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Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
25-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1000+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Powerful Data Activation for PPC

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.

Explore MarketingCloudFX

25%

boost in PPC performance with data-driven automation

100+

CRM & ad integrations for closed-loop ROI reporting

100%

set up by WebFX to enable your campaigns with healthy data

Precision-Targeting Across Devices

Increase ROI by training the algorithms on the right lead data.

  • Improve ad targeting based on qualified lead and customer data
  • Drive down cost per acquisition (CPA) from ad campaigns
  • Reach qualified users on any device through programmatic advertising

Call Tracking for Paid Channels

Show proven phone lead generation results from paid ad campaigns.

  • Identify calls from specific channels, mediums, or campaigns
  • Record calls for training, research, or quality review
  • Access call analytics and AI conversation analysis within main dashboard

Quick, Customizable Landing Pages

Convert more visitors into leads with effortless, engaging landing pages.

  • Quickly launch landing pages from CRO-approved templates
  • Craft custom landing pages optimized for all devices
  • Full access or do-it-for-me options with the help of our web design team

25%

boost in PPC performance with data-driven automation

100+

CRM & ad integrations for closed-loop ROI reporting

100%

set up by WebFX to enable your campaigns with healthy data

Looking for plans and pricing?
Get a preview of our PPC services

Your business, audience, and market is unique. From our more than 25 years in the industry (and as a Google Premier Partner), we’ve learned that PPC plans built around vs. forced to fit a business perform best. That’s why WebFX specializes in custom pay-per-click services. Learn more about what our customizable plans can include below:

Custom PPC Plans

Starting at

$600 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a PPC plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within PPC ads, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase return on ad spend (ROAS)? Launch ads that target high-value keywords? We’ll create a plan that aligns perfectly.

  • In-depth keyword research and advanced selection
  • Competitor and industry analysis
  • Data-backed keyword development
  • Ongoing ad strategy management and optimization
  • Access to our in-house revenue acceleration software MarketingCloudFX
  • Closed-loop ROI and customer journey tracking
  • Conversion-boosting and performance tested ad copy
  • Expertise and support from a team of over 500 strategists
  • Ad campaign performance, analysis, and revenue reporting
  • Strategic bid management

Your search for PPC management services ends here

When your company partners with WebFX, you:

Accounts icon with person icon and writing above it.

Reclaim your workday

Forget living in Google Ads. With WebFX, you have the freedom to focus your attention elsewhere while receiving regular reports and insights on your pay-per-click performance. Plus, you’ll meet with your account manager regularly to discuss strategy, goals, and more.

cloud icon.

Accelerate your ROI

With our seasoned team of more than 500 marketing specialists, plus the billions of data points powering MarketingCloudFX, your business can launch smarter campaigns sooner and drive revenue faster. Already, our clients have seen a 25% lift in PPC performance with the power of this dynamic duo.

Grow your bottom line

Deliver the results leadership demands with PPC services committed to growing your bottom line and delivering on company objectives. In just the past five years, our clients have captured more than $6 billion in revenue from the web through our data-fueled, expert-led strategies.

Streamline your strategy

Advertise across platforms and ad networks, and unlock new strategies like programmatic advertising with WebFX’s full-service solutions that make developing, implementing, and managing search engine advertising hands-free.

Pricing custom to you.

Starting at $600 per month.

Request a Free Proposal

Solving key challenges for businesses

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s pay-per-click advertising services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Explore more PPC advertising services

When it comes to pay-per-click services, you’ll find everything you need at WebFX, from advertising on Facebook to retargeting users with remarketing.

Browse these services now, or contact us online to talk with an experienced strategist about creating a custom PPC package for your unique needs.

P.S. Looking to bring your search engine advertising campaigns to Google or Bing? You’ll get exactly what you need with our PPC management services!

Learn about digital advertising at WebFX

PPC audit services

PPC audit services

Get a free PPC audit from our experienced team to learn how to improve the performance of your ad campaigns and strategy.

Remarketing services

Remarketing services

Use our remarketing services to reconnect with past website visitors using targeted ads that motivate users to call, visit, or make a purchase.

Geofencing ad services

Geofencing ad services

Generate custom remarketing audiences using our geofencing services to target conferences, competitor locations, and more.

Social media ad services

Social media ad services

Advertise on LinkedIn, Instagram, Twitter, Facebook, and more with our customizable social media advertising services.

Programmatic advertising services

Programmatic advertising services

Leverage the power of programmatic advertising services to build hyper-targeted ad campaigns that optimize in real-time to deliver a higher return on investment.

FAQs about PPC services

Do you have additional questions about PPC management services? Browse our FAQ!

What is PPC?

PPC, also known as pay-per-click, describes an online advertising strategy where advertisers only pay when someone clicks on an ad. PPC ads can display on websites, search engines, and social media networks.

Why invest in PPC?

There are several reasons why you should consider adopting PPC campaigns. Not only is paid advertising an effective strategy for increasing traffic to your website, but it’s cost-effective, extremely targeted, and delivers fast results.

