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Data Activation to Optimize Your PPC Performance

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.

Explore MarketingCloudFX

25%

boost in PPC performance with data-driven automation

1,200+

CRM & ad integrations for closed-loop ROI reporting

100%

set up by WebFX to enable your campaigns with healthy data

Improve Ad Targeting

Reach more qualified users by sending your sales data back to ad networks.

  • Target customers and prospects across devices
  • Decrease cost per acquisition (CPA) from ad campaigns
  • Increase return on ad spend (ROAS)

Track Phone Calls from Ads

Show phone lead impact from paid ad campaigns.

  • Identify calls from specific channels, mediums, or campaigns
  • Record calls for training, research, or quality review
  • Review call analytics and AI conversation analysis

Seamlessly Launch Optimized Landing Pages

Convert more visitors into leads with effortless, engaging landing pages.

  • Access a library of responsive landing page templates
  • Templates pre-reviewed by our CRO team
  • DIY or support from our web design team

25%

boost in PPC performance with data-driven automation

1,200+

CRM & ad integrations for closed-loop ROI reporting

100%

set up by WebFX to enable your campaigns with healthy data

Achieve Your Revenue Goals With a Top PPC Agency

Ecommerce Client

Challenge

Drive website trailer sales through PPC, SEO, Social Media, and Email Marketing.

Recent Initiatives
  • Test new local inventory PPC ads
  • Launch campaigns based on trailer manufacturers
  • Consistent campaign micro optimizations
  • Landing page optimizations
105%
Increase in PPC Revenue

Healthcare Client

Challenge

Increase appointments for new patients through paid advertising.

Recent Initiatives
  • Campaign targeting by city for more precise budget management
  • Ad groups by service type for direct keyword and landing page matching
  • Ongoing micro-optimizations like search terms reviews and ad refinement
  • Landing page UX optimizations focused on improving conversion rate
132%
Increase in PPC Conversions

Manufacturing Client

Challenge

Drive quote requests for shade structures through PPC.

Recent Initiatives
  • Data activation through MarketingCloudFX
  • Test performance max campaigns with new ad asset groups
  • Micro-optimizations focused on quality score improvements
45%
Increase in PPC Conversions

Legal Education Client

Challenge

Boost membership sign ups for legal training content via paid advertising.

Recent Initiatives
  • Landing page testing and optimization
  • Campaign segmentation by region
  • Utilization of broad match keywords improved reach
  • Consistent ad copy testing and optimization
68%
Increase in PPC Revenue

Jewelry Store Client

Challenge

Drive in-person appointments for custom rings, and increase purchases for ready-made engagement rings.

Recent Initiatives
  • Test performance max campaigns
  • Micro-optimizations to audiences, search themes, and location targeting
  • Create remarketing campaign to work with PMax and search campaigns
348%
Increase in PPC ROAS

Home Services Client

Challenge

Drive B2B and B2C quote requests for window, patio, and sunroom projects.

Recent Initiatives
  • Test new ad creative for search ads
  • New keywords added from search terms audit
  • Launch new remarketing campaigns with custom audiences
88%
Increase in PPC Lead Forms

Transparent PPC Service Pricing
Tailored to Your Business Goals

Your business, audience, and market is unique. From our more than 28 years in the industry (and as a Google Premier Partner), our PPC company knows that PPC plans built around vs. forced to fit a business perform best. That’s why WebFX specializes in custom PPC services. Learn more about what our customizable plans can include below:

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Custom PPC Plans

Starting at

$600 / month

How we determine pricing

Accounts icon with person icon and writing above it. Your Ad Spend

Your advertising budget will not only determine your monthly management costs, it will also help determine which advertising channels we’d recommend investing in to maximize your marketing budget.

research icon with magnifying glass. Networks and Targeting

Your custom strategy will depend on where you are looking to advertise- Google, Bing, Programmatic, etc. Your WebFX strategist can recommend PPC channels for you based on your business goals!

Planning icon with arrow pointing at an x. Creative Needs

If you have an in-house designer, you may not need WebFX’s support with the creation of branded ad creative. However, many of our clients trust WebFX’s design team to create professional, branded display ads for any campaign type.

Included for All PPC Plans:

  • In-depth keyword research and advanced selection
  • Competitor and industry analysis
  • Data-backed keyword development
  • Ongoing ad strategy management and optimization
  • Access to our in-house revenue acceleration software MarketingCloudFX
  • Closed-loop ROI and customer journey tracking
  • Conversion-boosting and performance tested ad copy
  • Expertise and support from a team of over 500 strategists
  • Ad campaign performance, analysis, and revenue reporting
  • Strategic bid management

Client-Focused PPC Management Services

When your company partners with WebFX, you:

Accounts icon with person icon and writing above it.

