MANAGED AD SPEND
With over 50% of our client base investing in PPC, and 500+ team members to manage accounts, WebFX is equipped to help your business drive revenue through PPC.
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY DO PPC CLIENTS LOVE WEBFX?
Effective communication
Measurable results
Exceptional project management
“WebFX’s work helped increase our website traffic, drive higher click-through rates, improved conversion rates, lowered cost-per-acquisition, and has boostered ROI over time.”
Kate W., Review from Clutch.co
Rated 4.9/5 stars on G2
Rated 4.9/5 stars on Clutch
Retention Rate
Industry average: 50%
WHY DO PPC CLIENTS STAY WITH WEBFX?
Trust and partnership
Breadth of services
Continuous adaptation of campaigns
PPC Management Services:
Drive Revenue Growth with Strategic PPC Campaigns
Transform your clicks into revenue with PPC management services that integrate your sales data with your campaigns. Discover how businesses have achieved an average 25% increase in ROI using our PPC agency’s expertise and award-winning technology. Request your free strategy proposal!
Maximize Your ROI
With Expert-Managed PPC Services
Get everything you need (and nothing you don’t) with WebFX’s PPC services. From building to implementing to managing, WebFX provides a turn-key solution to pay-per-click management. Discover how our customizable services can drive significant revenue for your business, just as they have driven more than $10 billion in revenue for our clients.
- Overview
- PPC audit
- Ad creatives
- First-party data activation
- Full-funnel ROI tracking
- Bid management
- Landing page optimization
Overview
Overview
Say goodbye to micromanaging your PPC campaign with little to no improvement in results. Our PPC company’s approach combines expert-led optimizations with powerful tech automation to increase your ROI from paid advertising.
PPC audit
PPC audit
With an in-depth PPC audit, your dedicated account manager can develop data-backed recommendations for your pay-per-click strategy. Plus, they can ensure the health of your ad campaigns, verifying the setup and optimization of your account, campaigns, and ad groups.
Other areas your audit will evaluate include:
- Competitor ads
- Bid optimization
- Advertising assets, like images, landing pages, and ad copy
- Tracking
- And more
Based on our PPC management company’s research, your account manager will develop a custom recommended PPC marketing strategy for your business.
Ad creatives
Ad creatives
Building, launching, and optimizing ad campaigns is easy with WebFX’s pay-per-click services. As a full-service PPC advertising agency, WebFX maintains the in-house talent needed to create, launch, and manage a successful ad campaign, which means we take care of:
- Setting up ad campaigns
- Designing ad graphics
- Writing ad copy
- Building ad landing pages
- Creating audio or video ads
With WebFX, it’s possible to move faster than the competition and launch compelling ads that attract (and convert) your target audience. You also skip the hassle of fighting for in-house design time and eliminate the downsides of hiring a freelancer with our PPC advertising services.
First-party data activation
First-party data activation
First-party data is one of the most powerful tools at your organization’s disposal, which is why our pay-per-click advertising services make using first-party data in digital advertising fast and easy — versus time-consuming and tedious.
With access to MarketingCloudFX, you can collect, store, and send first-party data anywhere — including your favorite ad platforms, from Google Ads to Facebook Advertising. And guess what? You don’t have to lift a finger to make it happen.
Data eligible for activation includes:
- Customer relationship management (CRM) data
- User lists, like newsletter subscribers
- Deanonymized website data
With first-party data powering their ad campaigns, our clients have improved PPC’s ROI by 25%, on average!
Full-funnel ROI tracking
Full-funnel ROI tracking
Measure pay-per-click’s return on investment with unparalleled accuracy through MarketingCloudFX. With MarketingCloudFX’s full-funnel tracking, it’s possible to measure which channels, ad campaigns, and even URLs impacted a user’s journey from visitor to customer.
With this level of insight from your PPC marketing services, you can:
- Make data-driven decisions about a strategy’s effectiveness
- Funnel ad spend to the most profitable ad campaigns
- Demonstrate to stakeholders your (and PPC’s) impact on company objectives
Bid management
Bid management
Forget wasted ad spend. With WebFX’s PPC management services, bid management is built-in and includes:
- Monitoring for fraudulent activity
- Optimizing bids to maximize ROI
- Leveraging AI to meet monthly ad spends
With our PPC agency’s proactive bid management, your team can spend less time monitoring ad accounts and more time on the projects that need your attention.
Landing page optimization
Landing page optimization
Optimize ad campaigns from beginning to end with WebFX’s pay-per-click advertising services, which include landing page optimization.
Besides access to our in-house conversion rate optimization (CRO) team, you’ll also have access to MarketingCloudFX’s pre-built templates for revenue-driving landing pages.
With MarketingCloudFX’s landing page library, our clients have captured 11% more leads from their landing pages.
Data Activation to Optimize Your PPC Performance
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.
25%
1,200+
100%
25%
1,200+
100%
Transparent PPC Service Pricing
Tailored to Your Business Goals
Your business, audience, and market is unique. From our more than 28 years in the industry (and as a Google Premier Partner), our PPC company knows that PPC plans built around vs. forced to fit a business perform best. That’s why WebFX specializes in custom PPC services. Learn more about what our customizable plans can include below:
Custom PPC Plans
Starting at
$600 / month
How we determine pricing
Your Ad Spend
Your advertising budget will not only determine your monthly management costs, it will also help determine which advertising channels we’d recommend investing in to maximize your marketing budget.
Networks and Targeting
Your custom strategy will depend on where you are looking to advertise- Google, Bing, Programmatic, etc. Your WebFX strategist can recommend PPC channels for you based on your business goals!