If you’re not already convinced, let’s talk a little more about each.

1. It’s a cost-effective way to advertise

PPC marketing is one of the most cost-effective ways to advertise your business. Why, you may ask? Here’s the lowdown.

If you advertise in a newspaper, on television, or on a billboard, you pay for the space that your ad occupies. You’ll nearly pay an arm and a leg for a two-inch square in a local magazine or in the newspaper, and billboard costs can be upwards of thousands of dollars.

PPC advertising adopts the same idea of an ad in a newspaper or magazine, except your ad shows up in search engines. This leads a lot of people to believe that you have to pay for that real estate in search engine results, but that’s one of the huge benefits of PPC — you don’t!

Instead of paying for the space that your ad takes up in results pages, you only pay Google for your paid search ad when someone clicks on it.

This makes the cost of PPC extremely reasonable because the only time you pay Google is when there is serious potential for making a sale. We say serious potential for a sale because PPC ads are so targeted that when people click on them, they’re usually ready to purchase a product.

In fact, paid search visitors are 50% more likely to purchase something than visitors who arrive at your site organically.

That’s just benefit number one of this web marketing strategy.

2. It delivers fast results

If you’re looking for another reason to adopt a PPC campaign, the time it takes to deliver results is fantastic.

Since ads start to show up for your targeted keywords as soon as you make a bid on that keyword and have a great quality score, it’s not out of the question to see more traffic to your website within the first week of starting your PPC campaign.

When it comes to other long-term strategies, like SEO (search engine optimization) or email marketing, it can take a few months to really reap the benefits — though those benefits are amazing, and worth the wait.

However, if you’re looking for advertising strategies that deliver fast results, PPC is the strategy for you. Just make sure you audit your PPC campaign often to ensure it’s working properly. You can also check out our failprof guide to PPC auditing.

3. You can easily track results

Tracking results is one of the most important parts of any campaign. Without being able to dig into the analytics of your campaign, you won’t know what elements are working, and what elements are failing.

When you’re able to track the results of an advertising campaign easily, it’ll become obvious which elements of your campaign you need to shift to see better results.

For example, A/B tests are a great way to track how users interact with your search or display ads. You simply decide on a variable to test and make two, identical ads, except for that variable.

Let’s say for one ad, you use a photo of a person wearing the clothing you’re trying to sell, and on another ad, you have the clothing hanging on a hanger.

a/b testing

With A/B testing, you can easily check analytics to see which ad is performing better, and the results can help you fine-tune your ad to ensure that it gets as many clicks as possible.

On a more general note, you can use Google Ads to track the success of your ads in terms of clicks, conversions, and more. This can give you insight into whether or not your target audience is clicking the ad, if you need to target better, or if you should change the wording in your ad.

Result tracking is priceless, and the fact that PPC campaigns allow you to do so easily is a huge benefit.

4. It’s hyper-targeted

The fourth benefit of PPC ads is that they’re hyper-targeted.

Many marketing tactics allow you to use targeting to reach your most qualified customers, and PPC marketing is no exception. In fact, PPC is one of the most highly-targeted strategies available.

Your ads allow you to target your specific audience with specific content that is most valuable to them.

google targeting options

Here are a few ways Google Ads allows you to target your audience:

  1. Demographics: One of the best ways to target your customers, the demographic audience targeting allows you to serve ads based on a user’s location, gender, and even the kind of device they use to search.
  2. In-market: In-market targeting is one of the most effective ways to target your audience. That’s because it allows you to reach customers that have been searching for products and services that your store offers. This allows you to have a leg up on your competition since your ads show up — almost intuitively — to customers who are the most interested in your products. Your ads can be served to users that have previously purchased something from your website, or users that are interested in what you sell.
  3. Custom intent: When you set a custom intent audience within Google Ads, you’re able to choose words, phrases, and keywords that relate strongly to those who are most likely to make a purchase on your website. Not to mention, you can also add website URLs, YouTube content URLs, and more to fine-tune your targeting even more.
  4. Remarketing: One of the most beneficial PPC strategies out there, remarketing allows you to essentially re-serve your ads to users who have clicked on your ads before. Remarketing ads are extremely beneficial because they keep your business and products at the top of customers’ minds — especially those who were close to making a purchase before.
  5. Similar audiences: To take your PPC campaign a step further, you can also target similar audiences to the ones that you target with your remarketing campaign. For example, if the overall demographic of your remarketing list is 30-year-old women, and the intent is to purchase skin-softening lotion, you could also serve this ad to other 30-something women — regardless of whether they’ve searched for your product. Their similar interests and demographic triggers the ad when you target in this way.
  6. Content keywords: Targeting specific keywords within the content of your ad allows your ad to appear to users who search that key term. The great thing about targeting with keywords is that you can change them to reflect the season, the holiday, etc. You can hand-craft the keywords you use to target a specific demographic or search intent, too.