Reclaim Your Workday

Our dedicated PPC specialists ensure that every aspect of your PPC campaigns is monitored and optimized. Clients consistently praise our PPC advertising agency’s organization and responsiveness, allowing you to focus on what matters most—growing your business.

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Make Data-Driven Decisions

Our tracking capabilities go beyond impressions and clicks. By integrating with your CRM platform, MarketingCloudFX enables us to make informed adjustments that maximize ROI and drive measurable results, ensuring your advertising dollars are spent effectively.

Icon of a bar chart with three vertical bars of varying heights and an upward trending line overlaying them.

Align PPC to Business Goals

We understand that every business is unique, which is why we create customized PPC strategies that align with your specific goals and objectives. Whether you’re looking to increase traffic, generate leads, or boost sales, our PPC agency’s personalized approach ensures that your campaigns deliver the results you need.

A blue and green abstract logo with a symmetrical design resembling an X or a cross.

Increase ROI

Our team will get your sales data connected to your marketing efforts so that we can leverage your data to improve targeting. This powerful tech is the key to increasing PPC ROI by 25% or more.

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unmatched PPC Expertise
to Help Your Business Drive Revenue

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Expand Your Reach
Supplementary Advertising Strategies

Social media ad services

Social media ad services

Advertise on LinkedIn, Instagram, Twitter, Facebook, and more with our customizable social media advertising services.

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PPC audit services

PPC audit services

Get a free PPC audit from our experienced PPC company to learn how to improve the performance of your ad campaigns and strategy.

Remarketing services

Remarketing services

Use our remarketing services to reconnect with past website visitors using targeted ads that motivate users to call, visit, or make a purchase.

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Geofencing ad services

Geofencing ad services

Generate custom remarketing audiences using our geofencing services to target conferences, competitor locations, and more.

learn about geofencing with webfx

Programmatic advertising services

Programmatic advertising services

Leverage the power of programmatic advertising services to build hyper-targeted ad campaigns that optimize in real-time to deliver a higher return on investment.

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FAQs about PPC services

Do you have additional questions about PPC services? Browse our FAQ!

What is PPC?

PPC, also known as pay-per-click, describes an online advertising strategy where advertisers only pay when someone clicks on an ad. PPC ads can display on websites, search engines, and social media networks.

Why invest in PPC?

There are several reasons why you should consider adopting PPC campaigns. Not only is paid advertising an effective strategy for increasing traffic to your website, but it’s cost-effective, extremely targeted, and delivers fast results.

If you’re not already convinced, let’s talk a little more about each.

1. It’s a cost-effective way to advertise

PPC marketing is one of the most cost-effective ways to advertise your business. Why, you may ask? Here’s the lowdown.

If you advertise in a newspaper, on television, or on a billboard, you pay for the space that your ad occupies. You’ll nearly pay an arm and a leg for a two-inch square in a local magazine or in the newspaper, and billboard costs can be upwards of thousands of dollars.

PPC advertising adopts the same idea of an ad in a newspaper or magazine, except your ad shows up in search engines. This leads a lot of people to believe that you have to pay for that real estate in search engine results, but that’s one of the huge benefits of PPC — you don’t!

Instead of paying for the space that your ad takes up in results pages, you only pay Google for your paid search ad when someone clicks on it.

This makes the cost of PPC extremely reasonable because the only time you pay Google is when there is serious potential for making a sale. We say serious potential for a sale because PPC ads are so targeted that when people click on them, they’re usually ready to purchase a product.

In fact, paid search visitors are 50% more likely to purchase something than visitors who arrive at your site organically.

That’s just benefit number one of this web marketing strategy.

2. It delivers fast results

If you’re looking for another reason to adopt a PPC campaign, the time it takes to deliver results is fantastic.

Since ads start to show up for your targeted keywords as soon as you make a bid on that keyword and have a great quality score, it’s not out of the question to see more traffic to your website within the first week of starting your PPC campaign.

When it comes to other long-term strategies, like SEO (search engine optimization) or email marketing, it can take a few months to really reap the benefits — though those benefits are amazing, and worth the wait.

However, if you’re looking for advertising strategies that deliver fast results, PPC is the strategy for you. Just make sure you audit your PPC campaign often to ensure it’s working properly. You can also check out our failprof guide to PPC auditing.

3. You can easily track results

Tracking results is one of the most important parts of any campaign. Without being able to dig into the analytics of your campaign, you won’t know what elements are working, and what elements are failing.

When you’re able to track the results of an advertising campaign easily, it’ll become obvious which elements of your campaign you need to shift to see better results.

For example, A/B tests are a great way to track how users interact with your search or display ads. You simply decide on a variable to test and make two, identical ads, except for that variable.

Let’s say for one ad, you use a photo of a person wearing the clothing you’re trying to sell, and on another ad, you have the clothing hanging on a hanger.

a/b testing

With A/B testing, you can easily check analytics to see which ad i