Creative Needs
If you have an in-house designer, you may not need WebFX’s support with the creation of branded ad creative. However, many of our clients trust WebFX’s design team to create professional, branded display ads for any campaign type.
Included for All PPC Plans:
- In-depth keyword research and advanced selection
- Competitor and industry analysis
- Data-backed keyword development
- Ongoing ad strategy management and optimization
- Access to our in-house revenue acceleration software MarketingCloudFX
- Closed-loop ROI and customer journey tracking
- Conversion-boosting and performance tested ad copy
- Expertise and support from a team of over 500 strategists
- Ad campaign performance, analysis, and revenue reporting
- Strategic bid management
Client-Focused PPC Management Services
When your company partners with WebFX, you:
Reclaim Your Workday
Our dedicated PPC specialists ensure that every aspect of your PPC campaigns is monitored and optimized. Clients consistently praise our PPC advertising agency’s organization and responsiveness, allowing you to focus on what matters most—growing your business.
Make Data-Driven Decisions
Our tracking capabilities go beyond impressions and clicks. By integrating with your CRM platform, MarketingCloudFX enables us to make informed adjustments that maximize ROI and drive measurable results, ensuring your advertising dollars are spent effectively.
Align PPC to Business Goals
We understand that every business is unique, which is why we create customized PPC strategies that align with your specific goals and objectives. Whether you’re looking to increase traffic, generate leads, or boost sales, our PPC agency’s personalized approach ensures that your campaigns deliver the results you need.
Increase ROI
Our team will get your sales data connected to your marketing efforts so that we can leverage your data to improve targeting. This powerful tech is the key to increasing PPC ROI by 25% or more.
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unmatched PPC Expertise
to Help Your Business Drive Revenue
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Expand Your Reach
Supplementary Advertising Strategies
- Social media ad services
- PPC audit services
- Remarketing services
- Geofencing ad services
- Programmatic advertising services
Social media ad services
Social media ad services
Advertise on LinkedIn, Instagram, Twitter, Facebook, and more with our customizable social media advertising services.
PPC audit services
PPC audit services
Get a free PPC audit from our experienced PPC company to learn how to improve the performance of your ad campaigns and strategy.
Remarketing services
Remarketing services
Use our remarketing services to reconnect with past website visitors using targeted ads that motivate users to call, visit, or make a purchase.
Geofencing ad services
Geofencing ad services
Generate custom remarketing audiences using our geofencing services to target conferences, competitor locations, and more.
Programmatic advertising services
Programmatic advertising services
Leverage the power of programmatic advertising services to build hyper-targeted ad campaigns that optimize in real-time to deliver a higher return on investment.
FAQs about PPC services
Do you have additional questions about PPC services? Browse our FAQ!
What is PPC?
PPC, also known as pay-per-click, describes an online advertising strategy where advertisers only pay when someone clicks on an ad. PPC ads can display on websites, search engines, and social media networks.
Why invest in PPC?
There are several reasons why you should consider adopting PPC campaigns. Not only is paid advertising an effective strategy for increasing traffic to your website, but it’s cost-effective, extremely targeted, and delivers fast results.
If you’re not already convinced, let’s talk a little more about each.
1. It’s a cost-effective way to advertise
PPC marketing is one of the most cost-effective ways to advertise your business. Why, you may ask? Here’s the lowdown.
If you advertise in a newspaper, on television, or on a billboard, you pay for the space that your ad occupies. You’ll nearly pay an arm and a leg for a two-inch square in a local magazine or in the newspaper, and billboard costs can be upwards of thousands of dollars.
PPC advertising adopts the same idea of an ad in a newspaper or magazine, except your ad shows up in search engines. This leads a lot of people to believe that you have to pay for that real estate in search engine results, but that’s one of the huge benefits of PPC — you don’t!
Instead of paying for the space that your ad takes up in results pages, you only pay Google for your paid search ad when someone clicks on it.
This makes the cost of PPC extremely reasonable because the only time you pay Google is when there is serious potential for making a sale. We say serious potential for a sale because PPC ads are so targeted that when people click on them, they’re usually ready to purchase a product.
In fact, paid search visitors are 50% more likely to purchase something than visitors who arrive at your site organically.
That’s just benefit number one of this web marketing strategy.
2. It delivers fast results
If you’re looking for another reason to adopt a PPC campaign, the time it takes to deliver results is fantastic.
Since ads start to show up for your targeted keywords as soon as you make a bid on that keyword and have a great quality score, it’s not out of the question to see more traffic to your website within the first week of starting your PPC campaign.
When it comes to other long-term strategies, like SEO (search engine optimization) or email marketing, it can take a few months to really reap the benefits — though those benefits are amazing, and worth the wait.
However, if you’re looking for advertising strategies that deliver fast results, PPC is the strategy for you. Just make sure you audit your PPC campaign often to ensure it’s working properly. You can also check out our failprof guide to PPC auditing.
3. You can easily track results
Tracking results is one of the most important parts of any campaign. Without being able to dig into the analytics of your campaign, you won’t know what elements are working, and what elements are failing.
When you’re able to track the results of an advertising campaign easily, it’ll become obvious which elements of your campaign you need to shift to see better results.
For example, A/B tests are a great way to track how users interact with your search or display ads. You simply decide on a variable to test and make two, identical ads, except for that variable.
Let’s say for one ad, you use a photo of a person wearing the clothing you’re trying to sell, and on another ad, you have the clothing hanging on a hanger.
With A/B testing, you can easily check analytics to see which ad i