5. It hand-feeds consumers an easy way to convert

With PPC ads, it’s like hand-feeding your customers an easy way to purchase one of your products. That’s because after a user clicks on one of your ads, they are served a landing page.

A landing page includes an element that entices users to take the next step in the buying process, whether it be providing you with their email address, or even making a purchase.

Some examples of landing pages would be a page with a contact form on it, a page with a quote form, or even a page where a user can simply click “buy now.”

about conversions with landing pages

No matter how your landing page is set up, it’s the first place a user will go after clicking on your search ad — which creates the perfect opportunity to hand-feed your audience an easy way to buy your product.

6. It increases revenue

Search engine advertising can also increase your revenue due to the increased qualified traffic those ads bring to your website. This allows you to see a huge revenue increase for your business — and quickly.

As soon as you win a bid for an ad in your industry, those ads are live — meaning that they can be served to users who search for the keyword that you choose to target.

PPC ads ensure that you take up valuable real estate at the top of a results page, which helps you to gain more traffic to your website.

In fact, on average, 41% of clicks go to the top three paid ads that show up on search engine results pages. That means that ad clicks account for nearly half the clicks that are made on the first page of results.

What are PPC services?

With PPC management services, you receive professional management of your PPC strategy and campaigns for a designated fee. This management can include strategy development, bid management, ad copy, and more.

What do PPC services include?

Deliverables for PPC services depend on the service provider, as well as the plan selected. In most cases, PPC management services will include advertising on Google and Bing, as well as keyword targeting, bid management, and routine reporting.

How much do PPC services cost?

On average, PPC services cost $501 to $3000 per month from an agency (36% of businesses), with most companies typically paying  $0.11 – $0.50 per click and $0.51 – $1.00 per 1000 impressions on ads. Costs include ad spend and the cost of management services. Agencies often charge for PPC campaign management services as a percentage of ad spend but may also charge a flat fee.

Why work with a PPC management company?

Search engine advertising is an ongoing process — it’s not just a “set it and forget it” strategy that picks up momentum over time, rather it requires constant adjustments to see the best results.

If you’re a business owner that spends their time writing checks, ordering inventory, and managing a business, it’s unlikely that you have time to run PPC campaigns.

That’s where agencies come in. Hiring a PPC agency to manage your campaign is one of the smartest business moves you can make since you likely won’t have all the time necessary to dedicate to nurturing your PPC campaign.

Check out a few added benefits of hiring a PPC services agency below.

Skip training someone to be literate in all things PPC

Are you a PPC expert? If you’ve never studied PPC before, there’s a lot to cover. If you want a campaign to be successful, it’s important to become extremely knowledgeable about PPC, how it works, and the different strategies that are a part of a campaign.

If you’ve never studied PPC marketing before, it’s a difficult feat to accomplish — especially when you’re running a business of your own.

Another option is to train someone on your team to be literate in all things PPC — but this isn’t the best option either if you don’t want to be down one employee.

When you hire a PPC management agency, you avoid having to learn, or train someone in PPC, and you can just leave it to the pros!

It saves you time

When you hire a PPC management company, it saves you tons of time.

Remember how we mentioned becoming an expert? That takes time, and if you or one of your employees are planning on doing so, it’ll eat up a lot of hours.

Not to mention, you need to consistently monitor your PPC campaign and if you don’t, you likely won’t see results.

Checking in on a campaign every day while running a business can be difficult work, so why not hire someone to do it for you?

You get exactly what you’re after

If you’re looking to create PPC ads, target specific keywords, target specific demographics, and start a remarketing campaign, an agency will understand.

A PPC services agency will be able to provide you with exactly what you’re looking for in terms of a PPC campaign, and they’ll ensure that you see results.

They’re the experts

Professionals who work at PPC management company are experts in their field. If they weren’t, they wouldn’t be working for an agency!

They’ve clocked thousands of hours of training in their craft, and they truly know the ins and outs of a successful, effective PPC campaign.

When it comes to a strategy that can easily improve the success of your business, why mess around? Hire an expert to do the job for you!

View all deliverables in our PPC management services

FeaturesLitePro
Most Popular
Enterprise
Investment
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Audit)$2,250 (First Month’s Management, including Campaign Audit, Creative Development)$5,800 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost:$600 $975 or 15% of spend, whichever is higher12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysisYes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Display Ad Creatives (One Time)One Time: 2 sets rapid display ads – 16 ads total (8 images per set)One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)N/AOne Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio CommercialComing SoonComing Soon
International Campaigns (SEM Only) – Each additional language monthly management cost:$275 $275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
License
Included with
License
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
License
Included with
License
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included$600/month$600/month$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included$750/month$750/month$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included$1,200/month$1,200/month$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits$900/month$900/month$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds$150/month$150/month$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing$300/month$300/month$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds$200/month$200/month$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds$300/month$300/month$300/month
Social Media Advertising$975/month$975/month$975/month
Landing page performance testing$1,500/month$1,500/month$1,500/month
Translation ServicesBy QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359
GET STARTEDGET STARTEDGET STARTED

Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.

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