far the most popular PPC platform, there are a few different options within it, as well as other platforms your company may benefit from using.
- 7 Tips for Writing Engaging Google Ads Copy
- AdWords vs. AdWords Express
- Google Ads vs. Facebook Ads
- Google Ads Remarketing
- How Much Does it Cost to Advertise on Bing?
- How Much Does it Cost to Advertise on Google?
- Google Ads Data Hub
- Google Ads Position Metrics
- How to Create Effective Bing PPC Ads
- PPC for Bing
- Setting a Google Ads Budget
- Top Display Ad Networks
PPC Tips & Best Practices
Creating and managing effective campaigns can be challenging! The following tips and best practices will help you make the most of your campaigns and convert more customers with PPC.
- 10 Examples of Landing Pages That Convert
- Dynamic Landing Pages
- How to Create Landing Pages That Generate Leads
- Landing Page Design Best Practices
- Why Do You Need PPC Landing Pages?
- 5 Common PPC Mistakes
- How to Improve Your AdWords Quality Score
- How to Improve Your PPC ROI
- How to Write Effective PPC Ads
- Retargeting Best Practices
- 8 Tips for Creating Ebook Landing Pages That Convert
- 6 Benefits of Using Landing Page Monkey
- 4 Tips for Creating Wix Landing Pages That Drive Results
- 4 Tips for Creating WordPress Landing Pages
- PPC ROI for Ecommerce | 5 Best Practices to Boost Your ROI
- 5 Google Ads Mistakes You Might Be Making and How You Can Fix Them
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- How to Get LegitScript Certified: A Step-By-Step Guide for Rehab Centers
- LegitScript for Google Ads
- LegitScript Certification for Treatment Centers on Facebook
- 9 Programmatic Advertising Examples You Gotta See
Additional Channels and Strategies
Learn about other digital marketing strategies that your business can use to promote itself online.